POWERFUL ONE TALK Resource Guide Revised2

8/4/2019 POWERFUL ONE TALK Resource Guide Revised2

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Create and Deliver Your Powerful One Talk Resource Guide

Betsy Ringer, Certified Speaker [email protected] 877-212-8628 ext. 705All Rights Reserved

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CREATEANDDELIVER

YOURPOWERFULONETALK

A Step-by-Step Guidefor Entrepreneurs

to Speak and Make a Difference

By Betsy Ringer: Certified Speaker,Life Coach, PersonalitySpecialist


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CREATEANDDELIVERYOURPOWERFULONETALKA Step-by-Step Guide for Entrepreneurs to Speak

and Make a Difference

By Betsy Ringer: Certified Speaker, Life Coach, PersonalitySpecialist

TABLE OF CONTENTS

Intro

Discover How to Speak Confidently

Chapter 1Step 1 Decide how to move your audience to action

Chapter 2Step 2 Design your talk using the BASICS model

BondAction PointsStory/ExampleInsight/InstructionCoaching/ApplicationSummary and Step Up

Chapter 3Step 3 Deliver your talk with confidence

Chapter 4Develop Professionally

Effective Visuals and HandoutsIndividual StyleCollaborate with Event Coordinator

Chapter 5Direct Your Business

Chapter 6Display a Broader View

Appendix


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Introduction

I appreciate the work that speakers do! They impart valuableinformation and wisdom that we can apply to our lives. They make us

laugh and make us cry. They touch our hearts deeply and challengeus to take action.

I have listened to speakers at workshops and conferences; I havebought - more than I care to admit - tapes and CDs of all kinds ofspeakers; and I have listened to many, many pastors give messagesSunday after Sunday. I appreciate how the good ones have taken timeto think of ME as they put together their message and how the not sogood ones deliver what they have to say with trembling heart.

The purpose of this resource guide is to help the ordinary person

create and deliver a talk that they can feel good about and that willmove their audience to action. I have taken my twenty-five years ofspeaking and the knowledge Ive gained from experience andattending two different speaker trainings and condensed theinformation to make it simple and clear for someone just starting out.

You can be a speaker if you have something to say that will make theworld a better place or help someone become a better person. Maythis resource guide you in the right direction and give you theconfidence you need to deliver hope and next steps to others.

Discover how to Speak Confidently

Which of these descriptions can you identify with?1. Im crazy nervous about speaking in front of people.2. I have something important to say and want to say it effectively.3. I want my business to thrive and understand I need to develop

one talk.

4. All of the aboveStatistics show that speaking in front of a group is the #1 fear on thetop ten fears list ahead of death, spiders and snakes, and confinedplaces.


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Even the most confident of speakers get nervous before walking outon that stage!! A little bit of nervousness keeps us sharp and alert buta too many nerves can paralyze us. Two things help us tackle our fear:

A well-organized talk Preparation and practice

The words you choose to say something are just as importantas the decision to speak. ~Author Unknown

The Business/Coaching/Speaking Connection

If you have started a business, service, ministry or coaching practicethen you are passionate about what you do! Chances are you believe

your work will help others in some way whether its helping them toget unstuck, take care of their health or skin, be the person Godcreated them to be, invest in their families or any of the otherpossibilities a business or ministry can offer.

Whether you realize it or not you are an expert in something! We allbenefit from the knowledge and wisdom that experts bring us. So youneed to share what you know with others and give them hope and helpthem take steps forward! You would not have started your business orministry if you werent passionate about something

You may have tried many things to get the word out there about yourbusiness or ministry. You have sent out postcards, advertised in anewspaper or magazine, posted on FB, had Twitter Parties, and walkedthrough downtown with a sandwich board! But people need to get toknow YOU!! They need to connect with you personally in some wayand see that you are trustworthy!

Speaking is a great accompaniment to your business or coachingpractice or for your ministry. Authors also speak on what they havewritten about to generate interest. And you can too!!

When you speak to a group, you want your talk to have peoplewalking away saying Wow!! I want more!! Im going to check outher website; buy her book; enroll in her coaching program; buy herCDs; make an appointment; or whatever next step it is you want themto take!


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Have I convinced you yet? If not, look at these reasons why is it

important to learn how to develop a powerful talk and speak

to groups:

1. Fear can be dealt with when your material is organized well andwhen you are fully prepared.

2. You offer a fresh perspective that will give them hope and helpthem solve a problem!

3. You empower them to get unstuck and move forward.4. You motivate them to take the next step with you!5. When you speak to groups you become real. You establish and

create relationship. It builds trust so they will hire you or dobusiness with you!

6. Speaking to groups establishes you as an expert7. It helps a group of people discover that they need the product,

service or information that you share.

This is an opportunity for you to take your business to the next level,simply by deciding what it is that will help people and draw them toyour business or ministry. You will be serving them, establishing aconnection and they will want to participate in your business orservice.

ONE POWEFUL TALK

People are hungry for what you have to share with them. You havelearned so many things and this is the natural next step for you totake! The amazing news I have for you is that you really only needONE POWERFUL TALK!! When you have ONE POWERFUL TALK thenyou become known for it and thats what youll be invited to comespeak on!!

You may think you need to have a whole list of talks for a group tochoose from. I actually used to think that too! I had a long list oftopics that I felt I could speak on. I was just sure that if I had avariety of topics I would be invited to speak! I was really shocked

because one of two things almost ALWAYS happened:a. I was always asked to speak on the same one or two topics

ORb. They would announce their theme and ask me to develop a

talk around that theme. A NEW talk!

No kidding! The organizer of an event would call and say, We areplanning an event and the theme is Joy in the Morning, or My Heart


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Belongs to You, (or whatever). We would like to talk with you aboutcoming to speak. Would you be willing to develop a talk that matchesour theme?Oh NO!! A NEW talk!! But what about my great,wonderful, long list of choices?At first I would scramble and try todevelop a talk around their theme. But it was so vague and sometimes

Id have to talk about something I wasnt even passionate about and Iwould spend an extreme amount of time researching and developing.It just wasnt worth all the time I put into it.

After a while I learned there were certain things I was passionateabout and that God had certain things He wanted me to say. So whenId get a call, We are planning an event and our theme is Pickles, Pieand Priorities - Id tell them what I was passionate about speaking onand encourage them to change their theme or lets collaborate and seehow we can make my talk fit into their purpose.

Most of the time they were just thrilled that I had something that Godhad given me to share!! They were happy to change their theme they had just come up with one because they thought thats what theyhad to do. Or we could tweak their purpose enough that my talk wouldfit! They were happy and I was happy too!!

So work with the people who call you and they will be thrilled that youare confident about what you have to say and that you know it will bepowerful for their event!

If you have one talk on something that you are deeply passionateabout and if it is crafted well, then THATS the talk you will known forand the word will get out that you do a great job and you will getspeaking requests for that talk!! When people are given lots of choicesthey get confused and cant choose. So theyll set your bio aside andgo to the one that is clearer.

If you own a business, think about the underlying reason why youwent into that business. You probably had a passion to help peoplesolve a problem, get healthier, get unstuck or have a better life. Think

about how you can help people when you speak to them. Your talkneeds to help them solve a problem as a result of hearing you speak.The main reason you are speaking to them is to help them. And youcan also inform about your business, or book, or service because it isyour desire to continue to help them. When your speaking inspiresyour audience to action, they get to know you and they will rememberhow you gave them tools that help make their lives better!


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This resource will help you develop your ONE POWERFUL TALK. Youwill learn the mechanics of putting together ONE POWERFUL TALK foran event. We will begin by developing a talk that will be 30 60minutes. Later in the resource we will talk about how you can expandyour talk for workshops, retreats, keynotes, and conferences.

