Port O Call - July 2011

Photograph by: Arturo Vera, Arturo Vera Photography

Debbie Armstrong, Living in & Loving Stockton

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Start the New Fiscal Year with a REACON Assessment

Leadership Stockton Day at the Capitol Session

On the cover: Debbie Armstrong, President of the Stockton Chamber of Commerce

PORT CALLGREATER STOCKTON CHAMBER OF COMMERCE

www.stocktonchamber.org JULY2011

Vol. 57 No. 3

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Events 4

President’s Column 5

CEO Column 6

Leadership Stockton 7

Programs and Public 10Policy Department

Visitors Bureau 12

New Members 13

Ribbon Cuttings 14

Cover Story 15

News Briefs 19

Calendar 21

CONTENTS

PORT CALL

Debbie Armstrong, Living in and Loving Stockton 15

10 Start the New Fiscal Year with a REACON Assessment

Don’t Miss!Networking Mixer

Cash and Carry Smart Food ServiceThursday, July 7, 5-7 p.m.

6502 Pacific Avenue

7Leadership Stockton Day at the Capitol Session

PORT CALLOfficial publication of the Greater Stockton Chamber of Commerce. Serving the Greater Stockton area business community since 1901.

CHAMBER OFFICERS

PRESIDENT Debbie Armstrong, Old Republic Title Company

SR. VICE PRESIDENT Gary J. Long, Gary J. Long Jewelers

FINANCIAL VICE PRESIDENTSteven Crabtree, Herum Crabtree

VICE PRESIDENT Blain Bibb, ServiceMaster Building Maintenance

VICE PRESIDENT Dick McClure, Woodwork Institute

IMMEDIATE PAST PRESIDENT Rick Goucher, CB Richard Ellis Commercial Real Estate

CHAMBER DIRECTORSStephen Barney, F&M BankJudith Buethe, Judith Buethe CommunicationsMichael Cera, SMG/Stockton Arena/Bob Hope TheatreDonna DeMartino, San Joaquin Regional Transit DistrictDan Durst, Durst Contract InteriorsPat Filippone, Stockton Port Baseball ClubClint Harless, Stockton Auto Glass/Quick’s Glass ServiceDan Keyser, Grupe Commercial CompanyKenneth Levy, Wells Fargo Advisors, LLCRich McDonald, Class One SafetySonya Morgan, External Resources, Inc.Ren Nosky , Downey BrandDarryle Oakman, San Joaquin County Rental Property AssociationTina Williams, Pacific Gas & Electric CompanyBob Young, Stockton Golf & Country Club

CHIEF EXECUTIVE OFFICERDouglass W. Wilhoit, Jr. 209.547.2766

PROGRAM & PUBLIC POLICY DIRECTOR/ BEAFrank Ferral 209.547.2763

SPECIAL EVENTS DIRECTORHeidi Altamirano 209.547.2764

OPERATIONS/FINANCE DIRECTORSandy Dwyer 209.547.2770

MEMBERSHIP SALESMatt Anderson 209.337.2723

SCAP COORDINATOR/ ADMINISTRATIVE ASSISTANTMikki Gilbert 209.337.2730

SCAP ADMINISTRATIVE ASSISTANTKarla Gonzalez 209.547.2770

SPECIAL EVENTS/ LEADERSHIP STOCKTON COORD.Timm Quinn 209.547.2960

RECEPTIONIST/ CUSTOMER SERVICEAlyssa McConnell 209.547.2770

PUBLISHER Stockton Chamber of Commerce 209.547.2770

GRAPHIC DESIGNNever Boring Design Associates 209.526.9136

ADVERTISING Jeff Orona 209.380.0942

PRINTINGSnyder Parks 209.466.9026

MAILINGPre-Sort Center of Stockton 209.941.2467

GREATER STOCKTON CHAMBER OF COMMERCE445 W. Weber Avenue, Suite 220, Stockton, CA 95203

209.547.2770 fax [email protected]

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Eventsby: Heidi Altamirano

47th Annual Industrial Technology Barbecue

One of our most popular events of the year is the Industrial

Technology Barbecue, a festive fall get together honoring new and

expanding businesses in our county. So mark your calendars for

Wednesday, September 14, at 5:30 p.m.

We’re proud to have the distinguished and continuing support

of our founding sponsors Pacific Gas & Electric, SJC Economic

Development Association and San Joaquin Partnership. Their

dedication to honoring those companies that enhance our revenue

and employment base is a testimonial to the emphasis we place on

encouraging a healthy business economy.

Various Industrial Technology Barbecue sponsorship levels

are available, and if you take action now, you’ll receive maximum

marketing exposure in upcoming promotions. Act now and help

us honor these great companies!

