The Power of the Shell Brand

SUPPLEMENTAL INSERTS TO GUIDE

Welcome to Shell Conversion Program

Facility Development Incentive Program (FDIP)

Mystery Motorist Program

Shell Vantage™ Site Systems Platform

Fuel Rewards® Program

Supply Reliability

Retail Visual Identity Evolution (RVIe)

Co-op Advertising and Marketing Development Program

Shell Retail Learning Portal

Wholesaler Reward and Recognition Program

Diamond Deal

Shell Source

Shell Lubricants

Sponsorships

V.2F 1/2016

The Welcome to Shell program is designed to help increase brand loyalty and build your customer base after a site’s conversion to the Shell brand. The program communicates the benefits of the Shell Drive for Five® Card and the Shell Platinum MasterCard® and offers approved accounts a $25 incentive to take action.

How It Works

Enroll in the program on the Local Store Marketing (LSM) website

Post the Welcome to Shell Conversion Point-of-Purchase (POP)

Replace the current Shell Branded Card applications outside at the dispenser with the new conversion brochures

Customers pick up the conversion brochure and call the special telephone number listed on the brochure

Customers that apply and are approved for a Shell Drive for Five Card OR a Shell Platinum MasterCard will receive a $25 statement credit after making three purchases within 60 days of account open date

To receive the $25 incentive, the customer MUST call the telephone number and enter the promo code that is shown on the conversion brochure

Features

Conversion brochures that provide a telephone application for both Shell Drive for Five Card and the Shell Platinum MasterCard

$25 incentive for the customer

Executed outside at the dispenser

Updated Welcome to Shell Conversion POP

Direct mail support via Local Store Marketing (LSM)

Eliminates cashier involvement

Applications tracked back to your location with a specific promo code

Welcome to Shell POP Kit Contents

Pole Signs*

Super Pump Toppers*

Register Toppers*

Greeter Brochures (300 per site)

Graphic Card for application holder**per store profile

Encourage Prospects to Apply

Target your best customer prospects with a conversion direct mail postcard. Promote the new Shell brand and offer new customers a $25 incentive to acquire a NEW Shell Branded Card. Encourage new customers to your location and help increase loyalty and decrease costs.

Welcome to Shell Conversion Program

(please see reverse side for more information)

Statement Creditwhen you make 3 purchases within 60 days*

Earn

Pick up a brochure for more details!

Apply by phone with the promo code in the brochure!

* Subject to credit approval. Apply for the Shell Drive for Five® Card or Shell Platinum MasterCard® and make 3 purchases within 60 days after account opening to earn a $25 statement credit. Subject to credit approval. For new accounts only. Not valid

application number for details.

Shell Drive for Five® CardGet 5¢ back on every gallon of Shell fuel purchased with the Shell Drive for Five® Card.**

Shell Platinum MasterCard®

Save 10¢/gal or more. Make at least $500 in purchases in one month and earn a credit on up to 100 gallons of Shell Nitrogen Enriched Gasolines™ or Shell Diesel the next month.*

Choose the card that’s best for you!

V.2F 1/2016

Whether converting a location to Shell or upgrading an existing Shell retail outlet, Shell is committed to making the conversion to our retail image, Retail Visual Identity Evolution (RVIe), as simple and cost-effective as possible. The Facility Development Incentive Program (FDIP) offers financial incentives based on branded gasoline volumes that will offset a portion of the project costs.

The incentive amount is based on:

Economic market conditions

Type of facility developed

Total investment amount

Branded gasoline volume purchased and sold through the retail outlet

To maintain this incentive, the retail outlet must meet and continue to maintain the current facility design standards after construction is completed, and continue branded gasoline sales as the primary retail outlet focus.

Facility Development Incentive Program (FDIP)

V.2F 1/2016

Mystery Motorist ProgramShell strives to be the consumers’ brand of choice. Consistent delivery of a superior customer experience by friendly and helpful retail outlet staff encourages customers to choose Shell more often. Our customer experience program reinforces our commitment to help you retain and grow your base of highly satisfied, loyal customers.

