Portfolio: Curtis Lowe

8/10/2019 Portfolio: Curtis Lowe

1/19

CL

PortfolioCurtis Lowe


2/19

Contact Information

Curtis Lowe

580 7th Avenue East

Wendell, ID 83355

208.293.2437

[email protected]@byui.edu


3/19

Table of Contents

5 - Logos7 - Web Page

9 - Montage

11 - Stationery

13 - Brochure

15 - Flier

17 - Photodesign

19 - Event Ad


4/19

Logos

Description:Three different logos made for the same company using Adobe Illustrator.

Process:I first sketched out different ideas that I had for these logos. I knew I wantedsomething music related in all of them. For the first logo, I used basic shapes to create headphones.

I wanted it to be simple and bold to make for a more modern look. I used the same kind of font,

and I used contrasting colors to create contrast and the focal point in the text. The tricky part for this

logo was making the top of the headphones. I learned to use the pen tool a little better doing th is.

For the second logo, I used different layers of circles to create a record on a record player. I used

different shapes to make the needle on the side. Again, I liked the modern look for this logo as well.

I spend a little time looking for the right font for this logo online. I used a color scheme that wasnt

as bold as the first logo. I wanted this logo to have a more classy and professional look. The last logo

took extra brainstorming. Eventually I came up with the idea of using a musical note to make a dollar

sign. I used the rectangle and ellipse to create the musical note. To go along further with this idea ofa dollar sign, I used a green color scheme for the idea of money. This created a more business-like

style for the third logo.

Message:Cheap Tunes is a company that helps music-lovers find cheap music.

Audience:Anyone who loves finding and listening to new music.

TopThingLearned:The Gestalt principle stuck out to me when doing this project. Styleof the images, fonts, and colors all work together to create a certain message that is tailored to a more

specific audience.

Three Color Scheme and Color Names:Top logo: Brick and TealComplementary; Middle Logo: Lime and Violet Complementary; Bottom Logo: Green

Monochromatic

Three sets of Title / Body Font Names & Categories:Top Logo:Orbitron, Sans Serif; Middle Logo: Magneto Bold, Decorative; Bottom Logo: SneakersScript-

Narrow, Decorative


5/19


6/19

Web Page

Description: A web page created to showcase a logo that I designed and created.

Process: The program I used was Notepad++. I had a little experience with HTML, butno experience with CSS. Learning how to style different aspects of my web page with CSS was

entertaining. I feel that it will be a valuable skill in the future.

Some drafts were provided, and I was able to make changes and basically re-code both the HTML

and CSS. I used the HTML document to insert both text and my image of the logo. In CSS, I was

able to style the page by changing color, font, and also alignment. I opened my logo in Photoshop to

get the right codes for the colors of my logo so that I could insert them into my web page. I played

with the placement of these colors in the backgrounds and font colors. w3schools.com was a very

helpful resource, where I also found a way to change the color of my hyperlink to my blog. The

original color wasnt very legible against the dark gray background, so it was useful to implement

my color scheme to even the hyperlink. A fellow student showed me how I could use an image as

a background for my web page as well, so I did that with a picture of stars and outer space so that it

better correlates with the message of my logo.

Message: Lunar Sounds is a recording studios for rising artists.

Audience: The audience would be new or rising artists interested in finding resources forquality sound recording and in finding a way to get their name and sound out there.

Top Thing Learned: There are many ways of styling a web page using CSS so that it best appeals

to the target audience while communicating the desired message effectively. While I obviously

still dont know all the tricks of CSS, Ive learned that it is a very powerful tool that offers plenty of

customization for a web page.

Color scheme and color hex(s): Complementary: Yellow #ffce57, Purple #8f7bb8

Title Font Families & Category:OCR A Std, sans-serif

Copy Font Families & Category: Bodoni MT, oldstyle


7/19


8/19


9/19


10/19

Stationery

Description: A letterhead and business card design with an original logo.

