Portfolio pedro brandão correia sports management

Pedro Brandão Correia

Footbal Analyst/Commentator - Sports Manager Career Portfolio

www.pedrobcorreia.com / ae.linkedin.com/in/pedrobcorreia

ABU DHABI SPORTS CHANNELS I Abu Dhabi, UAE I Apr 2016 – Present

Abu Dhabi Sports Channels its a group of TV channels owned by Abu Dhabi Media. It broadcasts from Abu Dhabi, capital of the United Arab

Emirates.

Football Commentator/Analyst

Role Details

Football commentary & analysis of UAE football competitions for the sports channels.

Al WASL SPORTS CLUB/Footbal Co. I Dubai, UAE I Sep 2013 - Present

Al Wasl Sports Club is a multi-sports club in Dubai, the United Arab Emirates. It is best known for its football team it was coached by Diego

Maradona and has one of the largest fan bases in all UAE.

Sports Management – Marketing | Club Licensing Officer

Role Details

Responsible for key areas such as marketing & commercial, organizational development, official

licensing and strategic planning, among other tasks.

Key Achievements Established & managed sponsorship and partnerships deals with key brands such as AGMC-BMW, Wasl Properties, Xerox, Smileys Pizza, ChicKing, Daily Fresh, Pepsi & Café2Go, among others; Planned and hosted key events such as the training camp for Russia U-17 Training Camp - Training camp held at Al Wasl Sports Club facilities to prepare Russia U-17 national team to World Cup in UAE in the following month




Conducted Fans Interview (Video) - http://www.youtube.com/watch?v=FY2ZqWsyiOQ&feature=youtu.be#! Launched membership campaigns

Match day F&B Setup - Match day F&B setup with different kinds of food and services for the fans. Inside the stadium selling through hawkers and outside the stadium selling through kiosk offering variety.

Partnerships with schools – To create awareness among young students some schools were invited to watch Al Wasl home matches and know more about the club. It was the first time in UAE football history that a club had expats and girls as ball boys during some matches.

Match day Face Painting Event - An event held near the stadium where the fans were able to paint their faces with club's colours, etc.

http://www.youtube.com/watch?v=FY2ZqWsyiOQ&feature=youtu.be




New sponsorship assets – In order to increase sponsorship revenue several new assets were created like the usage of the center circle and also the giant screen, among others.

Relationship with media – Participation in some press conferences.

Club Licensing Officer - Successfully managed to fulfil all PLC requirements for the Club to be licensed and scored 89% at PLC Club

Licensing Officers assessment.

Asian Football Confederation (AFC) inspection – Successfully managed to fulfil all AFC requirements for the Club.




Meetings & Workshops attendance – Presence & participation in several meetings, workshops and conferences.

Meeting with Nuno Gomes - SL Benfica President Adviser and former Portuguese national team & SL Benfica player among

other clubs - Offering Al Wasl SC 14/15 military edition shirt




Article in Portuguese sports newspapper A Bola - http://www.abola.pt/nnh/ver.aspx?id=554796

http://www.abola.pt/nnh/ver.aspx?id=554796




JORNAL O JOGO I Porto, Portugal I Apr 2015 – Present

Portuguese daily sports newspaper that follows all sports.

Sports Columnist

Writing for Portuguese sports newspaper O Jogo as a football (soccer) columnist mostly about football reality in the UAE.




Scouting / Analysis




LEIXÕES SPORT CLUB, Futabol SAD I Matosinhos, Portugal I Sep 2001 – Sep 2007

Leixões SC, Futebol SAD is the Football Company of Leixões Sport Club created in 2002 to manage the professional football at the club.

Sports Management – Administration Executive Assistant (Acting CEO)

Role Details

Responsible for the organization of sporting events, responsible for several marketing actions, responsible for the development of public

relations (both in internal and external communication), responsible for the development and daily updating of the Club’s official website,

HR recruitment and management, among others responsibilities.

Participation in the organization of UEFA Cup matches in the 2002/2003 season.

Leixões 2 – 2 Belasica – UEFA CUP - http://www.youtube.com/watch?v=Xli0mpKwdVc

Leixões 2 -1 PAOK – UEFA CUP - http://www.youtube.com/watch?v=nvSoqgSw828

At the time the Club was in 3rd division and played in the UEFA Cup because has reached the

Portuguese Cup Final. We had to improve seriously all club organization due to the rules of UEFA.

