Plan de Empresa Tutti Pasta

7/28/2019 Plan de Empresa Tutti Pasta

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INSTITUTO MIGUEL DE CERVANTES

COMPANY PLAN

PASTE WITH FRUITS

TEJADA CHELSY

FERNANDEZ GEORGE

MEDINA CAMILA

OSORIO VALENTINA

ROCHA ANTONIO



INDEX

TOPIC PAGE

Introduction………………………………………. …….1

Concreted Ideas…………………………………… 2

Mission and Vision…………………………………… 3

Project Promoters ………………………………… 4

Form Juridical Elections ………………………….. 5

Company location ………..………………………. 6

Offered Types of Products …………………………...... 7

Product process…….……………………………… 9

Marketing analysis …………………………….. 10

Human resources ….……………………………….. 11

Partners and duties ….…….……………………… 12

Company structures…….…………………………. 13

Working positions definition ……..……………… 14

Marketing Plan…………………………………….. 16

Company Analysis ………………………………… 17

Investment and financing ……………………………… 18



INTRODUCTION

In this working plan, we explain our good performancemaking a product focus to international fame growing up.

Lots important aspects will be found along the company

creation, since its constitution, its history, its bonds and

characteristics.

Besides we treat the reaching of business like

restaurants. Our goal is how to approach public with a new

product propose to be accepted for everyone.

We use tools to build a business plan and are very

important to get a good ending and reaching objectives as

every institution. Coming up the reader will know main

production process of this company “paste with fruits”,

likewise the marketing analysis, product diversification,

and operative parte in exporting process of this one, as

other aspects.



CONCRETED IDEAS

Company name:

Initially we realized that name for our business was

necessary, so we decided to have a meeting among partners,

and besides to invite experts in logo designers; next we

concluded to name it “paste with fruits” and possibly we can

get big scale fame.

Developed activity description:

This paste that we have made with much ideas, will be

known by different restaurants where the children like

Italian food, this is very interesting for administrators

whom will visit us because we have diversity for every

preferences, so versatile even birthday events, etc.



Mission

We are a Company that is looking for satisfice the

client necessities overcoming their expectations through ourproducts with a unique quality, offering the best marketing

price.

Vision

Take a representative position such as a company with

unique products for whole Colombian territory, following the

quality focuses path maintaining a good service to our

clients, preserving a traditional and characteristically

homeland flavor that we offer.



PROJECT PROMOTERS

Two classes of pastes will be made and commercialized

complemented with fruits to show a difference, this productmust be served presenting a hot temperature instantly for a

better flavor, this shall be distributed to different places

which are selected and other that may make solicitudes; we

will start with 5 workers (founder partners), and Limited

Society. An administrative and handworker charges will be

made. The partners’ curriculums will be annexed later.



JURIDICAL FORM ELECTION

The juridical form that we chose is LIMITED SOCIETY

(LTDA), accountants followed legal steps through UniqueEnterprise Window. As itself indicates, this models

delimitates the company responsibility to social patrimony;

the partners don’t respond social debts, else if the society

in itself.

The formal requirements for constituting are 5 partners

and a public writing willing and an inscription in

Mercantile Register in a notary must be done.

The company’s social capital will be $500000 pesos (U.S

$250) given by each one. The membership fee won’t be able to

be called stocks nor to be incorporated to negotiable title;

these are going to be equal participations accumulated and

indivisibles. This capital shall be totally paid out into

the society’s formal constitution.

CONSTITUTION CREATION STEPS

-Register: Mercantile

-Notary: Public writing willing

This constitution writing must be given by every

founder partners, whom will have to assume whole social

participations. This shall strictly express:

-Partners’ names.

-The constitution willing adjusts a society with limited

responsibility.

-Membership fees given by every partner numbering

participations assigned in payments.

-Society orders.

This determination of concrete mode which the administration

is initially organized, in case the orders could be changed.



COMPANY LOCATION

Geographic location:

Our company is located in this address: Barrio España

Carrera 44D # 30-96. We are placed in an easy access areafor clients can get our offered products, mainly

restaurants. The production of this one is done in a place

highly conditioned, which is maintained in a cold room for

preparing pastas and all required stuff, into it we have

samples disposed for client testing.

