Annual Report 2010Power Inn by the Numbers

620+ business & property owners represented

20% decrease in business crime

23 tons of trash & illegal dumping cleaned up +95 tires, 84 grocery carts, 46 appliances, 59 mattresses

$450,000 awarded for “Specific Plan”

$1.6 million leveraged for road planning and design

2,305 web site visitors

$288,000 leveraged funding for Power Inn Rd. landscaping

169 participants at “Crime & Dine” and Labor Law seminars

22 prospect leads to commercial brokers

520 attendees for “Picnic at the Park”

Annual Award WinnersBest Infrastructure Improvement

Sacramento Area Sewer DistrictBest New Development

65th St. Target StoreBest Environmental Practices

Recycling Industries Business of the Year

Plates Restaurant Member of the Year

Shawn Guttersen Top Cop

Officer Justin Thompson

LEADERSÊ MEETÊ atÊ 16thÊ AnnualÊ AwardsÊ Lunch:Ê (ltor)Ê JimÊ Reinhart,Ê president,Ê UniversityÊEnterprises,Ê Dr.Ê AlexÊ Gonzalez,Ê president,Ê CSUSÊ andÊ CouncilmanÊ KevinÊ McCarty.

A word from the Chairman

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It’s hard to believe we’re just going into our fifth year when we’ve

been around since 1994. But that’s the truth. While we’ve had 17

Annual Awards Luncheons, this will only be our fifth year as a PBID

(Property & Business Improvement District), an organization funded by

voluntary property tax assessments. Prior to that we were known as the

“Power Inn Business and Transportation Association,” (The BTA) and

funding was precarious at best.

As a PBID, we’ve made a commitment to the business and property owners and a contract with

the City of Sacramento, to augment city services to improve the area. The Power Inn Alliance does

this in four key ways:

1. Advocacy and Communications

2. Security and Crime Abatement

3. Economic Development and Business Growth

4. Beautification and Clean Up

In addition, Transportation is a critical part of our program, as it always has been, and we spend

considerable time working on traffic mitigation, road development, public transit, plus bike and

pedestrian modalities. In our next PBID, Transportation will be a fifth program area.

We are now planning renewal of the Business Improvement District. Our first round had only a

five-year life span. The new one, which begins in 2012, will be ten years. It will also be increased by

almost 60% in area, as many property and business owners outside of the current boundaries have

asked us to provide these same services. They want their streets cleared of rubbish and debris, graffiti

removed, security up/crime down, and business growth.

I encourage you to peruse this Annual Report and take a look at some of our important

accomplishments. Then weigh in. Tell us what you think, what else you think we could do and, most

of all, how you might like to participate. The work goes on and we can use all the help we can get.

Dave Sikich Chairman, 2010

Eighteen going on Five

“The district also has an extensive clean up program, as illegal dumping is a problem in the primarily industrial area.”

Sacramento Business Journal April 16, 2010

“That is’s making the area better is evident in the many successes the (Power Inn Alliance) has achieved in the past three years. Among the more notable was attracting the Sacramento Area Technology Alliance to the area. That Nestle Waters North America chose to put roots in the Power Inn area speaks to the organization’s potential.”

Industrious Revolution Comstock’s Magazine

August 10, 2010

“The six-mile Power Inn region has full infrastructure in place, as well as competitively priced buildings and land.”Business Xpansion Journal

August, 2010

“The Power Inn Alliance also focuses on reducing property crime within the district, working with police and showing business owners how to (deter break-ins).”

Sacramento Business Journal

April 16, 2010

“City planners envision a new research park, a so-called “technology village” of three and four-story office buildings south of Highway 50... If their bets pay off, Sacramentans will see a blossoming of well-paid jobs at the forefront of electrical “smart grid” technology and biomedical research.”

Power Inn gears up for a smart makeover Sacramento Bee April 25, 2010

“Since 2006, property owners massing together as the Power Inn Alliance have assessed themselves more that $260,000 annually to clean up the area and advocate its promising location to government decision-makers.”

