Postgraduate Studies MBA Programs

University of Economics

in Cracow enjoys a strong

position among leading

business universities in Po-

land. With over 90 years

of tradition this University

significantly contributes to-

wards the development of

the academic environment

in Cracow and Poland.

It is our priority to continuously raise the quality of ed-

ucation so that our graduates could successfully meet

the growing requirements of the labor market and the

challenges of the European and global economies.

Most of graduates from economics universities who

have become presidents of the biggest Polish com-

panies can proudly show the diploma of our Univer-

sity. We cooperate with business and share our expert

The pace of economic and

socio-cultural changes that

occur in our world requires

from us a continuous

acquisition of knowledge

and new skills.

To fulfil your ambitions,

dreams and aspirations

we have taken up the challenge of creating a modern

educational institution which will help you to become

truly competitive while keeping up with the market.

Our unique program offer continually adjusted to your

needs and changing market conditions as well as our

professional teaching staff which consists of excellent

lecturers and specialists – practitioners create added

value of the School.

Based on the intensive co-operation with local and for-

eign institutions, we are continuously raising the stan-

prof. UEK dr hab. Piotr Buła

Director of Cracow School of Business

Cracow University of Economics

prof. UEK dr hab. inż. Andrzej Chochół

Rector of Cracow University of Economics

dards of our courses to prepare the students for their

professional work in the best possible way. We have

always acted in the belief that the success of our stu-

dents is our success. Choosing the Cracow School of

Business CUE you are building your career on solid

foundations.

Wishing you continued growth and success I would

like to invite you to see our program offer for more

details.

knowledge with advisory as well as decision-making

bodies both in Poland and abroad.

Prosocial activities are also important for us. Cracow

School of Business at Cracow University of Eco-

nomics is very well prepared to educate students.

Our educational services are reliable, and our grad-

uates become people of success, enlightened and

open-mindedly facing the challenges of the present

time as well as actively engaging in the economic life

of our country.

I am convinced that by taking advantage of our ex-

perience, postgraduate and MBA studies, you will

become more and more successful both in your

professional life and personal development.

POSTGRADUATE STUDIES

MBA StudiES

1

Cracow School of Business at Cracow University of Economics (CSB CUE) has been present on

the market of educational services since 1991. We offer MBA studies, postgraduate courses, and we

have been providing research, consulting and publishing services. We are constantly improving our

offer, adapting it to the requirements of today's market. Our dynamic development and successes

place us at a high position in Polish rankings. We are gaining more and more recognition in the

international arena. We maintain continued cooperation with businesses, cultural centres, univer-

sities, post-secondary schools and community colleges both in Poland and abroad. We are part of

the international community, which provides an opportunity to meet with business partners from

around the world, to exchange experiences and competences and to access the global network of

educational institutions, public sector organizations and consulting firms. Our partners are St. Gallen

Business School (Switzerland), Ecole de Management de Normandie, ESC Clermont Graduate School

of Management/Groupe ESC Clermont (France), AESE Business School (Portugal), Clark University,

Suffolk University Sawyer School of Business, Roosevelt University Heller College of Business, Grand

Valley State University (USA), Stockholm Business School (Sweden), University of Johannesburg (RSA),

Academy of Economic Studies of Moldova (Moldova), Banking University (Ukraine).

Since 2011 we have been a member of the European Foundation for Management Development (the EFMD).

Our target is to focus on extended cooperation with the business world. We make sure that the

knowledge passed on to the students is strongly related to business practice, because only then will

our graduates have a strong position in the labour market and will develop Polish entrepreneurship.

We have been providing education for over 25 years!

The MBA title has enabled one in three graduates to change employers or start his/her own business

modification of current performance of their tasks

improvement of operational efficiency

growing importance in their company through the implementation of new targets

higher salary

promotion associated with the change of department

promotion to a higher position in the same department or organizational unit

The development of managerial skills and the acquisition of new knowledge by the graduates have contributed to:

Staying in the same organization the graduates have obtained:

33%

92%

21%

75%

26%

25%

46%

MBA STUDIESOF CRACOW SCHOOL OF BUSINESS CUEBENEFITS PROFILE

The survey of graduates of the MBA studies of Cracow School of Business CUE in the years 2012–2015


MBA StudiES

3

EXECUTIVE MBA PROGRAM

Program objective:

The program aims to develop competent, effective and responsible leaders with a strong international outlook able to produce creative, profitable and sustainable solutions to future problems and chal-lenges by proactively applying newest management approaches.

Executive MBA Program is tailored to today’s business needs and future challenges. It is designed to deliver experience that will help you achieve your personal goals and contribute substantially to the success of your company. To achieve this, the program has been given two important characteris-tics that we believe set it apart from others: i.e. individualism and authenticity. It is personal and real, rooted in the real world and current research findings.

Cracow School of Business CUE brings together business professionals and exceptional faculty in a personalized and interactive environment to empower our students to become more self-aware, more capable and better prepared for their business future.

Partner schools:

Executive MBA Program is running in the consortium model in cooperation with École de Manage-ment de Normandie from France and AESE Business School from Portugal.

EM Normandie is granted International Accreditation EPAS and AACSB, as well as is ranked by the Financial Times. The School operates 5 campuses in Caen, Deauville, Le Havre, Paris and Oxford. More information at: www.ecole-management-normandie.fr

AESE Business School operates 2 campuses in Lisbon and Oporto. The School has a strong leader-ship position within the national Executive Education. Its Executive MBA Program is awarded Interna-tional Accreditation EPAS. More information at: www.aese.pt

Rankings:

• Executive MBA Program held 6th place in the WPROST rankings for “The most popular MBA pro-grams according to employers in 2015”.

