Pitch and Pivot Presentation. Design of Wearables Series. @CACollegeofArts
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Transcript of Pitch and Pivot Presentation. Design of Wearables Series. @CACollegeofArts
HUMAN + CONNECTED TECHNOLOGY< RISING TOGETHER >
PITCH AND PIVOTWEARABLES SERIES
Presented by: Leah Hunter@CACollegeofArts // #designofwearables
INTERNET AND PEOPLE
THEORY + PRACTICE<WOVEN TOGETHER>
UNIFICATION
SHOOT FOR THE MOONUNIFICATION
https://www.youtube.com/watch?v=0uaquGZKx_0
MOONSHOTS ARE EASIER THAN 10% iMPROVEMENT
UNIFICATION
WHY ARE MOONSHOTS EASIER?“Because when you’re working to make things 10 percent better, you inevitably focus on the existing tools and assumptions, and on building on top of an existing solution that many people have already spent a lot of time thinking about…. It’s tempting to feel improving things this way means we’re being good soldiers, with the grit and perseverance to continue where others may have failed — but most of the time we find ourselves stuck in the same old slog.
But when you aim for a 10x gain, you lean instead on bravery and creativity — the kind that, literally and metaphorically, can put a man on the moon.”
- Astro Teller. Wired Magazine. Feb 2013.
LATEST/BEST EXAMPLES
THEORY + PRACTICE<WOVEN TOGETHER>
WHO IS TAKING HARDWARE MOONSHOTS?
CURRENT STATEROADBLOCKSOPPORTUNITIES
CURRENT STATEROADBLOCKSOPPORTUNITIES
“The company has worked with entertainers like the Black Eyed Peas and created Lady Gaga’s famous ‘flying dress’. They also blew people away with their “Bubelle” dress, which changes color based on the wearer’s mood.” – digitalhealthpost.com
UNIFICATION
TO START: SPEND 100 HOURSHOW DO YOU GET TO THE MOON?
Start video at 11:15https://www.youtube.com/watch?v=P0YdK_Tds4Y
1 hour a day for the next three months.
WHY SHOULD YOU LISTEN TO MATT WEBB?HE IS A GREAT EXAMPLE OF PIVOTING.
UNIFICATION
UNIFICATION
UNIFICATION
UNIFICATION
UNIFICATION
CURRENT STATEROADBLOCKSOPPORTUNITIES
UNIFICATION
UNIFICATION
UNIFICATION
GET GOOD AT PROTOTYPING
@BENEINSTEINMANAGING DIRECTOR AT BOLT#OREILLYSOLID
UNIFICATION
UNIFICATION
UNIFICATIONLEARN HOW TO PITCH TO VCS
@noUPSIDEPRINCIPAL AT OREILLY ALPHATECH VENTURES
UNIFICATION
UNIFICATION
UNIFICATION
IN CLOSING…
UNDERSTAND WHAT YOU’RE REALLY SELLING – AND CHOOSE WELL
http://vandrico.com/database
YOU COULD FRAME GOALS AROUND MARKET FOCUS OR BODY PART
BUT THERE’S A MORE POWERFUL WAYBACK TO MATT WEBB
Watch the beginning! https://www.youtube.com/watch?v=P0YdK_Tds4Y
THANK YOU!
Start video at 11:15
Image credit: Oliver Sin. Math Art.http://oliversin.eu/paintings/ben-green-terence-tao-with-endre-szemeredi