PNB PR Results Summary – 15 July 2010
62
PNB PR Results Summary – 15 July 2010
description
PNB PR Results Summary – 15 July 2010. agenda. PR Objectives Target Media Outlet List Summary of Results List of Respondents Coverage Report by DMA. PR objectives. Distribute PNB press release to Filipino media to Increase awareness of PNB / WU tie up among target audience - PowerPoint PPT Presentation
Transcript of PNB PR Results Summary – 15 July 2010
PNB PR Results Summary – 15 July 2010
agenda• PR Objectives
• Target Media Outlet List
• Summary of Results
• List of Respondents
• Coverage Report by DMA
2
PR objectives• Distribute PNB press release to Filipino media to
– Increase awareness of PNB / WU tie up among target audience
– Create word of mouth among Filipino communities– Maximize coverage
3
Target Media Outlet List
4
$38k Value!!
Total number of media outlets = 62
Market Vehicle Media Outlet
TV KSCI Asian Journal Tribune USABalitaManila US TimesPhilippine MediaAsian American Peoples JournalAng PeryodikoPhilippine Times
SF TV KTSFAsian JournalManila MailPhilippines TodayFilipino ReporterFilipino ExpressAsian JournalFilipino Times (NY/NJ/DC/VA/PA)Basta Pinoy Metro (NJ/VA/DC)Planet PhilippinesPhilippine Chronicle
Total # of Media Outlets : 20
WU Filipino Tier 1
LAPrint
PrintNY/NJ
Market Vehicle Media Outlet
The Fil-Am CourierHawaii Filipino ChronicleFil-Am ObserverThe Filipino SummitKNDIKPMWFilipino American BulletinFilipino American HeraldAsian JournalNevada ExaminerThe Philippine Times of S. NevadaBalitaPhilippine MediaAsian Journal Pinoy WeeklyFilipino PressPhilippine Mabuhay News
Total # of Media Outlets : 17
SD Print
Radio
WU Filipino Tier 2
HI
SEA
LV
Market Vehicle Media Outlet
Philippines HeadlinePhilippine FiestaThe Philippine WeeklyPinoy News Magazine
FL Print Basta PinoyTotal # of Media Outlets : 5
SAC
CHI
WU Filipino Tier 3
Market Vehicle Media Outlet
TV TFC (ABS-CBN)Inquirer.netPhilstar.comPhilippinenews.comAsianjournal.comPhilippinestodayus.comFilipinoreporter.comFilipinoexpress.comEmanilamail.comTribuneusa.comBalita.comFilipinotimesonline.comFilipinovillage.comThepinoyweekly.comPhilnews.comRadio Manila (Internet)Radio Pinoy (Internet)Pinoy American Radio (Internet)Filipinas MagazinePhilippine News
Total # of Media Outlets :20
National
Online
WU Filipino Nationwide
Radio
List of Respondents
5
$38k Value!!
No. Segment DMA Vehicle Publication Date Section Unit Value Impressions
1 Filipino LA Print Tribune USA 11-Jun Main / A Front 1/4P4C 900.00$ 132,000
2 Filipino LA Print Asian Journal 12-Jun Community / B6 1/4P4C 2,050.00$ 140,000
3 Filipino LA Print Balita 12-Jun Consumer/Main/Business Pg 12 1/2P4C 2,700.00$ 92,000
4 Filipino LA Print Philippine Media 16-Jun Main/ A Front 1/4P4C 826.00$ 100,000
5 Filipino LA Print Manila US Times 21-Jun Consumer/Community Pg 17 1/2PBW 1,500.00$ 92,000
6 Filipino LA Print Philippine Times 24-Jun Community Pg 27 1/2P4C 1,100.00$ 80,000
7 Filipino LA Print Asian American Peoples Journal 25-Jun Community 1/4PBW 350.00$ 80,0008 Filipino LA Print Ang Peryodiko 1-Jul Community Pg 20 1/4PBW 440.00$ 60,000
Los Angeles Total 9,866.00$ 776,000
1 Filipino SF Print Manila Mail 16-Jun Main/ A Front 1/4P4C 900.00$ 100,000
2 Filipino SF Print Philippines Today 16-Jun Community Pg 31 1/4P4C 1,400.00$ 100,0003 Filipino SF Print Asian Journal 18-Jun Community / B6 1/4PBW 2,050.00$ 128,000
San Francisco Total 4,350.00$ 328,000
1 Filipino NY/NJ Print Filipino Times (NY/NJ/DC/VA/PA) 12-Jun Feature Pg 8 3/4PBW 710.00$ 80,000
2 Filipino NY/NJ Print Filipino Reporter 18-Jun Community Pg 24 3/4P4C 1,900.00$ 100,000
3 Filipino NY/NJ Print Filipino Express 18-Jun Community 1/4P4C 500.00$ 80,0004 Filipino NY/NJ Print Asian Journal 18-Jun Community / B6 1/4P4C 2,050.00$ 52,000
New York / New Jersey Total 5,160.00$ 312,000
19,376.00$ 1,416,000