As part of the program, Shell leverages mystery motorists who are third-party contractors to evaluate the customer experience at each retail outlet several times a year. Results from these evaluations can help you identify trends of excellent performance and opportunities for improvement. The program provides you access to site-

level materials and actionable, online data and tracking tools to help you manage your success.

Research demonstrates a direct correlation between consistently high mystery shop scores and customer loyalty. Those who deliver a top customer experience are eligible for incentives such as:

Direct marketing fund payments

Local and global travel and recognition awards

Through the mystery motorist program, Shell continues to drive a more consistent customer experience across all Shell branded retail outlets in the United States.

V.1F 1/2016

Shell Vantage,™ our next generation site systems platform, is designed to enable smarter payment and loyalty solutions at your retail outlet that helps create a premium – game changing – experience for the modern consumer. The Shell Vantage™ engine continues to deliver new programs that will help keep your customers coming back as well as help simplify your site operations.

Here is what you need to know:

1. Understand how Shell Vantage™ integrates with your current VERIFONE,® GILBARCO,™ or NCR solution Below is a sample site diagram. It shows how Shell Vantage™ connects to the existing Point of Sale (POS) architecture.

2. Order the equipment – Get started at www.shellsource.com/vantage

Point of Sale equipment can be purchased through preferred Shell Direct programs or through an authorized distributor.

Cybera® Overlay is required to integrate your POS with the Shell Vantage™ solution and connect your site to the Shell payment network. Choose a

broadband service that has high availability and meets Shell Vantage™ speed requirements.

The Shell Vantage™ box ties the solution together. It is currently available at a great price with an excellent maintenance program included.

NOTE: In most cases, Shell Vantage™ and Cybera® Overlay can be delivered within two weeks. Please allow up to six weeks for delivery of POS equipment.

3. Enroll in Help Desk and Loyalty Programs

POS Help Desk Programs provide you access to vendor support and software updates

Take advantage of Shell loyalty programs like Direct Grocer and Fuel Rewards®

4. Know how to get support

Start with one number: 1-866-HI SHELL (1-866-447-4355)

Choose Option 4 for Site Systems support

Choose the option for the POS platform or Cybera® for network issues

Site Systems Example

Commander

Forecourt Controller

Zone Router Cybera® Overlay

Shell Vantage™ EPS by Wincor Nixdorf®

MX915 PIN Pad

Dispenser

Terminal MX915 PIN Pad

Dispenser

Terminal

V.2F 1/2016

The Fuel Rewards®

Program

The Fuel Rewards® program is a

coalition-based loyalty program which

empowers customers to never pay full

price at the pump again.

This patent-protected program empowers customers to lower their fuel prices significantly with everyday purchases.

Loyal customers are essential for any business to be successful. These customers tend to buy more, and more importantly, they talk more which means free word of mouth advertising for your business. Having loyal customers also can be measured in monetary terms; instilling customer loyalty can increase sales, create profit and build brand value. At Shell, being a leader in loyalty is a core foundation of our business strategy, and helps us clearly differentiate ourselves from the competition.

A 24/7 Shell help desk (1-866-HI-SHELL) is set up for Wholesalers, National Accounts and Joint Ventures. Support specialists are available to help you with the following:

Enrollment

Offer Creation

Point-of-Purchase (POP)

Electronic Point of Sale (EPOS)

Network

Imagine your customers saving as much as one or two dollars or more off per gallon on their next fuel purchase! There is no limit to the amount of Fuel Rewards® savings customers can earn.

“ The Fuel Rewards® program is the best tool we have to make customers think of Shell, drive customers into the store, and prevent them from ‘GAS and GO’ thinking. And, properly designed Fuel Rewards® offers facilitate more fuel sales, more store sales, more vendor support $, and increased margin $ generation…all as a result of increased customer satisfaction and loyalty.”

— Don Johnson, Retail Operations Manager, Humboldt Petroleum

Loyalty System

Dispensers

Receipts

Settlement

(please see reverse side for more FR information)

V.2F 1/2016

Ways Customers Can Save with the Fuel Rewards® Program

DINING10¢/gal for every $50 you spend at over 11,000 restaurants, bars and clubs.

ONLINE MALLAt least 5¢/gal for every $50 you spend when you shop online — brand names you know and love.