Chapter 1Move Your Audience to Action

Step 1Decide how to move your audience to action

The next three chapters will cover how to create your ONE POWERFULTALK. Then we will cover other important things that speakers need to

know. The very end of this resource, the Appendix, includes someforms that you might want to adapt for your particular needs.

Our first step is to decide what we have to say that will benefit others.How will people be better after hearing what you have to say? Thepurpose of speaking is not to merely entertain but to enrich lives andencourage them to act.

Where do I begin?

First, what is it you have to say that is important for others to hear? At

first you might think you really dont have anything to say. Thatsbecause it is so natural to you and you might think everyone alreadyknows that!! But think about it for a while. What have you learned? Orwhat have you studied and have a lot of experience in? Or how do youhelp people everyday? How are people better having walked acrossyour path? You have been given some important information that youneed to share with others. What is it?

Use the box below to think through some of these questions. This willhelp you determine an important idea for a message! Once you do,

truthfully, you probably need to narrow it down. A common mistake ofnew speakers is trying to say too much! People can only take in asmall amount of information at one time. It is better to help peopleremember a few points rather than losing them with the overload ofinformation!

Remember, you are stepping out to speak to help people take actionand solve a problem AND to help inform of your business, service, or


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ministry. Ideally, you will communicate how your audience cancontinue to solve their problems through the help of your business!

Jot down some things that come to mind to help you come up with agood speaking topic that helps solve a problem:

Brainstorm use this space to think through the questions

What is a topic that you have knowledge and experience to draw from? List several.

What do you have to talk about that people want to hear?

How do you help people everyday?

What service or product do you have to offer that would help people solve aproblem?

What problem?

What issue have you conquered that you could now help someone else with?

What is something you are passionate about and can help involve others in apositive way?

How are others better having walked across your path?


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What is your ONE BIG POINT?

Its extremely important to determine your ONE BIG POINT! Whataction do you want the people in your audience to take? In the nextchapter you will select main points that will lead your audience to

solve the problem you are addressing. But its important to decidewhat ONE BIG POINT you want to make sure your audience gets.

I have personally been helped by speakers more than any other formof learning. I listen to speakers on CDs in the car, hang on their wordsat conferences and apply valuable points to my life. However,sometimes speakers lose me. They ramble, I cant figure out whatthey are really trying to say or what Im supposed to do with theinformation.

Adult learning theory tells us that adults remember that which theycan apply. I may think something is interesting but if I cant figure outhow to apply it then it goes in one ear and out the other.

I attended a church with a relative recently. Its a wonderful churchwith terrific teaching. The messages usually last an hour and theperson speaking really knows how to put together a good Biblicalmessage. On this particular Sunday, the man delivering the messagewas extremely passionate about what he had to say. He emphasized,If I had only ONE message to deliver this would be it. He proceededto speak for an hour and fifteen minutes. I was very interested in what

he was telling us. He presented it in a way that kept my attention andmade me want more. However, he got to the end and said, If I nevergave another message I would know I had just delivered the mostimportant message of my life. And he left the stage.

I have to tell you, I sat there puzzled. Interesting information but Ihad no idea what he thought we should THINK, FEEL, OR DOwith that information. The most important message of his life becameuseless. Everyone would get up and walk out the door and say thatwas interesting but have no idea what to THINK, FEEL OR DO about it.I asked my family members and none of them knew either. I wasextremely saddened that this man, a fine, knowledgeable speaker justgave the message of his life and no one knew what to do with it.

It is vital that you know your ONE BIG POINT! What is it that you wantpeople to think, feel or do as a result of your speaking to them? Beginthere and make sure the rest of what you say reiterates it andsupports it.


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When I speak to an audience about how to develop a talk, my ONEBIG POINT is to CREATE A POWERFUL TALK all my sub pointssupport that one big point.

When I speak to people about The Personalities, my ONE BIG POINT isto communicate better with just about anyone. I teach about ThePersonalities so they will learn how to do that.

There is something that you are an expert in. That doesnt mean youknow everything there is to know but you know quite a lot. It meansyou have some experience with it; you are passionate about it; andyou can help others regarding it. Determine what it is that youconsider yourself an expert in:

Determine Your Topic and ONE BIG POINT

What topic will you speak on? Use the exercise on the previous page to help youdecide on a topic that will help others solve a problem and take action.

What is the ONE BIG POINT you definitely want them to walk away with?

What do you want your audience to:Think

Feel

Do

How will their lives be better because they have heard your talk?


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Who is your audience?

Who will benefit from what you have to say? Who are the people thatyour business, service or ministry assist? You must have a group ofpeople in mind who you can help and who would gain from your

message. Of course your talk can be tailored to reached severaldifferent groups but start off with a certain group in mind and developyour talk to serve them. When you have a speaking engagement youwill need to consider the make up of that particular group. Here are

some important things to take into account as you prepare for

the event:

Who is in the audience? What is the general makeup of theaudience?Moms; Career women; Entrepreneurs; Christian women; CancerSurvivors; Foster parents; Community Leaders; etc.

Is there a variety of ages and stages? How many people are attending? What is the setting? What is the maturity of the audience? What is the socio-economic composition? Why are they attending? Is it mandatory? Did they pay? Is it a

breakout session of a larger event?

Knowing this information will help you speak more directly to thatparticular audience. You may have the same basic talk but you maytell different stories or insert some additional information.

Also, knowing your audience will help you include just the rightamount of information. Most speakers have WAY more material thanthe listener can handle. So condense what you have to say and makesure it focuses directly on your ONE BIG POINT or the action they willneed to take to solve the problem you are addressing.

What next step do you want them to take with you?

Before you design your talk decide what next step you want them totake with you. This is different from your one big point. Imagine thatyou have spoken to them, they got your ONE BIG POINT and youspelled out the action points so they know the actions they need totake to solve the problem. (Well talk about Action Points in the nextchapter) Now you want to make sure that you let them know how yourbusiness or service can continue to help them.


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This is your opportunity to gently guide them into a next step withyou. You just need to decide what it is that you would like for them todo that would also be beneficial to them. Some options might be tobuy a product or service; hire you as a coach; buy your book or DVD;sign up for group coaching; attend a four part teleclass you are

teaching; attend an upcoming retreat; make an appointment with you;visit your website; tell three other people about you; attend aseminar; etc. Choose just ONE action you want them to take otherwise they will just be confused and end up not doing anything.

In the middle of your talk, give them a little break and guide them tohelp them be hungry for what you have to offer. And then at the endof the talk restate your invitation and make it very clear.

Words have incredible power. They can make people's heartssoar, or they can make people's hearts sore. Dr. Mardy Grothe


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Chapter 2Design Your Talk using the BASICS Model

Step 2 Design your talk using the BASICS model

How do I design my talk?

One of the keys of developing a powerful talk is to have an organized,easy to follow model to use. People are in information overload so ifthey cant follow what you are saying they will quickly tune you outand start thinking about their to-do list, the restaurant they want toeat at or make travel plans in their heads!! So be sure to use a model

that will be easy for YOU to use and help you design a powerful talkthat will hold the attention of your audience and keep them with you.

Two wonderful speaking instructors have trained me. Each had theirown format that they taught us to use when developing a talk. I havecreated a format that is easy to remember and easy to apply. I call itJust the BASICS each letter in BASICS stands for a different stepyou take when developing the content of your talk.

Just the BASICS:

Bond

ActionsStoryInsightCoachingSummary and Step up

BOND - ConnectHow can I connect with my audience before I go on stage?

