Porter Stowell - IBM Serious Gaming: Taking Advantage of the Serious Opportunity

© 2013 IBM Corporation

IBM Market Development & Insights

IBM SERIOUS GAMING

IBM 2

The Expectation

Civilization for Sustainability

Fold-It for Process Optimization & Complex

Problem Solving

World of Warcraft for Talent Management

Eve Online for Strategy

League of Legends for Collaboration

“By 2014, 80% of organizations will have gamified at least one area of their business”

2010

© 2013 IBM Corporation3 © Copyright IBM Corporation 20133

GAMIFICATION HAS BE KIDNAPPED!

POINTS LEADERBOARDS

BADGES

Serious Games have to work twice as hard to distinguish itself…

But the industry is ready to spot talent



© 2015 IBM CorporationIBM CONFIDENTIAL

4

The Opportunity…

SWITCHING FROM PLAN

to

PLAY

IBM 5

SERIOUS GAMEPRIORITY AREAS

Strategy Experiences

Crowdsourced Problem Solving

Scenario Based Planning Tools

Customer Engagement Employee Engagement

Adversarial Strategy Resiliency

Gamified Talent Management

Gamified Cultural Transformation

Gamified Ideation & Entrepreneurship

Games for Learning, Messaging, & Training

Gamified Wearable Tech Strategy

Gamified Customer Loyalty & Engagement

Customer Data Acquisition & Profiling Experiences

IBM

TURNING THE VIRTUAL STOCK MARKET INTO A REAL ONE…

Work Style

Work Attitude

Cognitive Style

WHEN YOU CAN’T GAME THE GAME…

https://gravitalent.com/interconnect/

https://gravitalent.com/interconnect/

IBM

CYBERSTRATEGY

IBM

CYBERSTRATEGY

WAR GAMES: IBM’s Cyber Threat ExperienceEngaging IBMers of all skills and jobs in an immersive cyber threat experience

Over 6000 players

Played by 23 different job categories across 55 geos

Built awareness on cyber threats, vernacular, risks, and strategize

84% of players deemed gameplay brought value to their business team

Gameplay is centered around the 5 most common cyber threats as seen by IBM cyber experts

Gameplay is customizable to industry and client specifications, processes, and infrastructure

Capture the Flag-style gameplay

IBM

CUSTOMER ENGAGEMENT USING LIVE DATA

IBM

IBM SERIOUS GAMESCloud Ecosystem & Bluemix



11

BUILD Use our web services to drive innovation and value (Analytics, Watson AI, DevOps, etc) to support advanced functionality and backend development

SELLLeverage our Cloud Marketplace to distribute web services and games to our global developer and client network

OUR BUSINESS MODEL

IBM

Backend development APIs, so you can focus more on your unique frontend



Learn how game studios in our Ecosystem are using Bluemix to build the world’s most advanced serious games

We break down the web services needed to develop a variety of experiences that IBM’s Fortune 500 clients are requesting NOW

See what is possible with Bluemix and start cooking!

THE ENTERPRISE GAMING COOKBOOK



Flexible, scalable tools/features for enhancing the value of data collected from cloud-based games transforming the future of decision making

CORE INGREDIENTS

Monetization/Gameplay Analytics

Predictive Analytics

User Behavior Analytics

Embeddable Reporting

Device Usage Analytics

Advanced Mobile Access

Custom MMO/player evolution pathways

Big Insights for Hadoop

Globalize on the Fly

Machine Translation

Mine gamer language

Speech to Text & Text to Speech

Integrate with systems behind firewalls

Cloud Integration

Game state NoSQL database

Cloudant

Connected Devices

Internet of Things

Transforms raw data into relevant info

DataWorks

Managing access across devices

Secure Gateway

Near time player progressions

DashDB



Monetizing Gameplay

Database Transactions

Game Demo Sites

MMORPG Optimization

Social Sentiment Tracking

ENTERPRISE GAMING SIMPLE RECIPES

Quickly Discover the Power of Bluemix with easy to implement APIs that deliver quick wins



Social isn’t about advertising… its about taking the temperature of your brand and managing it…

SOCIAL SENTIMENT

Insights on Twitter

Social Mining:Provides sentiment for

multiple languages, based on deep natural language

processing algorithm. Real-time processing of Twitter

data streams is fully supported; configurable

through a rich set of query parameters and keywords

Message Resonance

Customization for Target Personality:

Analyzes draft content and scores how well it is likely to

be received by a specific target audience. This

analysis is based on content that's been written by the target audience itself such as fans of a specific sports

team or new parents.

