Portfolio DesignSession II

Portfolio DesignSession II

Resume Critique

Form Groups of 4-5

Take ~15 minutes reviewing each others resumé

Do NOT speak directly to the resumé’s author

The writer sits outside the group and takes notes

You MUST start with the positives! what works?

Then focus on what suggestions you have for improvement

The ConceptThe Concept

Developing the Concept

What is a major theme in your work?

What and who are your design & aesthetic influences?

Is there a play on words related to your name, business or style of work?

Can and should these be turned into a design concept?

Is the concept original or cliché?

Does the concept add to the overall design?

QuickTime™ and aPhoto - JPEG decompressor

are needed to see this picture.

The FormatThe Format

QuickTime™ and aPhoto - JPEG decompressor

are needed to see this picture.

Sizes

Leave “breathing room” around your images

Larger sizes are more flexible and tend to be heavier, more awkward to handle, and cost more

Orientation

Horizontal

Vertical

Square

Other

Binding

Loose-Leaf

Hand Bound

Commercial bound

Enclosures

Purchased

Hand-Made

Commercial Production

The LayoutThe Layout

Maintain either a horizontal or a vertical layout.

If you switch between them, the viewer must rotate the portfolio

Consider multiple layout options for each page. Vary the layout.

Span the gutter for a large spread

Include blowups to show detail

Consider folds for unique layout options

Types of foldsbifold

trifold (inward & zigzag)

Parallel

accordion

gate

cross

folios and signatures

Use a grid to design your layout.

Experiment with laying out text and images on the grid

Reiterate until you find a layout that works in the majority of circumstances

size & Style of Text

The SequenceThe Sequence

The materialsThe materials

Background Papers

Stick to white, black and gray

Use earth tones or pastels if you have a good reason

Consider textures

Consider weight

Enclosure materials

wood

metal

cloth

cardboard

other?

The BindingThe Binding

Wire coil

saddle stitch

double coil

side stitch

comb

three ring

Post & screw

Perfect

Hand Sewn

REproducing ArtworkREproducing Artwork

Photographing Artwork

Scanning

Flatbed scanners

Film Scanners

Drum Scanners

Resolution

Resolution (cont.)

Are they the same resolution?

What will they look like when they print?

213 x 320 pixels.71” x 1.067”

300 ppi

213 x 320 pixels2.958” x 4.444”

72 ppi

Scanner Settings

Photoshop Image Size

Digital Printing

Inkjet

Laser Print

BW

Color

Photo Copy

BW

Color

Paper choices

Photographic vs. Fine Art

Matte vs. Glossy

Texture

Weight

Where to get your printing done

AAA Output Room

Kinkos

InstaPrint

PhotOregon

Sterling Editions

O’Brien Imaging

DIY