Connecting with your audience begins BEFORE you even startdesigning you talk!! Pray about who you will be speaking to and askGod to help you design a talk that will help a group of people solve aproblem. Trust that He is leading you.


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Then once you have a speaking engagement pray for that particulargroup.

Arrive early to the speaking engagement so you can make sure thingsare set up correctly and get settled in before people start arriving.

Then go around and chat with people. You dont even have to say youare the speaker. Just introduce yourself to them, welcome them andask them a question like, Why did you come today? Or what are youlooking forward to? Encourage them; make a positive commentabout the event or decorations or what they are wearing. Go around todifferent groups or tables or move down the line. Be your warmest selfand focus on them

The audience is the reason we speak! Make sure you focus on THEMnot yourself.

What should the host say to introduceme?

This IS actually part of youraudience bonding with you! Thisis the window of opportunity thatwill help your audience see youas credible AND be open to whatyou have to say. Write the

introduction yourself and email itor send it to the host ahead oftime. You can gently say duringone of your conversations, I willsend you a copy of theintroduction that I use at all myevents. I find this saves time forthe person who is going tointroduce me. And I know we allare looking for time-savers. Ofcourse, there will be times when

no one introduces you so you will have it for the times you introduceyourself as well! Oh and be sure to take a copy with you to the eventand check with the host to make sure she has it.

When you write your introduction keep in mind that you want youraudience to get a personal glimpse of you, to establish credibility andthe feel comfortable with you so they will continue to invest in a

I remember at one of the speakertrainings I went to there was a longline to register (we paid a lot ofmoney for the training and paid toget there and paid for the motel you saved hundreds of dollarssimply by purchasing this book!)Anyway, I remember a sharplydressed woman came down the lineand introduced herself. She engaged

each of us in a short conversation.She was sunny and bright and mademe excited that I was there. It wasntuntil later when she stepped up onthe stage that I learned she was oneof the presenting speakers. Since thenI have used that technique at almostevery event I speak at and people aretruly touched.Betsy


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business relationship with you. Aim for your intro to be about 30

seconds, a minute at the most. Include the following points in

your written introduction:

1. Share why the host invited you to speak. You may need to askthe host to make sure you have the correct information. Forexample: It seems like we are all in a hurry and feeloverwhelmed. We dont have time for the truly important thingsin our lives. We invited Betsy to speak to us about shifting out ofsurviving to thriving. If the host has had an experience doingbusiness with you she can share briefly about that. One of thegals on our team heard Betsy speak on this topic at a recentconference and recommended her highly for this event.

2. Include accomplishments and something personal. You couldinclude the vision of your business, service or ministry. Or youmight want to emphasize the number of women you have servedor ministered to or how your business has made a difference inthe community. This is the time to mention books, TVappearances, that you have clients from all over the world, orhow many years you have been involved in your business orministry. Add something personal that makes you credible likeyou are a cancer survivor or you built your business graduallywhile managing a home with three teenagers, or it was yourpassion for mission that took you all over the world and now youhave planted your ministry right here.

3. Tell the audience what they will take away with them. Word it sothey know how they will be better after you speak to them. Forexample, Today, Betsy is going to share three secrets to help usmove from being overwhelmed and frazzled to flourishing andpurposeful. Or, Betsy will teach us about The Personalities sowe can know ourselves and get along better with just aboutanyone. When you end with the results the audience can expectit generates anticipation.

Be prepared to fill in if your host skips over some crucial parts. If youthink she left out something vital find a place to include it shortly afteryou pull them into the content of your talk. Work the information intothe part where you establish a need for this particular topic.


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How do I get the audience engaged when I begin to speak?

Its important that you connect with the audience and engage themright away! The introduction helps them get to know you a little bitand then when you begin speaking, invite them into your message

immediately.

Try one of these connection techniques:

Ask a question Tell a story Share humor about their city Connect with facts in a fascinating way: For example: In my

generation, we all remember exactly where we were when J. F.Kennedy was assassinated. My kids generation will rememberexactly where they were when they heard about the plane flyinginto the World Trade Center. Our society certainly has turningpoints and each of our lives have powerful turning points as well.Who can identify one of your life turning points? Today we aregoing to identify the turning points of your life so you canconnect the dots and move forward confidently.

When I speak on The Personalities I open with, How many of youhave noticed that there are people in the world who are different fromyou? (Of course everyone chuckles and raises their hands) And howmany of you live with some of those people? (More chuckling and handraising) And how many of you have tried to change those people?

(MORE chuckling and hand raising) And did it ever work? (All say aresounding No!) Right away they see a reason for listening to what Ihave to say because they are hoping to learn how to get along betterwith others by understanding different personalities.

When I speak to groups about creating their powerful one talk I openby asking them to listen to four statements and see if they can identifywith any of them. They are the statements I shared with you on pagethree. Then I share a quick story about how even though I have beenspeaking for 25 years I still develop fear right before walking out onstage. My mind flashes, What was I thinking? Who do I think I am? Icant do this! Then I stand before my audience and I think about howthey will benefit from what I have to say and Im fine. So I draw myaudience in by helping them identify what they think about themselvesas a speaker and show vulnerability as I share how I still have a bit offear before I speak to a group.


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So connect with your audience. In a very short time draw them intorelationship with you. Take some time to craft an opening that willdraw them to you, help them bond with you, establish yourself as anexpert and prime them for your important message.

Then right after you engage them, identify the ache for a solution ortheir need to solve a problem. You might consider giving somebackground about the topic, sharing some startling statistics, or tellinga true story they can identify with. When I speak on The Personalities Ishare about how gene mapping has shown that we are born with acertain personality, and how Hippocrates was the first to identify thatwe all behave with one or two of four personalities. I share thescripture Ephesians 4:29 that states that we are to learn to get alongwith others. I also tell a funny story about when my husbandspersonality and my opposite personality caused an interesting reactionthat we can now laugh about but might have caused an argumentbefore understanding The Personalities.

When I speak on Shift from Surviving toThriving, I share a scene from Our Townthat shows how most of us hurry through lifeand dont appreciate our moments and whatit costs us. People can identify and feel theache and they want to know how to stop it!

What else do I need to know?

Somewhere in your talk, close to the beginning, let your audienceknow something about you that makes you vulnerable. That will allowthem to relate to you. It might even be the thing that gives youcredibility for addressing the problem you are there to speak on.

During my talk on Shift from Surviving to Thriving, I share aboutdescribing myself with two speeds, fast forward and stop. I use to kindof boast about that but then I learned that was unhealthy behaviorwhen my body crashed; came to a screeching halt. I had Adrenal

Fatigue where my constant activity depleted my body of vitalhormones and left it unable to process any kind of stimuli. It tookabout a year to feel close to normal and now, seven years later, bloodtests show that my body is still dealing with the effects. I HAD to learnhow to slow down and build rest into daily living. It wasnt easy.

Introduce them you; drawthem into your topic;engage them fully. Betsy


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Another speaker I know who speaks on building a happy marriageshares how she was a product of divorce. Her grandparents, parentsand aunts and uncles were all divorced. She decided to stop thatpattern and create a healthy marriage and give others tools to be inlife long marriages as well.

A ACTION POINTSThese are the main points that support your ONE BIG POINT. You canhave just ONE main point. No more than three when you are startingout. When you start to do longer workshops then you may have moreaction points but for now, stick with no more than three.

Each of your action points will have threeparts to it:

Insight or Information A story or example Coaching or application

Well address those as we continue to unveil the details of the BASICS

model. Remember these three things about the main action

points:

1. Each point should be stated as an action.2. Each action must support your ONE BIG POINT. You have so much

you want to teach people but if you dont focus on your one big

point they will walk away with something random and not reallyunderstand your message. The Action Points need to lead thelistener in the direction of solving the proposed problem.

