A MOTORSPORT PARTNERSHIP OPPORTUNITY

A MOTORSPORT

PARTNERSHIP

OPPORTUNITY

INTRODUCING PIERS HICKIN

In his short career Piers has demonstrated through his driving that he is a

“huge talent with considerable potential” – Kieren Clark. Since his

explosive arrival into motorsport, the superlatives have been as numerous

as his racing. Instinctive, determined and a real talent have all been used

to describe Piers and his racing aptitude.

CAREER HISTORY

Piers’ limited time in a racing car compared to his peers has not restricted

Piers’ success, and the results he has achieved in such a short timeframe

have been impressive, winning races and attracting the converted MSA

Academy to invest in his ability.’

Now on an accelerated career path, Piers will be building on the

achievements to date, with a full time professional racing programme.

2013 : Protyre BARC Formula Renault UK Championship contender.

Accepted by the prestigious MSA Academy.

2012 : Junior Ginetta

2011 : Junior Ginetta Testing and Junior Max Club wins and

championships.

2010 : Mini Rotax Max Karting Championship.

F3 EUROPEAN OPEN

The European F3 Open was created in 2009 by GT Sport, who has been the official organizer for a decade of the championships

such as Spanish GT / Iber GT, Spanish formula 3 and International GT Open.

In 2012 the series will entered its fourth edition, having enjoyed a growing success in terms of excellence and quality of entries,

raising interest, exposure and geographical expansion.

Today European F3 Open is...

- The best platform to enter F3 racing at the moment

- The series offering the highest F3 racing performances

- The F3 championship with the best cost/exposure ratio

- The F3 championship with the biggest number of Dallara F312s, most recent F3 car developed and built by Dallara. In addition,

Dallara F308s continue racing in Cup class and fighting for overall podiums too.

The International European F3 Open philosophy is to keep rules simple and stable during the years, maintain costs under control,

visit only top-level circuits, offer professional level formation for drivers, and provide premium TV/media coverage

F3 Open in the Press

PRINT MEDIA COVERAGE 2013:

In addition to the website, GT Sport has in place a media service that provides comprehensive information (in English and Spanish)

and pictures prior, during and after each event, to a database of 900 specialized motorsport journalists in Europe and around the

world.

Main Specialised Media Covering the F3 Open:

In English: In Spanish:

Autosport (weekly - circulation 50.000) Autopista (weekly – circulation 40.000)

In German: Autohebdo Sport (weekly – circulation 25.000)

MotorSport Aktuell (weekly – circulation 30.000) Motor 16 (weekly – circulation 25.000)

Auto Bild Motorsport (bi-weekly – circulation 40.000) In Portuguese:

Sport Auto (monthly – circulation 100.000) Auto Hoje (weekly – circulation 40.000)

In French: Auto Sport (weekly – circulation 25.000)

Autohebdo (weekly - circulation 40.000)

In Italian:

Autosprint (weekly - circulation: 40.000)

F3 Open on TV

2014 Race Calendar

Date Circuit

02,03,04 May Nurburgring, Germany

06,07,08 June Jerez, Spain

21,22 June Portimao, Portugal

18,19,20 July Silverstone, England

05,06,07 September Spa Francorchamps, Belguim

25,27,28 September Monza, Italy

17,18,19 October Barcelona, Spain

A UNIQUE PROPOSITION

Piers Hickin is a unique young man. Confident, committed,

intelligent and never defeated, all the talents required for a

professional racing driver if he is to succeed in his objectives

of racing at the pinnacle of motorsport, Formula 1.

When faced with the challenge of raising funds for his racing

career, Piers showed the aptitude to make things happen,

confidently presenting himself to sponsors and declaring “you

should help me to go racing, give me the tools and I will show

you what I can do.”.

So a season racing for one of Europe’s top teams European F3

Open beckons, the challenge of racing against the World’s

finest talents. 2013 saw drivers from 22 different countries.

Piers is here to win.

SOCIAL MEDIA SPECIALIST

Getting recognised as a talent in motorsport these days means more than going fast on the race track.

It takes talents beyond car control and Piers has applied himself uniquely in his quest for backing by

being innovative in his use of social and traditional media, to raise not only his profile but funding for

his racing as well.

Piers has developed a legion of followers and fans around the world using Twitter and Facebook.

Facebook and the web have allowed Piers to let the world know of his exploits and now he will be

racing in Europe, away from many of his fans where he will no doubt be stepping up this campaign

to keep the world aware of his results.

SPONSORSHIP OFFERING

Motorsport sponsorship offers you the chance to increase your

brand awareness in front of millions of loyal racing fans on an

international level.

Our unique sponsorship package:

BRAND AWARENESS

Dynamic brand positioning

Global TV Coverage

CORPORATE ENTERTAINMENT

Track days

VIP Hospitality

PROMOTIONAL ACTIVITIES

Driver appearances

Employee incentives

ACTIVATION TOOLS – BRAND AWARENESS

Boost brand awareness on a global scale through media coverage and exposure. Enhance brand identity through dy-

namic brand positioning.

• Prominent car space available on Piers Hickin Formula 3 car. • Available space for company logo on Piers Hickin overalls.

Prominent space on Piers Hickin racing helmet.

Reserved for series’ Sponsors.

All other areas not marked are at

the team’s and driver’s Sponsors.

ACTIVATION TOOLS – CORPORATE ENTERTAINMENT

Experience and enjoy the benefits of being engaged in motorsports

on a premium level, whilst entertaining clients and friends at some of

Europe’s best renowned circuits.

• Tickets & VIP hospitality within the Formula 3 Paddock at every

event.

• Weekend “Access all areas” passes in the Formula 3 Paddock.

• Hosted garage tours with Piers Hickin and the team.

ACTIVATION TOOLS – PROMOTIONAL ACTIVITIES

Throughout the season Piers will be available to make personal driver appearances at promotional events, to meet

clients and promote your business.

• Drive employee incentive schemes by using team hospitality as prizes.

• Personal driver appearances for product launches and other promotional activities.

• Opportunity to use the car for promotional purposes.

RO

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THE PERFECT PARTNERSHIP

BOOSTING BRAND AWARENESS

• International marketing platform

• Global media coverage and exposure

COMMUNICATING WITH TARGET MARKET

• TV and media exposure

• On site attendees

INCREASING RELATIONSHIP DEVELOPMENT

• Targeted networking opportunities

• VIP hospitality at race events

DRIVING REVENUE

• Promotional opportunities • Marketing incentive schemes

PARTNERS