For more information, please contact Timm Quinn at

209.547.2960, or [email protected].

Sign up now for the most bang for your buck!

Taking Care of Business Program 2011-2012

The Taking Care of Business Program offers our member

businesses a wealth of marketing and sponsorship opportunities

for the upcoming year. This popular program was created to

give Chamber members an excellent way to receive exposure

throughout the year at a dramatic discount off normal pricing.

Taking Care of Business Sponsors Help Fund

Key Chamber Programs

Taking Care of Business also ties closely to the Chamber’s work

in business retention and development activities, and helps fund

committees and programs designed to keep Greater Stockton

businesses healthy and growing. Committees supported include

the Manufacturers Industrial Distribution Roundtable, and other

business development programs.

Sponsors receive recognition at such events as the Industrial

Technology Barbecue, State of the City, Annual Golf Tournament,

Chamber Tradeshow & Showcase Mixer and Chamber Business

Awards. Popular Awards programs such as ATHENA Awards are

also included, as well as the Annual Installation Dinner.

Advantages Available to Taking Care of Business Supporters

Sponsoring companies typically select several options from

the events line up. The Chamber allows its members to wisely

choose a yearlong program that meets their marketing, consumer

exposure and community involvement goals. Package prices

enable sponsors to select from several marketing and promotional

opportunities at a significant savings.

For more information on stretching your marketing dollars

through Taking Care of Business, contact Heidi Altamirano, Events

Director, at 209.547.2764, or e-mail to [email protected].

$1100 Gold Sponsor

Exclusive sponsorship. Sponsorship includes eight

dinner tickets, two pre-event Honoree Reception tickets,

recognition in all pre-event publicity and mailings (with

name/logo of company), ad in the dinner program,

recognition from podium during event, signage at table.

$800 Silver Sponsor

Sponsorship includes four dinner tickets, recognition in all

pre-event publicity and mailings (with name of company),

recognition from podium during event, company signage

at table.

$600 Bronze Sponsor

Sponsorship includes two dinner tickets, recognition in all

pre-event publicity and mailings (with name of company),

listing of company in the program night of the event,

recognition from podium during event.

JULY2011 4www.stocktonchamber.org

www.visitstockton.org@ Heidi Altamirano: [email protected]

From Your President...by: Debbie Armstrong

As I begin my year as president of the Greater

Stockton Chamber of Commerce I want to thank

everyone who attended the 2011-2012 Chamber

Year Installation Dinner held at Brookside Golf

and Country Club. I was honored to have so many

of my family members, friends, current and new

board members, committee chairs, volunteers,

past presidents, staff and some new faces join

me as we begin another exciting and potentially

challenging year.

As those who were in attendance learned, my

theme is “Living In and Loving Stockton.” I am

committed to Stockton and our collective effort

to make it better. I would ask that we attend the

events offered in Stockton on a regular basis and I

encourage you to check www.visit.stockton.org

weekly to keep up on what is happening in and

around Stockton.

With everything our city has to offer, what’s not

to love about living in Stockton? Not many cities

across this great nation have world-class sports

arenas and crowd-pleasing teams, a growing arts

and culture community and world-renowned

higher education opportunities. I know that you

can name a number of things you, your family

and friends enjoy all year long that keep you

living in, and loving Stockton.

I look forward to embracing your ideas and

support of Living In and Loving Stockton. Through

your support and cooperation, I know we will help

make improvements where we can as a team.

One last note: Remember, Shop Local. Stockton

and San Joaquin County first!

PORT CALL Greater Stockton Chamber of Commerce5

For more information contact Je� Orona at209.380.0942 or je�@neverboring.com.

20% o� the 12-Month Ratewith a 3 month commitment*

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From Your CEO...by: Doug Wilhoit

continued on page 13

On behalf of all of us at your Greater Stockton Chamber

of Commerce—Officers, Board members, committee chairs,

volunteers and staff alike—may I take this opportunity to wish

each and every one of you a very happy and thankful 4th of July.

The thankful part is for being able to live, play, work and pray in

Stockton, San Joaquin County, the State of California and this

wonderful country that is the United States of America.

A big thank you to Rick Goucher who is now your immediate

Past President. He served two terms as your leader and did an

outstanding job. All of us owe him a great deal of gratitude and

thanks. Debbie Armstrong is now your 2011/2012 President and

I hope you read her very first article as she has set the tone for the

upcoming year and she, and her board of directors, implore you

to take her words to heart. Also, a big shout out to retiring board

members, committee chairs, all our volunteers and the great staff

at your 110-year-old Greater Stockton Chamber of Commerce.