1 Filipino National Online Philstar.com 26-May Business Web Page 4,304.00$ 1,500,000
2 Filipino National Online Balita.com 12-Jun Business Web Page 2,700.00$ 520,000
3 Filipino National Online Inquirer.net 14-Jun Breaking News Web Page 2,400.00$ 1,717,200
4 Filipino National Online Asianjournal.com 16-Jun Community Web Page 3,600.00$ 600,000
5 Filipino National Online Philippinestodayus.com 16-Jun Community Web Page 1,400.00$ 80,000
6 Filipino National Online Philippinenews.com 18-Jun Community Web Page 2,000.00$ 600,000
7 Filipino National Radio Radio Manila (Internet)18-Jun
Latest News30 mins
incl interview 8,000.00$ 985,200
8 Filipino National Radio Radio Pinoy (Internet) 25-Jun Breaking News Live Read 5 mins 7,000.00$ 656,800
9 Filipino National Online Filipinas Magazine 25-Jun Community Web Page 700.00$ 120,000
10 Filipino National Online Thepinoyweekly.com 27-Jun Business Web Page 440.00$ 80,000
11 Filipino National Online Filipinoreporter.com 2-Jul Community Web Page 1,900.00$ 80,000
12 Filipino National Online Emanilamail.com 2-Jul Breaking News Web Page 900.00$ 100,000
13 Filipino National Print Philippine News 2-Jul Legal & Immigration 1/4P4C 2,016.00$ 260,000
37,360.00$ 7,299,200
Tier 1 Market
National Totals
National MarketTier 1 Totals
6
$38k Value!!
Total Number of Media Emailed 62
Total Responded 44
List of Respondents1 Filipino HI Print The Fil-Am Courier 16-Jun Feature Pg 17 FPBW 2,690.00$ 80,000
2 Filipino HI Radio KNDI 24-Jun News Spots 5 mins 3,000.00$ 150,000
3 Filipino HI Print Hawaii Filipino Chronicle 26-Jun Mainland News 1/2PBW 1,598.00$ 80,000
4 Filipino HI Print Fil-Am Observer 1st wk Jul Community 1/2PBW 658.00$ 40,000
Hawaii Total 7,946.00$ 350,000
1 Filipino SEA Print Filipino American Herald June Main Pg 2 1/2PBW 840.00$ 28,0002 Filipino SEA Print Filipino American Bulletin 2-Jul Community 1/3PBW 450.00$ 48,800
Seattle Total 1,290.00$ 76,800
1 Filipino LV Print Asian Journal 17-Jun Community B6 1/4PBW 1,950.00$ 60,000
2 Filipino LV Print Nevada Examiner 18-Jun Community & Business 1/8PFC 500.00$ 52,000
3 Filipino LV Print The Philippine Times of S. Nevada 25-Jun Business FPFC 2,100.00$ 39,200
4 Filipino LV Print Balita 30-Jun Business 1/2PFC 1,900.00$ 48,000
Las Vegas Total 6,450.00$ 199,200
1 Filipino SD Print Philippine Media 18-Jun Main / A Front 1/3PFC 826.00$ 80,000
2 Filipino SD Print Asian Journal 18-Jun Red Carpet 1/4PBW 600.00$ 92,000
3 Filipino SD Print Pinoy Weekly 26-Jun Business 1/4PBW 440.00$ 80,000
4 Filipino SD Print Philippine Mabuhay News 30-Jun Community 1/4PBW 700.00$ 52,000
San Diego Total 2,566.00$ 304,000
18,252.00$ 930,000
1 Filipino SAC Print Philippines Headline 2-Jul Business 1/3PFC 1,000.00$ 40,000
Sacramento Total 1,000.00$ 40,000
1 Filipino Chi Print Pinoy News Magazine 30-Jun Business 1/4PFC 600.00$ 20,000
Chicago Total 600.00$ 20,000
1,600.00$ 60,00076,588.00$ 9,705,200
Tier 3 TotalsGrand Total
Tier 2 Market
Tier 3 MarketTier 2 Totals
7
Coverage Report by DMA
8
Los Angeles
9
Los Angeles: List of Respondents
No. DMA Vehicle Publication Date Section Unit Value Impressions
1 LA Print Tribune USA 11-Jun Main / A Front 1/4P4C 900.00$ 132,000
2 LA Print Asian Journal 12-Jun Community / B6 1/4P4C 2,050.00$ 140,000
3 LA Print Balita 12-Jun Consumer/Main/Business Pg 12 1/2P4C 2,700.00$ 92,000
4 LA Print Philippine Media 16-Jun Main/ A Front 1/4P4C 826.00$ 100,000
5 LA Print Manila US Times 21-Jun Consumer/Community Pg 17 1/2PBW 1,500.00$ 92,000
6 LA Print Philippine Times 24-Jun Community Pg 27 1/2P4C 1,100.00$ 80,000
7 LA Print Asian American Peoples Journal 25-Jun Community 1/4PBW 350.00$ 80,0008 LA Print Ang Peryodiko 1-Jul Community Pg 20 1/4PBW 440.00$ 60,000
Los Angeles Total 9,866.00$ 776,000
10
Los Angeles: Print Clips
11
Los Angeles:Print Clips
Tribune USA – 11 June Balita – 12 JuneAsian Journal – 12 June