• It has been listed in the Rankings of MBA Perspektywy® and in the ratings of the MBA Associa-

tion of Management Education FORUM.

• The Financial Order Award was granted to the Executive MBA Program by Home and Market busi-ness magazine in 2014 in the category of “Education”.

Program content:

The program structure is based on 5 modules. One of them (Personal development) is realized throughout the program within the four other modules, interdisciplinary assignments and pro-jects. Such a design allows the students to explore all interdependencies, relations and connections between processes taking place in the business environment.

Each semester offers core module courses and elective courses. Electives are a flexible part of the curriculum and allow personalization and adaptation to students’ expectations and needs.

Module IIANSWERING NEW BUSINESS TRENDS AND CHALLENGES

Module IVLEADING INNOVATION AND CHANGE

TC

• International Marketing

• Managing and Developing Human Capital

• Ethics and CSR

• Sales Management and Distribution

• Organizational Systems

• Electives: Strategic Price Management, Sustainable Marketing, Strategic Marketing

LI

• Contemporary Business Models

• Managerial Economics

• International Business

• International Corporate Finance

• Corporate Governance and Performance Management

• International Study Trip

• Electives: Market Research, International Law Case Analysis, International Fairs

PD

• MBA Induction

• Sales Communication

• Developing Intercultural Intelligence for International Negotiations

• Research Skills and Methodology

• Study Trip Poland

• MBA Thesis Tutorial

Module IPERSONAL DEVELOPMENT

IC

• Strategic Management

• Leadership and Change Management

• Innovation Technology Management

• Corporate Entrepreneurship and Innovation

• Information Technology

• Electives: Strategic Planning Methodology, Internal Audit and Fraud

Module IIIDEVELOPING INTERNATIONAL

COMPETITIVENESS

• Business Law

• Managerial Accounting

• Enterprise Financial Management

• Project Management

• Operations and Supply Chain Management

• Electives: Business Statistics, Operations Research, International Accounting Standards

MEModule V

DELIVERING RESULTS THROUGH MANAGEMENT EFFECTIVENESS


MBA StudiES

5

Some electives are a response to the current market demand and observed external trends. As a result, students of each edition receive an exceptional program adapted to their needs.

Program organization:

Executive MBA studies last four semesters, during which classes divided into competence areas are conducted. The third and fourth semester is additionally dedicated to writing MBA thesis. Program includes two trip sessions: one in Poland, the other one – to the foreign partner.

Number of hours: 1 750 hours (500 hours of classes and 1 250 hours of own project work)

Applied languages: 40% English, 60% Polish

Forms of classes include: lectures, classes, workshops, business case studies, presentations, team projects, company visits. Courses are led by one or more instructors, depending on the subject and its requirements. Emphasis is put on critical, analytical and reflective thinking, both individual and team work.

Weekend classes are held on: Friday (between 3.00 p.m.–9.00 p.m.), Saturday and Sunday between 9.00 a.m.–4.00 p.m. The meetings are held once or twice a month.

Diploma:

• a joint MBA diploma granted by Cracow School of Business at Cracow University of Economics, Ecole de Management de Normandie from France and AESE Business School from Portugal,

• certificate of completion of postgraduate Executive MBA studies,

• transcript of academic record.

Cost of Executive MBA Program: 9900 EUR (possibility to pay in instalments), 150 EUR non-refundable recruitment fee

Now we run the

21th EDITION of the Executive MBA Program

Get a quick return on investment in your studies

We have already educated

545 GRADUATES of the Executive MBA Program

Practice what you learn on the weekend and put it to work on Monday

21edition

EXECUTIVE MBA

PROGRAMSTUDENT PROFILE

Data refer to students taking part in the last 3 editions of the Executive MBA Program (2013–2016)

AVERAGE AGE

36 yearsAVERAGE WORK EXPERIENCE

11 years

EDUCATION:

Engineering – 39%

Management and Marketing – 14%

Law/Humanities – 13%

IT/Telecommunications – 12%

Economics – 11%

Finance/Banking – 8%

Biotechnology – 3% ECONOMIC SECTOR:

Consulting/Outsourcing/Technology – 29%

Automation/Automotive – 23%

Others – 14%

Chemistry/Metallurgy – 10%

Fuel/Energy – 8%

Pharmacy/Biotechnology – 7%

Banking/Financial services – 6%

Construction – 3%

POSITION HELD:

Manager – 56%

President/Board member/CEO/Owner – 18%

Sales/Marketing Director – 11%

Operations Director – 9%

Finance Director – 6%


MBA StudiES

7

INTERNATIONAL MBA PROGRAM

Program objective:

The International MBA – European Multicultural Integrated Management Program, is a specialist, managerial program designed especially for the managers working in an international environment. The goal of the program is to provide knowledge leading to the continuous development of manage-rial skills in a constantly changing international environment through the acquisition of the concepts of global management, investment and finance, controlling, change management, leadership and multicultural team management as well as global organisations.

Partner school:

The high quality of the program is guaranted by St. Gallen Business School, which is one of the best schools in the German-speaking area (Germany/Austria/Switzerland) and a leading school of mana-gement in new St. Gallen Management Valley, where around 150 consulting companies are situated.

St. Gallen Business School owes its reputation to programs which were designed in accordance with the recommendations from businesses wishing to further educate their managers.