This location decision was chosen because it’s strategically

important for offices and besides this a recognized zone

with possible clients and a future branch offering this

product satisficing the demands.

Geographical view:

PASTE WITH FRUITS



OFFERED TYPES OF PRODUCTS

Our products and services:

This company is adjusted by different and special

preparations of pasta; his duty is to prepare every kind of

pastas in coast region.

Our services will be useful for every place that wants

our product, besides certified personnel is necessary for

elaborate it. This company offers some offered services to

clients, so if we have to transport to a better place for

its preparation with respective element that we will use.

Corporative identity service includes:

-Available products.

-Product production and its spreading.

-Demonstrations through available samples for tasting.

Company’s handbook includes:

-We keep available full dispensaries for any solicitude.

-Made Sample photos.

Given services to this company or any particular person

shall be done with who make the product.

Information design:

We handle variety in the samples which can be seen by

social webs and we have a web site which helps us much to

sell and give our services for restaurants.

Photoshop and graphic designs:

Our product is eatable; therefore we have to keep

cleaning and necessary hygiene rules to avoid public health

problems.



Covered necessities:

We cover any necessity in every enterprise; we give

services for every party, wedding, restaurants, companies

with New Year’s Eve; these drinks are excellent that are a

good regional coasting too.



PRODUCT PROCESS

Product process steps:

FINAL DESIGN MAKING

CLIENTREQUEST

•The client arrives to our location asking forpasta in agreement his preferences

DESIGNMAKING

•Our sure client in his solicitude give us hisrequest and how he wants his paste with fruitsand we process it with an effective way getting agood quality.

CLIENTACCEPTATION

•When our client is tasting his pasta, he will beasked for finding out if the product wassatisfactory, when he accept it, we can know thatthis process is finished and it was very good.

PRODUCT DELIVERY

10 minutes is all the

time to respond any

request with good

treatment

BILL DELIVERY

Finally, the client

receives the bill

with discretion to

be cancelled.



MARKETING ANALYSIS

Clients:

Our clients receives a variety of samples and tastings,

everything depends of personal preferences because noteverybody likes the same kind of pastas, for example, the

Italian people like it so much as every family wherever is

come from. The client is the most important part of the

company and it’s very important satisfice him.

Targeting competences:

The competence is always a factor in our view because

our location is full of people, but we have something

different because we are internationally successful, besides

there will be surprised clients with music to call his

attention inviting him to taste all what we offer; this was

proposed by one of our partners, and immediately was

approved.

Tendencies:

Our company has a tendency focus to an own pasta

complemented with a personal Italian touch, besides we

design the position of the fruits to give a more natural

environment, more typical, this point has given us more

acceptation for more tourists who come to our location. This

kind or marketing is very competitive; therefore our

tendency is more original compared with others.



HUMAN RESOURCES

PARTNERS BOARD OF MANAGEMENT

ORGANIGRAM

•PROJECT BOSS

•Theproduction isin charge of:

•Valentinaosorio

•GeorgeFernandez

• ACCOUNTANTIN-CHIEF

•The book-keeping ishandled by:

•AntonioRocha

•chelsitejada

•CREATIVEDIRECTOR

•Our creativein productsand salesis:

•CamilaMedina



PARTNERS AND DUTIES

George Fernandez: He has been chosen by all the partners to

work as project boss because he is capable to organize andhow to keep the working machines, so he loves make special

pastes.

Valentina Osorio: This partner was chosen by all the

partners and will work as auxiliary project boss, as

everyone will collaborate to join ideas to make new kind of

pastas and fruits that are in competition.

Chelsi Tejada: This partner work as accountant in-chief, she

was chosen by a democratic election made by partners, she

must be participative in contracts, purchasing and sales,

besides, she responsible by control of weekly inventory.

Antonio Rocha: This partner was chosen to work as auxiliary

accountant. He controls client service and his capacitation

is caused by his professionalism keeping it his job.

Camila Medina: She is a specialized partner on client

attention; she knows how to attract clients, that’s useful,

she uses her imagination to convince people to they want the

daily pasta.