3. Repeat each action point before moving on to the next.So the second step in designing the content of your talk is to establishaction points one is fine but no more than three.

Heres an example from my message, Create Your Powerful One Talk: My ONE BIG POINT is for you to create one powerful talk. My action points are:

Decide how to move your audience to actionDesign your talk using the BASICS modelDeliver your talk with confidence

Each step is stated as an action and builds on the ONE BIG POINT,which is to create one powerful talk. Each of my action points is a steptoward solving the problem of how to design a powerful talk.


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Remember we said each Action Point contains three parts: Story,Insight and Coaching/Application. Lets examine those now.

S STORY/EXAMPLE

Dont you just perk up when someone tells a story that supports thepoint they are talking about? We all relate to stories. We love thepersonal touch of stories and there is a deep connection when weidentify with a story that someone tells.

In the movie, Mr. Hollands Opus, we become acquainted with Mr.Holland, a high school music teacher. He didnt really want to be ateacher. His passion was composing. But life happens and he becamea teacher to support his family. We are introduced to a teenager in themovie with long, red pigtails. She approaches Mr. Holland to ask forhelp to be able to play her clarinet better. She longs to be good atsomething. Everyone in her family seems to have a talent and she islooking for hers. Mr. Holland agrees to try to help her.

At this point the movie shows a montage of Mr. Holland and theredheaded girl working together. It is frustrating for both of them.There seems to be no progress made. Finally, after exasperation, Mr.Holland asks, What is something you like about yourself. The girl

thinks then says, Well I guess my hair. My father says it reminds himof the sunset. Mr. Holland then proposes, Okay, this time I want youto close your eyes and play the sunset. She closes her eyes andplays. This time beautiful music comes out.

What made the difference in her playing this time? Why was itbeautiful this time? She played from her heart. Her music came fromher depths and it was beautiful. When you speak to people from yourheart and experience they will listen.

Remember these three things about telling a story or giving an

example:1. Each story or example must teach something about the action point

you are talking about. Dont use a random story.

2. Keep it short. Make it colorful and relatable.3. Add a question at the end that will make them think or apply the

story to the action point.


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When you add a question that brings out the point of the story, youare coaching them or helping them apply the main point of your story.I did this in the story from Mr. Hollands Opus. I asked, What madethe difference in her playing this time? Why was it beautiful this time?She played from her heart.

Dont be afraid to be vulnerable it makes you real. I was speaking ata womens retreat one time. I was the only retreat speaker and I wasleading them through learning and applying the information on thepersonalities. I had them all in groups working on an exercise anddecided it would be a good time for me to take a break.

When I came back into the room the pastors wife cautiouslyapproached me and said, Um, when you go to the restroom youmight want to remember to turn off your mic. Well my mind quicklyreviewed what I had done in the restroom and quickly assessed thedamage. I smiled and said, Thank you so much for letting meknow! Needless to say, I was rather embarrassed.

Since I realized everyone probably wondered why they were hearingthe sound of a toilet flushing, I decided to address it when we allgathered again. I took the chance of making myself vulnerable. I said,I took a little break while you all were doing your group exercise andMrs. Brown was kind enough to caution me about leaving my mic onwhen I go to the restroom. You probably wondered what that strangeflushing sound was! Well at least you know I washed my hands. It

could have been worse I could have started singing! Then I wouldhave really had you all cracking up.

They all laughed out loud and it actually endeared me to them becauseI was real! Dare to be real! We all appreciate when people share theirmistakes instead of trying to be better than everyone else!

So keep your story short and relatable; connect to the point; ask anapplication question.

How can I learn to tell a good story? Im not really a funny person.

Firstly, ALL of your stories do not need to be funny! Sometimes youwill have a touching story, sometimes a poignant movie clip, or songlyrics, or an excerpt from a book. Mix it up some funny and somethoughtful.


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You have lots of stories from your life. The trick is to remember them.Buy a pretty notebook to hold this resource guide and to capture yourspeaking ideas. Start a list of stories that you can use in speaking.Make a list of stories that have actually happened to you you will findthe point of them later. Once you start your list leave your notebook

where you see it and add to it as you think of the stories.

List movie scenes that have caught your attention with a life lesson.Collect passages from books that support your action points. Look forcartoons to share or ask people you know who are funny to help youturn a ho-hum story into a funny one. You might use a case study thatyou have handled. Watch people in action or listen to the stories theytell you. Note: if you use a story someone told you that happened tothem, be sure to ask their permission!

When you identify a story that would be good for your talk, write out

what happened. Usually there is a punch line or something thatsomeone said or did that will make your audience laugh. Use littleeveryday stories people can really relate to! Then add somedescription that can really put the audience into the experience with

you. Think of sights, sounds, smells, and actions.Describe them without getting into too much detail.End with the punch line. Then ask the applicationquestion.

When I was in my twenties I lived alone in a tiny house. When

I went out at night I always left the front porch light on so I could seeto unlock the door. One summer night I came home and was horrifiedto see my entire porch covered with June bugs! My breath caughtwhen I realized I had no other way to get into my house. Icontemplated breaking a window, sleeping in my car, or calling the firedepartment. None of those options seemed viable so I quicklycrunched across those June bugs and opened my door relieved to findmyself safely inside and the dreaded June bugs outside. What optionshave you been considering when you really just need to do the hardthing to get where you want to go?

Could you picture the porch with the light that had drawn the Junebugs? Could you see the porch covered with creepy crawlies? Couldyou identify with my dilemma and then chuckle over myconsiderations? Then did you cringe when I crunched across the floorof bugs? Then when I asked the question did you apply it to a difficultsituation youve been in or a decision you had to make?

You see everyday experiences can make a great story!!

Simple StoryExample


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IINSIGHT/INSTRUCTION

One of the content enticements on the front of O magazine caught myattention: How to Talk so People will Really Listen: Four Ways to Make

Yourself Heard. The article said we must be aware that sometimes inour eagerness to help, our suggestions may come across as criticism.Well this just smacked me in the face because Im an idea person ANDa fixer. So if someone brings a problem to me or complains aboutsomething, I have plenty of suggestions of things to try. I never meantfor it to sound critical! Now, because of this informative article, Imarmed with two great questions before I burst into my Ill save youmode. Next time Ill know to ask, Would you like to hear what Ithink? Or, I have a different perspective; would you like to hear it?

In this example I used a magazine article as a resource that related toour topic. I summarized one of the points of the article to give someinstruction and then I applied it to describe how the information mightbe used.

Each of the Action Points in your talk needs to be developed with someinformation, insight, and/or instruction to help your audience

understand what you want them to know. Remember these three

tips when sharing your insight:

1. Dont ramble. Keep it short, memorable and relatable.2. Use a variety of resources. Try some of these:

Statistics Magazines Books An expert in the field Newspaper or news story

3. Share something that might be new information that they can applyto that particular point.

Speech is power: speech is to persuade, to convert, to compel. --Ralph Waldo Emerson


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C COACHING/APPLICATION

You just might be sitting up a little straighter right now. We KNOWhow important it is to coach people to take next steps or to guide

them to apply what they are learning. People apply concepts to theirlives when they can make a connection. The Coaching/Application stepneeds to be designed to review what they have learned and give themopportunity to apply the information.

If I were presenting this to a group I might ask: How can you get youraudience thinking about applying what they are learning? Write down afew ideas and share them with someone next to you.