More information at: www.sgbs.ch

Rankings:

• According to Rankings of MBA Perspektywy® 2015, the International MBA Program achieved 8th place among the best MBA programs in Poland.

• The International MBA Program achieved the highest standard of quality – the Master Class – in the ratings of the MBA Association of Management Education FORUM.

Program content:

Subjects are scheduled in the most efficient way to give students maximum benefit from the edu-cational process. Each module in IMBA consists of up to 6 courses. The content of the modules may change in different years as we want the program to address the contemporary situation. Each semester offers core module courses and elective courses. Electives are a flexible part of the cur-riculum and allow personalization and adaptation to students’ expectations and needs. As a result, students of each edition receive an exceptional program adapted to their needs.

MC

Module IIMARKETING AND SALES

Module IVSTRATEGIC MANAGEMENT

Module VIMANAGERIAL COMPETENCES

MS• Sales Management

• International Marketing

• Strategic Price Management

SM• Structures and Processes

• Strategic Management

EF• Economics

• Financial Management

• Controlling

• International Corporate Finance

• Managerial Accounting

Module IECONOMICS AND FINANCE

IM • Integrated Management

• Study Trip Switzerland

• Business Game

Module IIIINTEGRATED MANAGEMENT

• MBA Induction

• Developing Intercultural Intelligence for International Negotiations

• Leadership

• Self Management

• Business English


• MBA Thesis Tutorial


• Implementing Change

• Multicultural Human Resources Management

• Research Skills and Methodology

PDModule V

PERSONAL DEVELOPMENT


MBA StudiES

9

PROGRAM ORGANIZATION:

The International MBA Program lasts four semesters. In each semester the students attend classes providing knowledge and developing certain skills and attitudes. Last 2 semesters involve seminars on written dissertation. The program also includes two study trips: one in Poland and the other one to Switzerland.

Number of hours: 1 500 hours (450 hours of classes and 1 050 hours of own project work)

Applied language: English 100%

Weekend classes are held on: Friday (between 3.00 p.m.–9.00 p.m.), Saturday and Sunday between 9.00 a.m.–4.00 p.m.

The meetings are held approximately once a month.

Every subject involves progress evaluation. It is conducted in multiple forms and depends on the knowledge or skills assessed. Those methods include tests, presentations, team work, individual written papers or discussion and solving case studies during class.

Diploma:

• a joint MBA diploma granted by Cracow School of Business at Cracow University of Economics and St. Gallen Business School,

• certificate of completion of postgraduate International MBA studies,


Cost of International MBA Program: 11 900 EUR (possibility to pay in instalments), 150 EUR non-refundable recruitment fee

Now we run the

10th EDITION of the International MBA Program

57% OF OUR FACULTY are foreign lecturers

We have already educated

165 GRADUATES of the International MBA Program

Graduates of the program come from

17 COUNTRIES around the world

10edition

17countries

INTERNATIONAL MBA

PROGRAMSTUDENT PROFILE

Data refer to students taking part in the last 3 editions of the International MBA Program (2013–2016)

AVERAGE AGE

37yearsAVERAGE WORK EXPERIENCE

13years

EDUCATION:

Engineering – 32%


Management and Marketing – 19%

Economics – 11%

Finance/Banking – 11%


ECONOMIC SECTOR:


Consulting/Outsourcing/Technology – 23%


Others – 14%

Chemistry/Metallurgy – 11%

Fuel/Energy – 7%

Food industry – 4%

POSITION HELD:

Manager – 66%

Operations Director – 14%

Sales/Marketing Director – 8%


Finance Director – 5%


MBA StudiES

11

MBA CSB + Master PROGRAM

Program objective:

The innovative MBA CSB + Master studies are organized by Cracow School of Business CUE in coope-ration with Clark University of Worcester (USA). These studies are created primarily for the people who wish to start their careers in business (junior management).

The MBA CSB + Master Program is available in 4 specialties:

– MBA in Managerial Communication,

– MBA in Health Care Management,

– MBA in Human Resources Management,

– MBA in Information Technology Systems.

Partner school:

Clark University is a scientific research institution founded in 1887. It is one of the oldest institu-tions in the United States offering a Master's Degree Diploma. The Forbes ranked Clark University 16th among 650 US universities in the category of "America's Most Entrepreneurial Universities". Clark University holds accreditation from the New England Association of Schools and Colleges, Inc., Com-mission on Institutions of Higher Education.

More information at: www.clarku.edu, www.copace.clarku.edu

Rankings:

• According to Rankings of MBA Perspektywy® 2015, the MBA CSB + Master Program, though listed for the first time, achieved 2nd place among the new MBA programs and it held 15th place

in the general classification of the best MBA programs in Poland.

• MBA CSB + Master Program is ranked in the MBA ratings developed by the Association of Mana-

gement Education FORUM.

Program content:

Subjects are scheduled in the most efficient way to give students maximum benefit from the educa-tional process. The courses within the Master of Science in Professional Communication (MSPC) are scheduled first, then students attend MBA subjects – project management, strategic planning and change management. In the next semesters teachers present more advanced topics within a given specialty. As a result, students with various educational backgrounds, qualifications and business experience can make better use of the knowledge passed on to them.