Power Inn gears up for a smart makeover Sacramento Bee April 25, 2010

POWER INN ALLIANCE IN

THE NEWS

AllianceÊ CEOÊ JerryÊ VorpahlÊ advocatesÊ forÊ business,Ê transportationÊ andÊ community.

Advocacy & Communications

Members and staff of the Power Inn Alliance spoke out on many

important issues in 2010; Testified before City Council and the Law

and Legislation Committee; sent letters of support to city, county,

state and federal officials on business issues; and met with elected officials at all levels,

including traveling to Washington, D.C. on Cap-to-Cap to seek support for the

Innovation/Technology Village and stimulus funding for shovel-ready projects. Among

the highlights of the Advocacy and Communications efforts were the following:

•Successfullyopposedamajorincreasein the City’s Business Operations Tax (BOT).

•Coordinatedseveralrezoneissueswithbusinesses and the City Planning Dept, effectively allowing long-standing owners to expand or change uses without expensive permits.

•LaunchedtheInnovation/Technology Village Specific Plan. (See “Economic Development.”)

•Receivedextensivemediacoverage,i.e. Sunday front page in Sacramento Bee, 16-pg. feature article in Comstock’s Magazine, major article in Sacramento Business Journal, plus many more.

Advocacy: Speaking out in the best interests of business and property owners in the Power Inn Area.

•FormedTaskForceanddesignedthe Management District Plan to renew PBID (Property & Business Improvement District.)

•Surveyedmembersandpropertyowners to assess critical business and land use needs that can be addressed by the Alliance.

•Reorganizedthecommitteestructuretobetter align with the PBID mission. (See pg. 12)

Economic Development & Business Growth

Maybe we’re still climbing out of the recession pit, and maybe jobs and

occupancy rates aren’t where they should be, but here business is pretty

good. It’s good for the community, good for the tax base, good for the

jobs it creates. One of the major goals of The Alliance is to do everything possible to

improve the economic climate of the area. Here’s what we did:

•TheVisionTaskForcecreatedtheconcept of the Innovation/Technology Village, a 140 acre site where planners envision a new research park where three and four-story office buildings will be linked conveniently to Sac State.

•WorkedcloselywithCityEconomicDevelopment, SACTO, Metro Chamber and SARTA to attract and grow business and technology companies in the area.

•PartneredwiththeGreenCapitolAlliance(ValleyVision)toexpandclean energy and green technology throughout the region.

In the Power Inn Area, Business is good!

•WelcomedPlatesCafé(job-training)and the famous Squeeze Inn (burger-eating) to Power Inn.

•Marketedeconomicopportunitiesandbenefits with exhibits at the annual Clean Tech Showcase and the novel “Innovate Conference.”

•Createdanew“PlanningandBusinessDevelopment Committee” to better address economic development and job growth.

•AssistedtherelocationofSARTA(Sacramento Area Regional Technology Alliance), with its many incubator companies, to Power Inn.

WhileÊ seriousÊ crimeÊ throughoutÊ SacramentoÊ wentÊ ÊdownÊ inÊ 2010,Ê evenÊ inÊ theÊ faceÊ ofÊ aÊ reductionÊ inÊ policeÊ Êpersonnel,Ê theÊ SEÊ cornerÊ ofÊ theÊ cityÊ (PowerÊ Inn)Ê showsÊ oneÊ ofÊ theÊ mostÊ crime-freeÊareas.Ê OneÊ dotÊ equalsÊ aÊ crimeÊ locationÊ evenÊ thoughÊ moreÊ thanÊ oneÊ crimeÊ mayÊhaveÊ beenÊ committedÊ there.Ê (Source:Ê SacramentoÊ PoliceÊ Department).

Power Inn Area

Security & Crime Abatement

Since 2007, when the Improvement District was formed crimes against business

in this area (burglary, vandalism, breaking-and-entering) has decreased by over

20 percent. This is due to several factors, number one being close cooperation

with the Sacramento Police Dept. But another has been the education of business

owners through the popular Crime & Dine Luncheons. According to SPD statistics,

Power Inn has one of the lowest crime rates in the City for business theft. We plan to

keep it that way through continuation of programs such as:

•ThreeCrime & Dine Luncheons were held in 2010 to educate members on how best to protect their business: “Preventing Personal Crime,” “Behind the Scene with 911” and “Know Your Rights - Consumer Law.”