That would be a way to get them involved with one another AND applysome of the information they had been learning. Of course, I would

watch my time and be sure to get their attention to continue and stayon track, but it just might be the break they needed to talk aboutsomething they had been processing.

Remember, Coaching/Application is a step for each action point youmake so you need a variety of ways to coach or apply the information.

Ill start your list with some ideas and you can add to it:

1. Ask a question for them to share their answers with eachother like I just did.

2. Do a short coaching demonstration.3. Have them write out a step they can take regarding the point

you just covered.4. Have them evaluate themselves on a continuum 1 105. Pose a scenario If you had the opportunity to use three of

your strengths in a job, what would they be?

There are five options; now you add your own ideas:


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S SUMMARY AND STEP UP

SummaryBe sure to summarize your main points. Just say the main points and

give the big punch you wanted for that point. Or you could remindthem of the way they are to apply it. You want them to leave knowingtheir next steps. If I were to summarize the material you have learnedso far it might be like this:

You can build a business or ministry relationship with more peoplewhen you step into the speaking arena. You really only need ONEPOWERFUL TALK on a topic that you become known to be the expertin. When you have a talk that delivers a strong message your feardwindles, people are moved to invest in you, and you help peoplesolve a problem.

There are three big steps to develop your Powerful One Talk:1. The First Step is to Decide How to Move your Audience to Action.

Be very clear about what your ONE BIG POINT is and what youwant them to THINK, FEEL OR DO.

2. Step 2 is to Design your talk using the BASICS model. Welearned how to: Bond with the audience by asking a question, telling a story,

or use humor about their city.

Action Points choose 1-3 action points and state them asactions they can take. Each action point needs a: Story Make it personal and applicable to the point.

Complete it by asking a question that will make themapply the lesson of the story.

Insight or Instruction Keep it short relatable andmemorable; you can refer to a resource like a book ormagazine if youd like.

Coaching or Application The question from your storywill work many times. Or give them an opportunity toshare with each other, answering a question or scenarioyou pose. Or have them write out a next step.

Summary and Step up Summarize the main points andinvite them to take a next step with you.

3. Step 3 is Deliver your talk with Confidence. Practice your talkand embrace your own delivery style.


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I hope I have given you some next steps to take. Id like for you towrite down one takeaway or one next step you are going to take thisweek.

Thats one example of how to summarize. The point is to do a quick

review to help them be able to take action and solve their problem.

Step UpThis part of the BASICS model has a Part 2. After you brieflysummarize the message invite them to take the next step to work withyou. You are a heart-centered entrepreneur and we dread the salesypitch. So transition in a way that isnt wishy-washy yet invites them tothe next step because you really care for them and believe that what

you have will help them. Here are a few tips to invite people into

a next step with you:

Create a natural lead in, like I know some of you are sitting onthe edge of your seat wanting to go further. If so, let me inviteyou to my website at (be sure to have it on their handout) andtoday come talk to me in the back of the room at my table.

Oh yes, be sure to have a table set up. IF you have someproducts that relate to your talk have them at the table.Arrange for someone to man the table so you can interact withthe people. If you dont have products, at least have a handoutthat describes your services and gives them an opportunity to

contact you.

Somewhere in the middle of your talk refer to one offer thatyou would like them to take action on. Maybe its a product youbrought, or maybe you are having an event you would like forthem to attend, or perhaps you are having an open house.Personally invite them. They have made a connection with youand a personal invitation seals that connection.

Be sure to have a door prize form so you can collect valuableinformation to stay in contact. It doesnt take much to puttogether five small door prizes but they think you are beingextremely generous. The form can be very simple collectingtheir name, address, phone, and email address. Or you can adda box to give permission to sign them up for your newsletter.You can include your services/products list for them to check offif they have an interest in. That gives you more of a reason tofollow up with them.


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Remember, you believe in what you do and how it will helpothers. You dont need to do a hard sell but you offer it in casethey really want to take the next step with you.

Many people want to go further but they truly need your guidance tohelp them know exactly what to do. Refrain from giving lots of optionsbecause again, they will become overwhelmed and not act at all.

Finish your talk with something like, It has been a privilege being withyou today and I will see you at my table.

There are three things to aim at in public speaking: first, to getinto your subject, then to get your subject into yourself, and

lastly, to get your subject into the heart of your audience--Alexander Gregg

To close, have them identify one or twotakeaways and a next step they will take.Then wrap it up with a simple ending.Betsy


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Chapter 3Deliver Your Talk with Confidence

You have designed your talk. You have reviewed it and you have hadsomeone you respect review it as well. (Contact me if you would likeme to review it [email protected]) Your stories draw in your audienceand help them identify with your action points. You have practiced andpracticed. You have a speaking engagement coming up and you wantto make sure you are ready. Lets cover a few last minute tips that willhelp you be more confident in your delivery.

Each of us has our own delivery style. Learn good presentation skillsfrom others but make sure you are comfortable with your own style.

Then practice, practice, practice. Practice in front of friends or relativeswho will give you honest feedback.

Remember these important tips:

Time your talk to make sure you dont go over. Have a timepiece with you when you speak not all rooms

have clocks. I often have someone hold up a sign that says 15minutes to tell me I have 15 minutes left.

Have water with you. Highlight parts of your talk that you can cut out if you dont

have enough time. Bring your passion and joy to the stage with you. Know that

God is your guide and is present with you. HE will have youraudience get the points HE wants them to get.

Do I need to memorize my talk?

That depends on who is answering this question. Some people will tellyou absolutely YES! Few of us, however, can actually manage that.However, you certainly dont want to get up in front of a group ofpeople and read your notes. You will lose people immediately.

Here are some tips that will help you come pretty close tomemorizing but will allow you to have your notes with you.

Practice your talk over and over and become up close andpersonal with it. Practice a smooth transition from page to page.

Your stories are YOURS so you dont need notes to tell them.Use that opportunity to step out from behind the podium andwalk around while you tell the story. You will actually discover


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you come alive when you start to tell a story. Its a thrill to havethe audience with you and eager to hear the point of the story.

Memorize your opening and your close. That will give the illusionthat you are fully prepared and dont really need your notes.

Know your talk well enough that you only have to glance at yournotes.

If you are the kind of person who memorizes easily go for it!! OR if you know your talk backwards and forwards put your main

points and the bullets on a note card and remember everythingin between.

If you memorize easily then count your blessings and show off yourtalent!! But for the rest of us, know your talk extremely well so youonly have to glance at your notes and focus on connecting with youraudience!!

Should I use a podium?

Many people are more comfortable with some sort of podium. It

certainly helps to have a place to put your notes! Remember these

hints about using a podium:

Make sure you can see and be seen over the podium! If not, askfor something to stand on, trade the podium for an adjustablemusic stand, or ask for a nice table to place your notes on.

Dont stay behind the podium your entire talk. Know parts ofyour talk well enough to walk around a bit.

Do whatever you can to connect with the audience. If you canmove the podium closer to them do so. If not, you can bring acouple people up on stage to help with a demonstration or youcan give them a short exercise to do while you walk around for afew minutes that will help break the barrier.

Use the podium as a tool, not a barrier to your audience.

What if they see my knees knocking and hands shaking?

I have a friend who tells a funny story about a time when her familyhad to read for the advent lighting at church. Her husband and girlsstarted and then they handed the paper to her to read from and thepaper started shaking vigorously, rattling and affecting the mood ofthe moment. She poked her husband and luckily he knew to take thepaper out of her hands!


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Yes, sometimes our nervousness will show in our voice, hands or

knees. With experience it will lessen but there are some things you

can do in the meantime to help relieve the nerves.