As you all know, we are in difficult times and each and every

one of us has to make and embrace the changes necessary to

improve our community! As I have said before, “IF YOU ARE

NOT PART OF THE SOLUTION, YOU ARE PART OF THE

PROBLEM!” During my 16-year term on the San Joaquin County

Board of Supervisors I fully knew that the five Board members

on the 7th floor of the courthouse could not do it alone. It took

everyone (staff and residents alike) to get the job done. One of

my biggest frustrations was APATHY. As a learned scholar once

said: “The death of democracy is not likely to be an assassination

from ambush. It will be a slow extinction from APATHY,

INDIFFERENCE AND INATTENTION TO OUR DUTIES

AS CITIZENS!”

In my office bookshelf I keep several books that I refer to on a

regular basis to try to find answers for this complex world we live

in. I have pulled two from my shelves to prepare for this July

Port O Call issue.

One is a book by Ken Blanchard and Phil Hodges titled The

Servant Leader (Transforming Your Heart, Head, Hands and Habits)

and the other, by Hamilton Abert Long, is a book first published in

1963 but reprinted in 1976 for the Bicentennial titled The American

Ideal of 1776: The Twelve Basic American Principles.

Those 12 principles are: 1. The Spiritual is Supreme; 2. Fear of

Government-over-Man; 3. Inalienable Rights – from God; 4. Man

Organizes Governments to be his Tools; 5. Limited Government;

6. Decentralized Government; 7. Equal, by God’s Gift, in Sight

of God and Law; 8. Life and the Pursuit of Happiness; 9. Liberty

against Government-over-Man; 10. Private Property – Liberty’s

Support: 11. Taxes – Limited to Safeguard Liberty and 12. The

Majority – Limited for Liberty.

This book is a great reminder of what this country stands

for and, sadly, I doubt very much that you will find it in any

school curriculum. There are so many passages I could pull

from the book but one of the most striking and persuasive

testimonials, regarding the virtues and talents of the members

of the Continental Congress came from William Pitt, a former

Prime Minister of Great Britain in a statement before the House

of Lords. In part he said: “When your lordships look at the papers

transmitted from America, when you consider the decency,

firmness and wisdom, you cannot but respect their cause, and

wish to make it your own.” “I trust it is obvious to our lordships,

that all attempts to impose servitude on such men, to establish

despotism over such a mighty continental nation – must be

vain – must be futile.” I submit to you that APATHY BEGETS


www.visitstockton.org

Leadership Stocktonby: Timm Quinn

Leadership Stockton Day at the Capitol Session

Leadership Level Sponsor: Financial Center Credit Union

What happens each day in our State Capitol has an impact

on Stockton and San Joaquin County. That is why Leadership

Stockton devoted an entire day to looking at the legislative process

in Sacramento and its relationship with our region.

The class departed Stockton by bus and arrived in Sacramento at

9:15 a.m. To kick off the day the class began with a group picture

on the Capitol steps and then it was off for a guided tour of the

Capitol. From historical places to modern day politics, the Class

got an inside look at the inner workings of the Capitol and our

legislative system. The history and stories were fascinating.

After the tour of the Capitol, the class went into a committee

room and was joined by Assemblymember Bill Berryhill.

Assemblymember Berryhill went over some of the things he has

accomplished and the issues he is very passionate about. He was

very forthcoming with the class and answered all of their hard

questions. You will be pleased to know that Assemblymember

Berryhill is very busy at the moment working on a lot of great

legislation to help our community.

After the talk from the Assemblymember the class split up and

explored the Capitol grounds and observed some of the rallies and

advocacy efforts of the California Teachers Association. Then it

was off to the Capitol basement for lunch.

Following lunch in the Capitol’s basement the class took a

look at how things really get done and sat in on the Agriculture

Committee and the Governmental Organization Committee.

After the committee sessions the class met Assemblymembers

Bill Berryhill and Cathleen Galgiani for a personal tour of the

Assembly floor. It was a great honor to be on the Assembly floor

and get to see where the legislation happens up close and personal.

It turned out to be a great day for Leadership Stockton, and the

future community leaders of our region.

I would like to thank the following for their contribution to the

success of this session: Assemblymembers Bill Berryhill and Cathleen

Galgiani and Shannon Ding (LS ’09) for all of their assistance.

Congratulations to the Leadership Stockton Class of 2011!

The Leadership Stockton Class of 2011 graduated in an evening

ceremony on Thursday, June 9 at the University Plaza Waterfront

Hotel. We would like to thank the following for their support of

the program over the last year.