MITS

MBA MODULES

Specialisation ModulesMBA IN HUMAN RESOURCES MANAGEMENT

Specialisation Modules MBA IN INFORMATION TECHNOLOGY SYSTEMS

MBA

• MBA Induction

• Strategic Planning


• Change Management


MHRM• Human Resources Management and Development

• Strategic Issues in Human Resources Management

MSC

• Intercultural Communication

• Communication Theory and Research

• Advanced Professional Communication

• Organizational Behavior and Leadership

• Management Information Systems and Technology

• Finance and Accounting for the Non-Financial Manager

• Project Capstone

• Business English

ModulesMASTER OF SCIENCE

IN PROFESSIONAL COMMUNICATION

MHCM • Health Policy

• Issues and Cases in Health Care

Specialisation Modules MBA IN HEALTH CARE MANAGEMENT

• Global Marketing and Advertising

• Managerial Economics

• Business Intelligence

• IT Strategy Leaders

MMCNSpecialisation Modules

MBA IN MANAGERIAL COMMUNICATION


MBA StudiES

13

Program organization:

MBA CSB + Master Program lasts 2 years during which classes are held. Classes are divided into thematic blocks. In addition, second year of studies is devoted to the practical implementation of the Capstone Project to adress the needs of an outside company. During the studies the following courses are realized: MSPC, MBA and specialties. The study program provides a 5-day off-school session in Łódź.

Number of hours: 1 590 teaching hours (440 hours of classes and 1 150 hours of individual project work)

Applied language: 100% English

The following forms of classes are provided: lectures, exercises, case studies, decision games and simulation activities, Study Trip Poland, visiting companies, business presentations.

Weekend classes are carried out on: Fridays (between 3.00 p.m. – 9.00 p.m.), Saturdays and Sundays between 8.00 a.m. – 4.00 p.m. The meetings are held once or twice a month.

Diploma:

• the Master of Science in Professional Communication diploma granted by Clark University (USA),

• the specialization MBA diploma granted by Cracow School of Business at Cracow University of Economics,


The costs of the MBA CSB + Master Program: 6500 EUR (possibility to pay in instalments), 150 EUR non-refundable recruitment fee

4edition

1 PROGRAM 2 DIPLOMAS

MSc MBA

Let’s make

the 4th EDITION of the MBA CSB + Master together

52% of CLASSESare conducted by foreign lecturers

WOMEN participants in49%

in Program are

Þ

PROGRAMMBA CSB + MASTERSTUDENT PROFILE

Data refer to students taking part in the last 3 editions of the MBA CSB + Master Program(2013–2016)

AVERAGE AGE

27yearsAVERAGE WORK EXPERIENCE

5years

EDUCATION:

Engineering – 21%

Economics/Finance – 19%


International business – 18%

Medical/Pharmacy – 10%


Marketing/Communication – 5%

INDUSTRIES:

Consulting/Outsourcing – 18%

Trade – 16%


Others – 14%

Medical/Pharmacy – 12%


Banking/Financial services – 9%

Construction – 7%

POSITION HELD:


Operations Manager – 16%

HR Manager – 10%

Health Care Manager – 9%

Finance Specialist – 16%

IT Specialist – 14%

Operations Specialist – 10%

Sales Specialist – 9%

HR Specialist – 4%


MBA StudiES

15

Executive MBA Program

International MBA ProgramMBA CSB + Master Program

• have a university degree diploma confirming completion of I or II cycle degree studies

• have a good command of English• have minimum 3 years of professional

experience of holding a managerial position

• have a university degree diploma confirming completion of first or second cycle degree studies

• have a good command of English• have professional experience (minimum

one year of service, without the necessity of holding a managerial position)

ENROLMENT STEPS AT MBA STUDIES:

FORMAL REQUIREMENTS FOR CANDIDATES:

Executive MBA Program

International MBA ProgramMBA CSB + Master Program

• application, cover letter• copy of a higher education diploma (original

must be provided for verification)• questionnaire signed by the candidate• current CV• certificates of completion of additional

courses, trainings• foreigners must provide a card of permanent

or temporary residence in Poland• application form for the MBA studies – in

the case of the employee secondment or in the case of self-employment

• confirmation of payment of the enrolment fee of 150 EUR

• 2 passport format photographs

• application, cover letter (in English)• copy of a higher education diploma and

the diploma supplement (original must be provided for verification)

• questionnaire signed by the candidate• current CV• certificates of completion of additional

courses, trainings• foreigners must provide a card of permanent

or temporary residence in Poland• application form for the MBA studies – in

the case of the employee secondment or in the case of self-employment

• confirmation of payment of the enrolment fee of 150 EUR

• photocopy of identity card or passport• 2 passport format photographs

1REGISTRATION

Registration via the website and completion of the questionnaire by the MBA candidate

A candidate for the MBA studies must meet the following formal requirements:

2VERIFICATION OF THE CANDIDATE

SUITABILITY Verification of the candidate suitability by the

Coordinator of the MBA Program.

3SUBMISSION OF THE REQUIRED DOCUMENTS

5PROVIDING REFERENCE LETTERS

7 8PERSONAL INTERVIEW ADMISSIONS COMMITTEE

DECISION

6ADMISSION TEST

The Admission Test, which is a logical and analytical English test (modelled on the US GMAT test), must be taken.

Admissions Committee CSB CUE conducts interview to obtain an insight into the professional profiles of the candidates, their motivations and the goals they want to achieve in the future.

Decision by the Admissions Committee CSB CUE whether or not to accept the candidate for the MBA studies.

• Providing 2 reference letters from business partners – Executive MBA Program and International MBA Program.

• Providing 3 reference letters from business partners or academics – Confidential Recommendation and also Application for Graduate Admission Form – MBA CSB + Master Program.

9INFORMING OF THE RECRUITMENT PROCESS OUTCOME

Informing the candidate of the recruitment process outcome and sending a letter confirming admission to the MBA studies.

