Portfolio of Advertisements - e-books.bfwpub.com · Portfolio of Advertisements READING THE SIGNS...
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Portfolio of Advertisements READING THE SIGNS 1. Identify each of the images in the portfolio. To what decade does each belong? Consider these questions as you analyze the advertisements on the following pages. 1. What is the conven- tional image of RVing, and of the demo- graphic associated with this activity? How does this ad attempt to modify that image? Why are references to astronomy employed in the ad? 2. This ad for Converse/ Target is part of a series that puns on a reference to the tradi- tional Converse brand logo. What is that refer- ence and how does the ad use it to make the product attractive? Why is the viewer invited to read more about Emmelie online? 3. Shaving products have traditionally been mar- keted to middle-aged men. How does this ad for Braun Series 3 shavers depart from that tradition? What new market is it attempting to reach and how does it do so? 4. This ad from the World Wildlife Fund uses irony to make its point. What is ironic about the image of the fisherman with his catch? How does it parody conventional fisherman photos? 5. This ad for the Levi’s Go Forth campaign personally addresses the viewer. What is the ad trying to tell the viewer about herself? Why is the word you used so frequently? 6. This ad works as a visual joke. What is the joke, and how does it move from a literal denotation to a humor- ous connotation that is intended to make the product attractive to its targeted market? 7. This is a public service ad that is part of a series devoted to stopping casual anti-gay slurs among students. How does the ad attract the viewer’s attention? Why does the model look the way she does? What is the significance of her facial expression and how does that relate to the purpose of the ad?
Transcript of Portfolio of Advertisements - e-books.bfwpub.com · Portfolio of Advertisements READING THE SIGNS...
Portfolio of AdvertisementsREADING THE SIGNS 1. Identify each of the images in the portfolio. To what decade does each be long? Consider these questions as you analyze the advertisements on the following pages.
1. What is the conven-tional image of RVing, and of the demo-graphic associated with this activity? How does this ad attempt to modify that image? Why are references to astronomy employed in the ad?
2. This ad for Converse/Target is part of a series that puns on a reference to the tradi-tional Converse brand logo. What is that refer-ence and how does the ad use it to make the product attractive? Why is the viewer invited to read more about Emmelie online?
3. Shaving products have traditionally been mar-keted to middle-aged men. How does this ad for Braun Series 3 shavers depart from that tradition? What new market is it attempting to reach and how does it do so?
4. This ad from the World Wildlife Fund uses irony to make its point. What is ironic about the image of the fi sherman with his catch? How does it parody conventional fi sherman photos?
5. This ad for the Levi’s Go Forth campaign personally addresses the viewer. What is the ad trying to tell the viewer about herself? Why is the word you used so frequently?
6. This ad works as a visual joke. What is the joke, and how does it move from a literal denotation to a humor-ous connotation that is intended to make the product attractive to its targeted market?
7. This is a public service ad that is part of a series devoted to stopping casual anti-gay slurs among students. How does the ad attract the viewer’s attention? Why does the model look the way she does? What is the signifi cance of her facial expression and how does that relate to the purpose of the ad?
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