Posi+ive Magazine

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00UT $4.50 ET $5.00

April, 2010

posi ive+ living( )

Take a Hike+Exploring the best natu-ral trails in nwortheast Florida

Bargain DressesforSpring

Ways toprotect yourself

How-to live on a glutten free diet

Go out instyle withoutemptying yourpockets

ESCAPE:Plan your per-fect Bahamas getaway

5

Dovecampain for

real beauty

We see beautyall around us

WedevelopedtheDoveSelf-EsteemFundtomakerealchangeinthewaywomenandyounggirlsperceiveandembracebeauty.Wewanttohelpfreeourselvesandthenextgenerationfrombeautystereo-types.

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posi ive+ living( )contents

editor’s note 7

positive +

5 ways to protect yourself 33

go out on a budget 21

get involved in college 29

l iving

best places in the bahamas 31

positive +health

green snacks 39

gluten-free on a budget 45

gluten-free pizza 49

eat seasonably 43

“As a vegetarian starting a small compost in my backyard was a really easy thing to do. All my leftover produce goes in the bin and then 90 days later I have free, nutrient-rich soil that I use in my gardening.” - Craig Hurst

Green Snacks page 23

“People from all over come to visit our preserve. Tourism continues to grow because this is one of the oldest natural preserves in Florida. Just take a look around; the beauty here alone keeps people coming back.” - Barbara Goodman. Take a Hike page 8

features +best nature trails 8

animal shelter 13

amelia island chamber 16

posi ive+ living( )contents

crazy beauty tricks 19

best budget makeup 24

dresses 25

positive +beauty

get carded 37

ice skater 50

positive +models

positive +thinking

guilty pleasures 53

reflect 55

DYI tricks that really work

You don’t have to pay a lot to look your best

Bargain dresses for Spring

UNF students rally for organ donation

Michelle Pennington falls from skating and explores other options

10 thoughts of pleasure

Positive thought to get you by

editor’s letter( )

openings In honor of our 50th issue, we at Positive Living would like to thank each and every reader for making this magazine all that it is. Over the years, we have blossomed from a small, independent magazine into a strong, self-sustaining and confident pub-lication. We owe this to our loyal readers! Positive Living has become the go-to source for all of your interests and cu-riosities, as well an answer to your questions and dilemmas. But, we won’t take all the cred-it! You deserve a pat on the

Cassidy Shaw, Editor-in-Chief

staff

Catherine Faulk,

Ads editor,staff writer.

Adriana Plasencia

Design editor,staff writer.

Heather Furey,

Photo editor,staff writer.

Natasha Davis

Copy editor,staff writer.

posi ive+ living( )7 /

back as we have continued to learn from you, too. We appre-ciate every recipe and how-to solution you have continued to share with us. We look forward to the next 50 issues where we can keep growing and discov-ering together.

Have a wonderful Summer!

Cassidy

Take a HikeExploring the best natural trails in north-east Florida

by Catherine Faulk


magine walking serenely through the open woods: stepping over fallen branches, watching rippled waves cover open water, hearing working woodpeckers and fluttering butterflies, and smelling the tiny fragrance of jasmine vines and azaleas in the springtime. With each step, married feelings of both calm and exuberance encapsulate an already open mind. These are the feelings and senses that can be found by visiting some of northeast Florida’s greatest nature trails. The Timucuan Ecological and Historic Preserve, which includes Fort Caroline National Memorial and the Theodore Roosevelt Area, Kathryn Abbey Hanna Park, Huguenot Memorial Park Area, Howell Park and Cradle Creek Preserve are only a few nature trails that Jacksonville, Fla. has to offer.

Jacksonville’s parks encompass miles of wooded trails for exploration, hiking or biking. One of the greatest attractions to these trails is the cost. For little to no money, most of these trails are open yearly to the public and allow for a fun day outside. The Web site coj.net offers a list of the best parks in the Jacksonville area, as well as their hours of operation, admission prices and seasonal closings.

The Timucuan Ecological and Historic Preserve in the Ar-

lington area of Jacksonville, Fla. incorporates several aspects throughout its parks, including education, preservation and discovery. Sitting along the Atlantic coast, this preserve offers many kinds of expeditions, such as hiking, biking and kayaking. The Web site hikercentral.com gives a guide to re-sources and activities from national parks around the world. This Web site lists the Timucuan Ecological and Historic Preserve as one the premier places in Florida to hike and camp. This 46,000-acre preserve includes several other parks. Two of these parks, Fort Caroline National Memorial and the Theodore Roosevelt Area, are highlighted here to encompass the immense beauty the preserves have to offer. These parks are open daily from 9 a.m. to 5 p.m., and admittance is free.

“People from all over come to visit our preserve,” said Superintendent Barbara Goodman. “Tourism continues to grow because this is one of the oldest natural preserves in Florida. Just take a look around; the beauty here alone keeps people coming back.”