Leadership Level

Full Year Sponsor:

Financial Center Credit Union

Session Sponsors:

San Joaquin County Office of EducationThe Haggin MuseumStockton Fire DepartmentSan Joaquin County Sheriff ’s Dept.Kaiser PermanenteSan Joaquin Medical SocietyLeadership Stockton Alumni Association

Friends Of Leadership Stockton

Olivia Briesmeister Class of 2008Matthew Duaime Class of 2003Christeen Ferree Class of 2002Mark W. Herder Class of 1993Wayne Hose Class of 1995Brenda O’Reilly Class of 2005John O’Reilly Class of 2007Jeanne Sibert Class of 1997Al Steele Class of 2001Michael Tener Class of 2010Blair Ulring Class of 2004Douglass W. Wilhoit Jr. Ed Wunsch Class of 1994Nishka Yudnich Class of 1985Leadership Stockton Class of 2008


I would also like to thank the Leadership Stockton Alumni

Association Board of Directors for all their help and guidance

throughout the year.

If you would like information on supporting the 30th Annual

Leadership Stockton Class please visit www.leadershipstockton.com

or contact Timm Quinn at 209.547.2960 or

[email protected]

PORT CALL Greater Stockton Chamber of Commerce7 @ Timm Quinn: [email protected]



7.31.11

Green Your Bottom Line with Product Stewardship!

Economic benefits abound: reduced operating costs, energy savings, reduced disposal costs, the creation of green jobs.

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Design it Green | Make it Clean | Conserve Resources | Reduce | Reuse | Eliminate Toxics | Take it Back!

Become a Certified Green Business! Save money & gain customers by:

Reducing waste Conserving water and energy

Protecting public health Using recycled-content in your products

www.GreenTeamSanJoaquin.com

SMALL BUSINESS HAZARDOUS WASTE DISPOSAL*

Affordable Hazardous Waste Management for Your Business A Program of San Joaquin County Public Works

www.SJCrecycle.org (209) 468-3066

i Low cost way to safely dispose of hazardous materials. (Costs depend on your waste types.)

i Documentation that you properly manage hazardous waste.

i Assurance that the material will be disposed of properly. *Conditionally Exempt Small Quantity Generators (CESQG)

We also accept universal and electronic waste.

Networking MixerJune 2 at Hilton Stockton

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Roof E - Before Roof E - After

Roof A - Before Roof A - After

Roof E - Before Roof E - After

Roof A - Before Roof A - After Before

After


Programs and Public Policy Departmentby: Frank Ferral

Start the New Fiscal Year with a

REACON Assessment

A Green Business...

• Canlowerthecostofdoingbusiness

• Improvesemployeemoraleandthehealthoftheworkplace

• Holdsamarketingedgeoverthecompetition

• Isrecognizedasanenvironmentalleader

Get recognized for being Green - The Green Business Program

recognizes businesses that:

• SuccessfullycompletetheREACONASSESSMENT

• Complywithallenvironmentalregulations

• Takestepstoconservenaturalresourcesandprevent

pollution through practices such as using more efficient

lighting, purchasing in bulk, watering landscapes efficiently,

recycling cardboard, using less toxic products, etc.

Green Businesses receive recognition through:

• TheGreenBusinessProgramwebsite:

www.greenteamsanjoaquin.com

• Cityandagencynewsletters

• Presscoverage,promotionaleventsandspecialrecognition

• Windowplaque

• GreenBusinesslogoinadvertising

Just follow these simple steps to become a

Certified Green Business

1. Contact the REACON team at the Greater Stockton Chamber.

They will provide you with a packet of materials (available in

electronic format only), including:

• Asimpleone-pageapplicationform

• GreenBusinessProgramchecklist

• AlinktotheChamberdirectoryofGreenBusinesses

in your county

2. Schedule a visit. If you choose to become certified, we will

work with you and help you go through the necessary steps to

meet the Green Business Standards. It’s completely voluntary.

And there are no fees involved.

3. Pledge to stay Green. Simply take the Green Business Pledge

and post it in your place of business. “We believe a successful

business is dependent on a healthy environment. We are

actively working to show our environmental responsibility to

our community by committing to the following objectives:

• Tocomplywithallapplicableregulationsandstriveto

exceed compliance

• Toconserveenergy,water,materialsandotherresources

• Todevelopandimplementpracticesthatpreventpollution

and waste

• Tobeanenvironmentallyresponsiblebusinesswithin

our community

For more information, please contact Frank J. Ferral at

209.547.2763 or via email at [email protected]

Manufacturers Industrial Distribution Roundtable

Seeking input July 14

The Manufacturers Industrial Distribution Roundtable

(MIDR) advocates for manufacturing, industrial and distribution

companies throughout San Joaquin County. The MIDR Annual

Planning meeting will be on Thursday, July 14 at the Greater

Stockton Chamber of Commerce at 7:30 a.m.

