PPD - possible solution of education system for people who work across job function
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Ai- Ya !!! Be Cool Be Smart
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It's quite hard to study while working. It's really bored if you have to attend the class or must apply to a program for study something you want to know and useful for working life. This is a product planing and developing project to serve your need. Please note the sample group of this project to Engineer who work in business management role.
Transcript of PPD - possible solution of education system for people who work across job function
Ai-Ya !!!Be Cool Be Smart
Changes & Trends
Target Group
Discover Unmet Needs• Want to study but no need to be in a classroom.
• Learning anytime in everywhere.
• Do not want to spend expensive course/training.
• relex learning platform
• Lazy to read a textbook or long text article.
• Win a prize or certificate. • Share experience.
• Challenge
• Open new social community.
Idea Screening
Weight Aubdul Wikibiz Gadget BluetoothBusiness
Convergence Center
Club 7 day
System available Q1 11 3 33 4 44 3 33 2 22 5 55 5 55
Suddenly Access 9 4 36 4 36 5 45 5 45 4 36 5 45
Technology Support 9 5 45 4 36 4 36 1 9 5 45 5 45Entry barrier 6+ months 8 5 40 4 32 3 24 5 40 2 16 1 8Skill fulfillment after finish course 8 3 24 3 24 5 40 5 40 5 40 2 16Low Development Budget 8 1 8 3 24 3 24 1 8 1 8 5 40
Total 186 196 202 164 200 209
Concept #1 Gadget
• Keep all information & knowledge about business
• auto update• Business
game compete with other user
• get certificate
Concept #2 Club
• Activity center; have many activities for business learner
• 24 hr. member for hanging out, serve brain activated & nutrient drink
• DJ advisor • Personal Trainer• Exam Center
Physical Test
Easy
to
ace
ss
Imp
rove
skill
Ap
ply
to w
ork
En
larg
e S
ocia
l n
erw
ork
Mu
lti-task
m
an
ag
ing
Attitude Testserious
extravagant
complex
routine
fashionable
no need
relax
worthy
simple
excited
formal
perferable
-2 -1 0 1 2
Club Gadget
Final Solution
Portable
Charger
Low Batte
ry
Patent Registratio
n
Easy to
Imitate
Service
Center
Final Solution
Competitors
Our Newness• Extreme Combination• Reliable data from famous business school• Certificate• Sharing Experience, Knowledge
New ProductAwarenessMedia Plan-reach,Advertising Impact In-store AwarenessBrand-namePackaging VisibilityTV Program Awareness
Search for more InformationProduct Benchmark, Store Website, Blogger Review, Gadget Review
Go To StoreSample Trial, Product Tutorial, Product Concept, Product Satisfaction, Retailer Choice
Buy New ProductItem Choice, Customized Payment: Credit Card/ Installment/ Transfer
At-HomeMedia/InfluencersSearch at home
Experience New ProductAfter Sale Service, Warranty, Product GuaranteeProduct Delivery, Accessory
In-StoreMedia/Influencers
DEMOPromotionG.A. (Gadget Asist.)
Consumer Response Model
Deciding on Test MarketPre-launch evaluation - Test MarketTraditional test market
Selling Distribution: Urban areaIT Shop: Banana IT, IT City, J.I.B., Advice, DCOM, PowerbuyGadget Exhibitions: Thailand Mobile Expo, Commart, Powerbuy Expo, School of Business TV Program: Morning-news Ch3, Beartai Hitech, IT
Eleven, iT24Hrs, Weekly C3, duocore Social Network Event: Barcamp Bangkaen, Readcamp,
SXSW