If a bit of education is what you are looking for, then visit the Fort Caroline National Memorial. Here you can learn about some of the first contacts between American Indians and Europeans from the 16th century, while taking in beauti-ful scenic memories. The fort exhibit and the links to a life Florida once knew more than 500 years ago makes the Fort Caroline National Memorial a great place for school field trips or just a day of fun with the family. This park is open daily and offers free admission to the public.

“I’ve been coming to Fort Caroline since I was a kid in grade school,” said Josh DeBerry, a long-time Jacksonville resident. “I like to come back every few months to walk around and remember the fun I had as a kid and now as an adult.”

Theodore Roosevelt Area offers a hiking guide and trail map at the visiting center. The park’s owner, William H. Browne, III, donated the 600-acre land so that generations to come would have a place to go in the woods. And that is evident with the amount of visiting families with children enjoying the peacefulness of just being in the woods.

Howell Park in Atlantic Beach is a great place to hike to build up an appetite, and then relax under a shady tree with a picnic lunch. With 2,500 ft of nature trails, fresh water streams, open fields and picnic benches, this park is a won-derful place to enjoy the beauty of the great outdoors. There is no admission to enjoy the park, but parking is limited.

“We come here to picnic. Then we get to walk off the calories on the trails,” said Mallory Kile, Jacksonville resident and Howell Park frequenter. “It’s so calming to be in nature, and to not see or hear cars passing. There’s nothing but quiet out here,” she said.

I

posi ive+ living( ) \ 10


Kathryn Abbey Hanna Park not only sits along 1.5 miles of sandy beaches, but offers freshwater lakes, camping sites, a water playground for the kids, and of course, nature trails. Admission is $1 per person from 8 a.m. to 10 a.m. then only $3 per car after 10 a.m. Climb-ing up and over the hilly dirt trails is sure to help shape leg muscles, while the close ocean offers a chance for rest and relaxation. Because of the several varieties of activities to choose from, this park is really set in a class of its own.

Huguenot Memorial Park was ranked number three out of 65 Florida parks on tripadvisor.com, a Web site that highlights reviews and travel information for tourists. Local fisherman can be seen on the rocks of the Jetties. There are open grills for cooking hamburgers and hotdogs for birthday celebrations or a fun day at this oceanfront park. The wooded trails give its walkers many chances to see breathtaking natural wonders, such as unique birds and trees. This is another free admission park.

If you’re visiting Jacksonville Beach, another trail to check out is the Cradle Creek Preserve. This trail sits along the Intracoastal Waterway. All along the 43 acres of trail, educational plaques give a brief history of the land on which the trails sit.

“I take my daughter out here so we can get back to nature,” said Mark Hubbard, a Cradle Creek trailer.

Cradle Creek Preserve plays more of a role than just being a free walking trail. This preserve ensures that no development can be built to take away from the serene, natural components. Man-built pedestrian bridges cover the swampy marsh areas, while the rest is ground trail. The forests of trees act as canopies over the trails, adding a feel-ing of being lost in the woods.

Jacksonville, Fla. is home to some of the countries’ best gems of natural habitats. With a sandy coast and an abundance of wildlife and trees, the parks here offer a wide variety of scenic exposures and wonderment. Anyone can enjoy these beauties without having to spend a lot.

“For us, it’s not about just being here. It’s about experiencing what nature has to offer, and essentially, be-ing one with her,” Hubbard said.

“I like to come back every few months to walk around and remember the fun I had as a kid and now as an adult.” - Josh Deberry

Nature Trails’

Information

+

Cradle Creek Preserve

904.247.6100

Kathryn Abbey Hanna Park

904.249.4700

Howell Park

904.247.5800

Timucuan Ecological and Historical

Preserve

904.641.7155

Huguenot Memorial Park

904.251.3335


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“I know many people think talking on a cell phone while you’re walking alone makes you less likely to be at-tacked because you have someone on the phone to signal for help,” Darm said. “But actually the opposite is true. No matter who you are on the phone with, talking is a distrac-tion, and attackers are going to use anything they can to get the advantage.”

Also, according to Megan Williams, 17, a red belt from Orange Park, Fla., who has studied Taekwondo and self-defense for 10 years, it’s important to be aware of your surrounding before you even step out of your vehicle.

“You’ve got to make sure you are paying attention from the moment you arrive somewhere to the moment you leave,” Williams said. “If you’re going to be walking alone, be smart. Park where help would easily be able to find you if you needed it, and get to and from your car as quickly as possible without drawing too much attention to yourself.”

AWARENESS is the best defense againstby Heather Furey

Lauren Darm practices self defense with one of her students at her Taekwondo studio in Jacksonville, Fla.

W hen Lauren Darm, a second dan black belt from Jacksonville, Fla., teaches a self-defense class, she tells her students martial arts shouldn’t be their first thought.

According to Darm, 22, most attacks can be pre-vented before they even begin, and most can be prevented without violence.

“There’s always a chance an attack can escalate to the point where you need to use self-defense or martial arts,” Darm said. “But we’ve always taught our students that they should try to avoid violence at all possible costs. Even if you are successful at defending off your attacker, you could still get seriously hurt in the process.”