CARD LINKED OFFERSAt least 5¢/gal for every $50 you spend with participating retailers.

SHELL FUEL REWARDS® OFFERSPurchase coffee, snacks, gift cards and other specially-marked items.

How to Redeem Fuel Rewards® savings:

Once you’ve earned fuel savings, next comes the fun part – using them to lower your price at the pump!*

TRAVEL5¢/gal for every $50 you spend when you book flights, hotels, rental cars and vacations.

3¢/GALLONS MEMBER BONUSFuel Rewards® members can always save 3¢/gallons when filling up at participating locations.

FEATURED OFFERSFrom groceries to energy and entertainment, explore the many different ways to earn through featured offers.

MASTERCARD OFFERSPay with a linked MasterCard to earn additional savings.

Find a participating Shell or other select retail outlet

When prompted at the pump, select “Fuel Rewards®”

Insert your credit or debit card to finish the transaction

Swipe your Fuel Rewards® card or key-in your member ID

before you pay

*Redeemable up to 20 gallons per transaction.

Get rewarded for everyday activities like shopping, dining and traveling (on qualifying purchases). Let us help you lower the cost of everyday life:

V.2F 1/2016

Supply Reliability

Shell Oil Products US and Motiva Enterprises LLC seek to provide world-class supply reliability to our customers on a daily basis. Together, the two companies operate five major refineries with a combined crude oil refining capacity of over 1.3 million barrels per day. This strong refining position provides assurance to Shell branded Wholesalers, National Accounts and Joint Ventures that they have access to a high quality and reliable supply to meet their needs and the needs of their customers. Beyond equity-refined product, Shell and Motiva are supported by a world-class trading organization to meet supply needs.

Shell branded Wholesalers, National Accounts and Joint Ventures have access to over 285 equity and outside supply points across the United States. These supply points aid in providing flexibility of supply for approximately 14,000 Shell branded retail outlets. This robust supply network is supported 24/7 by the Shell Loading Support Services (LSS) help desk to assist in obtaining product. The help desk is 100% based in Houston, Texas and can be accessed by phone at 1-800-345-6666 or by email at GXSOPUSLSS@Shell.com.

Shell understands the importance of delivering high quality products through a reliable and flexible supply chain. As such, we look forward to helping to meet the needs of Shell branded Wholesalers, National Accounts, Joint Ventures and their customers.

We have to be prepared in the event of a natural disaster, like the hurricanes that have ravaged the East Coast, Mid-Atlantic, and Gulf Coast regions in recent years; or the damage that has occurred throughout “tornado alley.” We have learned from these disasters and have developed plans to help ensure minimal supply interruptions. This process involves the participation of all channel partners and the technological and systematic improvements to which Shell has been committed at all levels of our operations.

When a Tropical Depression is identified, tracking systems are used to identify areas at risk and then time the storm’s arrival at the refineries or terminals. An in-house meteorologist provides

guidance on the storm’s path and strength.

Possible risks are identified early, and inventories are surveyed for both equity-owned terminals and third-party facilities. The refineries and many terminals are equipped with permanent generators, sized to provide adequate power to run the operations and the computer systems.

Shell also works diligently with Wholesalers, National Accounts, Joint Ventures and their operators to secure back-up generators and have them ready to deploy during such events. Through the efforts of Shell and its partners, we are committed to providing our customers the most dependable fuel supply source.

Refinery and Supply Terminals

Equity Supply Terminals

Outside Supply Points (OSP)

Shell Oil Products Refineries

Motiva Refineries

V.2F 1/2016

Retail Visual Identity Evolution(RVIe)*

The Shell Retail Visual Identity continues to evolve and modernize to ensure that we continue to express our fuel leadership. As a result, the Shell Retail Visual Identity Evolution (RVIe) consists of a fixed menu of design elements which, when used together, create a dynamic, modern and welcoming retail outlet.