Philippine Media – 16 June
12
Los Angeles: Print Clips
Philippine Times – 24 JuneManila US Times – 24 JuneAng Peryodiko– 1 July
13
San Francisco
14
San Francisco: List of Respondents
No. DMA Vehicle Publication Date Section Unit Value Impressions
1 SF Print Manila Mail 16-Jun Main/ A Front 1/4P4C 900.00$ 100,000
2 SF Print Philippines Today 16-Jun Community Pg 31 1/4P4C 1,400.00$ 100,0003 SF Print Asian Journal 18-Jun Community / B6 1/4PBW 2,050.00$ 128,000
San Francisco Total 4,350.00$ 328,000
15
San Francisco: Print Clips
16
San Francisco: Print ClipsManila Mail – 16 June Philippines Today – 16 June Asian Journal– 18 June
17
New York / New Jersey
18
New York/New Jersey: List of Respondents
No. DMA Vehicle Publication Date Section Unit Value Impressions
1 NY/NJ Print Filipino Times (NY/NJ/DC/VA/PA) 12-Jun Feature Pg 8 3/4PBW 710.00$ 80,000
2 NY/NJ Print Filipino Reporter 18-Jun Community Pg 24 3/4P4C 1,900.00$ 100,000
3 NY/NJ Print Filipino Express 18-Jun Community 1/4P4C 500.00$ 80,0004 NY/NJ Print Asian Journal 18-Jun Community / B6 1/4P4C 2,050.00$ 52,000
New York / New Jersey Total 5,160.00$ 312,000
19
New York / New Jersey:Print Clips
20
New York/New Jersey: Print ClipsFilipino Reporter– 18 JuneFilipino Times– 12 June
21
New York/New Jersey: Print ClipsAsian Journal– 18 June
22
National
23
National: List of Respondents
No. DMA Vehicle Publication Date Section Unit Value Impressions
1 National Online Philstar.com 26-May Business Web Page 4,304.00$ 1,500,000
2 National Online Balita.com 12-Jun Business Web Page 2,700.00$ 520,000
3 National Online Inquirer.net 14-Jun Breaking News Web Page 2,400.00$ 1,717,200
4 National Online Asianjournal.com 16-Jun Community Web Page 3,600.00$ 600,000
5 National Online Philippinestodayus.com 16-Jun Community Web Page 1,400.00$ 80,000
6 National Online Philippinenews.com 18-Jun Community Web Page 2,000.00$ 600,000
7 National Radio Radio Manila (Internet)18-Jun
Latest News30 mins
incl interview 8,000.00$ 985,200
8 National Radio Radio Pinoy (Internet) 25-Jun Breaking News Live Read 5 mins 7,000.00$ 656,800
9 National Online Filipinas Magazine 25-Jun Community Web Page 700.00$ 120,000
10 National Online Thepinoyweekly.com 27-Jun Business Web Page 440.00$ 80,000
11 National Online Filipinoreporter.com 2-Jul Community Web Page 1,900.00$ 80,000
12 National Online Emanilamail.com 2-Jul Breaking News Web Page 900.00$ 100,000
13 National Print Philippine News 2-Jul Legal & Immigration 1/4P4C 2,016.00$ 260,000
37,360.00$ 7,299,200National Totals
National Market
24
National: Online Clips
25
National: Online ClipsPhilstar.com – 26 May http://www.philstar.com/Article.aspx?articleId=578406&publicationSubCategoryId=66
26
Balita.com – 12 Junehttp://content.yudu.com/Library/A1o28z/BalitaJune122010/resources/index.htm?referrerUrl=http://www.yudu.com/
item/details/176358/Balita- June-12--2010
National: Online Clips
27
Inquirer.net – 14 Junehttp://globalnation.inquirer.net/news/breakingnews/view/20100612-275218/PNB-to-offer-Western-Union-Money-
Transfer-in-13-Countries
National: Online Clips
28
Asianjournal.com – 16 Junehttp://www.asianjournal.com/community/16-community-news/5814-philippine-national-bank-to-offer-western-union-
money-transfer-across-three-continents-in-13-countries.html
National: Online Clips
29
Philippinenews.com – 18 Junehttp://www.philippinenews.com/8402-article.html
National: Online Clips
30
Filipinas Magazine .com– 25 Junehttp://www.filipinasmag.com/?p=705
National: Online Clips
31
Thepinoyweekly.com – 27 Junehttp://thepinoyweekly.com/?conid=16&issue=58
National: Online Clips
32
eManilamail.com – 2 Julyhttp://manilamailcommunitynews.blogspot.com/
National: Online Clips
33
National: Radio Clips
34
National: Radio Clips
Radio Manila – 18 June
Radio Pinoy – 25 June
Please click on speakers below in slide show mode to listen to the clips.
