Power Tools for Nonprofits - 2010
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Transcript of Power Tools for Nonprofits - 2010
![Page 1: Power Tools for Nonprofits - 2010](https://reader035.fdocuments.in/reader035/viewer/2022070320/55874c4ad8b42ada168b4667/html5/thumbnails/1.jpg)
Interactive Marketing
for Your Cause
the Neighborhood Centers Inc. experience…
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More than just making friends
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• Where are your peeps? Quantcast.com
• Always remember - Everything is an experiment.
• Bridge website, social media, emails, print campaigns
• The listening…oh, the listening!• But the bottom line is…
Content strategy
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• Staff turns into
• Staff’s friends and family turn into
• Friends of friends that have no obligation and free will!
“The 3° of supporters”
The sweet spot! The golden egg!
The Pièce de résistance!
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• Ask! (a lot) & Communicate expectations– Onboarding presentation & board seminar– Social Networking ‘business’ cards– Credit for their efforts– Policies that are straightforward and
welcoming of sharing
Staff starts the cycle
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Our First Step: Listening
• Using tools to find conversations
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Step 2: Share, share, share.
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http://www.youtube.com/watch?v=_jGSI4Ufsa8
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Step 3: Engaging the audience
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Step 3: Engaging the audience
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• http://www.youtube.com/watch?v=jO2wVdDn4oQ
• Hip hop
• http://www.youtube.com/watch?v=GU8VcP8AbWs
• thriller
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Taking advantage of our 501(c)(Free) status…
Your handout is worth tens of thousands of dollars!
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• More incentivized crowd-sourcing• Create more “online ambassadors”
for our cause• Micro-fundraising campaigns
Where we go from here