Normally when you hear about a violent situation, you might ask yourself: How would I handle the situation if this happened to me? Then instantly you would get up, drive to the gym and throw few rounds into a punching bag. But Darm suggests that people evaluate their lifestyles instead.

According to the National Crime Victimization Survey, there were more than 4.9 million violent crimes, including rape, assault and robbery, committed against men and women in the United States in 2008. However, the FBI reported that people who fight back or use preventa-tive measures to defend off an attacker have an 86 percent chance of avoiding the attack with no injuries.

By carrying around a few extra objects, being more aware of your surroundings and changing up some of your typical routines, you might be able to save your-self from ever letting violence becoming the answer to a dangerous situation. Here are five tips on how to avoid a violent altercation with an attacker.

Be Aware of Your Surroundings First of all, Darm said it’s always important for people to be aware of their surroundings.

If you’re paying attention, she said you might be able to steer attackers away from using you as their next target. This means all forms of distraction need to be tucked away out of the line of sight of any dangerous indi-viduals.


Williams said most attackers assess people before they take any violent actions against them. According to FBI reports, seven out of 10 sexual predators get to know their victims before they attack. Make sure you don’t give an attacker any reason to think you’re an easy target.

Change up Your Patterns Some attackers actually study their victims for weeks at a time, plotting the best possible time and location to take advantage of people when they are alone before they make a move. This is why it’s incredibly crucial for people to change up their daily routines, Williams said.

“Some people will plot for that perfect moment to attack, so don’t give them

one,” she said. “Drive a different route to work every once in a while, leave at different times in the morning and after work, and if you’re a runner, don’t always exercise on the same route.”

Also, try carpooling with someone to work or running with a friend. Being surrounded by other people makes you a less vulnerable target, Williams added.

Carry a Distraction If attackers do confront you, you want to be able to sidetrack them long enough to get away from the dan-gerous situation.

“Even if you’re carrying your favorite purse or a wallet full of money and credit cards, none of those things will ever be as valuable as your life,” Darm said. “Give up your valuables and run for your life if the situation ever escalates that far.”

If you are concerned about losing those posses-sions, however, Williams recommended that you carry around items you wouldn’t mind losing.

For men, she said they should carry a money clip around some cash while women should carry an extra wallet or a purse they don’t like. This way you don’t lose any impor-tant valuables, and the attacker is sidetracked long enough for you to get away from the incident.

Have Pepper Spray on Hand If an attacker does decide to advance even after you’ve handed over your wallet or purse, this is when hav-ing a can of pepper spray could really give you the upper hand.

Most martial arts instructors would probably recommend that people carry their keys in between their fingers to use as a weapon, but Williams said this isn’t the

proper action. Instead, she said pepper spray is a much better alternative.

“Mace is ten times better than using a set of keys because you can aim at your opponents from a distance, whereas you have to let them get close to you to use the keys,” Williams said. “You always want to keep people as far away from you as possible.”

By keeping attackers a good distance away, you can prevent them from throwing a punch or grabbing you in such a way that will turn the situation to your disadvantage.

Don’t Forget About Your Voice Being loud will never be as important as it is in a violent situation.

No matter how close or far a situation is from turn-ing violent, yelling for help always has the potential to save your life.

“You have to be loud,” Darm said. “If you yell and scream at the top of your lungs, you could attract someone to come help you, or you might even scare the attacker away from assaulting you altogether.”

The best solution to avoiding a violent attack is to refrain from using violence. In addition, to using your voice as an advantage, having awareness of your surroundings, changing up your daily routines, and carrying objects you don’t mind losing and a can of pepper spray might make you an even bigger threat than if you signed up for a bunch of martial arts classes. +


Save the Planet


one snack at a time

How-to

Living “green” is everywhere we look and the word “organic” has become a permanent fixture in our vocabulary, but what do they mean when it comes to how we buy our groceries? According to News-week’s Green Rankings for 2009, a list of environ-mental rankings of America’s largest corporations, only 28 of the top 500 companies are from the food and beverage industry. That’s a measly 5 percent, proving how eco-harmful the food industry can be. More and more companies are making the switch to become greener industries, but there’s still a long way to go.

However, there are a few simple things that all of us can do to help the environment, such as think-ing before you buy, recycling anything you can and eating less meat. Also, stores and manufacturers track every purchase, so every time you buy or-ganic you’re telling them you want more healthy, organic, environmentally friendly products. Think of every purchase as a vote. Here are some things to think about when you go grocery shopping that can make a huge impact.

By shopping locally you support your neighborhood farmers and reduce the amount of fossil fuels needed to transport your food. Plus, your fruits and veggies will most likely be healthier because most small farmers don’t use the harmful pesticides the big companies use.

“Yes, buying locally is the best way to cut down on your carbon footprint,” said Sarah Butsch, director of market-ing of Native Sun Natural Foods Market, a Jacksonville, Fla., grocery story that provides all-natural and organic products. “But when the item you need is not available at the local level supporting companies who already take steps to reduce their carbon footprint and effects on the earth is the next best option. Do your research before you shop.”

