PM - Live Q&A - Understanding the Industry
Transcript of PM - Live Q&A - Understanding the Industry
Introduction to the Company
Live Q&A Session with Mangesh DalviAVP Products - Myntra
Agenda for the session
Overview of Understanding the Market1
Open Q&A5
Product Manager in a B2B vs. B2C2
Market Sizing3
Adding Features to Cleartrip4
Overview of Understanding the Market
Understanding the Industry
1. Environmental Analysis2. Porter’s Five Forces3. Competitor Analysis4. Market Sizing
Product Adoption Lifecycle
1. What is Product Adoption Lifecycle2. Personas & Products in the Lifecycle3. Chasm
Agenda for the session
Overview of Understanding the Market1
Open Q&A5
Product Manager in a B2B vs. B2C2
Market Sizing3
Adding Features to Cleartrip4
Product Management in B2B vs. B2C
• Scale (How to build a product for 1M users?)• Monetisation & Business model (How to make a user pay?)• Building a MVP (Is a MVP feasible in B2B?)• Feasibility of building a product using data only• Features vs. Simplicity (Shorter attention span in consumer web)• Buyer vs. User • Engineering Sprints / Release cycles
Agenda for the session
Overview of Understanding the Market1
Open Q&A5
Product Manager in a B2B vs. B2C2
Market Sizing3
Adding Features to Cleartrip4
Market Sizing
TAM
SAM
Target Market
Agenda for the session
Overview of Understanding the Market1
Open Q&A5
Product Manager in a B2B vs. B2C2
Market Sizing3
Adding Features to Cleartrip4
Adding Features to Cleartrip
• Fare Alerts• Saved searches• Revamping search and booking flow• Weekend Getaways• Results rendering speed enhancement• Hotels ranking
Some screenshots follow
Agenda for the session
Overview of Understanding the Market1
Open Q&A5
Product Manager in a B2B vs. B2C2
Market Sizing3
Adding Features to Cleartrip4
Open Q&A
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