RVIe branding requirements for New-To-Industry (NTI), Raze and Rebuild and New-To-Shell (NTS) are outlined below.**

Requirements for New-To-Industry (NTI) and Raze and Rebuild Sites

Canopy: Minimum RVIe Level 1

C-Store, Car Wash and Other Ancillary Businesses:

Canopy Perfect Approved – Wholesalers, National Accounts and Joint Ventures with their own professional convenience retailing (CR) branding may use their store brand at their Shell branded facility

RVIe Branding – Must comply with all RVIe standards requirements

Dispensers: A minimum of four multi-product dispensers with 4 x 5 display screens or larger approved screen

Dispenser controller and EPOS: Sourced from Shell approved suppliers and capable of operating on current Shell EPOS platforms and equipped with the latest Shell approved software and required functionality. Help desk and software support program provided by approved EPOS supplier.

Prime Sign: Sourced from Shell approved suppliers. The prime sign’s price zone utilizes a 2X single product pricing format utilizing LED PCUs. A combination 2X “Regular” and 1X “Diesel” pricing format may be used when Shell branded diesel is available and priced at the retail outlet. Unbranded diesel may be priced on sign when Shell branded diesel is unavailable. Where local codes require all products to be posted, the 1X pricing format may be utilized to display up to four prices to comply with the local code.

Fuels: Buyer shall maintain, or cause to be maintained, a sufficient amount of all grades of Shell branded gasoline and, if applicable, branded diesel fuel and Shell branded renewable fuel at Buyer’s Outlets. 

Additional Requirements for Interstate Locations

Restrooms – Accessible from the interior of the store; commercial-type restrooms

Men – Two urinals, one stall and two sinks

Women – Two stalls, two sinks

Air & Water Unit

24-Hour Operation

24 Hours

Car Wash

ATM

(please see reverse side for more RVIe information)

** NTI = New to Industry (property was vacant or previously had a non-fuels business) NTS = New to Shell (property had a competitive brand’s retail outlet and is being rebuilt as a Shell) Raze and Rebuild (rebuilding an existing Shell retail outlet)

* The Shell RVIe Design Standards Manual is the policy reference guide for these standards.

V.2F 1/2016

Requirements for New to Shell (NTS)

Canopy: Minimum RVIe Level 1 (RVIe Level 2 by exception only)

C-Store, Car Wash and Other Ancillary Businesses:

Canopy Perfect Approved – Wholesalers, National Accounts and Joint Ventures with their own professional convenience retailing (CR) branding may use their store brand at their Shell branded facility

RVIe Branding – Must comply with all RVIe standards requirements

Dispensers: A minimum of four multi-product dispensers with 4 x 5 display screens or larger approved screen

Dispenser controller and EPOS: Sourced from Shell approved suppliers and capable of operating on current Shell EPOS platforms and equipped with the latest Shell approved software and required functionality. Help desk and software support program provided by approved EPOS supplier.

Prime Sign: New RVIe compliant prime signs or existing prime sign structures refaced to RVIe standards (when replacement with a new sign provides an undue hardship due or city code requirements) are to be ordered from Shell approved suppliers. The price zone utilizes a 2X single product pricing format utilizing LED PCUs. A combination 2X “Regular” and 1X “Diesel” pricing format may be used when Shell branded diesel is available and priced at the retail outlet. Unbranded diesel may be priced on sign when Shell branded diesel is unavailable. Where local codes require all products to be posted, the 1X pricing format may be utilized to display up to four prices to comply with the local code.

Fuels: Buyer shall maintain, or cause to be maintained, a sufficient amount of all grades of Shell branded gasoline and, if applicable, branded diesel fuel and Shell branded renewable fuel at Buyer’s Outlets.

Additional Requirements for Interstate Locations

Restrooms: Accessible from the interior of the store; commercial-type restrooms

Men – Two urinals, one stall, two sinks

Women – Two stalls, two sinks

Air & Water Unit

24-Hour Operation

V.2F 1/2016

Co-op Advertising and Marketing Development Program The Co-op Advertising and Marketing Development Program is designed to help Wholesalers achieve their marketing goals, execute Shell programs and invest in customer impression drivers; all by lowering expenses through the reimbursement of select expenses.

Program funds may be used for local sponsorships, billboard/radio/TV and other advertising as well as for a variety of other items such as point-of-purchase materials, site-level promotions, uniforms, lighting and dispenser decals. Using the Co-op Program is a tremendous way

to help increase brand awareness in your local marketing areas.