Be over prepared. When you know your talk through andthrough it builds confidence and calms nerves.

Skip the caffeine for the day! Pray and have others pray for you. Before you go on stage, breathe deeply (just a couple times, you

dont want to pass out!). Then repeat, I trust you Lord. Focus on your audience. When we are focused on ourselves we

get self-conscious and then the nerves take over. Remember theaudience wants to hear what you have to say and they want tosolve their problem.

Remember that you are a dealer of HOPE! You have a messagethat others need and you have the strength to deliver it.

What is the proper dress for speaking?

A general rule of thumb is to dress one step above your audience. Forexample, if you are speaking at a corporate event, dress as anexecutive might dress. Use accessories tastefully and carry yourselfwith poise and warmth. If you are speaking at a womens event, weara nice dress or nice pants and dressy top. If you are speaking at aretreat, its okay to wear dressier jeans and a tailored shirt or a topwith some style.

Here are some NEVERS when it comes to proper dress for

speaking: No T-shirts No sleeveless dresses or tops. Okay so Michelle Obama can pull

it off. Most of us cant.

No clothes with holes. Not even the jeans you bought with holes. No jingly jewelry. Very distracting. No low necklines! It might look fine when you first put it on but

after moving around a bit low cut tops have a way of slipping

down revealing more than anyone else wants to see! Never show your belly. There are so many short-styled tops and

again when we look in the mirror we might be fine but if wegesture then we are showing more than you guessed it thananyone wants to see!


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Some tips you might want to remember when selecting a

speaking outfit:1. If you are going to wear a mic you will need to have something

to clip the mic onto like pants or a skirt. That might determinewhat you decide to wear.

2. Select what you are going to wear, accessories and all, a fewdays before you speak. Make sure they are laundered, ironedand fit properly. If not, go shopping!

3. Make sure your shoes are polished and if you are wearing adress wear select hose in a natural tone without runs!

4. Undergarments: Make sure your bra fits correctly so you arentunconsciously adjusting. Wear clothes that wont show pantylines or bulges from bras. Wear a proper length slip so that lightsdont shine through your dress or skirt. Im just trying to helpprevent an embarrassing moment for you and unpleasant

memories for your audience!5. Ask someone who has a sense of style to either go shopping withyou or come to your house and give you honest I meanbrutally honest suggestions about what to wear! You will beGLAD you did!

Your makeup and hairstyle should be natural looking but enhance yourfeatures. Our skin changes as we age. No matter your age take thetime to go to a makeup consultant and have them show you how toapply makeup for your particular age and skin type. Find a hairdresseryou can trust to give you a stylish cut that fits your face and

personality. Keep your hair colored so your roots dont show.

And dont forget your fingernails and toes. Make sure they aremanicured. Nail polish is preferred with either clear or a nice color ofred or pink. Absolutely no black, blue, or yellow nail polish. Cmonnow!

What you wear and how you present yourself IS important. When youdress with tastefulness and style it gives you credibility.

Speak clearly, if you speak at all; carve every word beforeyou let it fall. --Oliver Wendell Holmes


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Chapter 4Develop Professionally

Effective Visuals and Handouts

How do I create an effective handout?

Its your choice whether or not to have a handout. Many speakersdont use handouts. Consider the following pros and cons whendeciding whether or not to use a handout.

Handout PROS Handout CONS

Helps people follow your talk Someplace to put personalreflection and take notes

Helps people remember your mainpoints

People can record their takeawaysand next steps

You can put your contact info on itfor them to take with them

Takes time to put together Must be printed out Cost of printing out Must be handed out Difficult to write on with no tables

If you decide to use handouts remember the following tips:1. Create your handout so it looks professional and appealing. If

you dont know how to do that, hire someone to do it for you.Remember, its a reflection of YOU and your business, service orministry so it needs to be well done.

2. DONT fill it with words. Include the title, main points, and aplace to write in their takeaways and next steps.

3. Add scripture, quotes or references you use to add sometexture to the design.

4. Condense it to fit on the front and back of one piece of paper.5. Include a short bio and contact information. If you have a special

offer, include that on the handout.6. Ask the event coordinator to have it printed out and ready for

the event. Make sure your handout looks good printed in blackand white. Many churches and organizations dont have colorprinting capability.

7. Take a copy with you to the event in case the event coordinatorleaves them at home. Speaking locations usually have a copymachine. Ask someone to make the copies there.


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Should I use visuals? How do I use visuals?

Again, the choice is completely up to you. If you decide to use visuals,consider what will add to your talk and what you feel comfortableusing. Be sure to practice with your visuals as you practice your talk.

If you need equipment for your visuals be sure to check with the eventcoordinator to make sure they can accommodate you. For example, ifyou need an easel or projector be sure to ask ahead of time. If theydont have what you need you can decide whether to eliminate thevisual or invest in what you need yourself.

Here are some things to consider when deciding whether or

not to use visuals:

1.If you want to use technical equipment, remember theres moreto go wrong. I cant tell you how many times Ive had a beautifulpower point and I check ahead of time but arrive and the persongreeting me doesnt know how to use it, or its not working orIve forgotten an important connector for my computer. Alwayshave a back up plan if you decide to use technical equipment!

2. The same thing has happened when Ive wanted to show avideo. Ive learned not to make a video or power point necessaryfor the delivery of my talks! Its nice when they work but I dontwant to be thrown off so I always have a back up plan.

3. You can do a GREAT talk with no visuals. Let your stories andcontent be compelling enough. Move around, create laughter,have touching moments or have them share with a neighbor.When you vary the content of your talk it keeps your audienceengaged the same way other visuals might.

4. You can have simple visuals. Consider these ideas: Your handout is a visual. Refer to it when you talk. A magazine or book hold it up when you reference it Props are very effective. Just make them large enough for

people to identify like a present needs to be a large boxwith a large bow; a backpack needs to be the full adult

size; use a large basket rather than a tiny one. I use funnyglasses as one of my props so I turn and scan theaudience so everyone can see.

5. An easel is a simple, effective prop. You can write things on thepad ahead of time and flip to the page. Make sure you havewritten large enough for people to read. Or you can put a large,simple diagram on the easel pad for them to see.


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6. Foam core can be printed on at Kinkos to create a professionallooking visual. Its sturdy enough to take to with you to events.Keep it protected in a portfolio case or protective covering.

Individual Style

What can I do to develop my own style?

Your style will already be in the topic your choose, the passion youbring about that topic, the information you research to present, theaction steps you choose for people to take to solve a problem and thestories and examples you share. Make sure you read through your talkas if you were in the audience and ask, Does this make sense? Is itinteresting? Does it stir me to action? If you answer Not really toanyof those questions then go back and revise.

Once it is written just the way you want it, practice your delivery. Getto know the content through and through so you only have to glanceat your notes. Practice emphasizing certain points and looking atpeople in the audience. Practice telling your stories in a colorful waythat evokes emotion like laughter or a touch deep in the heart.Practice your timing and using props or visuals if you have any.

Arrive early to pray and make sure everything is set. Then turn it overto God and go around and chat with the attendees. Be warm, sincere

and welcoming. If you are eating at the event get to know the peopleat your table. Sometimes you can even incorporate one of their storiesinto your talk just ask permission first!

When you are delivering your talk, connect with your audience. Youmay see a mass of faces but the audience is a group of individuals.Make eye contact and use a variety of stories and resources thatappeal to different people.

Each of us has a distinct personality. Become familiar with yourpersonality strengths and weaknesses. The next page has descriptionsof the four basic personality styles first indicated by Hippocrates, aphysician who lived over 2000 years ago. Read over the styles andidentify your primary style. Do you have a secondary style? Some doand some dont. On page 35 we will talk about the strengths andweaknesses of each personality that are important for you to know asyou develop your individual speaking style.


