Porter novelli presentation
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![Page 1: Porter novelli presentation](https://reader030.fdocuments.in/reader030/viewer/2022020217/554d0d80b4c905d4568b4e38/html5/thumbnails/1.jpg)
How Emerging Mobile Technologies will Transform Culture and Commerce
John C. HavensSVP Social Media, Porter Novelli
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Where We Are Now
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Utility = Utility = Adoption
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QR CodesQR Codes
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AugmentedRealityReality
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Utility +Ease of Use = Ease of Use = Rapid Adoption
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Results:
£26 million in revenue
A public relations and advertising value equivalent of £1,950,000
Campaign achieved more positive brand awareness and publicity for IBM than the past five years put together
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Checking In…To ProductsTo Products
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Checking In…To PeopleTo People
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“This is a way to check in on a Social Object.”
Robert Scoble,
SXSW 2010
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PrivacyPrivacy
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Virtual Advertising RightsRights(VAR)
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Virtual Advertising Rights (VAR)
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Where We’re Where We’re Going
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The Internet of Things
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Utility +Ease of Use +
Privacy/Marketing Privacy/Marketing Awareness=
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TRANSFORMATIONTRANSFORMATION
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Thank You!
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[email protected]@johnchavens @johnchavens