About Our Products

• Motocross gear including but not limited to t-shirts, tanks, pants, jerseys, boots, helmets and chest protectors.

• Price range: $19.95-$129.95

• The gear is fashionable yet functional.

• Sizes Girl’s 10-14 and Women’s Xtra Small – Xtra Large.

Target Audience

• 14-22 year old young lady• Rides dirt bikes or quads• Parents income: $50,000 to $100,000 per year.• Middle to high middle social class• Frequently visits her local MX track or rides in

the desert• Loves to camp• Feminine on weekdays but during the weekends

when they’re at the track or out in the desert, all of that goes out the window and they’re one of the boys.

Brand Positioning• Go-to company for women’s riding gear• Women want a tailored fit from their jerseys and

pants• Jerseys accentuate a woman’s figure • Designs are feminine with hints of scrolls or floral designs throughout the gear

Example of women’s gear In the market today:(notice the boxy shape of the tops)

SWOT Analysis• Strengths:

– Being one of the few companies who cater to women’s needs in the sport. – Trendy and functional riding gear that will be based upon the latest fashion

trends.• Weaknesses:

– Small company with little capital to put into advertisements. – A company with only a small history as opposed to the tried and true brands out

there.• Threats:

– Companies who specify in men’s gear and have expanded into women’s gear. – Larger more well known companies with a lot of money to spend on advertising.

• Opportunity: – Dialing in on the women’s niche in the industry that is virtually untapped by many

other companies.– By catering only to women, this brand can do a lot more research and come up

with better products that suit women’s riding styles better.

Campaign Strategy

• The ads will be full of juxtapositions between the rugged terrain of the outdoors and feminine touches.

• This campaign is all about playing off the differences between what women are perceived to be and what they are actually doing.

• These ads focus

on the emotional response

from the customers.

Magazine Advertisements

Direct Mailer

Back:

Visual Presentation

• PinIt’s theme is based off of heavy juxtapositions between feminine effects and masculine gear. Our website will carry out the theme with elements including but not limited to:– Ornate mirrors– Chandeliers– Dirt ramps– Dirt bikes– Floral prints

For more information: