Ponti personal & professional top 10 marketing things i will do
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Transcript of Ponti personal & professional top 10 marketing things i will do
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My Personal & Professional Top 10
Marketing-based things I shall do in the next 30 days
Jose Manuel Pontillas
Marketing Management V70
March 2017
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10 Winning Business Executions
1. Delight Customer
2. Branding
3. Differentiate
4. Promotion
5. Product
6. Marketing
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10 Winning Business Executions
7. Power Dressing
8. Submit Proposals on time
9. Promote AGSB-MBA by word of
mouth
10. Participate on AGSB events and
activities
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1. #Delight Customer
Old way: Submit proposal & follow-up
Marketing Concept: Provide personal service; going extra mile with the customer’s expectations
Application:
• Aside from supplying product we’ll offer free technical trainings to delight the clients and exceed customers’ expectation.
• From time to time bring a small gift to client such as their favorite coffee, tea, or cookies.
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2. #Branding
Old way: Simple logo
Marketing Concept: Brand equity, integrate brand,
& value
Application:
• Improve the logo and develop a tagline
• Integrate logo on company uniforms, e-mail signature, proposals, invoices, & etc.
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3. #Differentiate
Old way: Submitting proposal with standard pricing not taking into consideration the competitor
Marketing Concept: Differentiate brand in a congested marketplace
Application:
• Low pricing (difficult but doable)
• Devote brand to customer service (promote loyalty)
• Forge partnership to get a better price
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4. #Promotion
Old way: Supply of Programmable Logic Controllers (PLC) only (hardware only)
Marketing Concept: Differentiate with competitor, provide personalized service
Application:
• Offer free technical trainings to field technicians/engineers to promote the brand.
• Provide demo to purchase items.
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5. #Product
Old way: Currently supplying only of 2 brands of Automation products.
Marketing Concept: Diversification growth
Application:
• Find other brands and negotiate to be a marketing channel.
• Schedule more client visits to know other product requirements.
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6. #Marketing
Old way: Satisfied with traditional marketing strategies
Marketing Concept: Promote brand
Application:
• Advertise on Automation sites
• Invest on good websites
• Promote on professional sites like LinkedIn
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7. #Power Dressing
Old way: Uniform not part of marketing strategy
Marketing Concept: Project company image, branding, professionalism
Application:
• Wearing company uniform/corporate attire projects professionalism
• Your attire somehow speaks of your personality and the product you promote
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8. #Submit Proposals on time
Old way: Procrastination & less focused
Marketing Concept: Deliver on time
Application:
• Create a template
• Subscribe to cloud based marketing templates
• Do a research ahead of time
• Prepare a complete proposal where all possible questions of clients shall be covered in the proposal
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9. # Promote AGSB-MBA by
word of mouth
Old way: Doesn’t care
Marketing Concept: Make AGSB-MBA a competitive advantage
Application:
• Promote to clients and friends
• Make them aware that AGSB is present in Clark
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10. #Participate on AGSB
events and activities
Old way: Less participation due to busy work schedule
Marketing Concept: Make AGSB-MBA a competitive advantage
Application:
• Participate more on scheduled events and activities
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My Personal & Professional Top 10
Jose Manuel Pontillas