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Propaganda & Advertisements. Mrs. Avery-W. CGAIII. What is Propaganda?. Propaganda is designed to persuade. Its purpose is to influence your opinions, emotions, attitudes, or behavior. It seeks to “guide your choice.”. What are some propaganda techniques?. Bandwagon Testimonial Transfer - PowerPoint PPT Presentation

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Mrs. Avery-W.CGAIIIPropaganda & AdvertisementsWhat is Propaganda?Propaganda is designed to persuade.Its purpose is to influence your opinions, emotions, attitudes, or behavior.It seeks to guide your choice.

What are some propaganda techniques?BandwagonTestimonialTransferRepetitionEmotional WordsName-callingCompare and Contrast

BandwagonTries to persuade everyone to join in and do the same thing

TestimonialAn important person or famous figure endorses a product

TransferGood feelings, looks, or ideas transferred to the person for whom the product is intended

RepetitionThe product name or keyword or phrase is repeated several times

Emotional WordsWords such as luxury, beautiful, paradise, and economical are used to evoke positive feelings in the viewer

Name-CallingNegative words are used to create an unfavorable opinion of the competition in the viewer's mindCompare and ContrastThe viewer is led to believe one product is better than another, although no real proof is offered


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