Power of LinkedIn
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Transcript of Power of LinkedIn
About Me
• Image• Who I am, what I do• Explain my goal and why leveraging social
media channels like LinkedIn is important
FROM GEORGIA
STARTED OUT IN PUBLIC RELATIONS
SOCIAL CHANNELS HAVE BOOSTED MY CAREER
LINKEDIN HAS OPENED DOORS
OPTIMIZED PROFILE MAKES IT EASIER TO BE FOUND
CUSTOMIZED PROFILE URL MAKES IT EASY TO SHARE MY PROFILE WITH NEW PEOPLE
LINKEDIN GROUPS GOT ME A FULL TIME JOB
DEMONSTRATE LEADERSHIP
ACCELERATE SALES
GAIN INDUSTRY INSIGHT
ATTRACT CLIENTS
By creating a profile on LinkedIn, you are showing people that you want to be connected. This looks good to prospective customers and your peers.
DEMONSTRATE LEADERSHIP
ACCELERATE SALES
GAIN INDUSTRY INSIGHT
ATTRACT CLIENTS
Clear opportunity to bring a sense of proximity and at a low cost and with low time commitment.
DEMONSTRATE LEADERSHIP
ACCELERATE SALES
GAIN INDUSTRY INSIGHT
ATTRACT CLIENTS
Track industry news, extract customer insights and understand the shifting competitive landscape
DEMONSTRATE LEADERSHIP
ACCELERATE SALES
GAIN INDUSTRY INSIGHT
ATTRACT CLIENTS
An optimized LinkedIn profile = accessibility
How Capgemini benefits from your optimized profile
Shorten the path to key decision Makers.
1. Custom Header Image2. Headline3. Profile Photo4. Custom URL5. Experience6. Summary7. Multimedia Content
1. Custom Header Image2. Headline3. Profile Photo4. Custom URL5. Experience6. Summary7. Multimedia Content
By default, your current job title is your headline. You can customize this to demonstrate your expertise and vision for your role.
1. Custom Header Image2. Headline3. Profile Photo4. Custom URL5. Experience6. Summary7. Multimedia Content
Select a friendly, inviting and fun image that represents who you are. Keep it professional!
1. Custom Header Image2. Headline3. Profile Photo4. Custom URL5. Experience6. Summary7. Multimedia Content
Customize your LinkedIn profile. It helps you stand out and makes it easier for others to find you!
1. Custom Header Image2. Headline3. Profile Photo4. Custom URL5. Experience6. Summary7. Multimedia Content
List key positions and job titles
1. Custom Header Image2. Headline3. Profile Photo4. Custom URL5. Experience6. Summary7. Multimedia ContentUse this area to create a personal note that shares your vision for your role
or company.
1. Custom Header Image2. Headline3. Profile Photo4. Custom URL5. Experience6. Summary7. Multimedia Content
Add presentations, writing samples and projects to your LinkedIn profile to show off things that you have done.
1. Custom Header Image2. Headline3. Profile Photo4. Custom URL5. Experience6. Summary7. Multimedia Content
Questions
Be Unique
WIIFM
FOLLOW COMPANIES
CONTRIBUTE TO GROUPS
LINKEDIN PULSE
Find people who need what you do! Read their profile summary, see what they are posting in groups. Give them what they want!
WIIFM
FOLLOW COMPANIES
CONTRIBUTE TO GROUPS
LINKEDIN PULSE
Use LinkedIn to search for companies that you are interested in. Follow their updates, find the right decision makers, connect and make things happen!
WIIFM
FOLLOW COMPANIES
CONTRIBUTE TO GROUPS
LINKEDIN PULSEJoin groups that your potential clients are members of. Join groups where you can contribute information to others and build connections.
WIIFM
FOLLOW COMPANIES
CONTRIBUTE TO GROUPS
LINKEDIN PULSEUse LinkedIn pulse to engage with content posted by other LinkedIn users and Influencers. When you engage by sharing, liking and commenting, it shows other LinkedIn users that you are a thought leader.
NO PROFILE PHOTO
RANDOM SOLICITING
EXCESSIVE TWEETS
SELFIES