Pioneer Exchange Fall 2014-Winter 2015

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COMMUNITY THE THE THE EXCHANGE | WINTER 2014/2015 A LIFE WELL LIVED Pioneer Energy founder Murray Hogarth touched thousands of lives, many of whom came out to mourn his passing in August. º/ Ã>Þ Þ v>ÌiÀ yÕiVi` Ìi ÜÀ` >ÀÕ` à i Ã>Þ} Ìi ÃÞ Ã LÕi]» *iiÀ iÀ}Þ *ÀiÃ`iÌ / }>ÀÌ Ã>` > iÕ}Þ Ì Ã v>ÌiÀ > «ÀÛ>Ìi ÃiÀÛVi ÕÀ}Ì ºÌ½Ã L>Ì>ÌÞ LÛÕð à yÕiVi >à ÌÕVi` >Þ ÌÕÃ>` v Ûið» / ÜiÌ Ì Ì> >LÕÌ i«ÞiiÃ] LÕÃiÃà «>ÀÌiÀÃ] VÃÕiÀà >` Ìi VÕÌiÃà Ài}Õ>À «i«i Ü >Ûi Lii i«i` ÌiÀ Ìi v ii` Ì>Ã Ì Ã «>ÀiÌý VÌiÌ Ì }Û} L>V Ì Ìi VÕÌÞ° MURRAY HOGARTH 1930-2014 continued on page 15> A CANADIAN CHAMPION! The Pioneer Energy and Parkland Fuel Corporation management teams came together for a ‘town hall’ meeting with Pioneer staff to discuss plans to bring the two companies together. The acquisition agreement is now going through an approvals process. See full story on Page 3.

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The Exchange looks at Parkland Fuel Corporation’s acquisition of Pioneer Energy. And the issue also looks at the passing of founder Murray Hogarth.

Transcript of Pioneer Exchange Fall 2014-Winter 2015

Page 1: Pioneer Exchange Fall 2014-Winter 2015

COMMUNITYTHE

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A LIFE WELL LIVEDPioneer Energy founder Murray

Hogarth touched thousands of

lives, many of whom came out to

mourn his passing in August.

º/��Ã>Þ��Þ�v>Ì�iÀ���yÕi�Vi`�Ì�i�Ü�À�`�>À�Õ�`������Ã����i�Ã>Þ��}�Ì�i�Ã�Þ��Ã�L�Õi]»�*���iiÀ� �iÀ}Þ�*ÀiÃ�`i�Ì�/�����}>ÀÌ�� Ã>�`����>�iÕ��}Þ�Ì����Ã�v>Ì�iÀ����>�«À�Û>Ìi�ÃiÀÛ�Vi����ÕÀ���}Ì���º�̽Ã�L�>Ì>�Ì�Þ��LÛ��Õð���Ã���yÕi�Vi��>Ã�Ì�ÕV�i`��>�Þ�Ì��ÕÃ>�`� �v���Ûið»

/���Üi�Ì����Ì��Ì>���>L�ÕÌ�i�«��ÞiiÃ]�LÕÃ��iÃÃ�«>ÀÌ�iÀÃ]�V��ÃÕ�iÀÃ�>�`�Ì�i�V�Õ�Ì�iÃÃ�Ài}Õ�>À�«i�«�i�Ü����>Ûi�Lii���i�«i`����Ì�i�À�Ì��i��v��ii`�Ì�>��Ã�Ì����Ã�«>Ài�Ìý�V����Ì�i�Ì�Ì��}�Û��}�L>V��Ì��Ì�i�V���Õ��ÌÞ°

MURRAY HOGARTH 1930-2014

continued on page 15>

A CANADIANCHAMPION!

The Pioneer Energy and Parkland Fuel Corporation management teams came together for a ‘town hall’ meeting with Pioneer staff to discuss plans to bring the two companies together. The acquisition agreement is now going through an approvals process. See full story on Page 3.

Page 2: Pioneer Exchange Fall 2014-Winter 2015

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THE EXCHANGE | 7��ÌiÀ�Óä£{ÉÓä£x� `�Ì���Ƃ�«ÕL��V>Ì����v�À�>�`�>L�ÕÌ�*���iiÀ�,iÌ>��iÀÃ�>�`��i>`�"vwVi� �«��ÞiiÃ

-i�`�ÕÃ�Þ�ÕÀ�*���iiÀ�ÃÌ�À�ið��v�Þ�Õ����Ü��v�>�*���iiÀ�VÕÃÌ��iÀ��À�i�«��Þii�Ü����>Ã�`��i�Ã��iÌ���}�iÝÌÀ>�À`��>ÀÞ�v�À�Ì�i�À�V���Õ��ÌÞ]�>�VÕÃÌ��iÀ��À�vi���Ü�i�«��Þii]�«�i>Ãi��iÌ�ÕÃ����Ü°�/�iÞ�V�Õ�`�Li�vi>ÌÕÀi`����>�vÕÌÕÀi�i`�Ì���°

`�Ì�À\��iÀÞ��-ÌÕLLÃ���iÀÞ�°-ÌÕLLÃJ«���iiÀ°V>�/i�\�­�äx®�ÈÎ��ÓäÈä��>Ý\�­�äx®�ÈÎ��Ó{�äÓä£{�*���iiÀ� �iÀ}Þ��*°�Ƃ���À�}�ÌÃ�ÀiÃiÀÛi`°�ƂÀÌ�V�iÃ��>Þ�Li�Ài«À��Ìi`�Ü�Ì��ÜÀ�ÌÌi��«iÀ��ÃÃ����vÀ���*���iiÀ� �iÀ}Þ��*°

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An AMAZING JOURNEYYour commitment to excellence has paved the road to successWhat an amazing journey we have

all enjoyed as part of the Pioneer

Energy family.

We have shared victories, overcome obstacles and celebrated our individual and collective successes through almost six decades of becoming Canada’s leading private independent fuel marketer and convenience retailer. That journey will continue in 2015 under new ownership, expanding our Pioneer Energy ‘family’ into a national organization committed to its customers, employees and the communities it serves. Although this change means I will miss each and every one of you in the personal contact with day-to-day operations at Pioneer Energy, I will continue on this journey with you as President and CEO of The Pioneer Group Inc. and as a Director with Parkland Fuel Corporation.

����Þ��>ÃÌ��vwV�>���iÃÃ>}i����/�i� ÝV�>�}i�>Ã�Chairman and CEO of Pioneer Energy, I want to say thank you for your incredible support, dedication and commitment to making this the truly great company it is today!

I also want to thank you for putting your faith and trust in me personally when I became President of Pioneer in 1998. Together we have taken Murray’s dream and made it bigger and bolder – so bold in fact that it attracted the attention

of Parkland Fuel Corporation, Canada’s largest independent fuels marketer.Parkland recognized excellence in Pioneer Energy and its people, an excellence that each of you as an integral part of our great Pioneer Team – from administrators and attendants to Retailers and Managers – make happen every day. An excellence that has also achieved the coveted Platinum status for the past nine years in Canada’s 50 Best Private Managed Companies program.

What is clear from all of this is that we have an extraordinary team of people and an exceptional winning culture of achieving the very best we can be.

We do it passionately, deliberately and all the while having a ��ÌÌ�i�vÕ�°����>��V��w`i�Ì�Ì�>Ì�>Ã�«>ÀÌ��v�Ì�i�*>À��>�`�v>���Þ�that excellence will continue to thrive. Along the way there will be changes and challenges, as well as fresh opportunities that could never have existed under our current ownership structure. I wish each of you continuing success and happiness as Pioneer Energy becomes a dynamic and outstanding brand within the Parkland family. And I can tell you that this was certainly Murray’s wish!

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Tim Hogarth President and CEO

Pioneer Energy

Page 3: Pioneer Exchange Fall 2014-Winter 2015

���«���iiÀ°V>���Îcontinued on page 4>

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A Canadian champion.

