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If you missed our Finance Event in March 2017 read on to hear about the topics that were discussed and how they might impact your business

Kathryn JefferiesOperations Director equimedia

Tiffany StubbsGroup Account Director equimedia

Bob ScreenIndustry Head equimedia

James NesbittAgency Development ManagerGoogle

Debbie OsguthorpeCategory Director Financial ServicesMintel

Jon MooreSEO Group Headequimedia

Faster, Smarter Market Research

Source: Google

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The ProblemYou need relevant data from real consumers, and you need it fastSource: Google

The SolutionGoogle Surveys allows you to make fast, data-driven decisions for your brand. Consider using it to pressure test ideasSource: Google

Heres one we made earlier

Source: Google

Hop on the segmentation express

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Known unknowns

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A KPI is worthless unless it is segmented next up are Jon Moores top, under-utilised Google Analytics reports

Source: https://goo.gl/RwV19P

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Remove noise with custom dimensions

Logged in status

Business Banking

Personal Banking

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Use cohorts to isolate campaigns

Criteria 1 First session in week 1 March 2017 Criteria 2 First interaction is paid search

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Category CTAClicksLabel {CTAText} - {Position}Action - ClickUse events to discover intentions

Event syntax

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Aggregate content for clarity

CG2: ProductCG1: Department

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Get the picture with conversion segmentsConversion > Multi Channel Funnels > Top Conversion Paths

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Find bottlenecks with behaviour flow

Behaviour > Behaviour Flow > Explore Traffic

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Visualise success with Data Studio

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Speed is of the essence

Source: Google

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40% internet users will abandon a site that takes >3 seconds to loadSource: Google & Kissmetrics

47% expect a page to load in