PICKER THE EASY WAY TO BUY & SELL HOUSEHOLD ITEMS & FURNITURE USER FLOW AND CONTENT STRATEGY.
-
Upload
archibald-bell -
Category
Documents
-
view
217 -
download
2
Transcript of PICKER THE EASY WAY TO BUY & SELL HOUSEHOLD ITEMS & FURNITURE USER FLOW AND CONTENT STRATEGY.
PICKER
THE EASY WAY TO BUY & SELL HOUSEHOLD ITEMS & FURNITURE
USER FLOW AND CONTENT STRATEGY
IMAGE, CAPTION, SHARE
PERSONA
Brynn Evans BIOTime poor, online shopping junkie, arty, eco-conscious, likes to recycle, reuse, paint or create, budget conscious, likes to collaborate in projects, and loves quirky, original household products and furniture, especially hand made. (Age 25-50)
Quote/Problem statement“I’m too busy to sell my older furniture online”
Behaviours- Easy, quick & simple access.- Would prefer to buy secondhand and sell surplus items easily- Is on her phone for a large part of the week
Pain points• Online sales agent sites are overcomplicated• Time• Waiting for feedback on items for sale – possibly a nice audiience – too long• Where can I find local household items to buy?• I love markets and garage sales but cant always get to them on the weekend
Goals / needs• I want to share my ‘for sale’ items quickly.• Instant Notifications• “I need a cheap but cheerful coffee table NOW “
Quote/Problem statement- ‘I like online shopping but I want to shop local and see what I’m buying first.
WHAT NEEDS TO HAPPEN
Users need to be navigate quickly and easily to sell or buy an item
Users need to be able to communicate concisely and quickly over an item
Users need to be able to negotiate delivery or pickup of item easily
CONTENT STRATEGYWhat are Pickers key elements of content?
1. Images, iconography and gallery viewed in posts or ads
2. User input descriptions and messaging/commenting/ratings
3. A linear user flow that encourages rapid, easy posting creation or viewing and inspires action to attract buyers
4. Location maps/GPS, recent or past sales shown as pins
5. An email interfaced styled message ‘hub’
6. A comprehensive, intuitive search function
THE CONTENT EXPERIENCE ‣ WHY? I’m trying to create an engaging experience for sale and purchase of
household goods
‣ WHAT? My tone and message is straight to the point, no nonsense interactivity with purchasing and selling, with a friendly, easy to use ‘vibe’ and feeling of moving second hand household furniture. The content is posts or ads, images and messaging, ratings and feedback
‣ WHO? My demographic is broad – 18 to 70What is important for them? Clearing Clutter! Avoiding postage where possible, location and near proximity to buyer or seller, markets are too time consuming and unreliable, online selling is preferable but complicated.
‣ WHERE? Where will content appear?
Location – via maps and text descriptions. Images of items are sorted into galleries and categorised via tagging.
‣ HOW? How will content be presented? Images (galleries) and Text
‣ WHEN? When will content be published? Once upon development or continuously? Both. Initial development and user input
UPDATED MVP
What elements have changed in my MVP?
• Was considering online financial transactions/payments – no longer relevant or needed.
• I’ve further stressed simplicity as a tone of voice in the user flow.
• Addition of a message hub, or center, similar to email to see all correspondence
• User research has confirmed proximity and location as important to users
• Upgraded feature being past sales ‘pinned’ on a local area map
USER FLOW ‘RED ROUTE’ – PICKER (SELLING ITEM)
OpenApp
Sign inor Sign up
Home screen - take picture orLOAD Picture
Edit Picture (Crop) or enhance.
SAVE pic (tag)
Add description, all information pertaining to
item(s) including preferred distance
View posting, make edits if
neededSAVE edits
Save and confirm posting (upload)
Posting is saved to ‘My ads’
As interest is received, user receives notifications, such as ‘like’ hearts or direct
message notificationsUser touches notification
icon to load either message hub or a view of the posting that has received interest
And can respond and see users proximity and basic profile and past ratings etc
USER FLOW ‘RED ROUTE’ –PICKER (BUYING ITEM)
OpenApp
Sign inor Sign up
Home screen - Choose Browse items for sale
Landing Page of items by category or browse by gallery or Search. User choose distance preferred and other
search filters
User selects an item and views the
posting and details, incl.
distance and or negotiability on
priceShow interest on item or contact seller with a
message
All messages outgoing and incoming are
saved in the Message hub
Posting is saved to ‘My ads’
Seller rates transaction for accuracy and expectancy
After transaction has been completed
SITE MAP
SIGN IN
MY MESSAGES
MY ADS
BROWSE ITEMS
SEARCH ITEMS
MY GALLERY
FORUM
STORY MAPPING - UPDATED
Goal
Activity
Feature
Sell Items
Sign in, Register
Describe item for sale with prompts
and indicate distance preferred
Take a photo of items to be
sold
Gallery of items for sale pooled into categories
Geo-tag location
Pintreststyle view of items
for sale
Link to courier companies or
courier broking
Social type aspects. Larger swap meets and specific groups
of furniture sellers
MVP Release 1
Release 3
Release 2
Pic taking to incorporate
image quality assistnace
3 step input and image taking
process
Buy items
Browse through gallery
and show interest
Rate your interest with heart icons
Rate seller by star icons
More specific search
functions
Smart matching offers suggested
similar seller items
(% match)
Saved favorite searches and
results
Take delivery or sell item
View recent local sales
View sellers rating
Message hub centre – email
styled message centre
Message balloons linked or attached to your
ad thumbnail
User generated food related content and
articles / links.
Contact other party to
arrange pickup or delivery
Ask a question about sale
item
News feed
View seller or buyer by distance
Information about antique or
special items
Thumbnail of posting/ad stored for
access
Direct communicaion
Visit forum online
Flag items not sold
General feedback
Receive interest in my items for sale
Search for user name, or
location or item
Drag and drop styled
categorising of ads
Andrews Comments
What differentiates this app from what’s already available is its immediate and quick input and ad posting feature.
Sketch the UI screens (Handrawn)
Wireframe
Hi fidelity Mockups
END