That’s how Parkland CEO Bob Espey describes Parkland Fuel Corporation with the addition of Pioneer Energy to the family. Parkland’s acquisition of Pioneer Energy is currently moving through the approvals process, with closing expected before the end of the year.“This represents a great opportunity, as the industry consolidates, to be a strong force within the Canadian fuel marketplace,” Bob said at a ‘town hall’ meeting to announce the acquisition in September. “It is an historic event in Canadian fuel marketing.”Bob noted that the combined companies will deliver more than 10 billion litres of fuels through a network that includes almost 1,100 retail gas locations across the country.Bob joined Pioneer Energy President and CEO Tim Hogarth, along with the company’s respective management teams, to discuss what the acquisition would mean to the two companies once they come together.“Rest assured that Pioneer will be Pioneer after the acquisition closes,” Tim told Pioneer Energy employees. º/�i�*���iiÀ��i>`��vwVi�Ü����Ài�>���where it is with the same team of people who have made it the most respected private independent gasoline/convenience retailer in Ontario.”During the approvals process, the companies are continuing to operate independently of one another.Tim said Pioneer was approached by Parkland in 2013 as the company

sought a way to enter the Ontario marketplace in a meaningful way. “Before we would discuss this opportunity, our management team laid out certain ground rules,” said Tim, noting he personally wanted assurances that Parkland would be committed to Pioneer employees.He said he also wanted assurances that the Pioneer Energy brand would be respected, retained and further developed, and that all Pioneer Retailer and Dealer contracts would be retained without changes that could damage relationships.“I am honoured to join forces with a company like Parkland, which shares many of the values that have made Pioneer what it is today,” Tim told the town hall meeting.

Who is Parkland

Fuel Corporation?

Pioneer Energy President Tim Hogarth says he and company founder Murray Hogarth were quite familiar with Parkland Fuel Corporation long before they were approached by the company last year. “In fact, my father and I knew Parkland founder Jack Donald quite well, and kept an eye on the company’s growth and `�ÛiÀÃ�wV>Ì�������Ài�>Ì����Ì��what we were doing at Pioneer,” says Tim. “At a certain point, Parkland’s growth accelerated rapidly and the company became much larger than Pioneer.”

Following is snapshot of Parkland:

• The company was founded in Red Deer, Alberta in 1975 by Jack Donald and his wife Joan.

• Parkland Fuel Corporation is a publicly traded company: TSX:PKI

• Business growth has come through acquisitions – Parkland has welcomed more than 1,000 employees from 20 companies over the past 10 years.

• Parkland delivers consumer fuels through FasGas Plus, Esso, Chevron and RaceTrac as well as other limited brands.

• Parkland has more than 100 wholesale fuels customers serviced from 121 commercial locations.

Harvey Dyck, right, Pioneer Energy Senior VP Finance joins Parkland employees Ray Lapensée, Director, Business Development, and Ronda Dwyer, Director, Corporate Development. The three worked through many of the details between the two companies leading up to the acquisition agreement.

Page 4: Pioneer Exchange Fall 2014-Winter 2015

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“Values like entrepreneurship, integrity, commitment to people and philanthropy.”Tim said the timing of the offer was good because it would help resolve some key issues facing the Pioneer management team, while ensuring “the legacy begun by my father almost 60 years ago would continue well into the future.”Pioneer Energy Retailers and Dealers Ü����Li�iwÌ�}Ài>Ì�Þ����ÌiÀ�Ã��v�>ÃÃÕÀi`�long-term supply, while employees will see expanded opportunities for

career growth, Tim said, noting he will be stepping aside as President and CEO of Pioneer Energy once the acquisition closes.“I will still be very much part of the journey. The Pioneer Group will be the single largest shareholder in Parkland, and my name is being put forward for appointment to the Board of Directors.”More details will be provided as the approvals process moves toward completion, Tim added.

Kelly Nelson is all smiles

for good reason.

She and her team have had a record year, signing on 18 new branded wholesale and 15 consignment dealer locations (some already open, others for future development) that will add about 150 million litres to Pioneer Energy’s total fuels distribution over the next year.“Our team is amazing, with everyone working together to make great things happen,” says Kelly, Director of Sales Operations. “We changed our approach in 2013 with a view to network planning, identifying areas where we have been under-represented. Once we had that information, we launched a sales blitz in a very planned and structured way.”

Kelly notes that she and Brian Kitchen (Vice President Dealer and Reseller Sales) were pleased when Darren McLachlan, a 20-plus year Regional Business Manager, accepted the position of Regional Sales Manager – Consignment Specialist. “Having a dedicated person like Darren meant the team could focus on consignment opportunities as well as branded wholesale.”The results have been outstanding, adds Kelly, noting the team has brought on twice as many dealers this year over the year before.The sales team includes two Regional Sales Managers (RSM) in Manitoba (Mike Schmidt and Kirk Melville) as Üi���>Ã�wÛi�,-�Ã����"�Ì>À���­/�``�Hickman, Jim Cook, Rob Ouimet, Bill McBride and Darren).

More importantly, notes Kelly, she and the RSMs work closely with Dealers to ensure continuing success. “Our Dealers like the fact that we treat them like part of the family. We respect and support the fact that they have a huge personal investment in their sites.”Kelly, a former District Sales Manager before taking on her current role in 2013, says she is amazed at the business acumen of wholesale branded and consignment dealers. “These people are very entrepreneurial, and very committed to their businesses. Once they get the taste of success with our systems and support, they are ready to become multi-site operators.”

“I am honoured to join forces with a company like

Parkland, which shares many of the values that have

made Pioneer what it is today” -Tim Hogarth

> continued from page 3

Parkland Fuel Corporation CEO Bob Espey with Pioneer Energy CEO Tim Hogarth at September ‘town hall’ meeting to announce acquisition details.

EXPANDING THE NETWORKFocused game plan brings on record number of wholesale and consignment locations Kelly Nelson:

Director of Sales Operations

THE

Page 5: Pioneer Exchange Fall 2014-Winter 2015

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“ONE HELL OF A RIDE”Andy’s retirement caps almost 50 years of great memories

Pumping gas at 38 cents a gallon. Selling tobacco and soda pop. Running a car wash that was often lined up bumper to bumper around the block. And of course, endless price wars.

�����Ã�>���ÃÌ�wÛi�`iV>`iÃ�at Pioneer, Andy Landry has

experienced it all.

During that time he’s also had his doubts. He didn’t think self-serve pumps would catch on. And he sure didn’t know that Pioneer would become one of Canada’s leading convenience retailers. “It’s been one hell of ride,” says Andy, whose long-time reign as one of the most popular Regional Business Managers in the company came to a close with his retirement at the end of September. “Without a doubt I’d do it all over again. The people have made it very special.”

The journey began in 1966 when Andy landed a part-time job pumping gas at a Pioneer station at Main and Ferguson Streets in Hamilton (it’s now a city parking lot). In those days gas stations within city limits had to close by 7 p.m. so the hours were limited.čvÌiÀ�w��Ã���}���}��ÃV����]�č�`Þ�took a summer off before accepting a full-time job as assistant manager of the Pioneer station on Upper Gage Avenue in Hamilton.“Of course it was all full serve in those days, and I’m talking full-circle service,” recalls Andy. “That meant you had to check the oil, wash the front and back windshields and offer the customer discount stamps.”

> continued on page 6

TIM HOGARTHPresident, Pioneer Energy“Andy has always

iÝi�«��wi`�Ì�i�LiÃÌ�parts of the Pioneer

spirit and culture.

ÕÌ��½`����i�Ì��Ì>���>L�ÕÌ�>�Ã�`i� of Andy not everyone has

experienced.

“Meet “Andy McTavish”, a wee

Scotsman who can spin a tale and

Ìi���>����i�Ü�Ì��>�LÀ�}Õi�>VVi�Ì�that would make his wife Marie

proud (her family is from Scotland).

There was more than one District

Manager retreat where “Andy

McTavish” would show up in the

evening wearing his trademark

}��viÀ½Ã�V>«�Ü�Ì��>�Ài`�L>������Ì�«°He’d dazzle us all with sleight-

of-hand card tricks and keep us

laughing until it hurt.”

Andy and his wife, Marie, are joined by their two sons Scott and Jean-Paul with his wife Connie at Andy’s retirement party in Hamilton at the end of September.