Find a farmer’s market (or two) in your town by visiting www.localharvest.org, a helpful Web site to find farmers’ markets, family farms, and other sources of sustainably grown food in your area, where you can buy produce, grass-fed meats, and many other green alternatives.

It takes far less energy to grow produce than meat and dairy. Livestock consume about half of the grains grown in the U.S. every year, which requires huge amounts of pesticides and fertilizers to produce, according to “Food, Inc.”, a popular film documentary about the food industry. They are also constantly sprayed with insecti-cides and injected with antibiotics to keep them healthy despite their awful living conditions. All this requires tons of energy and produces a huge amount of pollution. Instead, limit your consumption of meat, dairy, and sea-food or buy organic meats and wild seafood if you can’t go without. Even just adopting a “meatless Mondays” tradition can decrease your carbon “food print” by leaps and bounds.

You might be buying organic, but all that plastic your food comes in can be really harmful for the environment. Avoid products that are heavily packaged in unnecessary amounts of plastic and glass, both of which use a lot of energy to make and never decompose. Simple things like choosing glass, which can be easily recycled, over plastic and products that come in smaller packaging can make a huge impact and don’t really require effort except think-ing before you buy. Another example is buying products that come in compostable packages like Sun Chips, which now come in a 100 percent compostable chip bag made with plants so they are better for the planet.

SKIP THE SUPERMARKET AND HEAD TO YOUR LOCAL FARMER’S MARKET

EAT YOUR VEGETABLES

THINK ABOUT PACKAGING

BY ADRIANA PLASENCIA

Whenever possible, choosing fresher, non-processed food can do lots of good for your health and the envi-ronment. Processed foods require dozens of ingredi-ents, most artificial, that are made all over the world and added to your food without your knowledge. Avoid mystery ingredients and vow to buy products with ingredients you can actually pronounce.

Everything we do has an effect on the planet, so think before you buy. Carpool with a friend to the grocery store whenever possible, buy local, and reuse anything you can. Small changes in your routine can ensure that we have a healthy planet to hand to our future genera-tions.

AVOID PROCESSED FOODS

Also, try Nature’s Path snacks (naturespath.com). Accord-ing to their Web site they “consider every step along the way, from the people who grow the grain to the design of the box itself.” For example, they offer healthy, organic snacks that come in smaller packaging and eco-packs.

It’s an old one, but a good one. Instead of buying hun-dreds of water bottles that end up filling up landfills, start drinking from a reusable bottle instead. And it’s hard to remember, but whenever possible bring reusable grocer-ies bags when you do your shopping. Not only would you have eliminating the plastic waste as the obvious benefit, but some stores reward you when you do. “Using a reusable grocery bag has really caught on,” said Butsch. “We give customers 5 cents off their purchase for every reusable bag they have or they can donate their savings to Greenscape, a local non-profit organization that is dedicated to planting more trees in urban areas.”

Start a compost. Now, more than ever, composting has become an easy way for anyone to be a little nicer to our planet. Bins can be found at any hardware store and come in a variety of prices and sizes that are perfect for any space. Many people start composting for practical reasons. Composting your leaves, grass clippings, garden waste, food scraps and even your coffee grinds, reduces the amount of garbage you generate. Plus, compost is essential for a great garden, and starting your own pile ensures a free, regular supply. Because composting mim-ics and intensifies nature’s recycling plan, it is a great way to get rid of your waste.

“As a vegetarian starting a small compost in my backyard was a really easy thing to do,” said Craig Hurst, an avid environmentalist in North Florida. “All my leftover pro-duce goes in the bin and then 90 days later I have free, nutrient-rich soil that I use in my gardening.”

REUSE

Whenever possible, choosing fresher, non-processed food can do lots of good for your health and the environment.

BE CONSCIENTIOUS

START A COMPOST


Everything we do has an effect on the planet, so think before you buy.

+

How to shop and eat gluten-free on a budget

A Healthy Lifestyle without the Expense

BY CASSIDY SHAW


For Julie Kincart, 38, of Lakeland, Fla., mother of three, the last two years have not been a piece of cake, literally. In 2008, all four were diagnosed with Celiac Dis-ease, a lifelong digestive disorder caused by ingesting foods containing gluten, a protein found in wheat, rye, barley, and other food products.

It all started when Julie’s middle child, Lauren, now 8, began having virus-like symptoms in her stomach that would not dissipate. After weeks of testing, doctor visits, and a hospital stay, Julie was pre-sented with a diagnosis for her daughter: Celiac Disease. The rest of the family, excluding her husband, tested positive for the disease, although Julie and her oldest daughter are inactive.

“What was awful is I had to poison her with gluten for a month until we did an-other endoscopy,” said Kincart. “In Decem-ber, she was positively diagnosed. The whole process [of diagnosis] took about three months, where the average is eight years. So, we were really, really blessed in how fast this process took for her.”

