Powerblocks E245 final presentation
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Transcript of Powerblocks E245 final presentation
1
Powerblocks = LEGOs + ligh6ng
• Modular ligh6ng – Build your own / customize
– Change / reconfigure at will
• Authen6c to Max – Home lacks great ligh6ng
– Moving a lot – Like building stuff
Neck pieces
Ligh6ng head(s)
Base(s)
2
The Blockheads
3
Max
Nick Ale
Ben
Key Partners Key Ac-vi-es Value Proposi-ons Demand Crea-on Customer Segments
Channels Key Resources
Cost Structure Revenue Streams
Powerblocks Business Model
Outsourced: mfg, fulfillment, support
Distributors: Int. Designer Retailers
Design Marketing Cust. Experience
Modular lighting/power:
Customization Flexibility Re-usability Convenience Smart-home integration Price
Design IP Brand Int. designers
Acquisition / Retention Self-Service
1. High-end (wealthy) home owners
2. Office build-outs
3. Low-end (IKEA mkt), dorm students Wholesale to
Interior designers
Asset Sale Value-Driven ( = high end)
Version 1 -‐-‐ 1/11
4
Key Partners Key Ac-vi-es Value Proposi-ons Demand Crea-on Customer Segments
Channels Key Resources
Cost Structure Revenue Streams
Powerblocks Business Model
Outsourced: mfg, fulfillment, support
Distributors: Int. Designer Retailers
Design Marketing Cust. Experience
Modular lighting/power:
Customization Flexibility Re-usability Convenience Smart-home integration Price
Design IP Brand Int. designers
Acquisition / Retention Self-Service
1. High-end (wealthy) home owners
2. Office build-outs
3. Low-end (IKEA mkt), dorm students Wholesale to
Interior designers
Asset Sale Value-Driven ( = high end)
5
Version 1 -‐-‐ 1/11
6
Sneaking Into Dorms
Key Partners Key Ac-vi-es Value Proposi-ons Demand Crea-on Customer Segments
Channels Key Resources
Cost Structure Revenue Streams
Powerblocks Business Model
Outsourced: mfg, fulfillment, support
Distributors: Int. Designer Retailers
Design Marketing Cust. Experience
Modular lighting/power:
Customization Flexibility Re-usability Convenience Smart-home integration Price
Design IP Brand Int. designers
Acquisition / Retention Self-Service
1. High-end (wealthy) home owners
2. Office build-outs
3. Low-end (IKEA mkt), dorm students Wholesale to
Interior designers
Asset Sale Value-Driven ( = high end)
7
4. Mid-range home owners
Version 1 -‐-‐ 1/11
Key Partners Key Ac-vi-es Value Proposi-ons Demand Crea-on Customer Segments
Channels Key Resources
Cost Structure Revenue Streams
Powerblocks Business Model
Outsourced: mfg, fulfillment, support
Distributors: Int. Designer Retailers
Design Marketing Cust. Experience
Design IP Brand Int. designers
Acquisition / Retention Self-Service
Wholesale to Interior designers
Asset Sale Value-Driven ( = high end)
8
Customization Flexibility
1. Mid-range home owners
2. Office build-outs
Version 2 -‐-‐ 1/18
HiZng the Phones
9
Key Partners Key Ac-vi-es Value Proposi-ons Demand Crea-on Customer Segments
Channels Key Resources
Cost Structure Revenue Streams
Powerblocks Business Model
Outsourced: mfg, fulfillment, support
Distributors: Int. Designer Retailers
Design Marketing Cust. Experience
Design IP Brand Int. designers
Acquisition / Retention Self-Service
Wholesale to Interior designers
Asset Sale Value-Driven ( = high end)
10
Customization
Flexibility
1. Mid-range home owners
2. Office build-outs
Version 2 -‐-‐ 1/18
Key Partners Key Ac-vi-es Value Proposi-ons Demand Crea-on Customer Segments
Channels Key Resources
Cost Structure Revenue Streams
Powerblocks Business Model
Outsourced: mfg, fulfillment, support
Distributors: Int. Designer Retailers
Design Marketing Cust. Experience
Design IP Brand Int. designers
Acquisition / Retention Self-Service
Wholesale to Interior designers
Asset Sale Value-Driven ( = high end)
11
Customization
Flexibility
1. Mid-range home owners
2. Office build-outs
Version 2 -‐-‐ 1/18
Key Partners Key Ac-vi-es Value Proposi-ons Demand Crea-on Customer Segments
Channels Key Resources
Cost Structure Revenue Streams
Powerblocks Business Model
Outsourced: mfg, fulfillment, support
Distributors: Retailers
Design Marketing Cust. Experience
Design IP Brand
Acquisition / Retention Self-Service
Asset Sale Value-Driven ( = high end)
Retail Direct online
12
Customization
Flexibility
1. Mid-range home owners
2. Office build-outs
3. Young professionals
More/less light
Directed light
Version 2 -‐-‐ 1/18
Key Partners Key Ac-vi-es Value Proposi-ons Demand Crea-on Customer Segments
Channels Key Resources
Cost Structure Revenue Streams
Powerblocks Business Model
Outsourced: mfg, fulfillment, support
Distributors: Retailers
Flexibility: More/less light Directed light
Asset Sale Value-Driven ( = high end)
Acquisition / Retention Self-Service
Retail Direct online
Design Marketing Cust. Experience
Design IP Brand
Young professionals (20-40 yr old)
13
Version 3 -‐-‐ 1/25
Stalking customers at C&B
14
We Hit the Phones… Again
15
Other progress . . .
