Planning for Good | AustinJanuary 4th, 2010

PFG Mission: To bring strategic marketing help to not-for-profit organizations by leveraging a worldwide network of communication

planners, strategists & their friends.

PFG Austin: First Meeting

PFG Austin Today

30% McGarrah Jessee 33% Students (UT, St. Edwards)

22% Other Agencies (GSD&M, Razorfish, etc)

15% Friends (architect, lawyer, teacher, bar mgr, etc)

82 Members 6 Projects

UnicefLive EarthEmancipetHope EquityGreen Corn ProjectSafePlace

2007:

2008:

2009:

Local Efforts:Emancipet, Green Corn Project & SafePlace

EmancipetGoal: Generate awareness for the organization

and raise money to help fund the upcoming clinic move.

(PFG members write, design and print all event materials)

PFG partnered with Cause for Drinks, three different bands, two liquor sponsors, an energy drink & a local beer.

Event raised over $3,000 and provided Emancipet with a whole new base of donors.

Members of PFG continue to help Emancipet through event design, naming and promotion

Green Corn ProjectGoal: Provide the organization with a clearer sense of identity; understand what sets GCP apart, get the board on the same page, explore alternate names and ultimately design a new logo

Interviewed individual garden recipients, school garden recipients, garden applicants and attendees of garden workshops

(picture from GCP garden)

After putting together a survey for the nine GCP board members, we analyzed the results and then walked them through our findings.

This discussion proved key in helping to define the organization.

(sample questions/answers from the survey)

Naming Exploration

(they appreciated the options… but ended up sticking with the Green Corn Project name)

Old Logo

(this was the highest res version I could find, really)

New Logo

PFG efforts helped focus and revitalize the organization. The new logo was done in time for their biggest annual fundraiser and is now on the website and all GCP communications.

SafePlaceGoal: Connect the SafePlace women’s shelter

with a new donor base: young Austin professionals.

Held at Lustre Pearl, Fierce Fest featured arm wrestling, a tattoo artist, Trevor Ray Thompson photo booth & a hula hoop contest.

Fierce Fest was featured in The Austin Statesman/austin360, The Daily Texan, do512, cultureMOB, Austin Tidbits and others.

Event raised $2,800, helped connect SafePlace with a younger audience and (unexpectedly) offered programs/services to a few in need.

PFG 2010…Possible Fierce Fest 2:I was interested in finding out what your group was going to be doing in 2010 and see if you might consider SafePlace as a partner again. What we would hope to do then is actually partner with you on a larger scale to make the event (we love Fierce Fest!) even bigger with greater reach.  We would be able to use some of our expense money saved from not doing our gala to help with PR and maybe some other incidentals.  It would still be your party but I could spare our event coordinator to help out more.    Thanks,Amy TemperleyChief Development OfficerSafePlace

PFG partnering with UT:Crash Exercise 2.17.10

Know a great local non-profit in need of some fresh thinking, new ideas, design or digital help?

Post suggestions at:http://bitly.com/pfgaustin