Lowe Improvement Project
32
By James Hezekiah LOWE IMPROVEMENT LOWE IMPROVEMENT
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This is one of my final project at Lowe Indonesia as an intern. The challenge is to make any kind of improvement to make the company better. I decided to make an internal campaign about the collective identity of Lowe Indonesia, Lowe Talent, which has low awareness. James Hezekiah
Transcript of Lowe Improvement Project
By James Hezekiah
LOWE IMPROVEMENT LOWE IMPROVEMENT
corporate CULTURE
BACKGROUND
Culture is like a glue that integrates the members of the company - Richard Perrin
“
ARTEFACT
VALUE
BASIC ASSUMPTION
logo, workspace, structure, identity, etc
courage, humility, synergy
people-oriented
3 LEVELS OF CULTURE
LOWE TALENT LOWE TALENT
a name for all employees at Lowe Indonesia, who have an
THEY SHOULD BE PROUD OF IT BECAUSE THEY’RE NOT
THOUSAND OF OTHERS ARE.
EXTRAORDINARY ‘GIFT’
30 Lowe Talents Questionnaire
& interview
RESEARCH
2 OF 3 LOWE TALENT don’t know what Lowe Talent really is
5% SPEAK
33% SEE/ READ
17% HEAR
33% 7%
TALENT DEPT.
INTERN
ACCOUNT PLANNER CREATIVE
NOTHING
EMPLOYEE
7% 7%
46%
it is our identity. it does exist, BUT IT DOESN’T LIVE IN US
PROBLEM
We are Lowe Talent “ KEY MESSAGE
STRATEGY
1
2
3
PRE-ENGAGEMENT
ENGAGEMENT
POST - ENGAGEMENT
1 PRE-ENGAGEMENT à create awareness
ELECTRONIC
Lowe Talent’s Phone Number Creative
TB Putra 92394 Andrea 49403 Billy 94302 Roy 30294 Wisnu 48302 Angela 43923 Roberty 00033 Rizky 48430 Alexander 49302 Wasti 22245 Yazid 34222 Edwin 95749
Account Pianky 92394 Bonita 49403 Uun 94302 Wawa 30294 Dave 48302 Nataya 43923 Tisia 00033 Listia 48430 Dinyol 49302 Agleinda 22245 Ime 34222 Dhian 33222
Lowe Design Ijup 92394 Loppe 49403 Reren 94302 Dira 30294 Stanley 48302 Danang 43923 Dimas 00033 Tri 48430 Indah 49302 Anisa 22245 Pilo 34222 Junieth 39329
ELECTRONIC
Hi, Lowe Talent! Marina
LoweTalent-Junieth
2 ENGAGEMENT
#LoweTalent PHOTO COMPETITION
Photobooth, prize, and a little twist.
WE ARE #LoweTalent
The more people in the picture, The closer you to the prize.
The craziest one can also be the
winner
#LoweTalent PHOTO COMPETITION
Take a picture at the photo booth area on the 6th Floor and win the
prize.
The more creative you are, the closer you to the prize.
The more people in the pict, the
closer you guys to the prize.
PRIZE
WINNER MAP Voucher
Worth IDR 2 Million
THE CRAZIEST MAP Voucher
worth IDR 500 K
Share it with #LoweTalent and mention in to @LoweID
#LoweTalent
Lowe Talent
Photos
Knowledge
@LoweID
STRATEGY
1
2
3
PRE-ENGAGEMENT
ENGAGEMENT
POST - ENGAGEMENT
Your talent makes you who you are, you should be proud of it. #LoweTalent
ROI
1 it gives a shared
feeling of “we” or “groupness
it enhances the teamwork
It reinforces the group sense of synergy and
solidarity
they’ will feel valued
Increase satisfaction & productivity
Improve their good work.
2 3
enjoyment of work
more time spent focusing on the job and less time
complaining
BUDGET
THINGS DETAILS TOTAL
Poster 31 X 3,000 99,000
Tag Kerupuk 3 X 1,000 3,000
Baliho 1 2,9 X 2 X 18,000 105,000
Alas Lantai 2 X 1 X 18,000 36,000
Property 45,000 45,000
Cetak foto 320 X 1,500 480,000
Hadiah 2,500,000
TOTAL 3,229,000
Your talent makes you who you are, You should be proud of it. #LoweTalent
#LoweTalent + @LoweId +
We are Lowe
Talent!
your talent makes you who you are. you should be proud of it.
“
THANK you