16
Key Partners Key Ac-vi-es Value Proposi-ons Demand Crea-on Customer Segments
Channels Key Resources
Cost Structure Revenue Streams
Powerblocks Business Model
Outsourced: mfg, fulfillment, support
Distributors: Retailers
Flexibility: More/less light Directed light
Asset Sale Value-Driven ( = high end)
Acquisition / Retention Self-Service
Retail Direct online
Design Marketing Cust. Experience
Design IP Brand
Young professionals (20-40 yr old)
17
Version 5 -‐-‐ 2/8
Ligh6ng idea
19
Back To The Drawing Board . . .
Maximum Pain. Period.
20
Kids Asleep. Parents Happy.
21
The Product
22
The Product
23
Key Partners Key Ac-vi-es Value Proposi-ons Demand Crea-on Customer Segments
Channels Key Resources
Cost Structure Revenue Streams
Powerblocks Business Model
Better lighting thru flexibility: -More/less light -Directed light
-Online ads -Prod. reviews
Young professionals (20-40 yrs)
-Online – direct and mass market
24
Outsourced: mfg, fulfillment, support
Distributors: Retailers
Design Marketing Cust. Experience
Design IP Brand
Asset Sale Value-Driven ( = high end)
Version 5 -‐-‐ 2/8
Key Partners Key Ac-vi-es Value Proposi-ons Demand Crea-on Customer Segments
Channels Key Resources
Cost Structure Revenue Streams
Powerblocks Business Model
-Baby stops crying
-Baby goes to sleep
-PR, blogs, WOM
-New parents (baby <1 yr)
-Influence: parents, friends
-Online retail
25
Outsourced: mfg, fulfillment, support
Distributors: Retailers
Design Marketing Cust. Experience
Design IP Brand
Asset Sale Value-Driven ( = high end)
Version 6 -‐-‐ 2/15
Key Partners Key Ac-vi-es Value Proposi-ons Demand Crea-on Customer Segments
Channels Key Resources
Cost Structure Revenue Streams
Powerblocks Business Model
-Baby stops crying
-Baby goes to sleep
-New parents (baby <1 yr)
-Influence: parents, friends
26
Outsourced: mfg, fulfillment, support
Distributors: Retailers
Design Marketing Cust. Experience
Design IP Brand
Asset Sale Value-Driven ( = high end)
-PR, blogs, WOM
-Online retail
Version 6 -‐-‐ 2/15
Key Partners Key Ac-vi-es Value Proposi-ons Demand Crea-on Customer Segments
Channels Key Resources
Cost Structure Revenue Streams
Powerblocks Business Model
-Baby stops crying
-Baby goes to sleep
-PR, blogs, WOM
-New parents (baby <1 yr)
-Influence: parents, friends
-Online retail
27
Outsourced: mfg, fulfillment, support
Distributors: Retailers
Design Marketing Cust. Experience
Design IP Brand
Asset Sale Value-Driven ( = high end)
Version 6 -‐-‐ 2/15
Key Partners Key Ac-vi-es Value Proposi-ons Demand Crea-on Customer Segments
Channels Key Resources
Cost Structure Revenue Streams
Powerblocks Business Model
-Baby stops crying
-Baby goes to sleep
-PR, blogs, WOM
-New parents (baby <1 yr)
-Influence: parents, friends
-Online retail
28
Outsourced: mfg, fulfillment, support
Distributors: Retailers
Design Marketing Cust. Experience
Design IP Brand
Asset Sale Value-Driven ( = high end)
Version 6 -‐-‐ 2/15
Talking to More Parents
29
Key Partners Key Ac-vi-es Value Proposi-ons Demand Crea-on Customer Segments
Channels Key Resources
Cost Structure Revenue Streams
Powerblocks Business Model
-Baby stops crying
-Baby goes to sleep