Members of the MIDR meet periodically to discuss issues

directly affecting their industries. After learning about these

issues, the MIDR directs the resources of the Chamber to solve the

problem. The efforts of the Manufacturers Industrial Distribution

Roundtable have improved the local economic climate and

increased the quality of life for San Joaquin County residents.



www.visitstockton.orgFor more info, contact Frank Ferral at [email protected]@

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- Free 24/7 advice nurse

- Serving San Joaquin, Stanislaus and Merced Counties

Eligibility guidelines apply and may be based in part on household income. Plan availability varies by county.

Conference & Visitors Bureauby: Wes Rhea

CVB Welcomes New Team Members

The Stockton Convention & Visitors Bureau welcomed two

new team members in the month of June to handle the Bureau’s

operations and sales efforts.

Assuming the role of Administrative & Finance Coordinator

is Megan Peterson. Megan is a Stockton native and Stagg alumni

and graduated from UC Santa Cruz with a degree in American

Studies in 2008. Megan is responsible for managing the office at

the Bureau as well as providing visitor services. Megan also is now

the primary contact for the events calendar at VisitStockton.org.

Megan can be reached at [email protected].

Returning to the Bureau as our Sales Manager is Monica

Slingerman. Monica will oversee all of the sales efforts in the

Sports, SMERF and Tourism areas. Monica previous worked for

the SCVB from 2007 to 2010 where she managed all of the sales

efforts until budget cuts forced lay-offs. Monica has most recently

been the Sales Manager for the Best Western Heritage Inn on

March Lane. Monica can be reached at [email protected].

We welcome Megan and Monica to the team and look forward

to seeing amazing things from them!

Visitors Bureau Moves to New Temporary Offices

The Stockton Convention & Visitors Bureau has temporarily

relocated to the Stockton Civic Memorial Auditorium. The new

offices, located in the northeast corner of the civic at

525 N. Center Street, will serve as home for the bureau until a

final location in downtown is chosen. Visitors to the office can find

easy parking right next to the Civic on Oak Street. The Bureau can

be reached at 209.938.1555 or by email at

[email protected].


www.visitstockton.org@ Wes Rhea: [email protected]

209.938.1555Be sure to become a fan on our Facebook page www.facebook.com/Stockton.CVB

A Unique Community Banking Experience

Member FDIC

www.bankbac.com

Claudia Cozad

[email protected]

Eddie Lira

[email protected]

We Help You Succeed

New Members For more information on becoming a new member, please call Matt Anderson

at 209.547.2770. Please allow up to 90 days for your listing to show.

Cleaning Services

Servpro of Stockton2334 Stagecoach Road, Ste. J

Stockton www.servpro.com

Employment Agencies & Consultants

availABILITY Personnel2813 Coffee Road #A

Modesto www.availabilitypersonnel.us

CEO Cont’d from pg. 6

DESPOTISM AT ALL LEVELS OF GOVERNMENT!

We are now in a time of change locally, statewide and nationally

and we have a responsibility to make sure we move forward in

a positive and cohesive way as one, not just as an apathetic or

disgruntled “mob!” All leaders must lead as a “servant leader and

not a self-serving leader.”

People have different reactions to change and a chapter from

Servant Leader talks about the Seven Reactions People have to

Change – And Ways Leaders (note political and business leaders

alike) Can Ease the Transitions: 1. People feel awkward, ill at ease

and self-conscious when confronted by change – Tell people what

to expect; 2. People will feel alone even if everyone else is going

through the same change – Encourage individuals to share ideas and

TO WORK TOGETHER to help each other through change;

3. People will think first what they will have to give up – Don’t try to

sell the benefits of the change effort initially, let people mourn their

perceived losses. Listen to them; 4. People will think they can only

handle so much change at once – Set priorities on which changes

to make, and go for the long run; 5. People will be concerned

that they don’t have enough resources to implement the change –

Encourage creative problem solving; 6. Don’t label or pick on people

– Recognize that some people are risk-takers and others take longer

to feel secure; 7. If pressure is taken off, people will revert to old

behaviors – Keep people focused on maintaining the change and

managing the journey.

All I have stated above is meant to remind all of us in government,

business and our personal lives that we MUST act as one to get

through this most challenging and scary time. I know we can do it

as a community and your Chamber is here to help, just as we have

since 1901.