Andy Landry: “Without a doubt I’ddo it all over again. The people havemade it very special.”

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THE

But things got really busy shortly after he moved to the Upper James Pioneer. “Murray (Hogarth) came up with the idea of giving people a free V>À�Ü>Ã��Ü�Ì��>�Þ�w���Õ«]�>�`�Ì���}Ã�just went crazy. I can remember doing 1,500 cars a day.“Just when he thought things couldn’t get much busier, Pioneer became the wÀÃÌ�}>Ã�ÃÌ>Ì�����«iÀ>Ì�À�����>���Ì���to offer tobacco sales. Then came the introduction of the Pop Shoppe and Rent-a-Bug. “A lot of guys couldn’t handle how busy the job was, so there was a lot of turnover.” But Andy stuck to it and after managing a variety of locations, he was eventually promoted into the À��i��v�ÃÕ«iÀÛ�Ã�À°���Ã�wÀÃÌ��vwVi�Ü>Ã�at the familiar surroundings of Upper James Street. “Of course in those days we didn’t have cell phones, so you’d have to plan your day, and phone ahead,” says Andy.That role plunged him into the heat of price wars throughout the various territories he has managed throughout the years. “Brantford has always been notorious for price wars. There was a time we were changing prices 25 times a day. The pumps were mechanical in those days so you had to go out and change each pump by hand. That was pretty nasty in the winter.”Although the job title has evolved along with the business, Andy’s been in a supervisory role for more years than he can remember. It’s a role he has always enjoyed, and his friendly, easy-going but no-nonsense personality has made him a hit with Retailers over the years.

Just ask Ibrahim Slewa and Sam Alkhatib. Both Retailers switched locations just so they could stay with Andy when his territory shifted.“I’ve known Andy since I started with Pioneer in 1992,” says Ibrahim, Retailer at the Fennell Ave. E. Pioneer in Hamilton. “I worked under Andy when I managed two sites on Highway 6 in Flamborough. Andy’s territory changed, and I wanted to stay with him so I moved to King and Dundurn in Hamilton.“People thought I was crazy to give up two sites, but it was worth it to stay with Andy.”Sam Alkhatib echoes Ibrahim’s sentiments. “I am at this store because of Andy,” says Sam, who has operated a busy Highway 6 location in Flamborough since last March.”How does he garner such loyalty? Andy is modest in his reply.“I always listen to my retailers; if they have a problem I want to know. If I can help I will. If I think they’re wrong, or there’s a better solution, I tell them that too. Bottom line – people want to make money. If they aren’t making money they aren’t happy. I understand that.”Andy hasn’t made any big plans for retirement yet. “My wife, Marie, retired in October. I’m sure we’ll have no trouble keeping busy.” If you’re looking for him next spring, you might want to check area golf courses.

> continued from page 5

°°°��Ã�vÀ�i�`�Þ]�i>ÃÞ�}���}�LÕÌ�������Ãi�Ãipersonality has made him a hit with

Retailers over the years.

STEVE JAKUBICKASRetailer, 858 Upper James Street, Hamiltonº�Þ���L��Ã�i>Ã�iÀ�LiV>ÕÃi�æ�`Þ½Ã�ÛiÀÞ�fair. If I have an issue

he’s hands on and always deals with

it. At the same time he holds you

>VV�Õ�Ì>L�i]�iÝ«iVÌÃ�Þ�Õ�Ì��}iÌ�things done. He always looks into

your concerns and deals with them

quickly.

“He’s a very friendly guy, especially

once you get to know him. He’s well

known for showing his trademark

��``�i�w�}iÀ°�ÕÌ�Þ�Õ½������Þ�Ãii�Ì�>Ì�if he knows you well.”

SAM ALKHATIBRetailer, 1092 Highway 6, Flamborough“Andy’s very friendly.

Bottom line, he knows

what he’s doing.

When he walks in to

a location he knows what’s wrong

with the store right away. He has

high expectations, and helps you get

LiÌÌiÀ°�º7i½Ài���Ì��ÕÃÌ���Ã��}�>�L�ÃÃ]�Üi½Ài�losing a friend.”

IBRAHIM SLEWARetailer – 1160 Fennell Ave. E, Hamilton“Andy is friendly,

very patient and a

}Ài>Ì�«À�L�i��Ã��ÛiÀ°�We often need to

Ã��Ûi�«À�L�i�Ã�Ã��Üi�Ü��½Ì���Ãi�>�customer, and Andy always works

Ü�Ì��Þ�Õ�Ì��w�`�Ì�i�>�ÃÜiÀ°��i½Ã�always fair to everyone.

“He’s also very caring. If you call him

Ü�Ì��>�«À�L�i�]��i�>�Ü>ÞÃ��>�iÃ�Ì�i�Ì��i�Ì��V��i�LÞ°»

Page 7: Pioneer Exchange Fall 2014-Winter 2015

Ontario Hockey League fans have discovered a new way to win this season thanks to a partnership with Pioneer Energy.

More than 36,000 season’s ticket holders at 15 OHL clubs have received co-branded Pioneer Bonus Buck membership cards that automatically enter them into local swipe-and-win promotions throughout the hockey schedule.

AND THAT’S ON TOP OF THE REGULAR BONUS BUCKS VALUES.

“This is a grassroots partnership that enables Pioneer to reach out into communities across the province,” says Anthony DiMaulo, Pioneer Energy’s VP, Marketing, Merchandising & Loyalty. “The program is tailored to meet the needs of individual clubs and communities, which makes it very unique.”

Kevin Boston, the OHL’s Director of Marketing and Business Development, says the program also provides Pioneer Energy with a presence in each arena, with rink-board or on-ice logos.

“This is a classic win-win-win sponsorship that

has something in it for everyone,” says Kevin, noting OHL clubs are very pleased to have their team events promoted at Pioneer sites across the province. “This is the most successful type of partnership you can get into, and I’m V��w`i�Ì��Ì�Ü����Li�v�À�Ì�i����}�ÌiÀ�°»

Season’s Ticket Holders have a chance to win prizes at the local level all year year long, and are automatically entered to win free gas for year, an exclusive VIP fan experience as well as merchandise from their favourite team.

Anthony says the program gives Pioneer a chance to communicate with fans on a regular basis. “We can reach out to fans at each team with regular promotions. It’s great value for the fans, and gives them more reasons to stop at Pioneer.”

FA C T S• Partnership is with 15 teams

including Barrie, Belleville, Guelph, Kingston, Kitchener, London, Mississauga, Niagara, Oshawa, Ottawa, Owen Sound, Peterborough, Sarnia, Sudbury and Windsor.

• The League drew 3.1 million fans last season, compared to 633,000 for the Toronto Maple Leafs.

• OHL attendees are 63 percent male, with 39 percent aged 19-34 and 41 percent aged 35-54.

• Several OHL Alumnus have gone on to successful NHL careers including Wayne Gretzky, Bobby Orr, Drew Doughty, Corey Perry, P.K. Subban, Steven Stamkos and John Tavares.

• The OHL is the No. 1 NHL development league, with more than 197 former OHL players on opening day rosters this season.

• The OHL is one of the largest providers of scholarships in Canada with over $1.75 million dollars being fed into the education system for over 230 OHL current and graduate players from the OHL.

• For each year played in the League, the CHL provides a year’s worth of tuition paid to a post secondary establishment in Canada or the U.S.

WINNING PLAY!PIONEER AND ONTARIO HOCKEY LEAGUE CREATE

GRASSROOTS PARTNERSHIP

Page 8: Pioneer Exchange Fall 2014-Winter 2015

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Bright, cheery and

welcoming. At Windsor’s

Verve site, you’d be hard-

pressed to decide if you

were describing the space or

Retailer Joanne Alagha.

