Pitch Your Association…in Less Than a Minute
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Pitch Your Association…in Less Than a Minute
description
Pitch Your Association…in Less Than a Minute. Products & Their Slogans. Products & Their Slogans. Think Different. Wendy’s: Where’s the beef?. When it absolutely, positively has to be there overnight. Are You a Product Spokesperson?. What is the product? - PowerPoint PPT Presentation
Transcript of Pitch Your Association…in Less Than a Minute
Pitch Your Association…in Less
Than a Minute
Products & Their Slogans
Products & Their Slogans
Wendy’s: Where’s the beef?
Think Different.
When it absolutely, positively has to be there overnight.
Are You a Product Spokesperson?What is the product?
What is the product’s slogan or tagline?
Why do you want to represent this product?
3 Step Process to Create Your PitchCreate a Headline
Twitter-friendly (140 characters or fewer)
List 3 Key Benefits
Reinforce Benefits Examples Statistics Stories
What Not To Do WorldatWork (www.worldatwork.org) is a nonprofit human resources association
for professionals and organizations focused on compensation, benefits, work-life effectiveness and total rewards – strategies to attract, motivate and retain an engaged and productive workforce. WorldatWork and its affiliates provide comprehensive education, certification, research, advocacy and community, enhancing careers of professionals and, ultimately, achieving better results for the organizations they serve. WorldatWork has more than 65,000 members and subscribers worldwide; 95 percent of Fortune 500 companies employ a WorldatWork member. Founded in 1955, WorldatWork is affiliated with more than 70 local human resources associations and has offices in Scottsdale, Ariz., and Washington, D.C. WorldatWork Society of Certified Professionals® is the certifying body for six prestigious designations: the Certified Compensation Professional® (CCP®), Certified Benefits Professional® (CBP), Global Remuneration Professional (GRP®), Work-Life Certified Professional® (WLCP®), Certified Sales Compensation Professional (CSCP)™ and Certified Executive Compensation Professional (CECP)™.
Step 1 - Create a HeadlineBe succinct – no more than 140 characters
Distill it down to the most important thing others need to know about your association
» “We provide tools & education to professionals & their organizations to reward employees & produce desired business results.” (122 characters)
Step 2 - Support Headline with 3 BenefitsWhat key benefits support your headline?Make them compelling
“The benefits of affiliating with WorldatWork are: Current Knowledge related to the profession Access to other HR Professionals like me Online resources”
Step 3 – Reinforce BenefitsReinforce 3 Key Benefits
Examples Statistics Stories
Build Your Own PitchDevelop a pitch for your association
Headline 3 Key Benefits Reinforce Benefits
Examples Statistics Stories
Share it with your peer
Expand Your ReachYou Are Your Association’s SpokespersonUse this pitch EVERYWHERETake every opportunity to market your association
You are your association’s spokesperson