4VERIFICATION OF THE PROVIDED DOCUMENTS

Verification of the provided documents and the consent to the continuation of the recruitment process


MBA StudiES

17

International MBA Congress

of Cracow School of Business CUE

International MBA Congress is an undertaking addressed to managers of the highest levels – students, graduates, management and faculty of particular MBA programs in Poland as well as future participants in MBA programs. Its main idea is to integrate vast circles of people whose career development paths are connected with Master of Business Administration Studies. It also is an opportunity for an extraordinary meeting of the world of science and business.

MBA Congress is an effort to build an active platform for cooperating, exchanging experiences, broadening knowledge and horizons of management. The content-related aspect of the meeting is extremely important, as it is realized through an appropriate selection of topics in particular panels and through an invitation of outstanding specialists in both the scientific and business fields. Participants in discussion panels share their experiences and learn how experts from the world of science and business deal with similar problems.

Besides exploring theoretical and practical issues of management, pursuing the MBA studies can be characterized by the possibility of integrating the managerial environment. Interpersonal contacts constitute an important element of success in business, hence apart from lectures, discussion panels and study visits in the largest companies of the Malopolska Region, the participants will meet at the gala ceremony combined with a charity auction, MBA evening. On the last day of the Congress there will be a golf event for the Cup of the Director of CSB CUE.

International MBA Congress has many years of tradition, and its organization is an example of integrating activities aiming at, on the one hand, education and integration of the MBA environment, and on the other hand, at the creation and active shaping of the Polish economy, business environment for companies and entrepreneurship development, setting new trends and good practice in business. The CSB Alumni MBA Club, which functions at the School, is a continuation of this idea.

Cracow School of Business at the Cracow University of Economics aims at making the annual congress meetings an important item on the agenda of every MBA manager.

I MBA Congress

„New trends in managing enterprises in

contemporary world”

VII International MBA Congress

„Trends in the new decade in business”

III MBA Congress

„Leadership or Management – the dilemma of

modern business”

IX International MBA Congress

„Quest for talent”

V MBA Congress

„Strategies for success during an economic crisis

situation”

XI International MBA Congress

„Business foundations in turbulent environment”

II MBA Congress

„MBA and the challenges of modern business”

VIII International MBA Congress

„Achieving success in challenging times”

IV MBA Congress

„Efficient Management in time of globalization”

X International MBA Congress

„Ready for the Premier League?”

VI International MBA Congress

„Modern analytical and information tools

in organizations management”

XII International MBA Congress

„Theory of Constraints in a world without limits.

Strategies, concepts, case study”

2005

2006

2008

2010

2012

2014

2016

2007

2009

2011

2013

2015


MBA StudiES

19

INTERNATIONAL STUDY TRIPS

Obligatory (within MBA program):

“Study Trip France”, an educational-training trip to Paris within the Executive MBA Program, organized in cooperation with the French partner, Ecole de Management de Normandie.

“Study Trip Switzerland”, an educational-training trip to St. Gallen and Zurich for the par-ticipants of the International MBA Program, organized together with the Swiss partner, St. Gallen Business School.

Optional (not included in MBA program):

• trips within CSB Alumni MBA Club,

• “International Business Seminar in Global Strategy Management”, a study trip to Boston/Worce-ster (USA), organized in cooperation with Clark University and Suffolk University, Sawyer Business School,

• study trips organized in cooperation with the Swiss partner, St. Gallen Business School:

“Asia–Week Shanghai: Doing Business in China” (Shanghai, China),

“Strategy–Week Boston” and “Leadership–Week Boston” (Boston, USA),

“Finance–Week London” (London, Great Britain),

“Leadership for Talents” (St. Gallen, Switzerland).

St. Gallen Management Seminar

The Seminar is organized by Cracow School of Business at Cracow University of Economics and St. Gallen Business School (Switzerland) and is based on the internationally well-established Swiss St. Gallen Management Concept, designed by Prof. Dr Dres. h.c. Knut Bleicher, former president of the advisory board of St. Gallen Business School, honory doctor of Cracow University of Economics.

The sought-after trainers from St. Gallen Business School are highly skilled specialists in development and implementation of strategies and concepts – Christian Muntwiler, M.A. HSG and Daniel Gfeller, lic. rer. pol. Beside management consulting activities they are active as fixed-term managers for inter-national companies.

ParticipantsThe St. Gallen Management Seminar is designed for managerial staff at middle and upper levels wishing to prepare themselves for a more challenging role in an international environment.

Topics:

• Strategic Analyses• Developing Successful Strategies• Building an Effective Marketing Mix• Customer Satisfaction as Main Goal• Financial Management• Cash Management, Financial Engineering, Shareholder Value Management• Controlling

Seminar Fee – 1550 EURThe fee includes:

• certificate of participation in Seminar issued by St. Gallen Business School and Cracow School of Business at Cracow University of Economics

• all required texts and materials for Seminar • lunches • parking on the CUE Campus

To register please contact: [email protected]


MBA StudiES

21


Postgraduate content related programs cover both personal development and the multifaceted process of managing organizations. The result is heightened awareness and improved management efficiency through the use of methods, techniques and concepts in everyday business practice.

Our studies chosen by more than 26 000 people!

