mad

TITLEA collaborative publication for young creatives with the theme of Changes.

objECTIvEsour Goals:

Working together, collaborating To have a polished outcome that will add to our portfolio To art direct, edit and manage a big project start to finish To experiment with editorial design

+ Personal goals

Charlies Angels: a trio ready for action

Gym ClassMagazine:printed by the Newspaper Club.

Purpose

The challenge To entertain / interest To investigate our theme Changes To showcase our skills as well as the skills of selected young creatives

What a challenge!Man on Wire: Philippe Petit stepped out on a wire illegally rigged between New York Twin Towers, 1974.

Target Audience:

Young creatives potential employers

Profile: 20 35 years old Resident in cosmopolitan cities such as London, NYC, Berlin, So Paulo, Copenhagen

Interested in the arts and popular culture

Interested in seeing new things

Investigating our Theme

How can we apply our theme in an interesting way to the publication, both to the design and the content?

Every issue of the magazine COLORS has got a different theme which the whole magazine is then built upon.

FoCUs

Images from Wallpapers Sex Issue.

Managing & Designing

How will it work to both be managing all aspects of the practical work as well as all levels of designing and shaping the content?

Spreads from Petronio Associates magazine Self Service. Editor-in-Cheif & Creative Director is Ezra Petronio.

our Collaboration

Our goal is to be equal collaborators on all levels, will that work all the way through?

How can we push ourselves and our teamwork to new levels?

Another important trio.

An art editor and editor need respect and love for each other, but they also need to be prepared to fall out, have sulks, get together its a marriage.Jeremy Leslie, Group Creative Director, John Brown Citrus Publishing.

CoNTEXTMaking a Magazine

Even though all three of us have interest in magazines we are all beginners in the publishing world.

How can we make our magazine stand out?

How can we make it interesting for our target audience?

For the general public, magazines are one of the most noticeable manifestations of the art of graphic design.Adrian Shaughnessy, Graphic Design: A Users Manual

Important steps:

Name & Masthead Grid Selection of Typefaces Navigation system Style, Colours, Artwork Contributors, Content

on Art Direction:

An Art Director needs to have a clear vision of the final outcome. Art direction also always involves directing other people.

on Commissioning Creatives:

Let your creative suppliers know what you expect - but make sure you leave them the space to do what they do.

on Magazine Design:

Learn to edit. Most of the time you are creating by distilling the best from other peoples raw material, so learn to edit your ideas, other peoples ideas, pictures and words and how they can be used in different ways and combinations on a page to tell stories and hold the readers attention.

Words of wisdom from Adrian Shaughnessy and Simon Esterson from Graphic Design: A Users Manual.

Tabloid size magazines printed on newsprint: when does a magazine become an item you want to keep?

Spreads/Pages from various magazines that, visually interesting in one way or another.

Dont follow what other graphic designers are doing. Find your inspiration in other places, such as art, film, fashion, or history.Eric Roinestad, Art Director, Flaunt.

True inspiration needs to come from a sudden and unexpected source.Adrian Shaughnessy, Graphic Design: A Users Manual.

Inspiration from other sources other than magazines.

Move Rethink Progress Develop Turn around Crop Step back Smile Change hair colour Wear something different Eat something different Extend Contract Observe Read Multi-task Process Build Invert Roll Fold Shorten Cut Disarrange Splash Drop Open Twist Fire Lift Rotate Dilute Blurring Layers Seasons Nature Decomposition Natural and Un-natural habitats Getting older Childhood /phases in life Things which are faded Sun damage Shifting families Melting Loss/gain Hidden elements Preparation Stages Mortality/life cycles Reincarnation Surprises Shock Reflection Not wanting changes Physical changes Travel Globalisation Conscious and unconscious changes Tibetan sand paintings Permanence Control Moving Fashion Maturing Mixing things together Developing Make up Fashion Altering Beauty Trends Recycling Love Technical Nature People Nostalgia Memories Photos Internet Media Chemicals Brave/Courage Seasons Time Patterns Colours Forms Thoughts Evolution Knowledge Languages Getting older

PILOT RESEARCH

Move Rethink Progress Develop Turn around Crop Step back Smile Change hair colour Wear something different Eat something different Extend Contract Observe Read Multi-task Process Build Invert Roll Fold Shorten Cut Disarrange Splash Drop Open Twist Fire Lift Rotate Dilute Blurring Layers Seasons Nature Decomposition Natural and Un-natural habitats Getting older Childhood /phases in life Things which are faded Sun damage Shifting families Melting Loss/gain Hidden elements Preparation Stages Mortality/life cycles Reincarnation Surprises Shock Reflection Not wanting changes Physical changes Travel Globalisation Conscious and unconscious changes Tibetan sand paintings Permanence Control Moving Fashion Maturing Mixing things together Developing Make up Fashion Altering Beauty Trends Recycling Love Technical Nature People Nostalgia Memories Photos Internet Media Chemicals Brave/Courage Seasons Time Patterns Colours Forms Thoughts Evolution Knowledge Languages Getting older

Ideas Generation

NosTALGIA

GLobALIsATIoN

NATURE

Imagery that represent some of the meanings of changes.

STATE CHANGE

PERMANENCE

PIXELATE

Display Type

Transition Transform Re do Re form Deviate Oh! You pretty things! Illusion Vivid Chameleonic Maddam Circus Lucid Tweak Endlessness Kino Heart Paper Heart Plan FAD Liebling Now

Name suggestions

Clockwise from top: Mikael Dahl, Douglas Minei, Tom Cole and Dominika Cecot

Contributors

Douglas Mineis article How does the reality of the graphic design industry compare to graphic design students expectations?