Geospatial

Location-Based:Inject live geospatial data into the gameplay environment.

Define geographic regions and control monitoring of regions

using the geospatial application programming interface.



Mobile Skills Experiences

Integration with Live Data

Personalized Learning Pathways

Powered by Watson

Defense & Intel War Games

Finance

Advanced Games for Health

Strategic Planning & Resource Management

ENTERPRISE GAMING GOURMET RECIPES

Take your game to forefront of innovation with IBM’s Bluemix and our recipes for the industries most progressive Enterprise Game solutions



Games that respond based on REAL historical data and research, transforming your gameplay into an advanced strategic planning tool

Watson Q&A

Watson AI:Interprets &

answers questions directly based on

primary data sources that have been selected and

gathered into a corpus. Service

returns responses with confidence

levels and links to supporting evidence.

Cloudant

Data Management: Cloudant NoSQL DB provides access to a

fully managed NoSQL JSON data

layer that's always on. This service is compatible with CouchDB, and

accessible through a simple to use HTTP interface for mobile

and web applications

DataWorks

Accessing Remote DataFeeds:

DataWorks™ data refinery transforms raw

data into relevant information. DataWorks

leverages a highl performance and scalable engine to

discover, profile, enrich, mask and deliver data to

applications.

GAMES POWERED BY WATSON

Trade-Off Analytics

Watson AI:Tradeoff Analytics helps people make better choices while taking into account

multiple, often conflicting, goals that matter when making

that choice. The service can be used

to help make complex decisions like what mortgage to take,.

Cloud Integration

Firewalls:Bluemix Cloud

Integration enables users to integrate

cloud services with enterprise systems of record. Bluemix Cloud Integration exposes

the backend systems of record as ReST APIs

to be used by applications



Games that can capture a patient’s personal metrics and integrates them into their EMR to provide health practitioners with ongoing streams of real time patient data

Internet of Things

Connected Devices:This lets your apps communicate with and consume data collected by your

connected devices, sensors, and

gateways. Apps can then use our real-

time & REST APIs to communicate with

your devices.

Cloudant

Game State: Cloudant NoSQL DB provides access to a

fully managed NoSQL JSON data

layer that's always on. This service is compatible with CouchDB, and

accessible through a simple to use HTTP interface for mobile

and web applications

Big Insights for Hadoop

Personalization:Mine data for completed

quests/learning to optimize gameplay & to

understand player behaviors in order to

create custom evolutionary journeys.

Examines what a player’s gameplay choices and

preferences to understand their personality and

behaviors.

ADVANCED GAMES FOR HEALTH

Dash DB

Player Progressions:Mines near-time data

to make determinations on when to introduce

events (quests, promotions, item

counts). Also can be used to monitor

player behaviors and target “griefer” or ,

disenfranchised employees.

Cloud Integration

Firewalls:Bluemix Cloud

Integration enables users to integrate

cloud services with enterprise systems of record. Bluemix Cloud Integration exposes

the backend systems of record as ReST APIs

to be used by applications



20 04/15/2023

And since you have done all this great cooking… Let us introduce you to:

THE RESTAURANT

Due to our exclusive partnership, all enterprise customers of Apple will download their enterprise apps from IBM’s Cloud Marketplace.

Explore what this distribution channel can do for your enterprise sales



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COMING SOON!

FOR THE COMPLEX SERIOUS GAMES OF THE FUTUREWe are enabling developers to easily leverage the best of both the art and science world by

combining Unity3D with IBM’s Bluemix

The Science of BluemixThe ART of Unity 3D



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Porter Stowell

Twitter:@porterstowell

[email protected]

LET’S GET COOKING!Come join our Enterprise Gaming Ecosystem!Register for Bluemix here: https://ibm.biz/BdEk95

https://ibm.biz/BdEk95

Porter Stowell - IBM Serious Gaming: Taking Advantage of the Serious Opportunity

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Transcript of Porter Stowell - IBM Serious Gaming: Taking Advantage of the Serious Opportunity