-PR, blogs, WOM
-New parents (baby <1 yr)
-Influence: parents, friends
-Online retail
30
Outsourced: mfg, fulfillment, support
Distributors: Retailers
Design Marketing Cust. Experience
Design IP Brand
Asset Sale Value-Driven ( = high end)
Version 6 -‐-‐ 2/15
Key Partners Key Ac-vi-es Value Proposi-ons Demand Crea-on Customer Segments
Channels Key Resources
Cost Structure Revenue Streams
Powerblocks Business Model
-Baby stops crying
-Baby goes to sleep
-PR, blogs, WOM
-New parents (baby <1 yr)
-Influence: parents, friends
-Online retail
31
Outsourced: mfg, fulfillment, support
Distributors: Retailers
Design Marketing Cust. Experience
Design IP Brand
Asset Sale Value-Driven ( = high end)
blogs
Version 6 -‐-‐ 2/15
Key Partners Key Ac-vi-es Value Proposi-ons Demand Crea-on Customer Segments
Channels Key Resources
Cost Structure Revenue Streams
Powerblocks Business Model
-Baby stops crying
-Baby goes to sleep
-PR, blogs, WOM
-New parents (baby <1 yr)
-Influence: friends, blogs
-Online retail
32
Outsourced: mfg, fulfillment, support
Distributors: Retailers
Design Marketing Cust. Experience
Design IP Brand
Asset Sale Value-Driven ( = high end)
-1st baby
Version 6 -‐-‐ 2/15
Babies Outgrow Stuff… Fast
33
Key Partners Key Ac-vi-es Value Proposi-ons Demand Crea-on Customer Segments
Channels Key Resources
Cost Structure Revenue Streams
Powerblocks Business Model
-Baby stops crying
-Baby goes to sleep
-Blogs, WOM
-New parents (1st baby, baby <1 yr)
-Influence: friends, blogs
-Online retail
34
Outsourced: mfg, fulfillment, support
Distributors: Retailers
Design Marketing Cust. Experience
Design IP Brand
Asset Sale Value-Driven ( = high end)
Renting
Version 6 -‐-‐ 2/15
Babies Outgrow Stuff… Fast
35
To The Future?
36
Car simulator
Now
Nedlix for baby stuff
2 years
Online product rental?
5 years
Key Partners Key Ac-vi-es Value Proposi-ons Demand Crea-on Customer Segments
Channels Key Resources
Cost Structure Revenue Streams
So here’s where we ended up
Outsourced: mfg, fulfillment
Design Marketing Cust. Experience
Design IP Brand
37
-Blogs, WOM
-New parents (1st baby, baby <1 yr)
-Influence: friends, blogs
-Online retail
-Baby stops crying
-Baby goes to sleep
Asset Sale Renting
Value-Driven ( = high end)
Version 8 -‐-‐ 3/1
Key Partners Key Ac-vi-es Value Proposi-ons Demand Crea-on Customer Segments
Channels Key Resources
Cost Structure Revenue Streams
Question 1: Can we build it?
Outsourced: mfg, fulfillment
Design Marketing Cust. Experience
Design IP Brand
38
-Blogs, WOM
-New parents (1st baby, baby <1 yr)
-Influence: friends, blogs
-Online retail
-Baby stops crying
-Baby goes to sleep
Asset Sale Renting
Value-Driven ( = high end)
Version 8 -‐-‐ 3/1
Key Partners Key Ac-vi-es Value Proposi-ons Demand Crea-on Customer Segments
Channels Key Resources
Cost Structure Revenue Streams
Question 2: Do the costs work?
Outsourced: mfg, fulfillment
Design Marketing Cust. Experience
Design IP Brand
39
-Blogs, WOM
-New parents (1st baby, baby <1 yr)
-Influence: friends, blogs
-Online retail
-Baby stops crying
-Baby goes to sleep
Asset Sale Renting
Value-Driven ( = high end)
Version 8 -‐-‐ 3/1
40
So . . . what have we learned?