72% of our students

would recommend studying at

CSB CUE

to others

26 72%thousand

STUDENT BENEFITS PROFILE:

29% have been promoted to a higher position or have changed their positions

29% have got a higher salary as a result of their completed postgraduate studies

35% have declared a positive change in their duties

48% have been involved in project work in an organisation

36% have been offered an increased level of responsibility

9.3% have assumed responsible positions

Data refer to the postgraduate students in the

years 2013–2016

DIPLOMA:

∞ CSB CUE Diploma

∞ certificate of completion of postgraduate studies

∞ accredited certificates for some fields of study

Studies from 3400 PLN

• Alior Bank SA• ArcelorMittal Poland SA• Asseco Poland SA• Astor Sp. z o.o.

• Bahlsen Polska Sp. z o.o.

• Bank BPH SA• Bank Pekao SA• Bayer Sp. z o.o.

• Benda-Lutz Skawina Sp. z o.o.

• BP Polska Sp. z o.o.

• BRE Bank SA• British American Tobacco Group Polska SA• Capgemini• CH2M Hill Polska LTD Sp. z o.o.

• ComArch Sp. z o.o.

• Danone Sp. z o.o.

• Delphi Poland SA• Electrolux Poland Sp. z o.o.

• Enion Energia Sp. z o.o.

• Ericsson AB• Grupa Hoteli WAM Sp. z o. o.

• Grupa Kęty SA• Grupa Ożarów SA• ING Bank Śląski SA• Intersnack Sp. z o.o.

• Kopalnia Soli „Wieliczka" SA• Lotos Parafiny Sp. z o.o.

• Mitsubishi Electric Europe B.V.

• Mostostal Rzeszów SA• Mota-Engil Central Europe SA• Motorola Polska Electronics Sp. z o.o.

• Motorola Solution Systems Polska

• Multifarb Sp. z o.o.

• Multimedia Polska SA• Naftobudowa SA• Nitroerg SA• Nokia Siemens Networks Sp. z o.o.

• Nordlak Sp. z o.o.

• Orlen Oil SA• PGE Elektrownia Opole SA• Philip Morris Polska SA• PKO Bank Polski SA• Polskie Górnictwo Naftowe i Gazownictwo SA• Polskie Koleje Państwowe SA• Polskie Zakłady Lotnicze Sp. z o.o.

• Poszukiwanie Nafty i Gazu Kraków Sp. z o.o.

• PZU Życie SA• Raiffeisen Bank Polska SA• Scanmed Multimedis Sp. z o.o.

• SGL Carbon Polska SA• Shell Polska Sp. z o.o.

• Subaru Import Polska SP. z o.o.

• Tauron Dystrybucja SA• Tauron Sprzedaż Sp. z o.o.

• Telekomunikacja Polska SA• Tesco Polska Sp. z o.o.

• UBS Service Centre Poland Sp. z o.o.

• Unimil Sp. z o.o.

• Wawel SA• Zakład Porcelany Ćmielów Sp. z o.o.

• Zakłady Azotowe w Tarnowie-Mościcach SA• Zelmer Trading Sp. z o.o.

• Żywiec Zdrój SA

Our students were employees in the companies below:


MBA StudiES

23

SUBJECT AREA PERSONNEL AND COMMUNICATION IN COMPANY

Study objective:

As part of their studies students will learn the key issues needed to support efficient and effective company management. The aim of study in this area is to shape and improve the psychological, sociological and business skills needed by a manager, head of HR department, business coach and any other workers and entrepreneurs who work in teams. Our studies enable you to develop the skills of communication, self-presentation, assertiveness, group influence and creative thinking. The study programs put an emphasis on increased competence in negotiations and conflict resolution. The choice of our studies is an investment in your own personal development and that of your employees, and it increases the efficiency of human capital in the company.

Profile of a student:

The studies are targeted at:

• university graduates interested in developing psychological and social skills, who see their profes-sional future in business, HR and training,

• managers employed at different organizational levels, who manage corporate teams,

• owners and managers of small and medium-sized enterprises,

• specialists employed in HR departments, responsible for the quality of human resources manage-ment within an organisation.

Psychology in Business School of Business Trainers

HR Management

XVI III

XXIV

editions editions

editions

POSTGRADUATE STUDIES COURSES

PERSONNEL AND COMMUNICATION IN COMPANY

Communication in Business

Psychology in Business

School of Coaches in Business

Public Relations

HR Management

Social Communication Manager in Organization

Psychology of Social Behaviors in Corporation

School of Business Trainers

Strategies of Social Responsibility in Management

PERSONNEL AND COMMUNICATION

IN COMPANY


MBA StudiES

25

SUBJECT AREACOMPANY AND THE MARKET

Study objective:

Our studies provide education for experts in the field of modern methods of sales and marketing in order to meet present trends in business management and respond to growing demands from the business environment. The study programs include the specifics of both local and international markets. The studies develop skills connected with the broadly defined issues of sales, purchasing and marketing. The students will learn marketing principles and the essentials of enterprise procurement as well as sale of manufactured products and services at different stages in the supply chain management process. Our studies allow you to develop the skills related to the management and control of information, products and services, the optimisation of company marketing strategies and the building of relationships with suppliers and consumers. The classes focus on educating professionals in the search for solutions that can be used in everyday business practice.



• mid-level managerial staff,

• people working in the sectors of trade, marketing and purchasing,

• people working in foreign trade offices, exports departments, banks,

• owners and managers of small and medium-sized enterprises,

• people running their own business.