Namely:

- General Match Organization

- Relation with press

- Reception and accompaniment of UEFA delegates

- Reception and accompaniment of opponents delegates

Participation in two club promotions 2002/2003 and 2006/2007.

- 3rd

League Champion 2002/2003 and promotion to 2nd

League

- 2nd

League Champion 2006/2007 and promotion to 1st

League

- Celebrations of 10.000 supporters in the Stadium-

http://www.youtube.com/watch?v=-KlmiusC0dY

http://www.youtube.com/watch?v=Xli0mpKwdVc

http://www.youtube.com/watch?v=nvSoqgSw828

http://www.youtube.com/watch?v=-KlmiusC0dY




Restructuring of the club football matches organization to professional standards due to our promotion to professional competitions in

2003. More accurate numbers and statistics of sold tickets, among others tasks. Namely:

- Coordination of the security in the stadium and surroundings

- Press relations

- Public Relations

- Increased significantly the quantity of supporters in the stadium

Development of a modern website with daily updating facilitating and creating great dynamic both in the internal and external

communication of the club.

- The club was very dispersed in terms of internal communication and that reflected also in the external communication. I’ve

managed to organize and increase both and the club dynamic increased also. Leixões started to appear more often in the

newspapers and sports websites, consequently more people was seeing the club’s name and more sponsors were attracted.

Organization of an international tournament of youth teams

Development of the Public Relations department

- Promotion of a stronger relationship with the press

- Organization and promotion of a weekly radio show with news and interviews

- Clipping of all the news and TV matches of the club

Organization and promotion of mass movement of supporters. Distribution of large quantities of material alluding to the club for

choreography proposes.

- (Comboio dos Sonhos) - Train of Dreams - Mass movement of supporters by train to Lisbon (350 Kms).

- Photo reportage of the train of dreams - http://static.publico.pt/docs/imagens/leixoes/index.html

http://static.publico.pt/docs/imagens/leixoes/index.html




- Olivais e Moscavide – Leixões – 3000 supporters (350 kms distance) - http://www.youtube.com/watch?v=7rJyYHPPihU

- Olhanense - Leixões – 1000 supporters (700 kms distance) -http://www.youtube.com/watch?v=4dhM7J1as2U

- Varzim - Leixões – 3000 supporters (40 kms distance) - http://www.youtube.com/watch?v=Saf90Q6-uoU

Organization and promotion of matches in other Euro 2004 Stadiums – Estádio do Bessa Século XXI

- Leixões 1 – 2 Benfica – Portuguese Cup round – One of the most viewed games on TV in that season with a stadium attendance of

15.000 supporters - http://www.youtube.com/watch?v=XN8YYdQA9AE

- Leixões 1- 1 Benfica – Season 2007/2008 League Match – 20.000 supporters - http://www.youtube.com/watch?v=iXxB-9QICPw

- Mega – choreography organized by supporters with my cooperation

-

Development and realization of several marketing campaigns with the goal to get the club closer to the supporters and to the city.

Namely several visits to city schools with professional football players and distribution of club marketing material to city inhabitants.

When I started these campaigns the club had around 4000 members when I left the club in 2007 the club had around 9000 members.

http://www.youtube.com/watch?v=7rJyYHPPihU

http://www.youtube.com/watch?v=4dhM7J1as2U

http://www.youtube.com/watch?v=Saf90Q6-uoU

http://www.youtube.com/watch?v=XN8YYdQA9AE

http://www.youtube.com/watch?v=iXxB-9QICPw




Some Interviews and articles

Matosinhos Hoje - Jovens em Ascenção - 2005

YOUNGSTERS IN PROFESSIONAL GROWTH: Two precious people in a structure assembled for nothing to go wrong in the

matches organization. Amândio Nogueira and Pedro Correia are the youngest directors registered in The League Association

and we can find them every weekend at the Estádio do Mar, working for Leixões, so that nothing goes wrong in the meetings

organization and in the communication with the media. A work developed in an exemplary manner and that deserves to be

noted, because unfortunately it is not always the case…

Matosinhos Hoje - Neto de Peixe - 2007

LIKE GRANDFATHER, LIKE GRANDSON- Pedro Correia is a young man that currently performs duties related to the Public

Relations and Marketing of the Leixões Sport Club, a mission in the limelight, as he needs to accompany the club and respective

SAD dynamics, for which Dr. José Manuel Dias Fonseca and Carlos Oliveira are responsible, known for not allowing mistakes. In

spite of that, Pedro responds to every request as he is a convicted Leixões supporter and the grandson of a man that dedicated a

large part of his life to the club of the red and white shirt – the dearly remembered Armando Correia. Therefore, the respect for

the inheritance left it´s not surprising.