•RegularmeetingswiththePoliceDepartment officers and staff to emphasize the need for increased protection, particularly after hours and weekends.

•Promotebusinessinitiativestoimprovesecurity (“harden the target”) such as improved lighting, fencing, video and environmental design.

Security is up; business crime is down.

•ReorganizedtheSecurityCommitteeinto the “Crime & Code Committee” to broaden the scope of activity to include illegal and noncompliant code violations. Successfully removed several noncompliant banners and non-permitted signs.

•Metwithpoliceandprivatesecurityfirms to coordinate information and compatible activities.

•Assistedmembersneedingpoliceassistance and reporting crimes.

SacramentoÊ PoliceÊ Dept.Ê hasÊ aÊ closeÊ workingÊ relationshipÊwithÊ theÊ AllianceÊ to.Ê AtÊ aÊ recentÊ meeting,Ê (lÊ toÊ r)Ê Sgt.Ê RomanÊ

Murrieta,Ê Ofc.Ê JayÊ Hasigawa,Ê Ò 2010Ê TopÊ Cop,Ó Ê Ê Capt.Ê DanaÊMatthes,Ê andÊ Lt.Ê MikeÊ Bray

Power Inn AreaPower Inn Area

Clockwise:Ê WeedÊ abatementÊ inÊ allÊ publicÊ areas;ÊnoncompliantÊ signageÊ thatÊ getsÊ reportedÊ toÊ codeÊ

enforcement;Ê theÊ popularÊ CleanÊ UpÊ CrewÊ augmentsÊcityÊ parkÊ maintenanceÊ andÊ removesÊ trashÊ regularlyÊ

fromÊ GraniteÊ RegionalÊ Park;Ê andÊ haulsÊ awayÊ overÊ22Ê tonsÊ ofÊ illegallyÊ dumpedÊ trashÊ aÊ year.

Looking Good

Beautification & Clean Up

That’s not just what we say, that’s what the director of the Solid Waste Dept.

says. The Alliance’s two-man crew of clean-up specialists work four days a

week hauling away the refuse of scoff-laws who think nothing of unloading

a household of trash on the city streets and empty lots. Everyone in the neighborhood

has seen the colorful blue truck with the men in orange who will stop traffic in an

intersection to clear hazardous debris. One resident wrote, “I have noticed your trucks

and workers in the area for years and am grateful for the work you all do.”

•Here’sjustashortlistofwhatthecrewremoved from the streets in 2010: 59 mattresses,95tires,46TVsandappliances, 84 shopping carts and 154 bags of trash from Granite Regional Park alone.

•Adopt-A-Road,amember-sponsoredsign campaign, augments clean up and trash removal such as the twice-weekly assistance to City park maintenance.

•Weedmitigationonpublicpropertyand clearing bike lanes, while not required, adds greatly to safety and appearance.

Removing illegally dumped trash and debris has made the Power Inn Area the most dump-free area in the City.

•AlliancestaffworkscloselywithCodeEnforcement to prevent illegal or noncompliant signage, and making sure property use complies with City regulations and code.

•Successfullyleveraged$288,000formajor landscape improvement along Power Inn Rd. at the RR tracks (“The Bowtie”) to be installed in 2011. The Alliance will maintain the improvements beginning six months after installation.

TwentyÊ twoÊ membersÊ sponsorÊ Ò Adopt-A-RoadÓ ÊsignsÊ throughoutÊ theÊ PowerÊ InnÊ AreaÊ toÊ assistÊ theÊbeautification effort.

DuringÊ Ò MayÊ isÊ BikeÊ MonthÓ Ê theÊ PowerÊ InnÊ AllianceÊannuallyÊ hostsÊ aÊ refreshmentÊ stationÊ forÊ workersÊreturningÊ homeÊ onÊ theÊ AmericanÊ RiverÊ BikeÊ Trail.

Transportation

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Moving people and goods efficiently, safely and fast are what transportation is all about.