Program Eligibility

Approved Shell participants who have purchased directly from Shell within the current calendar year are eligible to participate in the Co-op Program. Eligible Wholesalers are responsible for providing program benefits to their retailers.

Co-op Fund Accrual & Timing

Co-op funds are earned based on the net, qualified purchases of Shell branded gasolines purchased directly from Shell in the prior year at a rate of $0.0015 cents per gallon. For example, if you purchased 10 million gallons of Shell gasolines last year, your co-op fund for the current year would be $15,000.

For new Co-op participants, co-op funds are prorated based on projected gasoline volume multiplied by the number of months remaining in the current year multiplied by $0.0015 per gallon.

Based on performance, some Wholesalers may qualify to have their funds auto-paid, eliminating the need to file a claim for reimbursement. Wholesalers who are below the performance threshold minimums may have their co-op funds frozen. Please refer to the current year Co-op Program Guide for full program details.

V.1F 1/2016

The Shell Retail Learning Portal (RLP) offers Wholesalers/National Accounts/Joint Ventures and their frontline staff a tool for Shell program and product training. Specifically, the RLP hosts high quality content to provide a consistent and measurable training experience to help align on site-level focus and execution. For ease of use, Shell has made the RLP accessible by smartphone, tablet or computer; and training is specifically designed to meet the needs of frontline staff.

When accessing the site for the first time, learners can create a new or link to an existing Fuel Rewards® account to collect training incentives provided by Shell. Most of the Shell course modules are less than ten minutes, and upon successful completion of a short quiz, learners receive Fuel Rewards® incentives deposited to their linked accounts. This creates an instant reward for training completion! The RLP offers Wholesalers/National Accounts/Joint Ventures training status reporting, so that you can see your organization’s training progress at a glance.

The RLP is available to all Wholesalers/National Accounts/Joint

Ventures and their organizations.

Shell Retail Learning Portal

(please see reverse side for more information)

V.1F 1/2016

Shell offers a Reward and Recognition Program for the top 12% of performing Wholesalers. The Program, “You Make The Difference Real (YMTDR),” provides top notch destination trips as well as the opportunity to network with Wholesaler peers and Shell & Motiva Leadership. Trip winners are determined through ranking against program performance metrics. The YMTDR trip is a

highly anticipated, VIP experience with special events and access that only Shell can provide.

Additionally, Shell recognizes the top 20% of performers as ranked against the YMTDR Program performance metrics with a beautiful, collectable award.

Wholesaler Reward and Recognition Program

V.2F 1/2016

Diamond Deal

The Shell Diamond Deal Program is a unique program that offers significant money saving procurement opportunities to our Shell branded network. Shell has taken a unique approach of leveraging the size and scale of our network to negotiate and deliver competitive, best-in-class deals to the entire Shell branded network. In the past, these discounted prices would have been available to only the largest Wholesalers, National Accounts or Joint Ventures. Now, through the Diamond Deal Program, best-in-class pricing is available to all Shell Wholesalers, National Accounts, Joint Ventures and Retailers alike. Every Shell retail outlet has the opportunity to purchase equipment and services at the same low price.

The Shell Diamond Deal Program is a free program that offers real savings. The negotiated discounted prices provide value by saving you money on equipment and services you would normally purchase. For example, the Diamond Deal Program includes discounted pricing on retail outlet equipment such as LED interior and exterior lighting, interior graphics packages, security systems, fueling equipment, waste management services, etc.

With Diamond Deal pricing, saving opportunities may be 10%, 15% or even 20% over local supplier pricing. There is no cost or enrollment fee to participate in the program. New deals are regularly developed and communicated to the Shell Network. These deals are ready and available for the taking simply by contacting the suppliers and asking for the Diamond Deal pricing.

(please see reverse side for more information)

V.2F 1/2016

Diamond Deal

Listed below are some Diamond Deal procurement opportunities available to our Shell branded network.* There is no cost or enrollment fee to participate. New deals are regularly developed and communicated to the Shell Network. These deals are available by contacting the suppliers below and asking for the Diamond Deal pricing.

