<Insert Picture Here>

Platinum Agreements (ULA, ELA Discussion)

Dru ShinerSr. Dir. of Business StrategiesDec 9th 2010

Oracle surrounds SAP

96% of SAP customers run Oracle applications*

* Based on SAP customers listed in Fortune Global 100 – oracle.com/goto/applications

Oracle Hyperion EPM

Oracle

Siebel

CRM

Oracle

PeopleSoft

HCM

SAP

ERP

Oracle

Industry

Specific

Oracle Middleware

Oracle Database

3

APPLICATIONS TECHNOLOGY

EnterpriseDeals

Legislated and Regulated Industries

Project-intensiveIndustries

InsuranceIndustry

RetailIndustry

CommunicationsIndustry

BankingIndustry

UtilitiesIndustry

ManufacturingIndustries

EnterpriseDeals

PerformanceManagement

IdentityManagement

ContentManagement

Middleware Management

Database

SystemsManagement

Broadening the Oracle Footprint

4

APPLICATIONS TECHNOLOGY

EnterpriseDeals

Legislated and Regulated Industries

Project-intensiveIndustries

InsuranceIndustry

RetailIndustry

CommunicationsIndustry

BankingIndustry

UtilitiesIndustry

ManufacturingIndustries

EnterpriseDeals

PerformanceManagement

IdentityManagement

ContentManagement

Middleware Management

Database

SystemsManagement

XYZ Company Evaluating

The Customer View of their Oracle Footprint

Product Based Selling

Traditional Solution Based Selling

Solution Set / Process Flow

Based Selling

ELA’s

Features

Science/Art

Business Linkage

Business Issue

Strategic Asset

Evolution of Selling

Industry Revenue Trend Analysis

Key Takeaways

• Each of these industries were

considered predominantly SAP

when NAAE received these

accounts

• As NAAE applied the ELA sales

approach/model to these

accounts revenues began to

climb.

• Edge has led the way on the

increased volume and average

deal size

Enterprise License Agreement Benefits

• Accelerated Time to Benefit

• ELA’s enable redeployment of resources to focus on core business drivers

• ELA’s Enable Cost Reduction through Software Consolidation

• Reduction of Shelfware Risk

• Contract and cost simplification

7

OptimalRelationship

CFO

CEO, COO,

LOB

CIO, CTO

Optimal Relational Strategy

Critical Role for Partners

• Strategic role in long-term planning

• Influence on implementation plans

• Net New revenue streams

Q&A

The preceding is intended to outline our general

product direction. It is intended for information

purposes only, and may not be incorporated into any

contract. It is not a commitment to deliver any

material, code, or functionality, and should not be

relied upon in making purchasing decisions.

The development, release, and timing of any

features or functionality described for Oracle’s

products remains at the sole discretion of Oracle.