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Transcript of PowerPoint Presentation Gadgets Krautsource: $40 Laura Hoover Nutrition, LLC High-End DIY Kombucha...
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Laura Hoover Nutrition, LLC
Kitchen Tools & Trends That Support Healthy Eating with Laura Chalela Hoover, MPH, RDN
Laura Hoover Nutrition, LLC Laura Hoover Nutrition, LLC
About Me
• Consultant: trend-watcher, strategist, writer
• Founder: Smart Eating for Kids
• Author: “Mom’s Sugar Solution” (Jan 2018)
Laura Hoover Nutrition, LLC
Today’s Goals
• Understand consumers’ decision-making process
• Identify kitchen tool trends that promote fruit and veggie consumption
• Brainstorm motivational strategies through hands-on exploration
Laura Hoover Nutrition, LLC
Does Cooking at Home Improve Nutrient & Dietary Intake?
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Laura Hoover Nutrition, LLC
A Systematic Review of Observational Studies
• 13,341 articles were screened for inclusion
• 853 full text articles were assessed for eligibility
• 38 studies met inclusion
criteria
Appetite 111 (2017) 116-134
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Nutritional Benefits of Home Cooking
• Greater preference for fruit and vegetables • Higher Healthy Eating Index scores • Improved adherence to Healthy People 2010 • Enhanced nutrient intake • Enhanced intake from healthier food groups • Enhanced consumption of a healthful dietary pattern,
including Mediterranean diet • Reduced risk of overweight or obese BMI in
adolescents
Appetite 111 (2017) 116-134
Laura Hoover Nutrition, LLC
Social-Emotional Benefits of Home Cooking
• Assist connections with others
• Increased independence amongst adolescents
• Possibility to explore new food cultures
Appetite 111 (2017) 116-134
Laura Hoover Nutrition, LLC
Determinants of Home Cooking
• Female gender
• Personal relationships (i.e. being married, having kids at home)
• Desire to save money
• Interest in nutrition and/or cooking skills
• Knowledge (i.e. learning to cook from caregiver or role model)
• Ethnicity (i.e. immigrants, Asian Americans)
• Low and high SES
Appetite 111 (2017) 116-134
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In Summary: Factors We Can Influence
Laura Hoover Nutrition, LLC
The Best Kitchen Tools
• Save money
• Save time
• Are easy to use
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Let’s Talk Trends!
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Who’s Driving the Marketplace
• Boomers
• Millennials
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What Drives Them
• Millennials: long for experiences and distinction
• Boomers: long to maintain connections
Laura Hoover Nutrition, LLC
What Drives Them
Millennials: Experiences + Distinction Boomers: Maintain Connections
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What Do They Have In Common?
• More “me” time
• More disposable income
• Home is the common ground
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Opportunity: Home Is The Common Ground
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Unique Flavor Profiles
• Millennials place a greater emphasis on the need for a break from the ordinary; they want to try new and bolder flavors.
• Older Boomers prefer to stick with what they know
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A Closer Look at Kitchen Trends
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Entertaining Gadgets Are Fastest Growing Kitchen Gadget Segment
• $70M spent in six-month period in 2016
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Conversation-Starting & Photogenic Gadgets Appeal Most to Millennials
• High-end small appliances – like expensive coffee makers and pressure cookers – contributed 61% of U.S. small appliance dollar sales gains in 2015.
• Simplicity is key (for Boomers, too!)
Portable Induction Cooktop: $120
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Coffee Makers Lead Kitchen Appliance Sales
• $1.1B in sales in 2016.
Breville Espresso Machine: $550
Chemex Ottomatic Coffeebrewer: $475
Laura Hoover Nutrition, LLC
Electric Cookers Are Among Fastest Growing Appliances
• Dollar sales of electric cookers and programmable slow cookers grew by about 25% in 2016.
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Fun Sells, Too!
• Fun elements of entertaining / looking to create a special, festive environment. Sales of snow cone makers / ice shavers grew 15 percent, resulting in $6 million in sales in the first half of 2016
.
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Portable Beverageware is Fastest Growing Housewares Category
• Sales in 2015 increased by 30%.
