mooloolaba Ltd.

Index

Mission

Values

Vision

Strategy

Mission

"mooloolaba is going to offer triathletes all they need to reach their goals."

26.04.2016 Alex Ciherean

Values

AchievementTeam workPassionAdventureFunSocial

ResponsibilityInternationality

Vision

Services

Products

Vision

Services:

Shops

Online shop

Triathlon Club

Coaching/training

Social network/community

Travel Agency

Vision

Products:

Clothing

Nutrition

Bikes

Shoes

Magazine

Race events

Strategy

Team

Market

Business model

Finance

Development

Strategy

Entrepreneurial team:• Alex Ciherean

Founder and Owner

• Beatrice BottiCo-founder

• Juan David Rodriguez SuaCo-Founder and CIO

Collaborators:• Valentina Ciherean

Executive Assistant• Ester Valorio

Graphic designer• Liucija Sidlauskaite

Interior designer• Constantin Vohs

Business planner

Strategy

Market:Country: SwitzerlandOpportunity: Gap between demand and

offer + Asymmetric informationFirst step: retail shopsFirst shop: Lucerne

(then Tessin and Geneva)Competitors:

Target: males and females, 20-40 years old, high income, active people.

Business model

The shop will have sporting goods tailored on the needs of triathletes Prices will be in line with prices offered by other sport shops in

Switzerland We will be consultants for our clients and we will suggest them the

best items depending on their specific needs Client card will give access to special offers and discounts Members of the Triathlon Club get 10% discount on all the products We will organize group activities and the meeting point will be the

shop We will collaborate with professional coaches who will run the group

trainings Members of the club will be able to get personal training at a

discounted price We will organize social events as well (dinner, lunch, breakfast) We will travel together to race events starting from the shop Members of the club will get a uniform at a special price (they will be

ambassadors of mooloolaba all around Switzerland)

Development

Triathlon Club:

June 2016

Website and social

networks:June 2016

First shop: August 2016