Topic

DEVELOPING A MARKETING PLAN TO INTRODUCE A NEW PRODUCT OR SERVICE FOR AN EXISTING COMPANY

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MD. FAISAL NADIMID: 0820541

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Introduction

We are a renowned organization of Bangladesh and have developed a new product that is a Laptop battery for the existing company.

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Core values provided by Rahimafrooz’s Power Cell

• Provide more durability than the competitors.• With our core motto which is “Turn on everywhere” people won’t have to worry

about battery backup. • Offering reasonable price for the product• 6 cell( 3 hours), 8cells (5 hours) • Replacing the product incase of any default• Deliver excellence value through after sales services • Provide 1.5 years warranty

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Core values provided by Rahimafrooz

• Integrity• Excellence• Customer Delight• Innovation

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Core values provided by Rahimafrooz (Cont….)

Integrity : Never compromises on ethical business practices Setting high standards of ethics and moral virtue for ourselves Firmly believe in meaningfully contributing to the community and

“giving back” to the society.

Excellence : Our pursuit for business success has thrived on a very simple yet

powerful philosophy – quality comes first!

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Core values provided by Rahimafrooz (Cont….)

Customer Delight : Every single decision we make, every single behavior we

demonstrate, must be meant for the satisfaction of our customers. Keeping the customers loyal through sustained quality, amazing

service performance and superior customer relations.

Innovation : We believe in being creative, innovative, and intelligent risk takers.

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Services provided by Rahimafrooz’s Power Cell

• Strong network• Reliability• Availability of product• keep environment clean and work environment safe

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Conclusion

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We are totally committed to customer delight through

operational excellence, innovation and continual improvement of quality.

Thank you

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