Introduction to the Company

Live Q&A Session with Vineet AryaChief Marketing Officer, Vedantu

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Agenda for the session

Marketing Strategy for Startups1

Open Q&A2

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Marketing StrategyWhat should your considerations be before you start marketing?

Marketing Strategy

Message Mode of Communication

Measure of Effectiveness

Sample Strategies

A common question when you think of marketing for your brand

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Defining the MessageWhat should the brand’s marketing campaign convey?

Key Drivers for Brand’s Marketing Message

What does the

Brand stand for?

How does the Brand want to be

known?

What 3 things should

define the brand?

What are Brand’s

core values?

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Mode of CommunicationFactors to Consider

What is your Target Audience?

What Channel would be optimum in terms of cost and outreach?

How effective is your choice?

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Mode of CommunicationWhat channels should you use to advertise your brand?

Choosing the channels of

communication depending on

Finances

Is your Startup

bootstrapped?

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Measure of EffectivenessHow fruitful is your marketing strategy?

Measuring Effectiveness of Marketing

Strategy

Amount Invested

Return on Investment

(ROI)

Alternative Channels

Lead Generation

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Analytics Tools

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Measure of EffectivenessStatistical Measures

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Sample StrategiesMarketing Strategies for B2B

B2B with Old Concepts B2B with New Concepts

Balance of Power Company Consumer

Engagement Model Trail sessions Adoption / used cases

Audience Focus Broad Focused

Message Focus USP/ competitive advantage Solution delivering business value

Presence Physical / Virtual Physical / Virtual

Management Focus Activity & Budget Impact Outcome & Revenue Impact

Marketing Skill Focus Creative Communication

Market Organisation Tayloristic Holistic

Planning Horizon Long term and rigid Short term and flexible

Process Execution Manual Automated

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Sample StrategiesMarketing Strategies for B2C

• Continues communication• Publish Your Prices• Streamline Your Buying Process• Give Away Some Product• Connect at Human Level

B2C with Old

Concepts

• Know your audience• Own your brand• Take advantage of user-generated content

online• Take action to respond to negative feedback• Build product / service Loyalty

B2C with New

Concepts

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Agenda for the session

Marketing Strategy for Startups1

Open Q&A2

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Open Q&A

Write Your Queries in the Chat Window