ƂvÌiÀ�Õ�`iÀ}���}�>��>��À�Ài��Û>Ì���]�7��`Ã�À½Ã����Þ�6iÀÛi���V>Ì�����«i�i`�>�Þi>À�>}��-i«Ìi�LiÀ°�Ƃ�`���>��i��>Ã�Lii��Ì�iÀi�Ì�À�Õ}��Ì�i�Ü���i�«À�ViÃð�

º�ÕÃÌ����i�Ì�i�ÃÌ�Ài]���Ü>Ã��iÜ�Ì��*���iiÀ�Ü�i��������i`�Ì�i�Ìi>���>ÃÌ�Þi>À]»�Ã�i�Ã>Þð�-��Vi�������}�Ì�i�Ìi>�]���>��i��>Ã��iÌ�Ã��i�Ü��`iÀvÕ��«i�«�i�q�L�Ì���i�LiÀÃ��v�Ì�i�*���iiÀ�v>���Þ�>�`� Ü�Ì����Ì�i�7��`Ã�À�V���Õ��ÌÞ°�

º/�i�LiÃÌ�Ì���}�>L�ÕÌ�6iÀÛi��Ã�Ì�i�iÛiÀÞ`>Þ�VÕÃÌ��iÀ�q�Ì�i�V���Õ��ÌÞ°� �̽Ã�>�`�vviÀi�Ì�>Ài>�>�`�}À�Õ«��v�«i�«�i�vÀ���Ü�iÀi���Ü>Ã]�>�`����Ì�i�Þi>À��½Ûi�LiV��i�>�«>ÀÌ��v�Ì�i�À���Ûið��½Ûi��>`�Ì�i�V�>�Vi�Ì��}iÌ�Ì�����Ü�Ì�i�°»

�À���LÀ�}�Ì��«i��ë>ViÃ�Ì��L��`��iÜ�V���ÕÀÃ]�>�`�Ü�Ì����>��i�>Ì�Ì�i��i��]�6iÀÛi�Ài�>��Ã�>�`�ÃÌ��VÌ�Ûi��iÜ�v�ÀVi����

BRIGHT

LIGHTS!Joanne and her Verve

team a service beacon

for Windsor motorists

Ì�i�*���iiÀ�LÀ>�`°�º-��Vi��«i���}]�>���Ì��v�«i�«�i�>Ã��¼7�>Ì��Ã�6iÀÛi¶½»�Ã�i�V��Ì��Õið���>��i�>�`��iÀ�Ìi>��V��Ì��Õi�Ì��`i��ÛiÀ����Ì�i��iÜ�6iÀÛi�LÀ>�`��}°�

º/�iÀi½Ã�>���Ì��v�¼7"7t½�Ü�i��«i�«�i�V��i���Ì���ÕÀ�ÃÌ�Ài°��̽Ã�>�L�}}iÀ�ë>Vi�>�`��>Ã���Ài��Ìi�Ã�����Ì°�/�i�>ÌÌ>V�i`�/�����ÀÌ��Ã]�Ì�i�V���ÕÀ�q��̽Ã�>�`�vviÀi�Ì����������ÕÀ�V�ÌÞ�>�`���i�Ì�>Ì�Ãi«>À>ÌiÃ�ÕÃ�vÀ���Ì�i�ÀiÃÌ°�Ƃ�`�Ì�iÀi�>Ài�>���Ì��v��««�ÀÌÕ��Ì�iÃ�v�À��i�Ì����ÌÀ�`ÕVi�Ì�i��Ì��Ì�i�6iÀÛi�V��Vi«Ì°���Ìi���Ì�i�]�Üi½Ài��iÀi�Ì��ÀivÕi�]�ÀivÀiÃ��>�`�ÀiÜ>À`°»

��À���>��i]�Ì��Ã��Ã���Ài�Ì�>��>��>�ÌÀ>��À�Ã��}>�°� �Ì�>�«>«iÀ�«ÕÃ�iÀ]�Ã�i½Ã��ÕÌ����Ì�i�ÃÌ�Ài�iÛiÀÞ�`>Þ]���ÌiÀ>VÌ��}�Ü�Ì��VÕÃÌ��iÀÃ]��iÀV�>�`�Ã��}]�>�`�VÀi>Ì��}�>�Üi�V����}�ë�Ì�����iÀ�VÕÃÌ��iÀý�`>��Þ�À�ÕÌ��ið�

º6iÀÛi��>Ã�Ã���>�Þ�Õ��µÕi�Ì���}Ã�Ì���vviÀ�Ì�i�V���Õ��ÌÞ�q�Ì���}Ã�Ì�>Ì�����Ì�iÀ�V��Ûi��i�Vi�ÃÌ�Ài��À�}>Ã�ÃÌ>Ì�����>Ã�Ì���vviÀ°»��À���>�v½Ài>������Ã�>�i�ÃÌ>Ì����Ì����Ý�>�`��>ÌV��LÕ���V>�`Þ]�Ì�iÀi½Ã�Ã��iÌ���}�Ì��«�µÕi�iÛiÀÞ��i½Ã���ÌiÀiÃÌ]�>�`��ii«�Ì�i��V����}�L>V��v�À���Ài°�

iÜ]�vÀiÃ��>�`�����Û>Ì�Ûi°�/��Ã]�>VV�À`��}�Ì����>��i]��Ã�Ü�>Ì�*���iiÀ�>�`�Ì�i�6iÀÛi�LÀ>�`�Ài>��Þ��>Ã�}���}�v�À�Ì�i�°�Ƃ�`�Ã�i�Ã��Õ�`����Ü�q�>Ã�����iÀ��Ü��Ü�À`Ã]�vÕi��ÀÕ�Ã�����iÀ�Ûi��ð�

º�Õi���Ã�����i�Ì�À�Õ}��>�`�Ì�À�Õ}�°��½Ûi�Lii���>ÀÀ�i`�v�À�Ó{�Þi>ÀÃ]�>�`��Þ��ÕÃL>�`��>Ã�Lii�����Ì�i�vÕi����`ÕÃÌÀÞ�v�À�Îä�Þi>Àð�������}�*���iiÀ�>�Þi>À�>}��Ü>Ã���Ì��iÜ]�LÕÌ�`iw��Ìi�Þ�`�vviÀi�Ì�v�À��i°��Þ�v>���Þ��Ã�>�����Û��Ûi`����vÕi�°��Ì���Þ�

�ÕÃL>�`�>�`�Ã���ÀÕ�� ÃÃ��ÃÌ>Ì���Ã����Ì�i�V�ÌÞ�>Ã�Üi��°»�

��>��i��Ã�«À�Õ`��v��iÀ�v>���Þ½Ã�>VV��«��Ã��i�ÌÃ�>�`�Ü�À�]�LÕÌ�}iÌÃ� ��ÃÌ�iÝV�Ìi`�`�ÃVÕÃÃ��}��iÀ�ÃÌ�Ài� ��V>Ì���°��º6iÀÛi��Ã�Ã��iÌ���}�Ã�� `�vviÀi�Ì�vÀ���>�ÞÌ���}�i�Ãi��ÕÌ�Ì�iÀi°� �̽Ã�iÝV�Ì��}�Ì��Li�>�«>ÀÌ��v��Ì°»

i��}�Vi�ÌÀ>��Ì��Ì�i�V���Õ��ÌÞ��Ã���«�ÀÌ>�Ì�Ì��L�Ì����>��i�>�`�*���iiÀ°���>��i½Ã���V>Ì����Ü�À�Ã�Ü�Ì����V>���À}>��â>Ì���Ã]�«�>V��}�`��>Ì����L�ÝiÃ�>�`��vviÀ��}�Ì�i��««�ÀÌÕ��ÌÞ�v�À�ÃÌÕ`i�ÌÃ�Ì��}>���V���Õ��ÌÞ�ÃiÀÛ�Vi���ÕÀÃ�>�`���`�Û�`Õ>�Ã�Ì��}>���Ã����Ã�v�À�i�«��Þ�i�Ì�`iÛi��«�i�Ì°�º7i½Ài�>�«>ÀÌ��v�Ì�i�À���Ûið�7i½Ài�«À�Û�`��}��««�ÀÌÕ��Ì�ið»

������}�>�i>`�Ì��Þi>À�ÌÜ�]���>��i��Ã�iÝV�Ìi`�>L�ÕÌ��iiÌ��}���Ài�«i�«�i�>�`�w�`��}��««�ÀÌÕ��Ì�iÃ�Ì��i�}>}i�Ü�Ì��Ì�i�V���Õ��ÌÞ�iÛi����Ài°�º7�Ì��*���iiÀ�>�`�6iÀÛi��½��LÀ��}��}�Ã��iÌ���}��iÜ�Ì���Þ�V���Õ��ÌÞ�q�>�`�Ì�iÞ½Ài�Ài>��Þ������}��Ì°»

Above: Joanne Alagha’s smile welcomes customers to Windsor’s only Pioneer Verve location.Top: Major renovations turned the Walker Road Pioneer into a landmark.