As awareness for Celiac Disease continues to grow, many more people every day are being diagnosed. According to the Celiac Disease Foundation, one out of 133 people are affected with Celiac Disease. For every person who is diagnosed, there are 89 others who are misdiagnosed. A simple blood test can determine if some-one has the disease, but because it varies in symptoms it is hard to pinpoint.

As soon as Julie found out the life-altering results, she was faced with a challenge, which forced her to re-think meal plan-ning and stretch the family of five’s bud-get as thin as possible. Eating gluten-free is more than just cutting out carbohy-drates like cookies, cakes, crackers, bread or pasta. It is a lifestyle of label reading, substitution and careful food choices. But, it doesn’t mean living gluten-free has to be all pain and no gain. Most gluten free products are all natural and healthful.

There are some pitfalls to the diet, however, and that is the cost. Although, many more companies like General Mills and Becky Crocker have caught on to the gluten-free craze, the price of a gluten-free product is twice as a non-gluten-free one.

“The quest became getting everyone healthy,” said Kincart. “This isn’t some-thing that can be controlled by a pill, it’s strictly diet. The prepared foods, the mixes are very expensive. Our grocery bill has doubled. As my children get older, I’m thinking, ‘holy cow.’”

After diagnosis, there is a period of mourning for most because a lot of ev-eryday convenience foods are no longer an option. A newly diagnosed Celiac Disease patient must begin to alter their diet habits in order to help keep their body healthy and safe. There are many alternatives to buying expensive specialty products that will allow for smart eco-nomic spending.

Have a weekly meal plan - In order to be a savvy shopper, having a preconceived notion of meal choices makes navigat-ing through the grocery store that much easier. Even if the plan changes, having a framework of selections allows for a more organized shopping trip. There are many pre-determined meal plans that can be found on line and in gluten-free cook-books.

Become an expert label reader - Not all gluten-free products are labeled. Al-though many processed foods contain gluten, there are still some acceptable choices. Knowing what to look for makes shopping less of a headache, instead of spending hours on each aisle of the su-permarket. Some chips like corn tortillas

Money Saving Tips

posi ive+ living( ) \48

are allowed and are much less expensive than buying from a limited selection of specified gluten-free snack foods. Other condiments such as soy sauce can have a grain or wheat component, so being able to pinpoint this ingredient is essential.

“When you look for products that are marked gluten-free, your price is going to go up,” said Elaine Monarch, the executive director for the Celiac Disease Foundation. “As soon as the Food and Drug Adminis-tration puts out their regulation on what qualifies a product to be gluten-free, then our products are going to be more expen-sive.”

Think fresh - instead of processed. Al-though buying can or boxed food items are easy and convenient, buying fresh fruits and vegetables is more healthful and guaranteed. Making more than one trip to the grocery store a week can be a hassle, but throwing away spoiled food is throw-ing away money.

Dine in more - Eating out can be quite ex-pensive. Not to mention, cross-contamina-tion is one of Celiac Disease suffers biggest enemies. Many restaurants use the same utensils and equipment for products with gluten and non-gluten meals. Eating at home ensures where the food has been, as well as no tipping necessary. Again, meal planning ties into eating in because know-ing what’s on the menu allows an approxi-mate weekly figure spent on food.

Become your own personal chef - Experi-menting with gluten-free recipes is key to finding alternate meal choices. Many reci-pes require multiple expensive gluten-free products, but becoming a culinary scientist can allow for shortcuts and new inventive recipes with fewer ingredients.

Bargain shop - Look at weekly ads for each grocery store and compare sale prices. Many stores offer buy-one-get-one free specials on more costly fruits like blueber-ries or raspberries. Buying meat on sale is also a big money saver. It can be frozen and

used for later consumption.

Buy in Bulk - If there is a specific gluten-free product that is desired, there are many online stores that offer discounted rates or incentives like free shipping for buy-ing a product in bulk. Also, buying in bulk at stores like Sam’s Club or Costco can be cost-effective for large families who are try-ing to run a gluten-free household.

Stay focused - on buying products that will always be a staple item in the grocery store. Meats and fresh fruits and vegetables will always be around and are less expen-sive than most specialty foods. Monarch said most of the gluten-free products on the market are probably not going to last. “It’s [the gluten-free craze] is a fad,” said Monarch. “This is a way of life. I’ve been eating gluten-free for over 25 years. This is how I maintain my health.”

For more information on cooking gluten-free, recipe ideas are provided on Web sites such as www.celiac.org, csaceliacs.org or glutenfreegoddess.org. Chefs who have realized the need for more gluten-free meals have written cookbooks tailored to the needs of someone with Celiac Disease. Chef Robert Landolphi developed a pas-sion for gluten-free cooking when his wife was diagnosed with Celiac Disease. His cookbook is entitled, “Gluten-free Everyday Cookbook,” which is sold on www.amazon.com.