• Stainless steel portable beverageware doubled its market size to $450M.
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Prepared Foods Continue to Offer Convenience
• More than 11% of in-home dinners are built around an entrée that came from foodservice.
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Manhattan Whole Foods: Produce Butcher
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Expect Food + Mobile to Continue to Grow
• 7% of adults do online grocery shopping in a typical month – Less time in the grocery store – 40% of primary grocery
shoppers are men (and they think it’s a chore) Barriers to e-shopping
• Barriers to e-shopping – Desire to pick own fresh items – Delivery fees
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Meal Kits On the Rise
• 3% of Americans have used a meal kit over the past year.
• 88% say they LOVE or VERY MUCH LIKE to cook
• Twice as likely to say their lives are rushed and hectic, compared to a typical meal preparer
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Diet Individualization
• “My own diet” is rising as the most common way consumers take control of their food intake.
• It’s not about what works on average, but what works for the individual.
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Qualities of Value: Doing Right
• Consumers – especially Millennials – want to support causes and actions aligned with their values.
• Do Right: support companies that are connected to locally sourced ingredients, charitable donations, sustainable environment practices, animal welfare practices.
Laura Hoover Nutrition, LLC
Healthy isn’t a goal.
It’s a way of living
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10 Kitchen Gadgets That Support Healthy Eating
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The Only Kitchen Tools You Need?
Laura Hoover Nutrition, LLC
10 “Healthy” Tool Categories That Are Trending
1. Veggie spiralizers 2. Veggie choppers 3. Mandolines 4. “One trick ponies” 5. Citrus juicers 6. Herb savers and chopper 7. Fermentation gadgets 8. DIY 9. Food storage 10. Fun!
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Cost-Benefit Analysis
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Spiralizers
Spiralizer: $30 Oxo Handheld Spiralizer : $15
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Cost
$25 for Average Spiralizer $5 for 10.7 ounces
Laura Hoover Nutrition, LLC
Laura Hoover Nutrition, LLC
Is a Spiralizer Worth It?
• Cost – You’d need to make 4.5 lbs of sweet potato noodles (7
servings of pre-spiralized) to break even on $25 cost of spiralizer.
– After that, 74% savings over pre-spiralized
• Time: – Assuming 10 minutes to spiralize/wash on each of 7
occasions, pre-spiralized offers a 70 minute time savings.
Laura Hoover Nutrition, LLC
Veggie Choppers
Oxo Veggie Chopper: $20 Oxo Chopped Salad Scissors : $20
Prepara Chop Scoop: $6
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Laura Hoover Nutrition, LLC
Mandolins
Oxo Handheld: $15 Yakatto: $22
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“One Trick Ponies”
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Citrus Juicers
Lemon Lime Squeezer: $16
Deiss Zester: $7 Progressive Juicer: $7
Laura Hoover Nutrition, LLC
Herb Savers & Choppers
Herb Scissors & Stripper: $20
Herb Stripper & Storage: $6
Prepara Herb Saver: $10/each
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Laura Hoover Nutrition, LLC
Fermentation Gadgets
Krautsource: $40
Laura Hoover Nutrition, LLC
High-End DIY
Kombucha Kit: $75
DIY Greek Yogurt: $85
Microgreens Window Box: $50
Tortilla Maker Kit: $50
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Food Storage / Organization Benefits
• Fruits and veggies in view (weigh 13 lbs less)
• Healthy food in front of fridge (3x more likely to eat)
• Tidy your kitchen before eating (people in messy kitchens eat twice as much)
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Food Storage (“Doing Right”)
• Certified B Corp
• Convert 3 million plastic bottles into products
• Takeback program with Tetracycle
• Founded by women
• Invest 1% in micro- entrepeneurs
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Fun!
Whiskware Pancake Art: $25
Zoku Pospicle Molds: $10
Frozen Fruit Ice Cream: $36
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Let’s Get Hands-On!
Laura Hoover Nutrition, LLC
Let’s Keep In Touch
[email protected] facebook.com/smarteatingforkids www.smarteatingforkids.com