8

Page 9: Pioneer Exchange Fall 2014-Winter 2015

«���iiÀ°V>����

PIONEER TRANSPORTATION�i��ÛiÀ��}�ÌÜ��L���������ÌÀiÃ��v�vÕi��i>V��Þi>À�Ã>vi�Þ] ���Ì��i�>�`�>Ì�Ì�i�À�}�Ì�«À�Vi�>������>�`>Þ½Ã�Ü�À�

The price of wholesale

gasoline is all over the map.

Making matters worse is a

supply shortage, triggered

by maintenance shutdowns

CV�VJTGG�1PVCTKQ�TGƂPGTKGU�

/�i�V�>��i�}i��Ã����v�À�*���iiÀ½Ã�ÌÀ>�ë�ÀÌ>Ì����Ìi>�]�Ü��V���ÕÃÌ�i�ÃÕÀi�Ì�>Ì�Ì�iÃi��>ÌiÃÌ�`�vwVÕ�Ì�iÃ�`��½Ì���ÌiÀviÀi�Ü�Ì��Ì�i�`i��ÛiÀÞ��v�>���ÃÌ�v�ÕÀ�����������ÌÀiÃ��v�vÕi��}���}��ÕÌ�Ì����Ài�Ì�>��£ää���V>Ì���Ã��ÛiÀ�Ì�i��iÝÌ�Ó{���ÕÀð

/�i�Ìi>��Ã��vÌÃ���Ì����}��}i>À]�>�`�>���Ãii�Ã�Ì��Li�}���}�Üi���LÞ�Ì�i�Ì��i��Õi�Ã����À`��>Ì�À�������Õ�â��}>��i>`Ã����i�v�À�Ì�i�iÛi���}°

ÕÌ�>���ÌÌ�i�>vÌiÀ���`��}�Ì]��i½Ã�>Ü>�i�i`�LÞ�>�V>���vÀ�����i��v���Ã�`À�ÛiÀð�/�i�`i«�Ì��>Ã�ÀÕ���ÕÌ��v�ÃÕ««�Þ]�ÌÞ«�V>��>Ì�Ì��Ã�Ì��i��v�Þi>À°������µÕ�V��Þ�w�`Ã�>��Ì�iÀ�ÌÀÕV��Ì�>Ì�V>��}iÌ�Ì��>��>�ÌiÀ�>Ìi�ÃÕ««��iÀ]�i�ÃÕÀ��}�Ì�i�vÕi��`iÃÌ��i`�v�À������}Ü��`�Ü����Li�Ì�iÀi�Liv�Ài�Ì�i���À���}�ÀÕÃ����ÕÀ°

º-Õ««�Þ�>�`�«À�V��}�>Ài�>�Ü>ÞÃ�>�V�>��i�}i]�LÕÌ�Ì�iÀi�>Ài�Ì��iÃ����i�Ì��Ã�Ì�>Ì�>Ài�iÝÌÀi�i�Þ�`�vwVÕ�Ì]»�iÝ«�>��Ã�7>��Þ�/���iÀ]�Ü�������i`�*���iiÀ�ÌÜ��Þi>ÀÃ�>}��>Ã���ÀiVÌ�À��v�/À>�ë�ÀÌ>Ì����Ü�iÀi��i��Ã�Àië��Ã�L�i�v�À�Ì�i�`i��ÛiÀÞ��v���Ài�Ì�>��ÌÜ��L���������ÌÀiÃ��v�vÕi��>��Õ>��Þ°

7>��Þ�Ü>Ã���Ài`�ÌÜ��Þi>ÀÃ�>}��LÞ�6�V����`ÃÜ�ÀÌ�]�-i���À�6�Vi�*ÀiÃ�`i�Ì]�ÕÃ��iÃÃ��iÛi��«�i�Ì]�-Õ««�Þ�>�`�

��ÃÌÀ�LÕÌ���]�Ì���iiÌ�Ì�i�V�>��i�}iÃ��v�À>«�`�}À�ÜÌ�°�º7�i����wÀÃÌ�Ì����V��ÌÀ����v�ÌÀ>�ë�ÀÌ>Ì���]�Üi�ÜiÀi�`i��ÛiÀ��}�>L�ÕÌ�Îää�����������ÌÀiÃ��v�vÕi��>��Õ>��Þ]»�Ã>ÞÃ�6�V°

º/�>Ì���VÀi>Ãi`�Ì��ÌÜ��L���������ÌÀiÃ�>�Þi>À]�ÀiµÕ�À��}�>��iÛi���v�iÝ«iÀÌ�Ãi�Üi�`�`�½Ì��>Ûi������ÕÃi°�7>��Þ�LÀ�Õ}�Ì�}Ài>Ì�iÝ«iÀ�i�Vi�>�`����Ü�i`}i��v�Ì�i�Ì��À`�«>ÀÌÞ�V>ÀÀ�iÀ�Ü�À�`�Ì��*���iiÀ�ÌÀ>�ë�ÀÌ>Ì���°��i��>Ã�`��i�>�}Ài>Ì���L�v�À�Õð��i��>Ã�Ài�i}�Ì�>Ìi`�V��ÌÀ>VÌÃ�v�À�Ã�}��wV>�Ì�Ã>Û��}ð»

6�V���ÌiÃ�Ì�>Ì�Ì�i��Õ�LiÀ��v�Àiw�iÀÃ����"�Ì>À����>Ã�`À�««i`�vÀ���££�Ì���ÕÃÌ�v�ÕÀ��ÛiÀ�Ì�i�«>ÃÌ�Óä�Þi>ÀÃ]�VÀi>Ì��}�>``�Ì���>��ÃÕ««�Þ�V�>��i�}iÃ�v�À�Ì�i�ÌÀ>�ë�ÀÌ>Ì����}À�Õ«°

Vic Holdsworth (sitting), SVP, Business Development, Supply and Distribution, discusses strategy with Peter Pez (left), Manager, Wally Toomer (far right), Director of Transportation, Fuels Coordinators Paul Vickery and John Hulzinga.

continued on page 14 >

Page 10: Pioneer Exchange Fall 2014-Winter 2015

THE

10

Just ask Darren M. of Hamilton,

who’s planning to cruise the

Mediterranean next spring

after bagging a $12,000 trip

to Anywhere in the World along

with the two cases of Eska

water he purchased

this summer.

During the promotion, anyone buying a case of Eska drinking water was automatically entered if they swiped their Bonus Bucks card when making the purchase.“I’ve been a Bonus Bucks member for years now, but I never imagined winning anything like that,” says the Union Gas employee. He and his wife Jeanette are planning to celebrate their 20th Anniversary cruising to destinations like Italy, Greece and more.

ANNIVERSARY WINDFALL!How do you turn a case of Eska bottled water into a vast sea?

Pioneer Energy

Loyalty Manager

Tori Allen

congratulates

Darren and

Jeanette of

Hamilton on their

trip to Anywhere in

the World prize.

Darren’s a regular at the Burlington Pioneer Verve location at Mainway and Appleby Line because it’s close to where he works. Jeanette says she and Darren have been researching a world of possibilities for the trip to Anywhere in the World. “There’s so much history in that part of the world, I would love to see all the ruins.”It’ll be a trip of a lifetime for the couple, who say they haven’t done a lot of travelling. “We’ve been to Texas and Vegas, but this will be a trip we’ll never forget.”

