Plan and manage your non-profit’s website
-
Upload
jason-king -
Category
Government & Nonprofit
-
view
228 -
download
2
Transcript of Plan and manage your non-profit’s website
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
planning and managing your non-profit’s website
by Jason KingWordCamp London 2015
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
14 years working in the non-profit tech sector. 7 years a freelancer.
Not rich but not broke. I have some nice clients.
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
what does a modern charity website look like?
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
this is how uk-sands.org looks on mobile
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
RNLI branding guidelines goo.gl/B0EP7X
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
RNLI branding guidelines goo.gl/B0EP7X
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
goo.gl/B0EP7X
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
goo.gl/B0EP7X
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
goo.gl/B0EP7X
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
buy your domain name asap
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
The Thalassaemia Society of Victoria’swebsite is at www.tsv.org.au instead of www.thalassaemiasocietyvictoria.org.au
Get your .org.uk domain name asap if you haven’t done so already. Balance being descriptive with being concise.
can you spell thalassaemia?
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
what does your domain name say about you? molestationnursery.com
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
what the charity said they needed
Cartoons: http://projectcartoon.com/create/
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
what the designer thought they meant
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
what the client really needed
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
do no design or coding until a project brief has been researched, written & signed off
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
your website needs a champion
flickr.com/photos/nazlicetiner/
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
the champion should be responsible for the project brief and an ongoing main contact for the developer
Examples:http://goo.gl/o6cYN2http://goo.gl/prWXTX
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
who should build the website?
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
a. A trustee’s nephew, who did computer science at college.
b. I can do it myself! I have Front Page on my old laptop. I bet that’s compatible with WordPress.
c. We should get recommendations for agencies then put it out to tender.
d. Bet we can find someone at a WordCampe. What if the developer is highly recommended but a
sole trader?
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
how the project was documented
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
ownership and documentation● charity should own all code● charity should buy their own domain and hosting● all passwords should be provided● get sign-off in writing (email’s ok) at key stages such as
wireframes, design, launch● custom code should be commented● a training manual is a good idea
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
contract killerThe popular open-source contract for web designers and developers.
http://stuffandnonsense.co.uk/projects/contract-killer/
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
non-profits are receptive to open source
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
what the CEO expected
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
what the funding paid for
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
what the cheap web developer built
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
Briefing document published by the ICT Hub in 2007
goo.gl/dh3mzg
advice for funders
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
crowdfunding websites
justgiving.comcrowdfunder.co.ukspacehive.comindiegogo.com
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
common website needs of the non-profit sector
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
taking donations online
Tips, examples and statistics from:
nptechforgood.com/2014/08/24/10-online-fundraising-best-practices-for-nonprofits/
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
six times more money is raised through custom-branded donate pages than through third-party donate pages.
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
gain potential donors’ trust
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
responsive design doubles giving on mobile phones
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
offer alternative payment methods
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
suggest amounts to donate
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
prominent donate button on every page
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
create donation graphics for social media
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
services for taking donationsjustgiving.comuk.virginmoneygiving.com
Gift aid - increases the value of donations by allowing charities to reclaim the basic rate of tax on your gift at no extra cost to the donor. That’s an extra 25p for every £1 donated.
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
campaign mini-sites
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
email newslettersGood practice tips: http://goo.gl/cc8vAE
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
directory of association’s members
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
resource directory
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
Resource directory
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
front end for CRM (client relationship management)
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
events management
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
when the website was last updated
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
content
1. Can the content editor spell, punctuate and write compelling copy? 2. If not, encourage them to get a copy writer3. Calls to action4. Writing for the webhttp://www.usability.gov/how-to-and-tools/ methods/writing-for-the-web.html
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
how I train WordPress users1. Write a manual on Google Drive, share it and allow comments. It has links to various tutorials including videos. 2. Individual or small group walkthrough of WordPress, usually less than two hours. 3. Ongoing email/phone support as part of annual contract. 4. Catch-up meeting post-launch, to check they're doing content right and also looks at SEO and Google Grants.
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
Why you need support and maintenance
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
15ntcwpday.nten.org @15ntcwpday
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
http://goo.gl/UzYXvj
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
Monthly meetups about tech and social good #net2london
Jason King is on Twitter @jasoncsking NetSquared London meetups @Net2London
ntc wordpress day