Trade and Sales Management International Trade

Marketing

XI

XII

XVIIeditions

editions

editions

Market Analysis with the Use of Data Mining

Business in Russia and Countries of Commonwealth

of Independent States

International Trade

Trade and Sales Management

Marketing

Integrated Logistic Systems in Company

Business in China

Service Company Marketing

Procurement Management

COMPANY

AND THE MARKET


COMPANY AND THE MARKET


MBA StudiES

27

SUBJECT AREAFINANCE MANAGEMENT AND ACCOUNTING

Study objective:

The aim of the studies is to provide students with knowledge of financial analysis, valuation of securi-ties, securities portfolio management, styles and methods of investment fund management, banking, aspects of the functioning of a control system in an organization, and running short- and long-term financial policy of the company. Our students become familiar with management and control functions of a company's financial and accounting departments from the legal, IT and accounting side. Implementation of the study programs in the field of finance management and accounting helps the students to become familiar with specialist knowledge and gain practical skills in the areas of tax law, accounting and labour law, problems of employee benefits, personnel documentation, accounting, tax documents and Social Security.

These studies give the student increased competence in methods of creating and interpreting infor-mation from economic accounting systems, financial statement analysis, costing, budgeting, and their use in management. Our course is suited to people with diverse professional experience from beginners to experienced analysts, accounting staff and personnel.



• people working in financial and accounting departments, personnel and payroll departments,

• people running their own accounting offices,

• people involved in finance management and analysis of economic data,

• controlling department employees,

• bank employees.

Financial Market Analysis and Investment Consultancy

Controlling and Corporate Finance

Accounting and Finance (for beginners)

XX XXVI

XXXI

editions editions

editions

Financial Market Analysis and Investment Consultancy

Banking

Payroll

Controlling and Corporate Finance

Accounting and Reporting according to MSR and IFRS

Accounting and Taxes

Accounting and Finance (for beginners)

Corporate Finance Management

Investment Strategies and Financial Engineering

FINANCE

MANAGEMENT

AND ACCOUNTING


FINANCE MANAGEMENT AND ACCOUNTING


MBA StudiES

29

SUBJECT AREABUSINESS MANAGEMENT

Study objective:

The aim of the studies is to provide students with the necessary knowledge of the organization and management of people within a business. This applies to, among other things, the ability to analyse the factors affecting management and the application of basic legal acts regulating business activity. We educate the managerial staff of large and small trading companies, also service and manufactur-ing businesses associated with foreign partners. These studies are of an interdisciplinary character. The students get acquainted with different aspects of management, ranging from the elements of psychology, negotiation and communication to strategic management, marketing and international trade. A major emphasis is placed on the transfer of knowledge in accounting and finance with respect to management. Our managerial programs also provide an opportunity to enhance your professional experience by studying in a group of experienced managers and establishing business contacts.



• people holding independent positions in international corporations,

• owners and managers of small and medium-sized enterprises.

Corporate Economics and Management

European Manager’s Studies – MBA Type

Corporate Management Managerial Studies – MBA Type

XIII XX

XV

editions editions

editions

Corporate Economics and Management

European Manager’s Studies – MBA Type

Internal Audit Management in Business Organization

Management Studies for CFOs – MBA Type

Business Service Centre Management

21st century Manager Business Decision Simulator

Small and Medium Corporate Management

Management in the Field of Medical Services

Corporate Management Managerial Studies – MBA Type

BUSINESS

MANAGEMENT


BUSINESS MANAGEMENT


MBA StudiES

31

SUBJECT AREAPOSTGRADUATE STUDIES IN MANAGEMENT + TRAINING WITH THE POSSIBILITY OF ACQUIRING ACCREDITED CERTIFICATIONS

Integrated Corporate Management MSP® Foundation

Integrated Corporate Manage-

ment is the field of studies that

will provide students with the

knowledge and skills of strategic

and operational management,

managing strategic changes in

a company and how to build

an organization that is oriented

towards, and adjusted to, fast,

flexible and efficient changes.

The students learn how to build

the Strategic Program of an or-

ganization based on strategic

projects and how the manage-

ment of the organization should

manage the group of strategic

projects. In a practical way they

will learn how to create tempo-

rary and permanent structures

supporting the change man-

agement in the organization, in-

cluding the structures based on

proven P3O models (Program,

Portfolio and Project Office).

The part of the study is the

accredited MSP® course

completed with an interna-

tional certification of MSP®

Foundation.

Change Manage-ment®

The students majoring in Change

Management® acquire theo-

retical and practical knowledge

about the essence of change,

its mechanisms and practical

ways to manage and deal with

the problems that each change

generates. In particular, students

learn and understand what pro-

cesses take place in change at

the personal and strategic level.

Managing an organization at the

strategic level requires knowl-

edge of change implementa-

tion processes, including the

change definition, planning of

change implementation, team

building that is responsible for

the change, the communication

plan and planning and response

to emergencies.

As part of the study the

Change Management® accre-

dited training will also be held

at the Foundation level which

shall terminate with a certify-

ing examination.

Project Manage-ment PRINCE2® Foundation

Project Management is the field

of study which is relevant to the

needs of employees performing

tasks that require integration of

multiplayer teams often com-

prised of various professional

specializations. Participation in

the studies will allow the stu-

dents to extend or acquire the

skills required in the implemen-

tation of organizational projects,

in particular those related to the

use of methods, techniques and

tools necessary to plan and im-

plement projects, create project

teams, determine appropriate

channels of communication,

and play relevant roles, including

the role of a leader.

As part of the study the PRIN-

CE2® accredited training will

be held at the Foundation le-

vel, which shall terminate with

a certifying examination.