Bobby says they both like Belleville because it’s the ideal size for a city – not too big and not too small. He says he recognizes his regular customers, but is also used to the number of cottagers

and out-of-towners who come through on their way to Prince Edward County, Napanee and the Thousand Islands. For now, the Bhopals continue to commute from Brampton roughly four

days a week. Sometimes they make the trip together; other days they make it >���i°�7�Ì��Ì�i��i�«��v�>�Ìi>���v�wÛi�local employees though, they keep the station up and running 24 hours a day.

> continued from page 12. BELLEVILLE BEAUTY

JAYNE WALKER, a member of the Pioneer Energy Customer Care team since its inception is taking on new challenges in the Finance department.

PATRICIA JAGDEO has joined the Customer Care team as a Customer Care Representative. Patricia brings more than 10 years of call-centre experience to the team. Patricia worked on the Pioneer Energy account when it was outsourced, and is pleased to �vwV�>��Þ������Ì�i�Ìi>�°��

TANVEER MUNEER and his wife KATLIN FLIELER became the new operators for Location 259 in Bancroft effective July 11, 2014. Tanveer has been with Pioneer as a Retailer at Location 263 in Stouffville for seven years. He and Katlin possess a lot of retail experience together and are assured success at their new site.

We were saddened to learn of the passing of ISABEL ABBEY this year. Isabel was the long-time Executive Assistant to Pioneer founder Murray Hogarth, serving Murray and the company well for many years. Our condolences to her family.

Pioneer

*i�«�i

Page 11: Pioneer Exchange Fall 2014-Winter 2015

«���iiÀ°V>��££

Kevin W. of Carleton Place had

his eye on the Drive a Dream

Machine promotional signage

every time he stopped at

2KQPGGT�VQ�ƂNN�WR�VJKU�UWOOGT�

“I saw the signs and said to myself, I would love that. I would love that. I would love that.” The August 5 to September 28 promotion was a Bonus Bucks Swipe for a chance to Win that drove almost 1.2 million entries.In partnership with G1 Tour, Kevin’s dream came true on a sunny Saturday October morning as he took two high-performance luxury cars through their paces on the four-kilometre road course at Mosport Speedway, reaching speeds in excess of 200 kilometres an hour.The Lamborghini Gallardo, a $280,000 beauty that zips from 0 to 100 km in 3.8 seconds was his favourite. But he conceded the bright red Ferrari 360 Modeno with its more modest 4.5-second sprint was no slouch either.For David H. of London, it was the perfect birthday present. “I just turned 63 and I can’t imagine a better way to celebrate.”Adam F. of Ridgeway, near Fort Erie, says he wasn’t sure if he could come Ü�i���i�wÀÃÌ�}�Ì�Ì�i�V>���>L�ÕÌ�

DREAM OF A LIFETIME!

Pioneer Energy Loyalty Manager Tori Allen (second from left) joins Drive a Dream Machine winners trackside with a bright red Ferrari Modeno.

Kevin W. is all smiles as he emerges from the Lamborghini.

winning. “I asked if I could have an hour to think about it. It was Thanksgiving weekend and I had a lot of plans.”When he called friends and family, they said he’d be crazy to pass up the chance.º9i>�]��Ì�Ü>Ã�`iw��Ìi�Þ�>��iÝ«iÀ�i�Vi���wouldn’t want to have missed,” he said after climbing from the grey ‘Lambo’, adding he had it up to over 200 km/h on the back straightaway.Rachel H. came with her husband Scott, who admitted he was plenty envious of his wife’s dream prize. “My son is pretty jealous too.” Before taking her laps, Rachel said she was nervous but didn’t want that to get in the way of her experience of a lifetime. Afterwards, she was all smiles. “Wow, what a experience. I was a little nervous on the curves, but the coach

�������������������������������������������

F E R R A R I 3 6 0 F E R R A R I F 4 3 0 N I S S A N G T - R

A U D I R 8 L A M B O R G H I N I G A L L A R D O

SWIPE FOR A CHANCE* TO

������ �������

The prize winners will have the opportunity to drive 3 different exotic cars during their driving experience

at Mosport GP circuit on October 11, 2014. Approximate retail value: $1,000.

*Terms & conditions apply. No purchase necessary. Contest valid from Aug 5, 2014 to Sept 28, 2014. 3 prizes available with an approx. value of $3,000. Odds of winning depend on # of entries received. Skill-testing question

required. Limit 1 entry per person per day. Contest open to Ontario residents 18 years of age or older, with a registered Bonus Bucks card, and a valid driver’s license. Bonus Bucks card must be swiped at the time of transaction.

Visit pioneer.ca for official rules.

59573_Exotic_Car_upr+lwr_pump_topper WORK.indd 1

was great. When we hit the straights, he just kept saying ‘gas gas gas’!”Pioneer Loyalty Manager Tori Allen, who accompanied all four winners for their day at the track, says she was pleased with the promotion. “This is a great way for Pioneer to connect our Bonus Bucks members with something very special, a once-in-a-lifetime experience that they will share with family and friends.”Tori says she is already exploring other experiences to feature in future promotions.

For more information about G1 Tour

visit g1tour.com.

Page 12: Pioneer Exchange Fall 2014-Winter 2015

12

THE

BellevilleBeauty

7�i��*>À`ii«�­�LLÞ®��Õ�>À���«>��LÀ��i�}À�Õ�`������Ã�Belleville Pioneer station last year,

that ground was frozen solid.

Because he was building from the ground up, the Pioneer consignment dealer says the winter of 2013 delayed the start-up of his new business. But since he opened in August it has been smooth sailing. Bobby’s history with Pioneer goes back to 2006 when he ran a station in Barrie, so he knows how the company operates and had always liked the consignment model. Because Pardeep had that existing relationship, and because he owned the land where the station now stands (he also paid to bring water and sewer services to the 2,600-square-foot building he erected), Regional Business Manager Rick Bairstow said it was easy for Pioneer to team up with Bobby. “He’s a pretty astute guy,” says Rick. “He’s a sharp fellow and understands the

business, his customers and the relationships with employees and the community.”Kelly Nelson, Director of Sales Operations, adds that the location is spectacular. “Bobby did an amazing job in designing this site. The store is huge and bright, and he has even included facilities for staff with a kitchen, change-rooms and even showers. He’s a great operator, and I’m sure we’ll see him with additional sites down the road.”Rick says Bobby’s plan included six pumps, a coffee counter and an onsite touch-free car wash – one that, with a six-colour clean, doubles the polishing power of the tri-colour foam clean. Bobby was also excited to offer his customers Bonus Bucks. He says that’s one of the things that draws customers to his location at 808 Bell Blvd, which is strategically located close to a Highway 401 interchange.

Bobby says he likes the consignment relationship for a couple of reasons. Pioneer owns and manages the fuels in the ground, giving him a set percentage on what he sells. With that worry out of the way, he is able to focus on customers, employees and his convenience store. “When there is something wrong in the market, where the market is volatile at least, you have protection that way,” he adds. It’s something that puts Bobby and his wife and business partner Surinder at ease. They have three children, two in university, so the guarantee is reassuring. They’re also thinking of moving from their Brampton home to Belleville so they don’t have to drive two hours each way every day.

Right: Bobby Bhopal has taken full advantage of Pioneer merchandising for his consignment location in a fast-growing area of Belleville.

Above: The expansive Pioneer location just off Highway 401 in Belleville is popular with locals and travellers alike.

Former Pioneer Retailer builds ‘outstanding site’ from the ground up

continued on page 10>

Page 13: Pioneer Exchange Fall 2014-Winter 2015

«���iiÀ°V>��£ÎGiveaways were part of the day’s excitement.

For the past seven years,

Aftab Qaisar has been the

leading force behind the

success of his Beamsville Esso

station. Humble and quiet,

Aftab’s pride of ownership is

evident in every detail of his

business operations.

