What’s your Pinspiration?

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Mayank Sharma FT151088

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Dhirendra Sinha FT151092

Social Media MarketingGroup No. 3

Great Lakes Institute of Management,Chennai

What is Pinterest

Social network that allows users to visually share, curate, and discover new interests by ‘pinning’ images or videos to their own or others’ pinboards.

Pin – An image posted on Pinterest.

Pinboard – Collection of several photos by themes.

One can follow others (even if they are not following you back)

Option to follow all or selected pinbords by another user

Sign up using your Twitter or Facebook account - easy to find friends already using Pinterest.

Repin - sharing an image pinned by someone else. Repinning gives credit to the person who first pinned the image. You can also edit (or add to) the description when you repin something.

Business relying on high volume of web traffic should use Pinterest.

“Pinterest buyers spend more money, more often, and on more items than users from any of the other top five social media Sites” – comScore

Traffic:

85,500,000 unique monthly visitors – eBiz

Pinterest drives more referral traffic than Google+, YouTube, and LinkedIn combined – Shareholic

Links:

Pin It button - pins will include a link back to the original source.

HubSpot’s blog accumulated more than 640 links from Pinterest in two weeks.

Lead Generation

Presence on Pinterest Matters

Why Use Pinterest

Power is in the hand of consumers not marketers

Pinterest

Enables consumer freedom

Users navigate based on their own interests.

Presence on Pinterest provides potential consumers a new channel to discover you.

Customer Acquisition

Create Business Account

Pinterest business account is, by default, public.

Users can follow your page without requiring approval from page administrators — a fantastic opportunity for your business to get discovered.

Pinterest page for company can be created at: http://business.pinterest.com/

Select business type for better search rank.

Uses of Pinterest for Business

Increase Your Brand Authority

Middle Sister Wines positions itself on Pinterest as an authority in the wine industry by creating several Pinterest boards that provide useful and educational information to their followers while promoting their products in fun ways.

Topics such as how to pair wine with food and what type of glass should be used to serve different kinds of wine.

Uses of Pinterest for Business

Expand Your Reach Use Group Boards and collaborate with popular pinners who have a large

following to expose your brand and content to more people.

Your followers will see what your contributors pin, and what they pin will reflect on your business, so trust between parties is important.

Uses of Pinterest for Business

Crowd Sourcing Gauge which ideas are “liked” more than others to include consumer opinions in

decision making process.

In addition to the “likes,” people can leave comments and elaborate on their opinions.

Charity Drives – (CSR) #PinItToGiveIt

More recently, Sony ran a similar campaign by setting up a board full of Sony products.

For each image that was re-pinned from that board, Sony donated $1 to the Michael Phelps Foundation, ultimately raising over $12,500 in a single month.

Uses of Pinterest for Business

Boost sales with analytics and Rich Pins

Husband and wife entrepreneurs Melissa and Rick Hinnant brought Grace and Lace boot socks to the TV show Shark Tank.

They used Pinterest Analytics to track how changes in their Pinterest strategy —like verifying their website or renaming their boards—were working out.

They added Rich Pins to their site, hopeful that the email notifications Pinners receive when Rich Pins drop in price would help more people go from Pinner to customer. In just two weeks, they’ve seen Rich Pins increase traffic by 38%

Uses of Pinterest for Business

Manage inventory

NanaMacs, a woman's boutique, adds new product Pins regularly from their website and also displays the Pin It buttonon their site’s product pages.

After tracking popular Pins from the website, NanaMacs was able to anticipate their customers’ needs and have plenty of stock on hand for purchases.

Uses of Pinterest for Business

Link your online presence to your Pinterest

Curator, an SF-based clothing boutique, started using Pinterest after a customer walked into their store and set up an account for them.

When Curator launches a product in Big commerce, they make sure to Pin it right after since it’s just as important as getting the product image online on their website.

Online sales from Pinned products are up 30%. launch new products, gauge interest on future styles and use that feedback when to submit orders to product manufacturers.

Best practices

Profile Optimization – Name of the business must be a part of the account name and user name and should have a good number of searchable of keywords.

Profile Verification – Ensure the account is verified as it gets more searchable.

Installation of Pin It Buttons and encourage users to pin content.

Strong Description with a large number of highly searchable keywords.

Link Checking to ensure Pinterest is not sending data to expired pages.

Best practices

Add follow button to the page and promote your account on other social accounts.

Look for niches that have a high volume of search.

Engage with other users and follow their accounts as they might end up following your account too.

Avoid human faces in visuals

Be picky with your choice of colors.

Host contests and competitions to increase awareness and hit rate for your page.

Promote you Blog Content on other social media handles.

Build a video gallery.

Don’t pin anything and everything

Don’t pin more than 5 consecutive pins at a time

Spread pins out over time

Don’t use Pinterest for direct marketing

Pin diverse content, not just pictures of your products.

Get creative and use Pinterest for indirect marketing.

Ex. Rather than a social entrepreneur who imports and resells handmade baskets from Ghana pinning only her products, you can focus on social entrepreneurship and/or Ghana in general. Pick whichever path is most visual and stimulating for you and your followers.

Don’t forget who the Pinterest audience is

Approximately three out of four Pinterest users are currently women.

Don’t waste time pinning a lot of content that women are unlikely to be interested in.

What Not To Do

Don’t lose patience. Rare chance of going viral overnight.

A young pin that took 32 weeks to finally go viral. Greatness takes time.

Don’t be afraid of copyright infringement.

Don’t be too technical.

While technical jargon is great, this is Pinterest - not an industry journal.

Keep the descriptions relevant to your company but still easy for users to understand.

What Not To Do

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