NURTURELY

HELLO!

Ada LiArvind ManuchaDrake BurchamSamuel Moya

MARKET OPPORTUNITYNeed

SolutionTarget Market

1

15,000,000Whoa! That’s a big number!

COMPELLING NEED

Majority of people = unaware of ingredients in their food

⊡Who - Family members, especially children⊡What - Allergic reactions⊡When - 24/7⊡Where - Insistence distribution ⊡Why - Arrogance of ingredients

TARGET MARKET

Parents

⊡ Usually the ones food shopping

⊡ Simplify & ease hectic life of parents

SOLUTION

Easy-to-use & customizable

⊡Input → scan

COMPETITIONShopwell

Fooducate

2

⊡ 2010-Present

⊡ Free

SHOPWELL

⊡ Numbered evaluation

⊡ Provide alternatives

⊡ 2015-Present

⊡ Freemium

FOODUCATE

⊡ Scan products to reveal ingredients

⊡ Generates nutritional rating (A, B, C, etc.)

⊡ Weight loss

COMPETITIVE ADVANTAGEOur Uniqueness

Our BenefitsWhy us?

3

OUR UNIQUENESS

Optimizing on Family Plan

OUR BENEFITS

Two Main Factors

⊡Convenience

⊡Accessible

WHY US?

Price & Manageability

⊡Target Price

⊡Manageability

RESEARCH Primary Research

Secondary ResearchReforms

4

PRIMARY RESEARCH

17 PeopleThe amount of people we spoke to

12 PeopleDid not know apps like Nurturely

existed

Phone Interviews

SECONDARY RESEARCH

Databases, Medical Journals, News Articles

⊡ 2014 □ ~6 Mil Children □ ~9 Mil Adults

⊡ Growing uncontrollably⊡ 90% of allergies from 8 food groups

REFORMS

Family Plans and Advertising

⊡Personalize experience⊡Strong PR⊡Community ⊡Recipes

$25,000,000,000Whoa! That’s an even bigger number!

STAY SMART. STAY AWARE.

STAY WITH NURTURELY.

THANKS!

Any questions?

CITATIONS

Julie, Hang, Hugh, A., Sampson. (2011, March 1). Food Allergy. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3049383/ Gideon, Lack. (2008, September 18). Food Allergy. Retrieved from

http://search.proquest.com.ezproxy2.library.drexel.edu/docview/223917177?pq-origsite=summon&accountid=10559 Sujatha, Ramesh. (2008, April). Food Allergy Overview in Children. Retrieved from

http://link.springer.com/article/10.1007%2Fs12016-007-8034-1 Amy, M., Branum, Susan, L., Lukacs. (2009, December). Food Allergy

Among Children in the United States. Retrieved fromhttp://pediatrics.aappublications.org/content/124/6/1549.abstract

Kurnur, Patel. (2012, April 9). Your Favorite Food Just Flunked the Phone Test; Fooducate,Other Apps Crunch Nutrition Data For The Health-Conscious. Retrieved from http://go.galegroup.com/ps/i.do?p=AONE&u=drexel_main&id=GALE%7CA286097087&v=2.1&it=r&sid=summon&userGroup=drexel_main&authCount=1

Markia, A., Holt. (2013, August 25). App We Love: Fooducate. Retrieved from http://ur9ep9bn4s.search.serialssolutions.com/?ctx_ver=Z39.88-2004&ctx_enc=info%3A ofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=App+We+Love%3A+Fooducate&rft.jtitle=St.+Louis+Post+-+Dispatch&rft.au=Markia+A+Holt&rft.date=2013-08-25&rft.pub=Pulitzer%2C+Inc&rft.issn=1930-9600&rft.externalDocID=3054442601&paramdict=en-US U.S., Food, and, Drug, Administration. (2016, May 2). Food Allergen Labeling and Consumer Protection Act of 2004 (Public

Law 108-282, Title II). Retrieved fromhttp://www.fda.gov/food/guidanceregulation/guidancedocumentsregulatoryinformation/allergens/ucm106187.htm U.S., Food, and, Drug, Administration. (2016, May 24). Food Allergies: What You Need toKnow. Retrieved from http://www.fda.gov/Food/ResourcesForYou/Consumers/ucm079311.htmFood, Allergy, Research, and, Education. (2013). Food Allergy Facts and Statistics for the U.S.Retrieved from http://www.foodallergy.org/file/facts-stats.pdf

CITATIONS