Gluten-Free Pizza Recipe on Next Page

+

GLUTEN-FREE PIZZABasil Pizza Sauce

1 can (8 ounces) tomato sauce

2 teaspoons fresh basil or 1 teaspoon dried

2 teaspoons fresh parsley or 1 teaspoon dried

¼ teaspoon fennel seed

¼ teaspoon garlic powder

¼ teaspoon salt

1/8 teaspoon sugar

Makes 6 servings (12-inch pizza)

Directions

1. Make the sauce: Combine sauce ingredients in a small saucepan. Simmer 15 minutes and set aside. Makes about 1 cup, enough for 12-inch pizza.

2. Make the crust: In a small bowl, dissolve yeast and sugar in warm milk. Set aside to foam 5 minutes.. In a food processor, blend yeast mixture, potato starch, sorghum blend, xanthan gum, Italian seasoning, onion powder, salt, 1 tablespoon of the oil, and vinegar, until ball forms. Dough will be very soft.

3. Generously grease a 12-inch nonstick (gray, not black) pizza pan with shortening. Do not use cooking spray—it makes it harder to shape the dough. Place dough on prepared pan. Liberally dust dough with white rice flour; then press dough into pan with your hands, continuing to dust dough with flour to prevent sticking as needed. The smoother the dough, the smoother the baked crust will be. Make edges thicker to contain toppings.

4. Place a rack in the bottom position and another in the middle position of the oven. Preheat the oven to 425°F. Bake pizza crust 15 minutes, until crust begins to brown on the bottom. Remove from oven; brush crust with sauce and arrange single layer of pepperoni slices on top. Sprinkle cheese over top. Shift pizza to middle rack of oven and bake 15 to 20 minutes more or until top is nicely browned. Remove pizza from oven and let stand 5 minutes. Brush rim of crust with remaining tablespoon of olive oil before cutting into 6 slices. Serve immediately.

Pizza Crust

1 tablespoon active dry yeast

2 ½ teaspoons sugar, divided

2/3 cup milk (cow’s, rice, soy, potato, or nut)

2/3 cup potato starch

½ cup Carol’s Sorghum Blend (see below)

2 teaspoons xanthan gum

1 teaspoon Italian seasoning

1 teaspoon onion powder

¾ teaspoon salt

2 tablespoons olive oil, divided

2 teaspoons cider vinegar

Shortening for greasing pizza pan, such as Spectrum Vegetable or Earth Balance

White rice flour for dusting

posi ive+ living( )49/

posi ive+ living( )rationales

posi ive+ living( )cover rationale

The rationale for the cover of Positive Living Magazine is pretty simple. We knew that we did not want the cover of our maga-zine to feature a super-skinny female celebrity because we want to send a different kind of message. Something other than “buy this,” “loose this much weight,” “look like this.” We wanted to send the message that our magazine is wholesome and real.

We chose the current picture first, because of its homey feel. The picture gives the feeling of being relaxed at home and that’s what we want our readers to be. We also liked that the picture featured foods that are considered healthy, fruits, vegetables and eggs are all foods that people are encouraged to eat because of their nutritional value, and we chose to put them on the cover because our magazine is about living a healthy lifestyle. The picture is designed to appeal to an older crowd but the colors keep it from alienating our target audience of 20s to 30s.

Another reason we chose our cover is because of its simplicity. We didn’t want the page to become too cluttered with words and with the background picture. We feel that with the limited use of words and the straightforwardness of the photo we have achieved a cover that will appeal to a younger demographic without boring them.

Our rationale for choosing to place the teasers at the top of the page is that, again, we did not want to create a cover that was chaotic. We made our feature story bigger and placed it further down on the page so that it would be a focal point for the readers of the magazine. We feel that our choice for the features story, the best nature trails in Jacksonville, is a good one because it keeps with our goal of providing our readers with ways to live a positive, healthy life.

Some of the other stories we tease include how to live on a gluten-free diet, five ways to protect yourself, and how to save the planet one snack at a time and are all stories that we feel will peak the interest of our readers.

We chose the title Positive Living because we want our readers to live a positive, healthy lifestyle. To signify this we will place a positive sign throughout our magazine as a reminder to our readers that we are dedicated to helping them find ways to live life to the fullest and to live a life that is above all else, positive.

*We know that the pictures we used for our cover are taken illegally and that we would be sued if used outside of class.

posi ive+ living( )contents rationale

We chose our table of contents because first, it’s simple. We wanted to keep with the same feel going throughout the magazine. For our first picture we chose the bag of fruits and vegetables to show the healthy foods that our readers should eat. This picture also coincides with our story, how to save the planet one snack at a time, by showing that eating green can still look delicious. It also includes the recyclable bag because we wanted to show that we are also interested in how we affect the environment. Our magazine is very interested in how we will leave the planet, which is why we only use recyclable paper to print our magazine. We want to live out our goal of being a positive living magazine, not just write about it.

The other picture that we chose shows a nature trail and it corresponds to our feature story, the best nature trails in Northeast Florida. We chose this picture because we want to interest our readers and encourage them to read our feature stories. We decided not to add any other pictures because we wanted the starkness of the white background to stand out and display our words more clearly. We also did not want our table of contents page to become too clut-tered.

