Player Behaviour by Martine Spaans
13
Player Behaviour Things that you Should know about Yourself Mar%ne Spaans – Casual Game Consultancy
-
Upload
mochimedia -
Category
Entertainment & Humor
-
view
11.565 -
download
6
description
Presentation by Martine Spaans of Ubisoft and FlashGameLicense.com at Mochi London 2011 about player behavior and how to plan for it.
Transcript of Player Behaviour by Martine Spaans
Player Behaviour Things that you Should know
about Yourself
Mar%ne Spaans – Casual Game Consultancy
What are You going to Teach Me about Me?
• Eye-‐focus • Reading • Controls • Expecta%on Management • A>en%on Span • User Tes%ng • Por%ng Craze • Some User Videos
And Who do you Think you Are? • Past: – Managed Content, Game Sites, and Interna%onal Site Rollout
– Specialized in Game Licensing and Content Op%maliza%on
• Present: -‐ Member of the FlashGameLicense Team -‐ Online Marke%ng Manager at Blue Byte/UbisoO (Yay! Play The Se>lers Online! J)
-‐ Providing Casual Game Consultancy
Eye-‐Focus
Reading • Concentra%on Problem • Informa%on Overload • Fonts • Icons
Controls • Fingers and Hand/Eye Coordina%on • Laptops have Touchpads...or a Trackball…
ExpectaCon Management • How Much Longer!?!? • Levelmap/Progress Slider • Easy/Medium/Hard • Balancing
AEenCon Span • Dropoff Point • Learning Curve • Repe%%veness • Fair Gameplay • Skip-‐bu>on
User TesCng • Own Environment • Don’t Say a Thing • No Timeslot • Your Fault, not Theirs • Bad User Experience • Metrics! (www.playtomic.com)
PorCng Craze • Will your Game be Fun on a small screen? • Gameplay Suitable? • Fingersize a Problem? • Will People Pay for it?
Your Fans Love You
WHAT THE!?!
They can be Very Helpful as well • Discover bugs
• User Help
That’s all! Thanks for your AEenCon!
• Ques%ons?
All Issues Regarding FGL: mar%[email protected]
Casual Game Consultancy: mar%[email protected]
+31 (0)6 18 23 59 85 h>p://www.aston-‐mar%ne.com