Process: I used Adobe Illustrator to create the logo first. I wanted to create the logo firstbecause I felt that the letterhead and the business card would work better created around the actual

logo. I made heavy use of the the divide tool to create the moon and microphone. Specifically, I

used it to create the moon including the second shade of the moon, and the lines on the microphone

head. I used different alignment tools to get the lines for the microphone aligned and evenly spaced.

Then I copied and pasted a second set and then reflected it. After I laid all the crossing lines over

the microphone, I used the divide tool to cut away the extra parts of the lines. I used rectangle and

ellipse tools to create the smoke of the microphone rocket.

For the letterhead, I found a font that reflects the style of the logo well. I used a simple line across

the top of the letterhead to create repetition with the straight and blocky style of the font, which I

repeated across the bottom of the letterhead. The business card took more work. I repeated the line

again on the business card, as well as the font. I included more information on the actual business

card as it was more appropriate to do so. I then arranged all the elements to create a good flow for

the design. All of these steps were done in Adobe Indesign.

Message: Lunar Sounds is a recording studio. The rocket microphone is a way ofcommunicating songs and music taking off towards success.

Audience: Any aspiring musicians that want to create a record or album.

Top Thing Learned: The divide tool in Adobe Illustrator was very helpful in the designprocess. It allowed me to create the right amount of detail on the moon and microphone.

Color scheme and color names: Complementary, purple and yellow.

Title Font Name & Category: Orbitron, Sans Serif

Copy Font Name & Category: Calisto, Oldstyle


11/19


12/19

Brochure

Description: Two-sided folding brochure.

Process: I first brainstormed and sketched some different ideas. I decided to use a boomboxwith the idea of opening up the boombox, having the information inside of it. I used Adobe

Illustrator to create the boombox using different shapes and tools. I went for a simple and bold look.

I chose the complementary color scheme of brick and teal to bring out that bold and modern look. I

took some of my work from past projects and tweaked them, converting them into the other images

I used in the brochure, namely the headphones, the record player, and the microphone. I also

used Illustrator to create the logo, which I placed on the backside of the brochure. I used different

tools to play with the letter R to make a play button out of it.I created the layout for my brochure

in Indesign. I used rulers to get the measurements for the fold on each page. I then imported the

images I had created in Illustrator, adding in the title of the brochure to the top of the boombox. I

used the paragraph styles tool for the paragraphs and headers in my brochure, making it easy to get

the same font and font color throughout the whole project. Once everything was laid out, I printed

several times to get the fold just right.

Message: A brochure explaining a museum thats all about music from the late 80s and 90s.

Audience: Any music lover who would like to rediscover classic music from the late 80s and90s.

Top Thing Learned: Printing for this project was invaluable. It helped me get themeasurements for the fold just right.

Color scheme and color names: Complementary, brick and teal.

Title Font Name & Category: HWT Geometric, slab serif.

Copy Font Name & Category:Latha, sans serif.


13/19

Front & Back

Inside


14/19


15/19


16/19


17/19


18/19

Event Flier

Description: A full-bleed color advertisement promoting a fundraiser and event using a

scanned image and Microsoft Word.

Process: I first scanned the image I had found, then cropped it to put onto my project. I usedvarious tools in Word to get rid of the background of the image, then I spent some time getting the

background color of the entire document right. Once the color of the background fit nicely with

the image, I found some fonts to use for the title and body copy. Then I used different parts of the

image for my project for dividers and borders.

Message: This event is supporting a charity called Childs Play, and the message is to getpeople to the event to help support the organization. The event is an art gallery that features art and

images from video games, which is also part of the message of the flyer.

Audience: The audience is anyone interested in art or video games, and ranges from collegestudents to citizens in the Rexburg community.

Top thing learned: I learned how to properly scan an image and use it in a project, alongwith using Word to create projects like this flyer.

Color scheme and names: Monochromatic, brick.

Title font name and category: CaslonOpnface BT Regular Decorative

Body font name and category: Avenir Next Regular Sans serif


19/19

Portfolio: Curtis Lowe

Documents

Transcript of Portfolio: Curtis Lowe