The digital revolution is over.— Nicholas Negroponte (1998)

“Post digitalism: works that reject the hype of the so-called digital revolution. The familiar digital tropes of purity, pristine sound and images and perfect copies are abandoned in favour of errors, glitches and artefacts” – Ian Andrews

Aim of This Deck

To draw the connecting line of post-digitalism from the symptoms of the aesthetic values in pop culture to communication strategy and attitude in advertising

Yeah, sort of.

Post DigitalismThe "post-digital" aesthetic was developed in part as a result of the immersive experience of working in environments suffused with digital technology: computer fans whirring, laser printers churning out documents, the sonification of user-interfaces, and the muffled noise of hard drives. But more specifically, it is from the "failure" of digital technology that this new work has emerged: glitches, bugs, application errors, system crashes, clipping, aliasing, distortion, quantization noise, and even the noise floor of computer sound cards are the raw materials composers seek to incorporate into their music.

Kim Cascone, The Aesthetic of Failure (2001)

Dubstep use the term like ‘dirty’ and ‘filthy’ into electronic music

Mocking with skill: layers and psychedelic music demonstrated by The Flaming Lips

Deconstructive narration and intertextuality; written for Google –enabled audience

KEEP CALM AND

TAKE REFERENCE FROM HISTORY, CONTEXTUALIZE AND MAKE A MEME OUT OF IT

Over-exposure

Blurry

Lens flare

‘Candid’

Because we’ve all seen the jagged pixel

We know now there are limits and downside of digital technology that build our surroundings

Approaching The Post Digital Generation

Craftsmanship over Technology

Layers and Intertextuality

Dialogue and Transparency

Embrace Glitches and Failures

Live in the real world

Here are five stuffsome people on the internet

stumbled and consideredAWESOMER

http://the-awesomer.tumblr.com/