AT&T®

Save 15% on qualifying AT&T services (family members qualify)

Enjoy current AT&T Consumer promotions

Upgrade your current AT&T plan or sign-up now

Bennett Pump Company

Purchase Bennett Pacific series dispensers at an exclusive Shell negotiated price

CREE®

Cree can formulate a solution to meet the unique lighting needs of the interior or exterior of your retail outlet

Cree IS LED lighting

LED lighting materials from CREE qualify for 50% Co-op reimbursement** up to $5,000 per retail outlet

Federal Heath Sign Company LLC and SignResource Identity Group

Shell V-Power® NiTRO+ Premium Gasoline dispenser door skins offered by RVIe suppliers

These pre-finished skins offer an improved image and qualify also for Co-op funding** of 50% of the material costs

Franklin Fueling Systems

Savings as much as 10% off petroleum equipment costs

Qualify for an additional year of warranty to further protect your investment

LSI Industries™ (Graphics)

LSI Graphics provides the Interior Graphics Image

It offers different tiers at competitive prices that compliment most existing store types

Durable materials, easy installation, as well as options without illumination

LSI Industries™ (Lighting)

LED lighting helps you save on energy costs, but you can dramatically improve the look and feel of your locations both interior and exterior lighting

Co-op funding 50% of material costs up to $5000**

March Networks®

HD video surveillance from March Networks at exceptional and exclusive pricing set for Shell wholesalers and their dealers

The intelligent IP video solutions enable you to minimize loss and increase revenue with insights that can improve marketing, operations and the customer experience

This is compatible with analog and IP cameras

NTC

NTC offers 15% guaranteed savings on your current waste hauler spending, even if you are currently in a contract

*Diamond Deals listed above are subject to change.

**Pending Co-op fund availability.

V.1F 1/2016

Shell Source

This password-protected website provides critical information needed every day to successfully operate a Shell branded business. Shell Source is designed to be an indispensable, self-service option for effective and efficient business operations.

Functions and features of Shell Source include:

Accounting/financial documents ready for download to backoffice systems for cash flow management

Rack and contract price notifications

Supply allocation details including 24/7 monitoring and alerts

Credit limit details including 24/7 monitoring and alerts

Marketing and advertising programs and materials

Site-branding standards and engineering bulletins

Site systems information – products, vendors and special offers

Entry of site sell-out volumes to initiate incentive payments

Sales Associate (cashier) tools and online training

Seamless connections (no login required) to third-party websites for program information – Mystery Shop scores, loyalty programs, point-of-purchase materials, etc.

V.1F 1/2016

Shell LubricantsShell is the number one global lubricant supplier, delivering market-leading lubricants in over 100 countries. Shell Lubricants brings world-class technological insights to its products, offering consumers the best formulations for their vehicles. Whatever the needs or application, Shell can provide a full range of lubricants including synthetic high-performance products. Our superior oils and lubricants work to clean and protect the engine, help to prolong its life, improve its performance and contribute to its fuel efficiency.

Pennzoil®

Most Trusted Motor Oil Brand in America.*

At Pennzoil, we love cars just as much as our consumers do. And that passion has driven us to tirelessly pursue a century of advancements in motor oil technology.

No matter what car consumers drive, Pennzoil has the right motor oil for their vehicle. From conventional to full synthetic, every bottle is specially formulated using a combination of technologies to help maintain engine cleanliness and to clean out the dirt and deposits lesser oils can leave behind.

Pennzoil also offers a complete line of automotive filters, engine oils (marine, outdoor, etc.), anti-freeze/coolants, transmission fluids, gear oils, greases, lubricants, brakes and steering fluids.

QUAKER STATE®

#1 Mid-Tier DIY Brand.

Some people think all motor oils are the same. They don’t know what’s best for their particular engine or how motor oil affects its performance. Consumers want to keep their motors running under all kinds of road stress, and they want to keep them running for a long time. Quaker State is a motor oil that is so durable that it runs for the long-haul.

Quaker State also offer a complete line of top-quality transmission fluids, brake fluids, gear lubricants and more.

Shell Rotella®

#1 Brand for Heavy Duty Engine Oil in North America.