COMPANY STRUCTURES

Partners board of management is too important for us,

every month we have an extraordinary meeting to conclude themonthly profits, we take choices about how to invest and new

ways to make paste with fruits to surprise the clients.

The partners meet when these situations are real:

-When one of the partners needs to present any doubt.

-When any product shows any problem.

-When there is no any agreement with the partners about any

internal problem.

Design or production department:

We try to make new fruits and pastas following the same

path looking for a good quality, this is done every end of

month to give novelties for the company.

Administration and finances department:

The accounting is driven by one of the partners, in

this department ordering the accounts, cleaning them to

avoid any problem with finances.

Marketing department:

This is an important department; a partner is

responsible to launch new pastas invented by ourselves, we

start a promotional campaign as soon as it’s possible with

advertisement.



WORKING POSITIONS DEFINITION

Project boss:

This person must make the pasta with fruits and

organizes its presentation when there are invited tourists.

Specified functions:

-We organize every material that will be used during the

week.

-A date is established to give samples of new pastas and

fruits launching.

-An auxiliary must supervise every novelty in pastas.

-Motivate to auxiliary their self-overcoming in the area

giving them opportunities to show new ideas.

-Have responsibility to get good quality pastas.

Accountant personnel in-chief:

Our administrative and finances department are handled

by one of the partners as we mentioned before.

Specified functions:

-Drive the accounting of the company.

-Realize payments and personnel payroll.

-Realize purchasing and sales of the company.

-Suggest account handling and opinion for contracts.

Membership contract types:

Our contracts with partners are undefined and depend of

their duration, so for new partners would be handled for 1

year, and with law establishes.



MARKETING PLAN

Maximum objectives:

Our main objective as a company is to become the only

place with this kind of pastas keeping a nice atmosphere forpeople, besides, offering them to other places our services

as to be an important company.

Minimum objectives:

We have some goals, i.e. make more pasta in a site

useful as a branch for a long time.

Marketing variables:

Service:

Our product is offered with high quality giving the best

pasta of market, we have a good adviser who helps us respond

the demand.

Price:

The pasta’s price is easy to handle for clients; the

standards are controlled and moderated agree with quality

and amount to present.

Distribution:

This would be into national level; we have analyzed some

places where our product is directly required if it’s

prepared in the location, so we have qualified for this kind

of event. Later, a global distribution could be possible and

its payment would be adjusted by an additional percentage

off for a short-time paid.

Advertisement:

We have web site to control propaganda and publicity.



COMPANY ANALYSIS

Threats:

These are the competition with lower prices representing

disadvantages that we have to affront.

Strengths:

These are unique products handled with professionalism.

Opportunities:

We approach every event that is organized listing all

the agencies and enterprises where our products could be

freely tasted in exclusive presentations.

Structures:

Our designs will be growing up, allowing us to get the

rest of companies because we have a mission and vision to

execute reaching the succeeding.

These would be our services to fulfit our goal:

-Product warranty.

-Pastas made by professionals.

-Handle this company and their pastas by partners.

-Special event service (Demo products).

Prices strategy:

This product is handled in agreement the market, but

some prices are special from us and are a little expensive

classified for events and global prices for simple

contracts, we allow a 15% off, but for exclusive VIP we left

a 20% off.



INVESTMENT AND FINANCING

In the moment to constitute this company we began with

$100000 pesos ($U.S. 50) as a partner capital each one, itmeans that the initial total capital is $500000 pesos ($U.S

250).

The location is determined for workshop, is in rent and

a price was adjusted for $150000 pesos ($U.S 75) monthly.

Coming up we detail our patrimony with bought machines:

WORKSHOP MACHINES

PRODUCT STYLE UNITS PRICE (EACHONE, pesos)

Blender Universal Original 2 33.500.oo

Special plates Elegant 100 7.000.oo

Special spoons Electro

silver

12

Dozens

500.000.oo

Special sticks Medians 3 4.500.oo

Special caps and

mouth covers

Standard 12 2.000.oo

Plan de Empresa Tutti Pasta

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