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Playful SanguineLets do it the FUN way!

Loud voice Wears bright colors Curious

Cheerful Appealing personality Talkative

Optimistic Creative flair Enthusiastic

STRENGTHS WEAKNESSES

Loves people Dislikes schedules

Makes friends easily Cant say noGood sense of humor Gets distracted

Makes life fun May talk too much

Inspiring Undisciplined

EMOTIONAL NEEDSAttention Affection Approval Acceptance

CONTROLS BY: CHARM

Communication tip: Connect with them; allow

them to show emotion

Powerful Choleric

Lets do it MY way!

Decisive Natural Leader Independent

Confident Not easily discouraged Active

Productive Goal-oriented Problem-solver


Purposeful Cant relax

Organizes resources Impatient

Dynamic Demanding

Loves challenges Misses details

Sees big picture Unsympathetic

EMOTIONAL NEEDSSense of control Accomplishment

Opportunity to make a difference

CONTROLS BY: ANGER

Communication tip: Share desired action first;

keep details to a minimum.

Peaceful Phlegmatic

Lets do it the PEACEFUL way!

Easy-going Hard-worker Seeks harmonyQuick wit Good mediator Relates well

Encouraging Avoids conflict Relaxed


Steady - Reliable Procrastinates

Dry sense of humor Stubborn

Considerate Indecisive

Good listener Resists change

Administrative ability Not goal-oriented

EMOTIONAL NEEDS

Respect for who they are SleepLack of stress Feeling of self-worth

CONTROLS BY: PROCRASTINATION

Communication tip: Be supportive; request

input; get clarification.

Proper Melancholy

Lets do it the RIGHT way!

Orderly Likes charts and graphs Private

Insightful Introspective Sensitive

Dresses tastefully; lots of khaki and navy


Planner Hard to pleaseConscientious Low self-image

Detail-oriented Can be critical

Tidy UnforgivingAnalytical Skeptical

EMOTIONAL NEEDS

Space Sensitivity Silence

CONTROLS BY: MOODS

Communication tip: Use data, charts, graphs

and examples; allow time to process

The Personalities - Know Yourself; Understand OthersInformation is based on Personality Plus, by Florence Littauer and Wired that Wayby Marita Littauer


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Your Personality and Individual Speaking Style

SANGUINEDraw on Strengths Wisely Cautions

Fun; livelyGood sense of humorInspiringCreative FlairWears bright colors; likes accessories

Tone down loud voiceNaturally demonstrative dont gooverboardDiscern whats acceptable to groupDress tastefully

MELANCHOLYDraw on Strengths Wisely Cautions

InsightfulDresses tastefullyPrivateDetail-oriented, analyticalSensitive

Use depth at the right timesBe aware of dress for the eventAllow yourself to be vulnerableLoosen up a littleDont be hard on yourself

CHOLERICDraw on Strengths Wisely Cautions

ConfidentProblem-solver

Sees big pictureLikes to make a difference

Let people see your vulnerabilityBe careful you dont come across as aknow-it-allPaint the big picture clearly for othersAccept compliments humbly

PHLEGMATICDraw on Strengths Wisely Cautions

Easy-going

Dry sense of humorCasual dresserSteady, reliable

Show some energy on stage

Be careful about procrastinationtendenciesHelp people get your humorGet assistance to choose correctclothing


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Collaborate with the Event Coordinator

How do I handle the speaking fee issue?

When you are called to speak there is always the issue about

negotiating your pay. First of all, make sure you have gained someexperience before you begin charging a fee. In the speaking businesswe call this PITS Putting In Time Speaking. Speak at MOMS groups,Rotary clubs, community projects, scheduling a room at the library andoffering your topic as a community service. Spend time speaking tosmall groups to gain experience before you begin to charge.

Once you are ready to charge begin at a lower rate but graduallyincrease your fee. A good rule of thumb is $100 for each hour or partof an hour. You may have to begin a little less but that gives you aballpark figure. As you gain experience you may want to raise it tosomething like $300 for 1-2 hours and $500 for 3-4 hours. Thats justa very rough guideline. It will depend on the group hiring you, the sizeof the audience, the budget, and if they are charging for the event.

When you are called to speak to a group ask these questions:

1. How many people are you expecting?2. What is your budget?3. What do you think you might charge for the event?

You may need to gently work with the person who calls you to helpthem understand the amount of time a speaker puts into preparation.Most places, especially churches, think, But youre only speaking foran hour. After you find out the above information you might saysomething like, I am so excited you called to invite me to come speakto your group. I want to check my calendar and pray to make sure mytopic is just right for your group. My rate for an hour talk is $200. Thatincludes my hours of preparation, coming early for the event andstaying for the entirety. I will gladly waive the travel fee since you arelocal. I want to help you make sure you have an excellent event. Ifthis is over budget for you, you can add the speaker fee into the priceof the ticket. If you are expecting 50 people you can cover my cost byadding $4 per ticket. Or if you have $100 in your budget for a speakerthen you would only have to add $2 per person. Does that makesense?

Most small churches think speakers are eager to come and speak forfree. And many churches think because they are a church that


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speakers SHOULD come speak out of the goodness of their hearts. Thegoodness of my heart doesnt pay my bills or make up for time away

from my family. We must set healthy boundaries. I will often work

with the event coordinator of a small church and make

suggestions to get more people at the event including:

1. Invite neighboring churches2. Promote that a professional speaker is coming. Have fliers up in

the bathrooms, welcome center, speak about it from the pulpit,and put an insert in the bulletin. Make a big deal of it!

3. Make phone calls inviting people personally and encourage themto invite their friends, relatives and neighbors.

Sometimes I give a range for them to pray about and select what theywould pay me. Like I might say, For a retreat I charge in the range of

$800 ad $1200. Larger churches usually pay the higher amount.

If you are speaking at colleges or corporate locations, keep in mindthey DO have budgets for speakers. Ask them what they havebudgeted for the speaker for this particular event. It will be a LOThigher than what you are used to. Remember, you work hard toprepare, you are an expert and you have an important message forthem to hear.

If you are traveling, add the travel expenses to the fee. Check onlinefor the present mileage fee. Airline tickets, meals and hotel must alsobe covered. See the Appendix for a sample Agreement Form.

Remember to have healthy boundaries. One event coordinator wantedme to come to their city five hours from where I live and speak forthirty minutes. I figured in my bottom rate plus travel expenses. Shewas horrified at the cost, after all in her mind I was only working for30 minutes!! She had not realized the prep time and travel expenseand time away from my family. I knew there would no possibility ofthe people in this group doing further business with me so I was notwilling to go for any less. I assured her she would be able to find

someone locally.


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What tips do you have for working with the Event Coordinator?

Get to know your event coordinator. Help her serve you by

communicating with her and lifting her up. When working with an

event coordinator remember to:

1. Let her know you are praying for the event.2. Explain the agreement to her and give her the date you need it

returned to you.3. Let her know your equipment needs way ahead of time and then

politely remind her as time gets closer. You will have theinformation on the agreement form so that will give you anopportunity to discuss it with her to make sure they canaccommodate your needs. Be sure to include mic, podium, table,easel, or anything else you need. Hint: take your own water tothe event.

4. Ask her how you can pray for her.5. Establish a good rapport with her. Remember, if she has a good

experience with you she may refer you or invite you back. Infact, in your follow-up note to her you might add that you hopethey will invite you back and that you would appreciate herreferring you to others.