STUDIES IN MANAGEMENT + TRAINING WITH THE POSSIBILITY OF ACQUIRING

ACCREDITED CERTIFICATION

STAGES OF RECRUITMENT:

ADMISSION CRITERIA:

• registration via the website and complete of the personal questionnaire

• payment enrollment fee of 200 PLN

• students of postgraduate studies may be persons with a university degree: bachelor, master or engineer

• the order of documents submission decides to admission

• personal questionnaire signed by the candidate

• confirmation of the transfer of enrollment fee

• a higher education diploma

• application form for employer – in the case of the employee secondment or in the case of self-employment

• 2 photographs

SUBMISSION OF THE REQUIRED DOCUMENTS IN THE OFFICE OF THE CRACOW SCHOOL OF BUSINESS CUE

Stage 2

Stage 1


MBA StudiES

33

TRAINING FOR COMPANIES AND INDIVIDUALS

THE SCOPE:Tax, accounting, public

procurement

THE SCOPE:

IAS and IFRS

THE SCOPE:

Management∞ VAT in the light of the latest

tax interpretations

∞ Fixed assets, intangible and legal assets and investments in public finance institutions

∞ Accounting and fiscal aspects of running medical activity in the Independent Public Complex of Healthcare Facilities

∞ Rules for granting responsibilities and incurring liabilities within Public Procurement

∞ Local taxes and fees paid by entrepreneurs

∞ Tangible fixed assets and financing costs, impairment tests, and presentation of discontinued operations according to IAS/IFRS

∞ Provisions, contingent liabilities and employee benefits, deferred taxes according to IAS/IFRS

∞ Revenue and grants recognition, the correction of accounting rules, capacity planning, post-balance sheet date event and construction contracts according to IAS/IFRS

∞ Financial Instruments according to IAS/IFRS

THE SCOPE:

Personnel Management

TRAINING IN ENGLISH:

∞ Competency Models human resource management

∞ Effective recruitment and selection of employees

∞ Systems of periodic evaluations

∞ Planning developmental activities for employees

∞ Human Resources Management and Development

∞ Strategic Issues in Human Resources Management

∞ Health Policy

∞ Issues and Cases in Health Care

∞ Business Intelligence

∞ IT Strategy Leaders

∞ Leadership and management styles

∞ Effective feedback and assessment interviews

∞ Development talks with the use of coaching techniques

∞ Building effective teams

THE SCOPE:

Social competence

∞ Effective interpersonal communication

∞ Teamwork – integration training

TRAINING

14 641 PLN

6 737 PLN

4 798 PLN

graduates from MBA studies

graduates frompostgraduate studies

graduates holding a Master’s degree

without postgraduate or MBA studies

Research into remuneration demonstrates that employers appreciate their

employees’ education. Expenditure on additional studies is an investment

which pays off!

MBA – a profitable investment!

AVERAGE GROSS

MONTHLY EARNINGS

AVERAGE MONTHLY

EARNINGS OF TOP MANAGEMENT

in companies employing above 250 people. Data regarding managers aged 41–45.

MBA diploma probably will not lead to a pay rise next day, however in time, among managers of large companies, it translates into additional gross monthly earnings of approximately 5200 PLN when compared with people who do not possess MBA diploma. Expenditure on MBA studies is an investment that within 20 years pays off 19 times. In the period of 20 years after MBA graduation you will earn almost 1.2mln PLN gross more.

EARNINGS RESEARCH

Source: Polish Nationwide Salary Survey (Ogólnopolskie Badanie Wynagrodzeń) 2015,

Sedlak & Sedlak, N = 310

Source: Polish Nationwide Salary Survey (Ogólnopolskie Badanie Wynagrodzeń) 2015, Sedlak & Sedlak, N=143010

24 779 PLN

19 575 PLN

managerswith MBA diploma

managerswithout MBA diploma


MBA StudiES

35

1 Main Building

2 Gardener’s House, ”Stróżówka”/Watchman’s House

3

Ustronie

4 Buildings A, B, C, D, E

5 Main Library

6 Sports and Teaching Building S

7 Finance Building F

8 Building G

9 Building H

10 Rakowicka 16

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3

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6

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B

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CUE’s CAMPUS

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©Copyright by Cracow School of Business at Cracow University of Economics

Cracow 2016

Publisher: Cracow School of Business at Cracow University of Economics

Print: Zakład Poligraficzny Uniwersytetu Ekonomicznego w Krakowie

Preparation: Assoc. Prof. Ph. D. Piotr Buła, MSc Monika Bulsza, MSc Alina Tlałka-Janoszek, MSc Joanna Batko, MA Przemysław Klimek, MSc Maciej Batory

ISBN 978-83-939641-3-0

MBA PROGRAMS PARTNERS:

SCHOOL PARTNERS:

NATIONAL COOPERATION:

Bielsko-Biała/Częstochowa/Jarosław/Kielce/Mielec/Nowy Sącz/Nowy Targ/Rzeszów/Tarnobrzeg/Tarnów/Warszawa

INTERNATIONAL COOPERATION:

Boston/Chicago/Worcester/St.Gallen/Stockholm/Lisbon/Oporto/Clermont-Ferrand/Caen/Le Havre/Paris/Chisinau/Lviv/Johannesburg

Postgraduate studies:[email protected]+48 12 293 5560+48 12 293 5029

MBA studies:[email protected]+48 12 293 7553+48 12 293 5568

CSB CUE Foundation:[email protected]+48 12 293 7411

27 Rakowicka Street, 31-510 Cracow

www.ksb.uek.krakow.pl

EMNORMANDIE

Postgraduate Studies MBA Programs

Education

Transcript of Postgraduate Studies MBA Programs