On our second page of contents we displayed a picture that was similar to the cover in that it has a homey feel to it. We picked this photo because, like the cover, we wanted our readers to connect with our magazine.

We wanted our table of contents to work with our stories and magazine which is why we chose pictures that cor-responded to both the look and feel of the magazine and that also worked with the stories that we displayed on the contents page.

All of our department heads begin with the term positive because that is what we want our magazine to be about and that is why we named our magazine Positive Living. Each of the departments will have stories that correspond to what type of department it is. For instance, positive living will include a story on the five ways to protect yourself and positive beauty will have a story on crazy beauty tricks that actually work.

We feel that our table of contents gives a brief glimpse into the format of our magazine. It is simple and clean cut but also classic and beautiful. We wanted our readers to know what type of magazine they would be reading from the beginning.

*We know that the pictures we used for our contents table are taken illegally and that we would be sued if used out-side of class.

posi ive+ living( )dept. item rationale

We understand that the photos and the ads in the magazine departments are taken from different places and we know this is a mock up of a magazine.

Positive Living: We have the Positive Living department in order to give our readers the opportunity to understand and search for things in the community to live in a more positive aspect. For example, this week we have 5 ways to protect your-self from dangerous situations, along side best places to travel to in the Bahamas. We will always have the section on going out on a budget, whether it involves food or shopping for shoes or running gear etc.

Positive Health: The Positive Health department is our section that teaches and explains to readers the rationale behind what foods are healthy, organic or fast foods. We give numerous recipes to cook for breakfast, lunch, dinner and of course snacks. This week we give examples of gluten-free foods and recipes for them. We give them the healthy lifestyle without the expense and how to shop and eat gluten –free on a budget, along with an article on “How to save the planet one snack at a time.”

Features: In the features department we give the readers “the best” on a specific area of interest pertaining to exercise, and different feature profiles on people in and out of the community. This we have an article on the best nature trails, an animal shelter and the owner the takes care of the shelter, and a feature on the Amelia Island Chamber. The best nature trails takes the reader for a hike into exploring the nature trails in northeast Florida, and gives the reader numerous pictures depict-ing what they would see if they went hiking.

Positive Beauty: The Positive Beauty department is our favorite department to section off because it’s what the readers skip to first in the magazine. It’s where we give more pictures, blurbs and advice on crazy beauty tricks, makeup and fashion. The ads, advice and opinion section gives readers the most up-to-date information on each part of the section.

Positive Models: This department is where the reader can learn and get to know people of the world who are doing big and different things. For example, this week we give you amazing photos of an ice skater and her life on tour and a volun-teer who pours her heart and soul into taking care of animals. We really tell the story through our profiler’s life with pull out quotes and pictures throughout our life. We also have the Get carded article to give the reader variety from profiles.

Positive Thinking: This is our shortest and most opinionated department, with fewer pictures. This is simply because we have our section of guilty pleasures, being short paragraphs on the foods ad things that some feel are guilty pleasures. We also have included the reflect section explaining the magazine as a whole.

posi ive+ living( )feature rationale

The feature story of the April issue of Positive Living Magazine is titled “Take a Hike: Exploring the best natural trails in northeast Florida.” This was chosen as the feature story because it reflected the time of year. Spring is a time when people start getting back outdoors. A story about nature would draw a reader to buy the issue. This story also allowed for excellent visuals.

The first page is strictly art and design. It is a strong image and the title of the story works well with the background. A simple green border highlights the headline and title. The story was also chosen because the reader is an earth-conscious, healthy individual who would enjoy reading about this kind of topic. Text is wrapped around a computer-generated image of a boardwalk. This is a simple but effective approach as the reader is drawn to the words not just the pictures.

On the opposing page, a series of nature trail pictures are organized so that the reader can browse them without being distracted by the story. This feature story complements our reader’s interests as it is about locations in northeast Florida, which is the coverage area for Positive Living.

The feature story should be the main focus on the magazine’s approach for that issue. This issue also includes stories relating to vacations and with summer around the corner, it is the beneficial to the reader to learn about new places to visit. The staff decided that this story should be the spotlight because during the warmer months of the year readers want direc-tion on activities they should plan, especially relating to the area they live in.

The story also is a good centerpiece for the magazine as it stands out compared to two food stories. It also works well with our advertising as it goes along with the earth-conscious, natural vibe the magazine stands for.

The reasoning behind the decision for this story as the feature came down to the availability of attractive photo-graphs. Although the content of the magazine is important, the majority of a magazine is based on visual appeal.

*We know that the pictures we used for our contents table are taken illegally and that we would be sued if used outside of class.w

posi ive+ living( )ad rationale

1. Silk Soymilk. Most of our readers opt for a healthier, natural lifestyle. This is a tasty way for our readers to stay healthy with a milk alternative.

2. Dove’s ‘Campaign for Real Beauty’ showcases a company dedicated to teaching women to be proud of who they are and to be happy with the body they have.