ºƂvÌ>L��Ã�>�ÛiÀÞ�}��`�LÕÃ��iÃÃ�>�]�Ü���ÀÕ�Ã�>�ÛiÀÞ�«À�viÃÃ���>��Ã�Ìi]»��vviÀÃ�,i}���>��->�iÃ��>�>}iÀ������VÀ�`i°�º ÛiÀÞÌ���}������Ã�LÕÃ��iÃÃ��Ã�Ì��Ì�i�/°��v����>Ûi�>�`i>�iÀ�Ü����>Ã��ÃÃÕiÃ��À�Ü����ii`Ã�>��i�Ì�À]���ÀiV���i�`�Ì�iÞ�Ãii�ƂvÌ>L°»

7�>Ì�ÃiÌÃ�ƂvÌ>L�>«>À̶��̽Ã��>À`�Ì��«��«���Ì°����V��ÛiÀÃ>Ì���]��̽Ã���Ì�ƂvÌ>L�Ü����i�Ì���Ã��i½Ã�>�Ì�«�ÀiÌ>��iÀ]�LÕÌ����°�7�i��>Ã�i`�>L�ÕÌ���Ã� ÃÃ����V>Ì���]�ƂvÌ>L���`iÃÌ�Þ��>�iÃ�Ã��i�Ài�>À�Ã�q�>�`�Ì�>̽Ã�Ü�iÀi�Þ�Õ�Ãii�Ì�i�`�vviÀi�Vi�Ì�>Ì�ÃiÌÃ�����>«>ÀÌ°��i�ÌÀÕ�Þ���ÛiÃ���Ã�ÃÌ>Ì���]�Ì>�iÃ�«À�`i������Ã�Ü�À��>�`��Ã�Õ�>vÀ>�`�Ì��`��>�Þ��v�Ì�i�º�i>ÛÞ���vÌ��}»°

�À���V�i>���}�L>Ì�À���Ã�Ì��ÃÌ�V���}�Ã�i�ÛiÃ]������L��Ã�Li�i>Ì�����°��v��̽Ã�Ã��iÌ���}�}��`�i��Õ}��v�À�>�ÃÌ>vv�

�i�LiÀ�Ì��`�]�Ì�i���i�V>��q�>�`�`�iÃ�q�`���Ì�Ì��°��º7�>Ì��>�iÃ�Þ�Õ�ÃÕVViÃÃvÕ�¶�/�i��>À`�Ü�À��Þ�Õ�«ÕÌ���]»�ƂvÌ>L�Ã>Þð�º ÝVi��i�Ì�VÕÃÌ��iÀ�ÃiÀÛ�Vi°�i�V��«iÌ�Ì�Ûi°�7>ÌV��Þ�ÕÀ���>}i�q�V�i>��Ã�Ìi]�}Ài>Ì�Ü>Ã�À���ð�/��Ã�>���V�Õ�Ìð»�Ƃ�`�ƂvÌ>L�`i��ÛiÀÃ����>���vÀ��Ìð

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�i��Ã�Ì�>��vÕ��v�À�Ì�i�«>ÀÌ�iÀÃ��«Ã���Ã� ÃÃ����V>Ì�����vviÀÃ����°�*>ÀÌ�iÀÃ����i�/�����ÀÌ��Ã�>�`�Ì�i�,�V��ÌÀ�LÕÌi�Ì����Ã�ÃÕVViÃð�º/�iÀi��Ã�V��Ã�ÃÌi�VÞ�>VÀ�ÃÃ�>�>`>°��̽Ã�>�ÌÀÕÃÌi`�LÀ>�`�>�`�Ì�i�VÕÃÌ��iÀ����ÜÃ�Ü�iÀi�Ì��w�`�Ì���}ð� �½��«À�Õ`�Ì��Li�>�«>ÀÌ��v�Ì�>Ì°»�

ƂvÌ>L�ÃÌ����Ài�i�LiÀÃ���Ã�Ã�Ìi½Ã�}À>�`��«i���}�ÃiÛi��Þi>ÀÃ�>}�°�Ƃ�V���Õ��ÌÞ�L>ÀLiVÕi�Ü�Ì��>VÌ�Û�Ì�iÃ�v�À�>��]��Ì�Ü>Ã���Ã�

Ü>Þ��v��iÌÌ��}�Ì�i�V���Õ��ÌÞ����Ü�Ì�iÞ�ÜiÀi�Ì�iÀi�q�>�`�>�Ü>ÞÃ�Ü�Õ�`�Li°�

º7i�Ü�À��Ì��`i��ÛiÀ�iÝVi��i�Ì�VÕÃÌ��iÀ�ÃiÀÛ�Vi�Ü�Ì��iÛiÀÞ���ÌiÀ>VÌ���]»�ƂvÌ>L�ÀiyiVÌð�º7i�Ü>�Ì�Ì���>�i�ÃÕÀi�Üi½Ài�>�Ü>ÞÃ�vÕ��Þ�ÃÌ�V�i`�>�`�iÝiVÕÌ��}�«À���Ì���ð�7i��>�i�Ì�i�VÕÃÌ��iÀÃ�>Ü>Ài�>L�ÕÌ�Ü�>̽Ã�}���}�������>����v�Ì�i� ÃÃ��ÃÌ�ÀiÃ]�>�`�Üi�ÌÀÞ�Ì�����Ü��ÕÀ�VÕÃÌ��iÀð�/�i�À�ÀiµÕ�Ài�i�ÌÃ�>�`�Li�>Û��ÕÀÃ�>Ài���«�ÀÌ>�Ì�q�Üi�Ì>�i�Ì�i�À��«�����Ã�ÃiÀ��ÕÃ�Þ°���Ü�À�����>���Ì�iÃi�>Ài>Ã�Ì���>�i�Ì�i�À���i�ÃÌ�«�iÝ«iÀ�i�Vi�Ü�ÀÌ�Ü���i�i>V��>�`�iÛiÀÞ�Ì��i°»

ºƂvÌ>L�v����ÜÃ�Ì�i� ÃÃ����`i«i�`i�Ì�`i>�iÀ�«À�}À>�]»�����V��V�Õ`ið�º�i½Ã�ÛiÀÞ�i�}>}i`]�>�Ü>ÞÃ�������}�Ì����«À�Ûi���Ã�LÕÃ��iÃÃ�>�`�VÕÃÌ��iÀ�ÃiÀÛ�Vi°��i½Ã�ÛiÀÞ�`i`�V>Ìi`�>�`�Üi½Ài�}�>`�Ì���>Ûi�����>Ã�>��i�LiÀ��v��ÕÀ�Ìi>�°»

Attention

Ì��`iÌ>�� ÃÃ��`i>�iÀ½Ã�«À�`i��v��Ü�iÀÃ��«�ÀiyiVÌi`����ÃÕVViÃÃ��v�Ã�Ìi

Left: Aftab Qaisar pays attention to the details, inside and out at his Esso On the Run.

Below, Aftab is joined by members of his customer service team, from left: Cory Henley, Amit Chaudhari and Raja Rehman

Page 14: Pioneer Exchange Fall 2014-Winter 2015

14

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7���i�ÃÕ««�Þ�>�`�«À�V��}�>Ài�VÀ�Ì�V>���ÃÃÕiÃ�q�>�«i��Þ�>���ÌÀi�>``Ã�Õ«�Ü�i��Þ�Õ½Ài���>`��}��������Ã��v���ÌÀiÃ����>�`>Þ�q�Ã>viÌÞ��Ã�>�Ü>ÞÃ�>Ì�Ì�i�Ì�«��v�Ì�i���ÃÌ°�ƂvÌiÀ�>��]�*���iiÀ�/À>�ë�ÀÌ>Ì����ÌÀÕV�Ã�>Ài��>Õ���}���}��Þ�y>��>L�i���µÕ�`Ã����Ã��i��v�Ì�i�LÕÃ�iÃÌ�Ì��À�Õ}�v>ÀiÃ���� �ÀÌ��Ƃ�iÀ�V>]���ÌiÃ�7>��Þ°

