Pitching training 2011 11-01
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Pitching Training VOL 1
AVG 1.11.2011 Juha Ruohonen Le Drill Sergeant
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“Tell me a story”
-‐ Every Child -‐
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The StarGng Point
Technology vs.
Value
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The StarGng Point
Ideas vs.
People
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The StarGng Point
Features vs.
RelaGonship
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I pitch, therefore I am
-‐Guy Kawasaki -‐
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The Format
Punchline Problem SoluGon Value $
Team / Company ExecuGon
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The Boring Pitch
My startup is Crowdify, a tool for brand and reputaGon managers to discover new insights into consumers’ a[tudes about their subjects and
make be]er decisions about markeGng and public relaGons strategy. We do this through semanGc
analysis applied to consumer-‐generated correlaGons among and between brands and reference data. Further, we uGlize social-‐networking metaphors to keep interesGng informaGon flowing back and forth between branding people and the consuming public.”
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The Punchline
‘Facebook for Brands’
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The Format
Punchline Problem SoluGon Value $
Team/Company ExecuGon
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The Format
Punchline Problem SoluGon Value $
Team/Company ExecuGon
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The Format
Punchline Problem SoluGon Value $
Team/Company ExecuGon
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For investors, the product is nothing
For customers the value is everything
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The Format
Punchline Problem SoluGon Value $
Team/Company ExecuGon
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The Format
Punchline Problem SoluGon Value $
Team/Company ExecuGon
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The Format
Punchline Problem SoluGon Value $
Team/Company ExecuGon
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The Content
Homework Whole SoluGon
TracGon Why should I care? WE… and Who else?
CompeGGon / Peer Groups
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The Canvas
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The PresentaGon
Be Remembered Accent
Spell Checker Enthusiasm Character
YOU
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To Summarize
Growth companies are not small versions of large companies
Business plans are useless Features will kill you
Get out of the building – customers are everything Grow or Die
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The Startup Sauna Concept
Development concept with intensive work-‐out sessions and acGve coaching DuraGon 6 weeks Executed with the mix of AVG coaches and local/regional cerGfied coaches
Intense Business Development, not just educaGon 32 02.01.08
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