Point of View: Seven Deadly Sins of Marketing Automation System Selection
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Transcript of Point of View: Seven Deadly Sins of Marketing Automation System Selection
“The Seven Deadly Sins of Marketing Automation System Selection”
Marketing Performance Services
MarcomProductions.com
The Seven Deadly Sinsof
Marketing AutomationSystem Selection
By David Raab
# 1:Ignoring Users
MarcomProductions.com
The Seven Deadly Sinsof
Marketing AutomationSystem Selection
By David Raab
# 2:Lack of Purpose
MarcomProductions.com
The Seven Deadly Sinsof
Marketing AutomationSystem Selection
By David Raab
# 3:No Requirements
MarcomProductions.com
The Seven Deadly Sinsof
Marketing AutomationSystem Selection
By David Raab
# 4:Talk Only to Leaders
MarcomProductions.com
The Seven Deadly Sinsof
Marketing AutomationSystem Selection
By David Raab
# 5:Let the Vendor Drive
MarcomProductions.com
The Seven Deadly Sinsof
Marketing AutomationSystem Selection
By David Raab
# 6:Focus on Functions
MarcomProductions.com
The Seven Deadly Sinsof
Marketing AutomationSystem Selection
By David Raab
# 7:Work Without Experts
MarcomProductions.com
The Seven Deadly Sinsof
Marketing AutomationSystem Selection
By David Raab
Rich Cunningham Marcom ProductionsMultimedia Content Marketing Programs
Marketing Performance Services