Be creative and thoughtful when you follow up with the eventcoordinator. You might do the same with the pastors wife or thedepartment leader as well.

Take pictures at the event of the participants enjoyingthemselves. Ask if you can put some of the pictures in yournewsletter. Send her a copy of the pictures as well as a copyof your newsletter in your thank you note.

In your hand-written thank you note, tell her that it was aprivilege sharing with her group. Include a Starbucks card andencourage her to take a break after her hard work.

At the beginning, middle or end of your talk, present a gift ofappreciation to the event coordinator. It might be a book you

wrote, one that you have at your sales table, or anotherproduct that is available at your table. Thank her in front ofthe audience.


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Chapter 5Direct Your Business

God may be your Creator but He has given you choices andresponsibilities. So you can say that you are the CEO of your life. Hehas given you the vision, passion and talent to run your business,service or ministry. Now you must take responsibility to do it in anorderly way.

How much do I charge?

We discussed this in the last chapter. Truthfully, there will be varyingstandards based on the area where you live. Ask around to get an ideawhat is accepted in your area. Church representatives need yourguidance. They want to have events but many dont have budgets.Help them see how they can divide your speaking fee among thenumber of people they expect. Then give them ideas about how to getmore people there, like inviting other churches or co-sponsoring theevent with another church or community group.

Many schools, colleges, corporations, and medical groups have moneyput aside for training. Tap into those possibilities and adapt your talkto meet the needs and requirements of that group.

Do I need an agreement?

Yes, you need an agreement. It is a professional behavior on yourpart. It also protects both parties in case they cancel or you get ill.There is a sample agreement in the Appendix. Be sure to create onethat suits your particular business, service or ministry.Keep a file that contains your agreement forms. I have a file for eachspeaking engagement. I keep all correspondence and agreements inthat file as well as follow up notes.

How do I begin to market my Powerful One Talk?

Remember, you are a businesswoman. Women often have a difficulttime seeing themselves as a businesswoman. It is not evil; it is savvy.We must be good stewards of the talents and abilities God has givenus so its important to be knowledgeable about running a business.Before you begin to market your Powerful One Talk, this is a good time


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to review your overall marketing strategies. Take some time to

determine the answers to these questions before you design

your marketing strategy:

1. What are my short and long-term goals?2. What is it that I am ultimately trying to do? What would I like

my business, service or ministry to look like two years fromnow?

3. What do I provide right now?4. What income do I want?5. What are my income streams right now? (Different ways to earn

money)

There are many ways you can begin to get the word out there

about speaking. Here are 10 ideas to get you thinking:

1. Contact local church groups and let them know what yourspeaking topic is and that you are now available for speaking.You might send a letter with your bio and talk description first,then follow up with a phone call.

2. Go to a local newspaper or TV station and introduce yourself.Tell them about your topic and if appropriate, your business orservice. Ask if they would like to interview you. Let them knowthe benefit to the people they serve.

3. Purchase a booth at a community fair and have your informationthere. Make it enticing so people will want to ask questions.Have a door prize form with some things to give away.

4. Contact other places that might need speakers like schools,medical offices, or retreat centers. Ask who is responsible forscheduling speakers. Send them your info then follow up with aphone call.

5. Use Vistaprint or Overnight Prints to order postcards and biosheets. Send them to everyone you know. Carry them with youready to give out when you meet people.

6. Partner with an individual or a group in a complementarybusiness and plan an event. I recently partnered with a friendwhen her ministry hosted a womens event. There are also

satellite events, such as Beth Moore, Chik-fil-A LeadershipConference, and others, that you can partner with a group tooffer.

7. Research upcoming events in your area and ask if they needbreakout session leaders.

8. Let the leaders of your church know that you are now speakingand ask to coordinate with them to have an event. It can even


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be something simple like coffee and muffins on a Saturdaymorning.

9. Find other leaders on Facebook and Twitter. Use your postingsto communicate about what you do.

10.Personal contact is the best way to let people know about whatyou do. Make appointments, ask people to refer you, and stay incontact with them.

What steps do I need to take to develop products to sell?

Decide IF you want to sell products. Not every speaker does. Youmight want to speak to inform people about your ministry and getthem involved. Or you might speak to help promote your business orservice. You may want to connect people with what your offer throughyour business or service, like Life Coaching, Realty, Counseling, Spa,or activity center.

If you would like to create some of your own products then first of alldecide what information you have that would benefit others. Then

decide what form you feel most comfortable producing it in.

Here are some ideas, then add to the list:1. A CD with a handout.2. A Guide in a pamphlet form3. A spiral bound book (check out www.lulu.com)4. Mugs, water bottles, pens or T shirts ordered from

www.vistaprint.com5. A how-to manual.6. A conference, webinar, or teleclass7. A class you are offering through the community center (or

someplace else)

Excellence is achieved by the mastery of fundamentals. Vince Lombardi


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Chapter 6Display a Broader View

Now that you have your Powerful One Talk and have some experiencespeaking, consider finding other forms to use that talk. You can turnyour talk into a keynote, workshop, retreat or conference.

Keynote SpeechThis type of speech sets the tone for a larger event. It is usuallyinspiring and gets the attendees excited about the event and whatthey are going to learn. If you are asked to do a keynote, be sure you

know what is expected of you, the theme, and how long to speak. Youcan adapt your talk or select the theme of the event and create akeynote that fits the purposes of the event. You may also give yourpowerful one talk at that event as a breakout session.

Workshop, Retreat or ConferenceYou can expand your powerful one talk into a workshop or retreat.

Action Points

Insight/Instruction: Include a little more instruction for eachpoint.

Stories/Examples: Make your stories active. Use the participantswhenever possible to be your assistants. They can help youwith props. I do a talk on the different hats we wear. I bring inthe funniest hats and ask for help modeling the hats. I warnthem that they will feel really silly. You can have a short skit forthem to do, or use them to demonstrate a point. Make sure theyare agreeable to it and be careful not to embarrass people whoare sensitive.

Coaching/Application: Create some exercises the participantscan engage in. The exercises should help the people get to knoweach other as well as expand their learning on the particulartopic.


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Your role shifts from speaker to facilitator. You are facilitating their

learning and interaction. As facilitator remember these points:1. Introduce a shift in the content or activity about every 20

minutes. You can give instruction for 20 minutes then shift to anactivity. You can tell a story or do a demonstration but shift into

a different interaction within 20 minutes.2. Validate the participants. Praise and encourage them or thank

them for sharing or participating. Be sure to sincerely validatetheir feelings like, Wow! I can really relate to that and I knowso many others can too! I really appreciate your sharing that!

3. Create a safe and trusting environment where everyone can feellike they really belong there.

4. Share information and exercises that will stimulate theparticipants thinking.

5. Engage the participants in their learning. Make it experiential.Remember that you will most likely have people of all ages and stagesand a variety of personalities. Have some upbeat activities, reflectivequestions, interactive applications, and ways they can connect witheach other.

Turn Your Blog into a TalkYou may have a blog that you have been writing for a while. Go backand look over your entries. Chances are you will see a common theme.Your passion will emerge. What problem is it that you long to help

people solve? Select your ONE BIG POINT, then the three action stepsand continue to develop it using the BASICS model.

Believe in yourself. Have faith in your abilities! Without ahumble but reasonable confidence in your own powers,

you cannot be successful or happy.- Norman Vincent Peale


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AppendixA Review of Your Talk

Myth BustersForms

Outline to Develop Your Talk


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Have your talkReviewed

Have your talk reviewed to make it even more powerful! An ex

POWERFUL ONE TALK Resource Guide Revised2

Documents

Transcript of POWERFUL ONE TALK Resource Guide Revised2