/�i�À�ÌÀÕV�Ã�>Ài����Ì�i�À�>`�ÃiÛi��`>ÞÃ�>�Üii�]�Ó{���ÕÀÃ�>�`>Þ�Ü��V���i>�Ã�Ài}Õ�>À�Þ�ÃV�i`Õ�i`��>��Ìi�>�Vi��Ã�VÀ�Ì�V>�°�/ÀÕV�Ã�>�`�ÌÀ>��iÀÃ�Õ�`iÀ}�����Ì��Þ�ÃiÀÛ�Vi�V�iV�Ã�>Ã�Üi���>Ã�iÝÌi�Ã�Ûi�>��Õ>����ëiVÌ���ð�º/�i�>��Õ>����ëiVÌ���Ã�V>��Li�ÛiÀÞ�iÝ«i�Ã�Ûi]�vÀ���fÓ]äää�Ì��>Ã��ÕV��>Ã�f£Ó]äää�`i«i�`��}����Ì�i�>}i��v�Ì�i�ÌÀ>��iÀ]»�Ã>ÞÃ�7>��Þ°�º/�>̽Ã�Ü�Þ�Üi��>Ûi�>�«À�}À>�����«�>Vi�Ì��Ài«�>Vi�>}��}�ÌÀ>��iÀÃ�i>V��Þi>À°��Ì��>Ã��i�«i`�ÕÃ�VÕÌ�>��Õ>���>��Ìi�>�Vi�V�ÃÌÃ�LÞ�>���ÃÌ��>�v°»

->viÌÞ�>�Ã�����}iÃ������}��Þ�ëiV�>��âi`�ÌÀ>����}�>�`�Ài}Õ�>À�>Õ`�ÌÃ�v�À�Ì�i�`À�ÛiÀð

º"ÕÀ�`À�ÛiÀÃ�w���ÌÜ��À��iÃ�q�Ì�iÞ�>Ài�L�Ì��ÌÀ>�ë�ÀÌ�`À�ÛiÀÃ�>�`�«À�`ÕVÌ��>�`�iÀÃ]»�Ã>ÞÃ�*iÌiÀ�*iâ]��>�>}iÀ�/À>�ë�ÀÌ>Ì���°�º���>``�Ì����Ì��«À�«iÀ���Vi�ViÃ�v�À�`À�Û��}�Ì�iÃi�ÌÀÕV�Ã]�Ì�i�`À�ÛiÀÃ�ÀiµÕ�Ài�>��Õ�LiÀ��v�ViÀÌ�wV>Ì���Ã�Ài�>Ìi`�Ì���>�`���}�Ì�i�«À�`ÕVÌ°»

/�iÃi���V�Õ`i�ViÀÌ�wV>Ì����vÀ���Ì�i�>�>`�>��*iÌÀ��iÕ��*À�`ÕVÌÃ���ÃÌ�ÌÕÌi]�/���­/À>�ë�ÀÌ>Ì�����v��>�}iÀ�ÕÃ����`î]�7���-]�>Ã�Üi���>Ã]��À�i�Ì>Ì����«À�Vi`ÕÀiÃ�>Ì�i>V��v>V���ÌÞ�Ü�iÀi�«À�`ÕVÌ��Ã���>`i`°�

��«À�Ûi�i�ÌÃ����ÌiV�����}Þ��>Ûi�>�Ã���i�«i`�������âi�Ì�i�À�Ã���v�ë���Ã]� ��ÌiÃ�*iÌiÀ°

Top: Pioneer Fuels truck making a stop at the King Street West location in Hamilton.

Above: Pioneer Fuels has added a RTQRCPG�WPKV�VQ�KVU�ƃGGV�VQ�UGTXG�C�growing market in Atlantic Canada.

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�i�Ã>�`�*���iiÀ��Õi�Ã�ÀiVi�Ì�Þ�>``i`��ÌÃ�wÀÃÌ�«À�«>�i�`i��ÛiÀÞ�ÌÀÕV��Ì��ÃiÀÛ�Vi�>�}À�Ü��}�ÃiVÌ�À��v�Ì�i��>À�iÌ����ƂÌ�>�Ì�V�>�>`>°

º�>���}��Ì�>���Ü�À�]����>�Ã>vi�>�`�V�ÃÌ�ivwV�i�Ì��>��iÀ]��Ã�`iw��Ìi�Þ�>�V�>��i�}i°�7i�>Ài�v�ÀÌÕ�>Ìi�Ì���>Ûi�>���}��Þ�iÝ«iÀ�i�Vi`�Ìi>�����«�>Vi�Ì�>Ì��Ã�V����ÌÌi`�Ì��iÝVi��i�Vi°»

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Page 15: Pioneer Exchange Fall 2014-Winter 2015

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�«i����Ã�wÀÃÌ�*���iiÀ�ÃiÀÛ�Vi�ÃÌ>Ì����>Ì�1««iÀ��>�iÃ�>�`����>Ü�°���Ã�V���Vi�Ü>Ã�ÃÌÀ>Ìi}�V�q�Ì�i�Ã�Ìi�Ü>Ã���V>Ìi`��ÕÌÃ�`i�V�ÌÞ�����ÌÃ]�Ü��V���i>�Ì���Ã�*���iiÀ�ÃÌ>Ì����V�Õ�`�Ài�>����«i��Ü���i�V��«iÌ�Ì�ÀÃ�ÜiÀi�v�ÀVi`�Ì��Ã�ÕÌ�`�Ü��LÞ�i>À�Þ�iÛi���}�Õ�`iÀ��>���Ì��½Ã�i>À�Þ�V��Ã��}�LÞ�>Üð�

*�����}���Ã�«iÀÃ��>��Ã>Û��}Ã�Ü�Ì��>�f£x]äää���ÛiÃÌ�i�Ì�vÀ�����Ã�LÀ�Ì�iÀ�����>�`�>�f£ä]äää���>��vÀ�����Ã�«>Ài�ÌÃ]��ÕÀÀ>Þ��i>Ãi`�Ì�i�«À�«iÀÌÞ�­�i�Ü�Õ�`��>ÌiÀ�«ÕÀV�>Ãi�Ì�i��>�`®]�>�`�Ü>Ã�Ài>`Þ�Ì��Ì>�i����Ì�i�¼L�}�}ÕÞý�Ü�i���i��«i�i`�v�À�LÕÃ��iÃÃ���� �Ûi�LiÀ�Ó�]�£�xÈ°�

º���>`��ÛiÀëi�Ì]�>�`��>`�>���Ì��v�L���Ã]»��ÕÀÀ>Þ�ÀiV>��i`����>����ÌiÀÛ�iÜ°�º��V>��i`�>����Þ�ÃÕ««��iÀÃ�>�`�>Ã�i`�Ì�i��v�À�Ì��i�Ì��«>Þ°�/�iÞ�>}Àii`]�>�`�Ì�iÞ�ÜiÀi�>���«>�`�L>V��ÛiÀÞ�µÕ�V��Þ°»�/�>Ì��À�}��>��ÃÌ>Ì����ÃÌ�����«iÀ>ÌiÃ�Ì�`>Þ]�>�`��>Ã���Ì�V��Ãi`�v�À�>�Ã��}�i�`>Þ�Ã��Vi��Ì��«i�i`°

��Ì��Õi`�ÃÕVViÃÃvÕ��}À�ÜÌ���v�Ì�i�LÕÃ��iÃÃ�Ü>Ã�v�Õ�`i`����L>Ã�V�«À��V�«>�ð���ÀÃÌ�>�`�v�Ài��ÃÌ]��ÕÀÀ>Þ���iÜ�*���iiÀ��>`�Ì��Li�Õ��µÕi�>�`�`�vviÀi�Ì�Ì��ÃÌ>�`��ÕÌ�vÀ���Ì�i�VÀ�Ü`°�

Creator. Leader. Visionary.His spirit lives on among the thousands of lives he touched

Right: Murray Hogarth pictured at the

company’s 50th Anniversary celebrations

in 2006.

Page 16: Pioneer Exchange Fall 2014-Winter 2015

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�ÕÀÀ>Þ���}>ÀÌ��«>ÃÃi`�>Ü>Þ����ƂÕ}ÕÃÌ�>Ì�Ì�i�>}i��v�nÎ�>Ì�Ì�i�v>���Þ½Ã�V�ÌÌ>}i�����>�i���Ãi«�]�Ü�Ì����>�>�>�`�v>���Þ��i�LiÀÃ�LÞ���Ã�Ã�`i°��

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> continued from page 15

Murray and Diana Hogarth in earlier times.

In talks to various groups, Murray would

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