Matosinhos Hoje - Procuro Ajudar o meu clube de sempre -2007

“I seek to help my club of all time”

Pedro Correia is one of the faces of <<Mari>>

Public Relations responsible involved in a multiplicity of functions

Image: Pedro Correia has been doing a fantastic job in Leixões

Pedro Correia, 26 years old, licentiate degree holder in Psychology (specialization in Sport Psychology), Leixões

supporter since his first day of life (he was registered as a member half an hour before he was born), one of the club´s

faces since 2001, period on which he exchanged an internship in Boavista, the club that had just become the

champion to work in his club of all time. Nowadays, he is involved in a multiplicity of functions being a kind of

“fireman” ready to put out any fire. Matches organization, coordination of the club´s official website

(www.leixoessc.pt), internal and external communication with the press, everything goes trough him. He is also

responsible for the “Mar” store and the marketing initiatives, always trying to overcome weaknesses inherent to the

“lack of human resources” that still exists in the club.

-How has been your experience working in Leixões?

-I feel I have been maturing. It has been emotionally rewarding especially because I always had a strong connection to the club. It

is not so rewarding financially, we had a dreadful time when we didn’t receive any payments for some months some seasons

ago, however now everything is more regularized and I always seek to help my club of all time.

-Do you become an easy target to criticisms being responsible for so many initiatives?

-When you have responsibilities it is perfectly natural for critics to arise. Leixões is a big club with few human resources. It is easy

to identify failures when you are doing so many things.

-How did you get to Leixões?

-In 2001, I had the opportunity to undertake an internship in Boavista but I self-proposed to work gratuitously in my club of all

time. My final grade allowed me to work in Boavista, the dream internship for every student at my year; I preferred to help my

club though. The proposal was accepted and I started to help. I never had the ambition to work professionally in Leixões. I just

wanted to help in whatever way I could.

http://www.leixoessc.pt/




-Meanwhile, club officers have changed but you still remain in office with increasingly extended areas…

-It is a sign that people are aware and like my work. They recognized my commitment and dedication since day one and

assigned me more responsibilities over time. It has been a natural professional growth with new responsibilities, always by

invitation of the people who manage the club.

“We do an important job”

-In the rearguard, there is a big family working to make sure that the players have everything they need, isn´t that so?

-Yes, of course. The players are employees like us but when they score a goal people applaud them. We can work to the point of

exhaustion affecting our personal life and, even so, we are not recognized. Yet, we are criticized for any failure. We do not have

the player’s exposure nor do we wish to have it, but we know our job is important.

-And the current body of employees has already been through a difficult phase in the club…

-Yes, it is true. They carried on because they like Leixões. Any employee that works here has to like or learn to like Leixões.

Otherwise, he/she does not hold on because of the many difficulties.

-The updates of the official website are another successful initiative. Do you feel that feed-back?

-Without a doubt. The visits increase every month. That is what the statistic shows. There is a growing interest in what is posted

on the website. It was improved and will become even better. Always within the SAD political coherence that aims to promote

athletes and coaches. In this particular case, I have to congratulate Tiago, a Leixões employee that has been doing an excellent

job sometimes with prejudice to his personal life.

-Have the visits to schools been successful?

-It is unquestionable that we have been receiving more youth at our stadium. It is an important initiative calling the youngsters

to our home and, for instance, those who recently watched the match Leixões – Rio Ave and felt that enthusiasm were certainly

not indifferent to it, and this is how we gain new supporters and reinforce the club mystic.

-The influence of your grandfather was determinant for your love towards Leixões…

-Yes, of course. I remember watching several marches with my father and my grandfather (Armando Correia) that was actually

the club director and the delegate in the Portugal Cup final, in 1961/62. I became a Leixões supporter and I am here also because

of the promise I made to him to do everything in my power to help the club reach the first League.

-Will it be this year?

-Faith moves mountains. The Leixões supporters are generous people with a big heart. And I believe we will reach the top

through our hearts. This club, as the Red Mafia cheering squad usually says, has to be loved.

i Name of Leixões stadium

Thank you! [email protected]

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