3. Starbucks now offers a Fair Trade Certified, organic coffee. This fits in with our readers’ healthy lifestyles because this cof-fee is ethically traded and responsibly grown.

4. Kashi is a whole line of natural, healthy foods, from cereal to pizza. Kashi uses fresh, all-natural ingredients for their prod-ucts, while still being affordable.

5. Toyota Prius is a hybrid car for the environmentally conscious and conservative consumer. With affordable prices, better fuel economy features, and a solar roof, the 3rd generation Prius is the perfect car for a healthy lifestyle. And their ad’s slogan is “harmony between man, nature and machine.”

6. SunChips pride themselves on being healthier for you, as well as healthier for the planet. The chip bags are made out of plants, being 100 percent compostable.

7. Ikea’s modern, innovative and low-price designs are sturdy and environmentally conscious by improving energy efficien-cy and reducing emissions of greenhouse gases.

8. Target, an economical, affordable and creative store to buy everyday, household and personal needs.

9. NikeiD is a cool way to design and customize your own running shoes with colors and materials. This will make your shoes a statement of your own personality as a woman.

10. Origins is a skincare and make up line that is “powered by nature.” This line also offers organic products for not only women, but men as well.

11. An ad for UNF will promote the importance of education, while focusing on the college’s use of “green” movements and environmentally friendly resources, such as water efficiency, CO2 emissions reduction and energy saving techniques.

12. Whole Foods is conveniently located on San Jose Blvd in Jacksonville, for our local readers. This natural food store is dedi-cated to providing its shoppers with quality, flavorful and fresh products, at affordable prices.

13. Burt’s Bees offers fresh products from head to toe. They offer “earth friendly natural personal care for the greater good.” With affordable prices and products for the whole family, Burt’s Bees is a natural way to stay clean.

14. Ethos Water helps children get clean water. This ad will show our readers of the world water crisis. Ethos Water contrib-utes a portion of each bottle they sell to a fund supporting the alleviation and awareness of the world water crisis.

15. Barefoot Yoga Co. offers earth friendly yoga products from mats to towels to clothing.

16. Triscuit crackers joined forces with Urban Farming to encourage home farming growth. Triscuit’s new campaign to seed the home farming movement gives basil and dill seeds inside specially marked boxes of Triscuit crackers to help consumers start their own home farming.

17. V8 offers 100 percent juices full of vegetable nutrition and flavors, complete with natural antioxidants and vitamins for healthy living.

18. Sabra hummus is an authentic, healthy snack for the healthy eater. Sabra is an eco-friendly company, dedicated to help-ing the planet by using recycled packaging for their products.

19. Cotton Inc. uses natural, renewable and recyclable cotton to make its clothing, cottonseed oil, animal feed and other products.

20. Nature Valley products are wholesome, delicious, and of course, natural. From trail mix to granola to yogurt, Nature Valley is a great snack for the active, on-the-go consumers.

posi ive+ living( )editorial philsophy

The personality and character of Positive Living Magazine is concerned with a healthy well being, earth-consciousness and lifestyle tips. All of these aspects are tied to a budget, as the average age reader of the magazine is an individual in their early 20s. Positive Living is not only a source of entertainment and leisure, but it is also an informative and educa-tional source.

The staff at Positive Living is aware that the readers are ultimately trying to better themselves through the use of the magazine. The overall goal of the design of the magazine is to teach and entertain through visual appeal and interesting content. The magazine is geared more toward women who are independent, conscious and flourishing in their youth.

The general demographic is 20 to 30 year-olds in Northeast Florida, but much of the content is applicable nationwide. The potential concerns and interests covered in the magazine include, but are not limited to: helpful tips, travel, diet and exercise, “green living,” budget, style and leisure time activities.

If Positive Living was compared to other magazines in the market then these may include: Real Simple, Body + Soul and Marie Claire. Positive Living is a combination of mind, body and soul. The editorial philosophy at Positive Living Magazine is “Life made simpler, healthier, happier on a budget.”

Ways in which this personality was manifested into Positive Living:

1. The cover of the magazine is stimulating, colorful and fresh. The cover reflects the vibe of the stories covered inside the magazine as well as the season when the issue is released.

2. The stories covered in the magazine meld with the personality traits of the targeted audience. The topics covered are diverse and vary from educational to pleasure.

3. The visuals used in the magazine are mostly natural items, but when a person is featured they fit the look of the tar-geted demographic.

4. The advertisements featured in the magazines are aimed towards health-consciousness and earth-friendly products. The overall vibe of the advertising is healthy, mindful and “green.”

5. The styles used for the type of the magazine are simple, minimal and uncomplicated. The body type used is consis-tent throughout the magazine and the font was myriad pro. The headlines and pull quotes for each story are simple and unique. Some are cursive but none are overly exaggerated or embellished.

6. The majority of the magazine’s background is white or has a white border. This keeps the look clean and the colors of the images pop.

7. The department items used reflects the personality of the reader with concern for beauty, health, travel and lifestyle.

spring2010( )

Posi+ive Magazine

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