Mikael Dahl, Photography Dominika Cecot, Photography Martin Wollerstam, Illustration Romy Pocztaruk, Photography Carol Bertier, Collage Maria Madureira, Writings on Changes Tom Cole, Illustration Katerina Avloniti, Painting Scarlett Hermon, Poetry

Martin Wollerstam

Carol bertier

Looking at different layouts of interviews. Email style, handwritten style, on top of an image or very plain and text heavy.

Layout Ideas for Interviews

Possible Interviewees:

Richard Hollis Marit Muenzberg Studio Violet Karel Martens Joe + Jimmy Name the Pet Liselotte Watkins The Little Friends of Printmaking

Melting type, changing images, showing changes in the layout, finishing pages that someone else started, having things continuing from one spread to another but slightly altered

Ideas on how we mix our theme with our layout

oUTCoMEs

FormsMain Publication:

Tabloid newspaper Approximately 24 pages Full colour

Possible special Inserts: Screen-printed posters Stickers Mini-interview booklet

Technology Digital Design Mixed Content Litho Printing Screen-Printing

Materials & Media Newsprint and Ink Interesting paper stocks for inserts

PDF files for printers

The outcome will be a beautifully designed publication printed on newsprint in a tabloid newspaper format with experimental hand printed inserts.

Newspapers on the press8 Project Commissioned by the BBC and printed by Newspaper Clubhttp://www.flickr.com/photos/benterrett/

Appeal: Accommodates Small

Print Runs Low Cost Co-creator Ben Terrett

is associated with our course

Nominated for a Brit Insurance Design award

Printing Details

Details and restrictions: The smallest print run for

colour is 500 copies. They provide specific

guidelines for page sizes and image treatment

They ask for their blurb and logo to be included in the publication

other Printing options: Arts London News get

their paper printed for free through News International Newspapers, Could they give us an offer?

Were not about news or any particular form of content, were about ink on newsprint.http://blog.newspaperclub.co.uk/

Variety of newspapers printed by Newspaper Club + Emails between ben Terrett and us about printing specifications.

Hmm but how does this relate to me?

I can pick up a newspaper easily with out the burden of weight or price associated with books or heavy glossies

The newspaper format is transient in nature and therefore suits the theme of changes

The special edition screen-printed inserts will make me feel like I have a unique, one of a kind publication

I am impressed by these students ideas, organisation and technical ability and want to offer them their dream design job

Hmm but how does this relate to me?

I am already interested in similar publications and am prepared to spend my money on such products

I spend time in the kind of places where such publications are distributed (student social areas, degree shows, specialist bookshops)

Forward Thinking

The show

Spreads on the wall and magazine sold in the show shop

Sponsorship & Funding

Who has young creatives as their target audience?

Fit with changes theme: Lush Cosmetics Body Shop

big Companies who can afford it: Energy/Drink brands Fashion brands

Retail & Distribution

Assuming the publication is finished to the standard wed like it to be we would love to try and sell it. The ideal method would be through a creative youth network like the YCN or Jotta. Also specialist book/magazine retailers such as R. D. Franks and ArtWords stock similar publications. This would be a great way of getting our work out to a wider audience and hopefully securing interest for future issues.

Documentation

Screen-shots Printouts Exhibitions Inspirations Photographs Experiments

with mediums Experiments

with processes Interviews and

conversations successes Mistakes

Another outcome will be the documentation of the process and development of the project. We will insure that we thoroughly document both group and individual experimentation to ensure our personal experiences come through.

Things to document...

ACTIoN PLAN

Primary Research

Visual audits of inspirational and competitive examples

Focus Groups observation

Questionnaire on readers interests and expectations of a publication for young creatives

Secondary Research

Books on editorial design other peoples

reflections on producing their own magazine

Advice on using Newspaper Club

initial ideas and research

initial contact with printers

research contributors

contact all potential contributors

identify interview questions

research sponsors and initiate

conversation

arrange and execute actual interviews

design universal elements

divide tasks and sections

do detailed prototype layout spreads

SCHEDULE

continue communicating with one another,

tutors , printers (Newspaper Club), potential

sponsors/ retailers

formulate polished prototype and do

primary testing with focus group of target

audience

evaluate feedback and apply to design

finalise design

send to printers

check proofs and print finals

screen-print inserted poster etc.

launch magazine! 4th June 2010

prepare for show and distribute to retailers

BIBLIOGRAPHY

Books Essentials of Visual Communication, Bo Bergstrm The Production Manual, Ambrose/Harris Layout, Ambrose/Harris Graphic Design: A Users Manual, Adrian Shaughnessy Art Direction and Editorial Design, Yolanda Zappaterra Typography, Ambrose/Harris How to be a graphic designer without losing your soul, Adrian Shaughnessy

Alexey Brodovitch, Gabriel Bauret

Magazines Gymclass File Self Service Idea Lula Acne Paper Rodeo Color Cover Love Odissia French Vogue Grafik Flaunt Fantastic Man Pop Exit

Internet blog.newspaperclub.co.uk gymclassmagazine.com/ cutandcole.blogspot.com grainedit.com blog.iso50.com lolitas.se non-format.com ffffound.com thisisamagazine.com theselby.com pdf-mags.com klitorik.com humus.nu

mmmaaaddd.blogspot.com