PowerPoint Presentations3.amazonaws.com/ustaassets/assets/723/15/net_generation_overvi… · May...
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Transcript of PowerPoint Presentations3.amazonaws.com/ustaassets/assets/723/15/net_generation_overvi… · May...
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2017
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2018
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2018 OBJECTIVES
Engagement
with Digital Tools &
Content
Local Event
Participation
EXPAND MEASURE MONITOR PROMOTE
Brand
Awareness
Provider Registration
& Safe Play
Consumer Registration
Collaborate with ‘like
minded’ brands
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PROVIDER ENGAGEMENT AND ACQUISITION
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2018 PROVIDER CALENDAR
May/June
2018
MARKETING
AAKD / US OPEN
PROVIDER PMC
PUSH FOR
FALL/WINTER
PROGRAMMING
MARKETING
USO SERIES
MARKETING - WEBINARS
MARKETING
US OPEN 50th
CONSUMER
CAMPAIGNS
BEGIN
PROVIDER MARKETING – PAID/OWNED
MARKETING - SECTION GRASS ROOTS/AMBASSADORS
July
2018
August
2018 March
2018
PAID CAMPAIGN
TO DRIVE
REGISTRATIONS/
PMC FOR
SPRING/SUMMER
PROGRAMMING
PROVIDER
REGISTRATION
ENGHANCEMENTS
Q4
CASUAL PLAY
TOOL
DIGITAL
ENHANEMENTS
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MARKETING GENERATOR All approved providers can create marketing materials
with customizable templates
+ Posters
+ Flyers
+ Direct mail pieces
+ Lawn signs
+ Social media optimized images
+ Always more to add…
All templates include multiple images, headlines, and
copy to choose from with customizable areas for their
own info
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UPCOMING
WEBINARS
• Jean Desdunes USTA Player Development National Women’s Program Coach
February 8 Transitioning to the Net
• Jose Caballero USTA Player Development Coordinator of Coaching Education
March 14 Teaching and Coaching
Ph tion ilosophy and Net Genera
(In Spanish)
• Martin Blackman USTA Player Development General Manager
April 11 USTA Player Development:
Who We Are and What We Do
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2018 CONSUMER CALENDAR
May
2018
MARKETING AAKD / US OPEN
MARKETING
USO SERIES
DIGITAL
ENHANCEMENTS
MARKETING - PRO EVENT INTEGRATION
MARKETING
US OPEN 50th
NATIONAL
MARKETING
CONSUMER
CONSUMER ‘LITE’
REGISTRATION
MEMBERSHIP
INTEGRATION
MARKETING - NET GENERATION AMBASSADORS
MARKETING - SECTION GRASS ROOTS
May/June
2018
July
2018 August
2018
MARKETING – PAID/PARTNERS/CRM PLAN
Q4
CASUAL PLAY
TOOLS
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CONSUMER MARKETING OBJECTIVES:
• Drive brand awareness and registrations
• Engage through content (customized content, newsletters, promotions, skills challenge, etc)
APPROACH
• Paid Advertising (digital, social, site direct/partnerships)
• Owned assets/section assets
• Digital feature support
• Content engagement
• Email/website: Personalized experience based on age and ability
• Personalized onboarding series and website/account content
• Local content exploration in email (play near you + potential for section content)
• Monthly newsletter for parents and kids
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2018 ADVERTISING CONSISTENT WITH 2017
Iterative campaign with
a long shelf life
Opportunities to expand
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#NETGENNETSET
MORE AMBASSADORS
KID AMBASSADORS
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TOGETHER WE WILL