Using high quality lubricants can help extend vehicle life, lower fuel bills, reduce maintenance costs, and increase vehicle availability – so that consumers can keep their trucks on the road for longer. For over 40 years, Shell Rotella heavy duty engine oils have delivered unrivaled protection and performance. From wear, deposits and emissions protection of Shell Rotella T Triple Protection,® or the improved fuel economy of Shell Rotella T5 Synthetic Blend Technology, to the excellent high/low temperature protection of Shell Rotella T6 Full Synthetic, there is a Shell Rotella motor oil engineered to handle consumers’ needs.

* Based on a survey of private motorists, between the ages of 18-64, who own or lease a car in the US, between January through September 2015.

V.2F 1/2016

Sponsorships

Shell takes great pride in our brand and in the events that we support throughout the year. As such, Shell is a proud sponsor of marquee events that are nationally respected and have a positive impact on local communities.

SHELL MOTORSPORTSShell began its involvement in motorsports back in the 1920s by partnering with some of the earliest teams. Over the next eight decades, teams sponsored by Shell and using Shell fuels and oils win many races and series championships.

NASCAR® and IndyCar®

Shell and Penske Corporation have a unique relationship that provides Shell visibility in the top two motorsports series in the U.S.: NASCAR® and IndyCar.® These include a primary sponsorship with the No. 22 Shell-Pennzoil Ford in NASCAR® as well as primary and associate sponsorships (promoting Shell V-Power® NiTRO+ Premium Gasoline) within the Verizon IndyCar® series.

Winning is a tradition for Team Penske. Competing in a variety of disciplines, cars owned and prepared by Team Penske have produced 28 National Championships including 13 IndyCar® titles. For the first time in Team Penske history, the NASCAR® Sprint Cup Series Championship went to the Shell/Penske team in 2012. Team Penske has also earned 16 Indianapolis 500 victories and won the Daytona 500 in 2015.

NASCAR® alone has a fan base of more than 75 million people. For ten months of the year, fans watch the weekly race on television, with as many as 150,000 showing up at the race track. NASCAR® fans provide one of the highest levels of brand loyalty and sponsorship support amongst other sports and special events.

The global business alliance with Penske Corporation provides an opportunity for Shell and Pennzoil to expand their presence not only within motorsports, but also as a preferred supplier of fuels and lubricants to the Penske organization.

Formula One™

Shell began its long relationship with Enzo Ferrari in the 1930’s. When Enzo Ferrari started his career as a race car driver, Shell was one of the team’s technical partners. Unique blends of fuel created by Shell scientists and engineers have been powering Ferrari’s Formula One cars and has helped to build Ferrari into one of the top teams in the sport.

(please see reverse side for more sponsorship information)

V.2F 1/2016

Shell Houston Open®

Shell Houston Open,® an annual golf tournament, is one of the flagship events for Shell and features many of the top-ranked professional golfers on the PGA Tour. The list of past champions includes Phil Mickelson, Adam Scott, Hunter Mahan and Johnson Wagner.

While the golf is world-class, it is the community impact that is truly impressive. In the 25 years of the tournament, the Shell Houston Open® and its related activities have raised more than $60 million in support of children’s programs, including the First Tee of Greater Houston.

New Orleans Jazz and Heritage Festival™

The seven-day New Orleans Jazz and Heritage Festival™ feature some of the greatest artists in the musical world as well as the charm and personality that are uniquely New Orleans. As the presenting sponsor, Shell is proud to support the event that has been a fixture in the New Orleans community for decades.

Shell Eco-Marathon Americas®

The Shell Eco-Marathon Americas® challenges student teams to design, build and test ultra energy-efficient vehicles. With annual events around the world, the winners are the teams that go the furthest along the course while using the least amount of energy. Shell Eco-Marathon Americas® is one, visible demonstration in which Shell faces the growing demand for energy in a responsible way. The event inspires young engineers to push the boundaries of fuel efficiency.

United Way®

United Way of America is a non-profit organization that works as a coalition of charitable organizations to pool efforts in fundraising and support. The focus of United Way is identifying and resolving pressing community issues, as well as making measurable changes in the communities through partnerships. For more than 60 years, Shell has been involved in the annual United Way campaign.