35
National: Print Clip
36
National: Print ClipPhilippine News– 2 July
37
Hawaii
38
Hawaii: List of Respondents
No. DMA Vehicle Publication Date Section Unit Value Impressions
1 HI Print The Fil-Am Courier 16-Jun Feature Pg 17 FPBW 2,690.00$ 80,000
2 HI Radio KNDI 24-Jun News Spots 5 mins 3,000.00$ 150,000
3 HI Print Hawaii Filipino Chronicle 26-Jun Mainland News 1/2PBW 1,598.00$ 80,000
4 HI Print Fil-Am Observer 1st wk Jul Community 1/2PBW 658.00$ 40,000
Hawaii Total 7,946.00$ 350,000
39
Hawaii: Print Clips
40
Hawaii: Print ClipsThe Fil-Am Courier – 16 June Hawaii Filipino Chronicle – 26 June
41
Seattle
42
Seattle: List of Respondents
No. DMA Vehicle Publication Date Section Unit Value Impressions
1 SEA Print Filipino American Herald June Main Pg 2 1/2PBW 840.00$ 28,0002 SEA Print Filipino American Bulletin 2-Jul Community 1/3PBW 450.00$ 48,800
Seattle Total 1,290.00$ 76,800
43
Seattle: Print Clip
44
Seattle: Print ClipFilipino American Herald – June
45
Las Vegas
46
Las Vegas: List of Respondents
No. DMA Vehicle Publication Date Section Unit Value Impressions
1 LV Print Asian Journal 17-Jun Community B6 1/4PBW 1,950.00$ 60,000
2 LV Print Nevada Examiner 18-Jun Community & Business 1/8PFC 500.00$ 52,000
3 LV Print The Philippine Times of S. Nevada 25-Jun Business FPFC 2,100.00$ 39,200
4 LV Print Balita 30-Jun Business 1/2PFC 1,900.00$ 48,000
Las Vegas Total 6,450.00$ 199,200
47
Las Vegas: Print Clips
48
Las Vegas: Print ClipsAsian Journal – 17June Nevada Examiner – 18 June Philippine Times of St Nevada – 25 June Balita – 30 June
49
San Diego
50
San Diego: List of Respondents
No. DMA Vehicle Publication Date Section Unit Value Impressions
1 SD Print Philippine Media 18-Jun Main / A Front 1/3PFC 826.00$ 80,000
2 SD Print Asian Journal 18-Jun Red Carpet 1/4PBW 600.00$ 92,000
3 SD Print Pinoy Weekly 26-Jun Business 1/4PBW 440.00$ 80,000
4 SD Print Philippine Mabuhay News 30-Jun Community 1/4PBW 700.00$ 52,000
San Diego Total 2,566.00$ 304,000
51
San Diego: Print Clips
52
San Diego: Print ClipsPhilippine Media – 18 June Asian Journal – 18 June
53
San Diego: Print Clips
Pinoy Weekly – 26 June
Philippine Mabuhay News – 30 June
54
Sacramento
55
Sacramento: List of Respondents
No. DMA Vehicle Publication Date Section Unit Value Impressions
1 SAC Print Philippines Headline 2-Jul Business 1/3PFC 1,000.00$ 40,000
Sacramento Total 1,000.00$ 40,000
56
Sacramento: Print Clip
57
Sacramento: Print ClipPhilippine Headlines – 2 July
58
Chicago
59
Chicago: List of Respondents
No. DMA Vehicle Publication Date Section Unit Value Impressions
1 Chi Print Pinoy News Magazine 30-Jun Business 1/4PFC 600.00$ 20,000
Chicago Total 600.00$ 20,000
60
Chicago: Print Clip
61
Chicago: Print Clip
Pinoy News Magazine – 30 June
thank you
62
