HI!I’m Amy

my goal today: help you

POWER UPyour social media(without making your head hurt)

Presentation Mathematics

2 Frameworks + 10 Tools =

A Good Start

The Frameworks:

Framework #1: Generating Content

Framework #2: Delivering Content

Framework #3: Deputizing Visitors

Framework #1: Content Type

• Short post• Long post

• Say• Show

Example Content for Each• Short post – watermelons are in

season• Long post – great watermelon recipe• Tell – why I love watermelons and

you should too• Show – How to choose a good

watermelon at the supermarket

Framework #2: Duplicate or Syndicate

• Duplicate: Edit content into a version appropriate to the outlet and publish THAT version THERE.(All channels are A Channels)

• Syndicate: Single form of content with other tools driving participants THERE. (A Channels versus B Channels)

Social Media Tools are JUST TacticsNOT PART OF YOUR STRATEGY

• Short post – Twitter, Facebook, IMStatus

• Long post – Blogs, Quora, iPDFs, GBuzz

• Tell – iTunes, Screencast, Cinch• Show – YouTube, Vimeo

Why Twitter is a “B” Channel

knows about twitter

uses twitter

0 10 20 30 40 50 60 70 80 90 100

20012011

10 Goodies from Amy’s Toolbox!

A smattering of tools …From the simple to the

advanced!

#1 WiseStamp

#2 About.me

#3 HootSuite

#4 iGoogle

#5 Screencast

#6 Cinch

#7 QR Codes

#8 Social Sign In

#9 Comments and Sharing

#10 Build a mobile site

Or …

#10.1 Go Open Source!• Joomla

DrupalMagento

• AnahitaJomSocialComm. Builder

• GANTRY

Thanks!

Questions?