The Power Inn Area has long been sought for its proximity to markets.

BeforeInterstates,therewerehighways50and99.AndbeforethatFolsom

Blvd. and Stockton Blvd. that intersected nearby. In an industrial district,

transportation is key to the mobility of commuters and goods. The Alliance works with

two transportation functions: Connectivity (infrastructure) and alternative commuting.

Connected and “complete streets,” combined with Intelligent Traffic Systems are

thefocusfortransformingtheareaforbetter-flowingtraffic.Fundedandsupported

by SACOG, the Alliance is also a Transportation Management Association (TMA),

helping commuters realize their options for saving money and decreasing the number

of cars on the road.

•Majorefforthasbeen,andwillcontinue to be, getting two critical streets extended to their logical destination. The Alliance has leveraged over $1.5 million to extend Ramona Ave. under the freeway to Sac State which will create an important connection to the new Innovation/Technology Village.

• Inaddition,theextensionof14thAve.toFlorin-PerkinsRd.willalleviatetraffic on Belvedere and create an efficient two lane street with sidewalks and bike lanes. (see diagram)

•TheAlliancesupportedamajorinfrastructure improvement few knew ever took place – the Central Trunk Sewer Project where eight miles of pipeline were relined with minimal disruption of surface traffic.

•TomitigatethelossofBusRoute8(originally proposed by the TMA), The Alliance continues to work closely with Regional Transit to provide better service, particularly to low income areas.

•EmployeeInformationStationsencourage employees to take alternative means of transportation.

• IncooperationwithSACOGandCSUS, we provided 75 bikes to Sac State students who pledged to refrain from driving cars to campus. Many bikes have been reassigned to member employees who need them to get to work.

• InrecognitionofAllianceefforts,Program Manager Dawn Carlson was appointed Chair of SACOG’s Transportation Demand Management Committee.

Financials

2010 PBID BudgetAdvocacy & Communications $75,350

Security & Crime Abatement 34,610

Economic Development & Marketing 46,330

Beautification & Clean Up 98,510

Contingency & PBID Renewal 11,450

Transportation* 36,500

TOTAL 302,750*Transportation funding through SACOG

Board of DirectorsExecutive CommitteeDave Sikich, Chairman, Atlas DisposalBurnie Lenau, Vice Chairman, Lawnman Mike Lien, Secretary, L and D LandfillJerry Mayberry, Treasurer,

Allied Waste Company Bob Perrine, Immediate Past Chairman,

A&A Concrete Sally Freedlander, Member at Large,

Granite Park Partners

DirectorsMaria Alvarez,

City Councilman Kevin McCarty Pat Braziel, County Supervisor Don Nottoli Tom Burruss, Burruss & Associates Annette Deglow,

College Glen Neighborhood AssociationShawn Guttersen, Sacramento Recycling Bernardo Hubbard, Jackson Properties

Michael A. Kania, SMUD Scott Lee, Sisler and Sisler Construction Susan McKee, 6th State Senate District Kevin Ramos,

The Buzz Oates Group of CompaniesJim Reinhart, University Enterprises, Inc. Jim Rinehart, Sacramento Economic Development Randy Sater, Teichert/Stonebridge Properties Carl Stein, C.B. Stein & Co.Chris Pahule, SHRA

Directors EmeritusDain Domich, Granite Park Partners Darrell Steinberg, Senate President Pro TemTrong Nguyen,SawbridgeEngineeredFlooring

StaffJerry Vorpahl, Executive Director/CEODawn Carlson, Program ManagerJamie Szutowicz, Office Manager/BookkeeperBarb Nobriga, Events Manager

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Board of Directors

PBID Renewal Task Force (ad hoc)

Executive Committee Finance Committee

Picnic at the Park

AmbassadorsCrime &

Code

Planning & Business

Development

Policy & Procedures

2010 PBID Budget

5310 Power Inn Road, Suite ASacramento, CA 95820

www.powerinn.orgPhone (916) 453-8888

Fax (916) 453-8880

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Vision Task Force

Guiding Principles Going Forward

First Draft September 30, 2009

For Strategic Partner review and input

Prin

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