Post Investment Engagement - Angel Capital Association · Zach Lawrence, CFA ... Case Study....
Transcript of Post Investment Engagement - Angel Capital Association · Zach Lawrence, CFA ... Case Study....
Post Investment Engagement
Building Portfolio Company Success
Welcome!
April 23, 2014
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ACA Partners
Member Groups & Accredited Platforms
New Dominion Angels
Our Moderator
Zach Lawrence, CFA
• Currently Senior Director, Ohio Tech Angel Funds and TechColumbus
• Chartered Financial Analyst®
• Former UBS Financial Services
Our Speakers - and a little about them
Rachael Qualls
CEO, Venture 360
Raymond Luk
CEO, Hockeystick
Mark Rainosek
CEO, FD Venture Farm
• Engagement issues facing active angels
• Why engage
• How to engage
• Case studies
• Other tools of the trade
Topics We’ll Explore Today
Issues with Angel Engagement
• Investor expertise
• Time spent with the company
• Metrics tracking
• Communication tools
• Empirical data shows better outcomes for all
• Investors are often a “lifeline” for the company
• Conscientious entrepreneurs generally receive more investment
• Frequent communication means bad news is better received
• Establishes outlet for non-financial “asks” from the company
Importance of Engagement
Investor Expertise drives Success
Source: Wiltbank, R. 2007, Returns to Angel Investors in Groups,
Willamette University
Frequency drives Success
Source: Wiltbank, R. 2007, Returns to Angel Investors in Groups,
Willamette University
• Other considerations to encourage healthy shareholder engagement
• Who delivers the message
• What is shared
• When/how often should updates be given
• Where/how is interaction facilitated
How to Engage
Case Studies From our Featured Presenters
FD Venture Farm – Key Product Features
For Companies
• Private Update Centers™.
• Customizable roles and permissions for
update sharing and distribution.
• Architected for video updates, live
streaming and document sharing.
• Engage and build your online network.
For Investors/Angel Groups
• SaaS Platform with white labeled, fully branded implementation.
• View and communicate with your connected companies.
• Automated notifications of business updates and company content.
• Scheduling and work flow for reminders.
Fund Structure - Pan I, Pan II and Pan III. 25 Companies across three funds. Private, white label, fully branded to create the Piedmont Angel Online Network. • PAN annual meeting:
• Video recorded business updates. • Connecting companies and LP’s by fund. • Secure and private delivery of updates to the fund LP’s. • Fast and easy review / comments by fund LP’s. • Maintain the digital record of the update
FD Venture Farm – Case Study
Hockeystick.co
• Simple investor reports
• Customizable templates
• Automatic notifications
• For all shareholders, not just you
STARTUP
Hockeystick.co
“It’s important to play
well with others”
STARTUP
accelerator
Angel Group
Other Angels Seed Fund
Convertible Notes
VC
Loans/Grants
reporting
Hockeystick.co
• Google Docs
• Linked In
• Dropbox
• In-person meetings
Other Tools of the Trade
Conclusion
Do’s
• Communicate frequently
• Get the bad news out
• Leverage investor expertise
• Seek advice and help
Don’ts
• Communicate in one direction
• Assume no news is good news
• Go it alone
• Hope things will improve
Audience Resources
Today’s presenting companies:
http://www.fdventurefarm.com/aca_fdventurefarm
https://venture360.co/
https://hockeystick.co/
Background Research
http://www.willamette.edu/~wiltbank/
Audience Questions Thank you!