PowerPoint Presentation · their preferred music genre.” ... #GRIMEWAVE I UK GRIME X TRAP I TWEET...
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Transcript of PowerPoint Presentation · their preferred music genre.” ... #GRIMEWAVE I UK GRIME X TRAP I TWEET...
A Case Study: Hyper-personalised ads for Cox
“This innovative technology accelerates our speed-to-market and, most
importantly, speaks to our customers in the tone and style that is consistent with
their preferred music genre.”
Mollie Andrews, Vice President of Marketing, Cox.
A Case Study: Hyper-personalised ads for Cox
Greater Efficiency with Cox business objectives versus other audio tactics Efficient Workflow
• Reduction in production time and cost• Significant improvement on quality of audio creative
5xImproved Listener Experience
238% higher engagement
95%Time Saving
Campaign Size
• Over 13,000,000 impressions across 4 months
