Exploring Pinterest for Business Exploring Pinterest for Business
Pinterest and instagram for business
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Pinterest & Instagram for BusinessLisa Larranaga, Social Media Manager @cisionBrandon Andersen, Global Product Development Manager@brandonchicago
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Webinar Hashtag #cisionFollow Us!
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How to Participate Today
During today’s web seminar, attendees will be in listen-only mode.
If you are experiencing audio issues,
please contact:GoToWebinar: 1-800-263-6317
Submit text questions Q&A addressed at
the end of today’s session
Everyone will receive an
email within 24 hours with a link to view a
recorded version of
today’s session
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How to Participate Today
During today’s web seminar, attendees will be in listen-only mode.
If you are experiencing audio issues,
please contact:GoToWebinar: 1-800-263-6317
Submit text questions Q&A addressed at
the end of today’s session
Everyone will receive an
email within 24 hours with a link to view a
recorded version of
today’s session
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On the Agenda Determine whether your business is a match for photo
sharing
How to use Pinterest & Instagram to drive traffic to your site
Keeping users interested
Incorporating photo sharing into your overall campaign strategy
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What is Pinterest? Visually share, curate and discover by posting (‘pinning’) images or
videos
Interact with the content
Social network meant to “connect everyone in the world through the ‘things’ they find interesting.”
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What is Instagram? Share photos from your
mobile phone (or 3rd party app)
Various filters
Add hashtags and locations to photos
Imagines “a world more connected through photos.”
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Pinterest has 7% of the membership of Twitter, but produces almost just as much
referral traffic
North American usage of Pinterest hit nearly
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Pinterest and Instagram are the
fastest growing social networks in 2012 (Experian)
Instagram has over 80 million users
Is Your Business a Match?
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Some things to consider…
Do you rely on driving a high-volume of website traffic to increase sales?
Do you have high-quality pictures, video or related visual content?
Do you have an ongoing method for creating high-quality visual content?
Do you have the mental and emotional energy to maintain another social network?
Pick your best communication platforms
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Use Pinterest to…
Promote a lifestyle
Showcase its personality
Directly link to content
Run contests
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Use Instagram to… Share compelling content
Expand its audience
Engage with its community
Share exclusive photos
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Chobani Features
Focus on concept
Enables learning
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Etsy Focus
New ideas
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Audi 4.5 engagements per
follower, meaning 1,423 likes and 34 comments per photo
Post daily with high-quality content
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Sharpie Engages users with artwork
hand-drawn with Sharpie markers
Shares humor pieces and user-submitted photos and art
How to use photo sharing sites to
drive traffic
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How to drive traffic… “Pin” your website
Link your pins
Hashtags
Add locations
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How to drive traffic… KEYWORDS!!!!!
Link to your social networks
Link to your website
Create great, original images
Be a part of the community
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Measure the impact Google Analytics – measures Pinterest traffic
http://mashable.com/2012/03/13/pinterest-track-traffic/
Pinerly (Pinterest) http://www.pinerly.com/landing
Nitrogram (Instagram) http://nitrogr.am/
Source: Mashable
Keep users interested
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Keep users interested Join both sites
Consistency
Share your office culture
On Pinterest, offer a simple image and spice it up with text
Create a humor board
For Instagram, the more creative the better
Photo-sharing and your campaign
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Build your following… Create resourceful pinboards based on a few core
keywords that you use in your SEO strategy
Link Instagram to your other social channels!
Engage with other’s pins
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The trick to succeeding… It’s not about showing off your products or services
Find out how your products or services fit into the lifestyles of your target audience
Gain brand recognition, drive traffic to your website and convert new visits into leads
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B2B companies… Showcase your company’s culture
Create an Executive Management Board
Infographics & data charts
Strong visuals from blog articles
Photos of your customers
Document trade conferences and events
Create a user-generated pinboard
QUESTIONS?Lisa Larranaga, Social Media Manager@cisionBrandon Andersen, Global Product Development Manager@brandonchicago