Insurance

AflacGlen Pierson, Independent Agent

Suzi Post, Independent Agent

4555 N. Pershing Ave. #33124

Stockton

Nationwide Insurance9332 Elk Grove Boulevard #110

Elk Grove

Printers & Lithographers

PIP Printing & Marketing Services8759 Elk Grove Boulevard

Elk Grove www.piponline.com

Printing, Binding, Graphic, Layout, Oversize Prints, Office Supplies

FedEx Office1061 W. March Lane

Stockton www.fedexkinkos.com


Ribbon Cuttings For additional information go to www.stocktonchamber.org



Sylvester Aguilar Bank of the West

Monica Ahumada Bank of the West

Gloria Blaine Basket Caravan

Geri Blas Stockton Post Office

Carol Clemons Angel Caring Helpers

Rebecca Deal Rabobank

Shannon Ding Assembly member Bill Berryhill’s office

Patti Gulick New Image Signs

Blair Hake Ameriprise Financial Services Inc.

Loretta Lee CA State Dept of Rehabilitation

Jennifer Lewis Hilton Stockton

Pam Lundquist PrideStaff

Francisco Medina Assemblymember Galgiani’s Office

Colleen Moreno Boboli International

Alex Munro Hilton Stockton

Amit Pal Senator Wolk’s Office

John Paval Kansas City Life

Annie Randazzo Allied Waste

Sal Serna Bank of the West

Linda Stockton Entravision

Ernest Stolte Stockton Toyota Town

Jill Tabaco Coffee News

Cindy Ward Xango

Sam Ward Xango

The Balloonery, Inc.1346 East Harding Way

StocktonPhoto courtesy of Tim Ulmer – Ulmer Photography

The Ave on the Mile2333 Pacific Avenue

Stockton

The Commons on Thornton10711 Thornton Road Stockton

Attending Ambassadors

Debbie Armstrong, Living in and Loving StocktonBy Justin Souza

COVER STORY

local business model resembles a spider web as dollars spent

within the city repeatedly navigate the local economy. A dollar

that a Stocktonian spends at a local business might pass to a local

worker, then to a local restaurant, to a local food supplier, on to a

local merchant and so on. In this way, the same dollar can travel

through the economy a dozen times in a short time frame. This

crisscrossing of income throughout the city has a tremendous

ripple effect and helps support local businesses, local wages and

even local infrastructure through tax revenues.

The increase in sales tax revenue for

the city is one of the clearest benefits of

citizens Living in and Loving Stockton.

With Stockton’s perilous financial

situation, a major bump in tax income

would have a dramatic effect on the city’s

financial outlook. Every dollar spent

within the city means a nine-cent sales

tax gain for Stockton, a sum that helps

fund essential city services including

police and fire departments,

civil services like parks and libraries

and infrastructure improvements including road repairs.

Armstrong indicated that the continued functioning of the city

relies on Stocktonians choosing to think and buy from locals instead

of chain stores or online. She called out the increasing prevalence

of online shopping in particular as one of the major dangers to the

city’s economy. Since purchases made online are largely free from

sales tax requirements, Armstrong said that shopping online is like

taking money directly from Stockton’s pockets.

Debbie Armstrong is a woman with a mission. As the incoming

Board President for the Greater Stockton Chamber of Commerce,

and a Stockton native who was born, raised and educated in San

Joaquin County, she has a message for her fellow Stocktonians: if

you love your community, show it by shopping locally.

With her installation on the evening of June 23, Armstrong

succeeded President Rick Goucher for a one-year appointment

as Board President. With the heightened profile afforded by her

term as head of the Chamber, Armstrong hopes to help stimulate

the local economy by encouraging

local shopping, local buying and

local thinking in the Stockton

community. Armstrong has dubbed

her buy local campaign “Living in and Loving

Stockton.” A name that gets at the heart of her

purpose: to reignite community pride in the wake of

the great recession and grow Stockton’s economy by

fostering local businesses and institutions.

“I wanted to say something about what my heart

felt about Stockton and I wanted it to be something

special for our city,” said Armstrong, adding that Stockton is home

to some of the best shops in the state and locals don’t need to go

outside the city, or online, for shopping. “That’s really in a nutshell

what this campaign is about. When I think about shopping I try to

go someplace locally-owned where I know that the money is going

to stay here. 20 years ago I didn’t think that way but now that I’ve

seen a lot of the little guys get kicked out I really understand how

important it is.”

The benefits of the local movement don’t end with an increase

in revenues for local businesses. A successful and sustainable


When I think about shopping I try to go someplace locally-owned where I know that the money is going to stay here.

