Unlock the Power ofLinkedIn

www.RebeccaWardlow.com

Who Is Rebecca Wardlow?

President & COO at SolideaMedical.comSocial Media ExpertWeb Design & Development since 1998WordPress and Magento eCommerce ExpertProud mom of 5 children!

Why Should You Use LinkedIn

There are approximately 259,000,000 usersThe average yearly salary for users is over $100,000If you sold a product for $20 to 1% of the users on LinkedIn, you could earn

$51,800,000 !

Public Profile Settings

Optimize Your LinkedIn Profile

DoUse a current photoUse a professional headshotUse a recognizable pictureDress in appropriate attireWrite in the first person

Do NotUse a graphically enhanced photoWear inappropriate attireUse a logo as a profile pictureUse an older picture – keep it current

Your Headline

Optimize Your Contact InformationDo

Connect your Twitter accountAdd titles to your website links to generate interest

Do NotUse company Website or Personal Website for your linksUse your twitter profile as one of your website links

Customize Your LinkedIn URL

Customize your LinkedIn URL for email signatures, social sites and business cards

How to edit your LinkedIn URLEdit Profile >click edit next to LinkedIn URL (under your photo) > Your Public profile URL (right column) – Click Customize your public profile URL

Your Contact Details

Optimize Your Summary

Specialties In Your SummaryAdd Specialties to your Summary (bulleted list)

Your Experience

Add Visual Elements to Your Profile

Projects

Skills & Expertise and Endorsements

Endorsements

Endorsements quick and easy way for connections to endorse yours skillsEndorsements should never be requested.Give endorsements to other people who you would like an endorsement from.Never give an endorsement to someone you don’t actually endorse.

Recommendations

How To Get RecommendationsWrite a recommendation for one of your contactsLinkedIn will suggest that they write one for you in return.

Sending Requests to Connect

Always send a personalized connection invitation. Never use standard invite text.

Accepting a Request to Connect

Always send a personalized message after accepting the connection request.

Adding New Connections

People You May KnowLinkedIn Search“Contacts” from the top navigation

First Degree Connections

Message them whenever you can (but don’t waste their time)Ask them an expertise-request question via a messageCreate a LinkedIn question and direct it to a number of the first-degree connections you want to develop relationships withConnect with them and interact with them on TwitterMeet up with them in person for lunch, coffee or drinksGet close enough to friend them on Facebook

Get Introduced

LinkedIn Relationships

Sales Funnel

Create tags to match your sales funnel. Some examples:

1 – UNQUALIFIED LEADS

2 – QUALIFIED LEADS

3 – PROPOSAL PRESENTED

4 – NEGOTIATION

5 – CLIENT

Watch Your Newsfeed

Share With Your Audience

How often should you post?

a minimum of three times per week, and up to 3 times per day.

Target Who’s Viewed Your Profile

How do you know who is interested in you?They viewed your LinkedIn profileThis is a great time to connect with new people.

LinkedIn GroupsCreate or join a groupAsk questions and answer questions.Build relationships, don’t sell your products or services. Focus on how you can add to the conversation.

Network from the outsideNetwork your way through a companyLook at company employees Get Introduced featureSend InMail

Find Prospects LinkedIn Search

You can search:PeopleCompaniesUpdatesJobsInboxGroups

Showcase Your ExpertiseInvesting time in building your personal brandAllocate a slot on your calendar and make it recur every day of the workweek15 minutes per day

1. Find thought-provoking articles 2. Follow one new Influencer each

day3. Read 'Your News’4. Add a new topic5. Like & Be Liked6. Become a Groupie