41
42
43
44
BUSINESS MODEL CANVASSES
45
Key Partners Key Ac-vi-es Value Proposi-ons Demand Crea-on Customer Segments
Channels Key Resources
Cost Structure Revenue Streams
Powerblocks Business Model
Outsourced: mfg, fulfillment, support
Distributors: Int. Designer Retailers
Design Marketing Cust. Experience
Modular lighting/power:
Customization Flexibility Re-usability Convenience Smart-home integration Price
Design IP Brand Int. designers
Acquisition / Retention Self-Service
1. High-end (wealthy) home owners
2. Office build-outs
3. Low-end (IKEA mkt), dorm students Wholesale to
Interior designers
Asset Sale Value-Driven ( = high end)
Version 1 1/11/11
46
Key Partners Key Ac-vi-es Value Proposi-ons Demand Crea-on Customer Segments
Channels Key Resources
Cost Structure Revenue Streams
Powerblocks Business Model
Outsourced: mfg, fulfillment, support
Distributors: Int. Designer Retailers
Design Marketing Cust. Experience Customization
Flexibility
Design IP Brand Int. designers
Acquisition / Retention Self-Service
High-end residents
Mid-end Interior designers
Asset Sale Value-Driven ( = high end)
Also looking at commercial ligh6ng
47
Version 2 1/18/11
Key Partners Key Ac-vi-es Value Proposi-ons Demand Crea-on Customer Segments
Channels Key Resources
Cost Structure Revenue Streams
Powerblocks Business Model
Outsourced: mfg, fulfillment, support
Distributors: Retailers
Design Marketing Cust. Experience
More/less light Directed light
Design IP Brand
Acquisition / Retention Self-Service
Young professionals
-Retail -Direct online
Asset Sale Value-Driven ( = high end)
Version 3 1/25/11
48
Key Partners Key Ac-vi-es Value Proposi-ons Demand Crea-on Customer Segments
Channels Key Resources
Cost Structure Revenue Streams
Powerblocks Business Model
Outsourced: mfg, fulfillment, support
Distributors: Retailers
Design Marketing Cust. Experience
Flexibility: -More/less light -Directed light
Design IP Brand
-Trade show -Online ads -Design mag.
Young professionals (20-40 yrs)
-Retail -Direct online
Asset Sale Value-Driven ( = high end)
Version 4 2/1/11
49
Key Partners Key Ac-vi-es Value Proposi-ons Demand Crea-on Customer Segments
Channels Key Resources
Cost Structure Revenue Streams
Powerblocks Business Model
Outsourced: mfg, fulfillment, support
Distributors: Retailers
Design Marketing Cust. Experience
Better lighting thru flexibility: -More/less light -Directed light
Design IP Brand
-Online ads -Prod. reviews
Young professionals (20-40 yrs)
-Online – direct and mass market
Asset Sale Value-driven
Version 5 2/8/11
50
Key Partners Key Ac-vi-es Value Proposi-ons Demand Crea-on Customer Segments
Channels Key Resources
Cost Structure Revenue Streams
Powerblocks Business Model
Outsourced: mfg, fulfillment
Design Marketing Cust. Experience -Baby stops
crying
-Baby goes to sleep
Design IP Brand
-PR, blogs, WOM -New parents
(baby <1 yr)
-Influence: relatives, friends
-Online retail
Asset Sale Value-driven
Version 6 2/15/11
51
Key Partners Key Ac-vi-es Value Proposi-ons Demand Crea-on Customer Segments
Channels Key Resources
Cost Structure Revenue Streams
Powerblocks Business Model
Outsourced: mfg, fulfillment
Design Marketing Cust. Experience
-Baby stops crying
-Baby goes to sleep
Design IP Brand
-Blogs -WOM = referrals -New parents
(1st baby, baby <1 yr)
-Influence: friends, blogs
-Online retail
Asset Sale Renting
Value-driven
Version 7 2/22/11
52
Key Partners Key Ac-vi-es Value Proposi-ons Demand Crea-on Customer Segments
Channels Key Resources
Cost Structure Revenue Streams
Powerblocks Business Model
Outsourced: mfg, fulfillment
Design Marketing Cust. Experience
-Baby stops crying
-Baby goes to sleep
Design IP Brand
-Blogs -WOM = referrals -New parents
(1st baby, baby <1 yr)
-Influence: friends, blogs
-Online retail
Asset Sale Renting
Value-driven
Version 8 3/1/11
53