Debbie Armstrong, Living in and Loving StocktonBy Justin Souza

Loving Stockton

The Living in and Loving Stockton campaign is rooted in

Debbie Armstrong’s deep history in Stockton. Armstrong was

raised in Stockton by parents very concerned with maintaining

the vibrancy of their local community. “My family has been very

involved in Stockton for years,” she said. “And they taught me well

to value the place that I live and the people who live here.” She

said she has tried to inspire these same ideals in her own children

and grandchildren by encouraging community activity.

Armstrong herself is a very active community member. In

addition to her position with the Chamber of Commerce, she is

part of Go Red, the American Heart

Association’s campaign for heart

health in women, an active member

of Brookside Country Club and is

increasingly involved at the YMCA.

She is motivated to stay active in the

community by her love for the Stockton community and hopes

that the city’s future includes increasing support from its citizens.

“When you live here you need to know that this is your home and

your community and you need to give back. And to me, that’s not

about words so much as actions.”

According to Armstrong, the Living in and Loving Stockton

campaign was partially inspired by the negative attention

Forbes Magazine brought to Stockton recently. Many prominent

Stocktonians have come forward in the past months to offer direct

refutations of the Forbes article, including Greg Basso who “said

whatever any and all of us wanted to say about the place we call

home,” so Armstrong decided to frame her response differently.

Instead of making a direct statement, she took aim at rebuilding

Stockton’s damaged pride and promoting community morale by

focusing on the positives and encouraging local businesses to

thrive once again.

Armstrong added that she could see the campaign as a rallying

cry for Stockton. “I could see it going a lot of places, I could see

flags all over the City carrying the message, I could see billboards

saying it. Throughout the year, we’re going to feature people who

want to be heard about why they love living in Stockton.”

“It’s only mine for a year, and then it’s the Chamber’s. Hopefully

it’s something that will be able to continue onward. There are

many many people in the Stockton community who have the

same feeling and principle

that I do.” People, like

Armstrong, who think that

Stockton is a great place

to live and want to see it

prosper again.


www.visitstockton.orgPhotography by: Arturo Vera, Arturo Vera Photography

LEADERSHIP Cont’d from pg. 4

Leadership Stockton Class of 2011 Community Service Project

The Leadership Stockton (LS) Class of

2010-2011 embarked on an 11-month

journey that started back in August

of 2010. While the class was a diverse

group of people, they all had similar goals in mind: to get a better

understanding of the area they live and work in, improve their

civic leadership, meet new people, create new friendships and

help a non-profit organization in need. Their class project for

2010-11 was dedicated to providing resources to the Transitional

Learning Center, a school for homeless children, and the Stockton

Emergency Food Bank.

The Transitional Learning Center (TLC) provides homeless

children a stable educational and social environment that prepares

them to enter a traditional school. The LS Class had three goals

in mind for the children of TLC, to provide nice warm coats,

since winter was quickly approaching, give them a better sense of

pride for the school they were attending with some much needed

landscaping and lastly to give them the experience to see new

places and things they have never seen before. All three goals

were accomplished. The children loved their coats, were able to

take two field trips and now have a more inviting school entrance.

Homemade cards created with pictures of smiling faces, signed

with a ‘Thank You’ from all of the children made the project more

than worthwhile.

The Stockton Emergency Food Bank had already begun a large

project of their own to expand their warehouse so they could supply

more food to the community in need. A demonstration garden was

also scheduled to be added to teach the community to sustain their

own homegrown food. The demonstration garden was lacking an

outdoor class seating area and so the LS Class of 2011 was committed

to provide the seating in addition to a brick BBQ(with a gas insert),

and shaded area to sit under for a more comfortable class setting in

the summer months. This was a much more ambitious task in terms

of the manual labor and material costs required. Neither of these

projects would have been a success without the generous donation of

time and money from our team, family, friends, local youth program

and private organizations. The LS Class’s dedication and leadership

was vital in bringing everything and everyone together to complete

these important projects. Congratulations Class of 2011, this year has

been a great success!


Handrailing, machine guarding, elevated walkways, and more

We give your workplacesafety better structure.

News10 announced that News10 Good Morning meteorologist

Monica Woods has been named Chief Meteorologist for News10,

News10.2 and News10.net. Monica is a member of the National

Weather Association (NWA) and holds the NWA Seal of Approval.

The Greater Stockton Employer Advisory Council and the

Employment Development Department present a breakfast meeting

featuring Jeffrey Michael from the University of the Pacific Business

Forecasting Center on Friday, July 15, 2011 from 7:30 – 9 a.m. at the

Stockton Golf & Country Club. Please RSVP to Colleen Martin at

209.825.2723 or e-mail to [email protected].

