pitching - faculty.wwu.edufaculty.wwu.edu/schadeb/id460/website/images/pitching.pdf · Pitching....
Transcript of pitching - faculty.wwu.edufaculty.wwu.edu/schadeb/id460/website/images/pitching.pdf · Pitching....
DIGITAL MEDIA DESIGN II
Pitching
KEY POINTS
Build with purpose Be confident Build a stellar presentation Find your client side advocate Be prepared Frame your story
PITCH DECK
6 MIN PITCH
Show only what is necessary
Images are worth 1000 words, don’t include much text
Convey a single, focused message—or story
Hook your audience in the first few slides by showing the problem
and solution upfront
End remarkably
WHAT TO INCLUDE
Identify who your key team members are and their credentials
Creative brief
Research (present metrics that show how you arrived at the problem)
Problem (refined brief)
Solution (what is your unique solution and how does it work/look)
GATHER YOUR ASSETS
VISUAL STORYTELLING IS KEY
Start with the lightest visuals and build momentum into your best visuals.
Create a presentation template (dedicate each slide or section to only one topic)
SUPPORTING COPY
The less confusion around the delivery, the better.