Oak Valley Community Bank recently announced that Sylvia

Orozco has joined the bank as Vice President Branch Manager of

the Bank’s Modesto-McHenry branch. The new branch is located

at 3508 McHenry Avenue and is scheduled to open in early June.

The Bank has also announced plans to open a branch in Manteca

later this summer.

Dr. Ginny Lucas and James Rightmire, co-authors of Charming

Children – How the Relaxation Game Helps Good Parents Raise Great

Kids, will be presenters July 22 at the National Association of Family

Child Care in Las Vegas. Their book is available at Barnes & Noble, on

Amazon.com and at www.CharmingChildrenTheBook.com.

The Stockton Women’s Network July 6th luncheon will host Corrie

Martin, Director of the Women’s Resource Center at University of the

Pacific, at the Stockton Golf & Country Club. Capitalize on gender-

based coalitions to impact business, relationships and profitability. For

more information, call 209.472.0359.

Delta Blood Bank will be hosting a mobile blood drive at Heald

College in Stockton Thursday, July 28 from 9:30 a.m. to 2:30 p.m. Call

Matt Taylor at 209.473.5200 to make an appointment to save a life.

The Stockton law firm of Neumiller & Beardslee is pleased to

announce the addition of Liz J. Hall as an associate attorney. Ms. Hall

earned her Juris Doctor from the University of the Pacific, McGeorge

School of Law in 2006. Her area of practice is Civil Litigation.

News BriefsSubmission Guidelines: News Briefs must be submitted before the first of each month to [email protected]. Please put “PORT O CALL” in the subject line. Submissions must be no longer than 50 words total and should include contact information. News Briefs will be included on a space available basis and may be edited for content.

Programs Cont’d from pg. 10

Government Relations Council

The Government Relations Council (GRC) is committed to the

long-term economic success of our local business community.

The GRC works to improve the effectiveness of legislation and

regulations which affect our business environment every

day. The GRC reviews the actions of our elected officials and

advocates for public policies that improve the economic outlook

for members of the Chamber.

Recycling BIN (Build Infrastructure Now) Summit Planned for August 2011

Did you know that 80 to 95 percent of our recyclables are being

shipped out of California (mostly to China) and are being

remanufactured into recycled content products and then are

resold to us? Did you know that the Greater Stockton Chamber

of Commerce is the only Chamber is the State of California that

administers Recycling Market Development Zone? Did you know

that California Public Resources Code 42001 states:

“The Legislature further finds and declares that the health,

safety, and welfare of the people of California depend upon the

development, stability, and expansion of domestic markets for the

post-consumer wastes and secondary wastes collected within the

state. It is therefore the purpose of this chapter to stimulate the use

of post-consumer waste materials and secondary waste materials

generated in California as raw materials used as feedstock by

private business, industry, and commerce.”

The purpose of the Summit is to bring together experts from

the business community with key policy makers to explore what

can be done through the Air Resources Board’s Mandatory

Commercial Recycling Regulation and other legislative measures

to build domestic infrastructure for our recyclables. By finding

and developing local manufacturing of these products keeps the

jobs, tax base and commerce here in California. Please visit

Greenteamsanjoaquin.com for further Summit information.




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CalendarJULY 2011

Highlights6/2-Networking Mixer – 5-7 p.m.

@ Cash and Carry Smart Food Service

6502 Pacific Avenue, Stockton 95207

also don’t miss...8/4 Networking Mixer – 5:15-7:15 p.m.

@ Stockton Civic Theatre

2312 Rose Marie Lane, Stockton 95207

7 New Member Meeting – 10:30 a.m. @Chamber Boardroom

4 Chamber Office Closed In observance of Independence Day

7 Networking Mixer Cash and Carry – 5 - 7 p.m.

8 & 22 Government Relations Council – 7:30 a.m. @ Chamber Conference Room

20 Chamber Board Meeting – 4pm @ Chamber Conference Room

12 Effective Strategies Group – 8:00 a.m. @ Chamber Conference Room

13 Green Team San Joaquin – 9:00 a.m. @ Chamber Conference Room

14 Manufacturers Industrial Distribution Roundtable – 7:30 a.m. @ Chamber Conference Room

27 Business Education Alliance – 3:00 p.m. @ Chamber Conference Room

28 Chamber Board Meeting – 4pm @ Chamber Conference Room

PORT CALL Greater Stockton Chamber of Commerce21 Contact the Chamber at 209.547.2770 for more info*

2070 Morgan RoadModesto, CA 95358p 209.537.4410f 209.537.1971

Located West of Highway 99 off Hatch Road in Ceres

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Port O Call - July 2011

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